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Tag: Pew

  • Women Use More Social Media, But the Gap Is Closing

    Social media use is higher than it’s ever been – across the board. This we know. But is there a marked gender difference in it?

    According to Pew, a gender gap in social media use still exists, but it’s shrinking.

    A recent study found that 80% of women use some sort of social networking site, compared to 73% of men.

    Five years ago, those numbers were 68% and 53%, respectively.

    Of course, “social media” is a broad brush. The gender differences in specific site use are more pronounced.

    “Although the overall percentage of men and women who report using social media is now comparable, there are still some gender differences on specific platforms. Pinterest, Facebook and Instagram have a larger female user base, while online discussion forums like Reddit, Digg or Slashdot attract a greater share of male users. Gender differences on Twitter, Tumblr and LinkedIn are not significant,” says Pew.

    Screen Shot 2015-08-28 at 9.57.19 AM

    Top social networks Facebook and Instagram see more use from women than men, with the Facebook gap being larger.

    Pinterest’s reputation as a female-dominated network still holds, but although that 44% to 16% might look huge – it used to be worse. In 2012, only 5% of men reported Pinterest use.

    The only social media destinations where men outnumber women is link-based forum sites like reddit, Digg, and slashdot – the former of which should surprise nobody. While Pinterest has an all-girl reputation, reddit has one for being pretty full of guys. Over on reddit, not much has changed over the past couple of years.

  • Pinterest’s Daily User Count On The Rise

    Earlier, we looked at research from Pew Research Center showing that more people are using Instagram every day. Well, the same is true for Pinterest.

    Interestingly, both companies are in similar stages with both having recently introduced advertising options and ecommerce features.

    According to the study, the proportion of online adults who use Pinterest has doubled since 2012, though like other social platforms, didn’t experience significant growth in usage between September 2014 and April 2015. Still, in 2012, the percentage of online adults using Pinterest was 15%. Now, it’s 31%. 27% of those Pinterest users use it daily. That’s up from 17% last September.

    pinterest-doubles

    “Some 31% of online adults use Pinterest, a proportion that is unchanged from the 28% of online adults who did so in September 2014,” the study says. “Women continue to dominate Pinterest – 44% of online women use the site, compared with 16% of online men. Those under the age of 50 are also more likely to be Pinterest users – 37% do so, compared with 22% of those ages 50 and older.”

    Screen Shot 2015-08-20 at 4.21.12 PM

    Earlier this month, we looked at the 2015 Pinterest Media Consumption Study from Ahalogy, which really delved into Pinterest use and provided a plethora of stats.

    Images via Pinterest, Pew

  • Infographic Looks At How People Use Twitter for News

    Infographic Looks At How People Use Twitter for News

    We know that Twitter is looking to get into the breaking news game in a big way. People already use Twitter as a main source for their news, and the company is taking steps to make it an even bigger part of the platform.

    The company is currently testing a new breaking news section that appears on its mobile apps right next to notifications and messages.

    Twitter is also working on a huge new feature codenamed Project Lightning – which has Twitter curating important news and putting it front and center on the app and desktop. It will be accessible to everyone – logged in or out.

    But just how do people use Twitter for news?

    Pew recently looked at a sample of Twitter users and compiled some data on how often they tweet the news, who they follow for news, and more.

    Check out the infographic below:

    How Americans Use Twitter for News

    Image via Anthony Quintano, Flickr Creative Commons

  • Only 60% of Parents Admit to Facebook Spying on Their Teen

    In what appears to be a study conducted in a room full of liars, Pew reports that only 60% of parents admit to checking up on their teenagers via social media.

    That means that 40% of parents have never, ever, not even once peeked at their 14-year-old’s Facebook profile, Twitter page, Instagram profile, or anything.

    Even accounting for parents who don’t care about their kids enough to even fake interest, parents that have never heard of social media, parents without computers, parents without hands to operate computers, and parents who give their teens privacy, this is a pretty high number.

    According to Pew, moms were slightly more likely than dads to peek at their kids’ Facebook page.

    I guess there are just a lot of parents who don’t know how to look up their kids on Facebook even if they wanted too, because 83% of Facebook-connected parents said they were friends with their teens.

    If parents aren’t checking their kids’ Facebook pages, they certainly should be – as they’d probably find some interesting stuff. Teens really need to learn how to use privacy controls.

    “While most teen Facebook users (85%) say their parents see the same content as everyone else, 5% say they’ve adjusted privacy settings to limit what their parents can see. Even though many teens haven’t used technological tools to shield their posting activity from their parents, teens have other ways to hide information from their parents’ gaze. A majority of teens (58%) also have obscured the content they share on social media in general, using inside jokes or other coded messages that only certain friends can understand,” says Pew.

    Yeah, your parents don’t get your jokes. Sure they don’t.

    Image via Thinkstock

  • Email Named Most Important Tool For Work

    Remember years ago when social media really started coming into its own, and people thought it might one day replace email? It didn’t take incredibly long to realize that would not be the case, especially when social networks like Facebook tried to launch its own email service (which didn’t really work out).

    Today it’s just as clear as ever that email is here to stay, and thanks to the rise of smartphones, it’s arguably bigger than it ever has been. Now when you get an email, it’s right in your pocket immediately as it’s delivered. For work, it’s hard to imagine that any other form of communication or online tool is as important for getting the job done. According to a new survey, only the Internet itself even comes close, yet that still plays second fiddle to email.

    Is email the most important online tool for your work needs? Let us know in the comments.

    “The internet and cell phones have infiltrated every cranny of American workplaces, and digital technology has transformed vast numbers of American jobs,” says Pew Research. “Work done in the most sophisticated scientific enterprises, entirely new technology businesses, the extensive array of knowledge and media endeavors, the places where crops are grown, the factory floor, and even mom-and-pop stores has been reshaped by new pathways to information and new avenues of selling goods and services. For most office workers now, life on the job means life online.”

    The firm surveyed online what it says is a representative sample of adult internet users, asking the ones who have jobs questions about digital technology in their work lives. The sample, it says, covers online adults who also have full- or part-time jobs in any capacity.94% of jobholders are internet users, it says, working in “all kinds of enterprises from technology companies to non-technology firms; from big corporations to small proprietor operations; and from those in urban areas, farms, and places in between.”

    What’s really interesting about Pew’s findings is that email is by far the most important tool to these workers. In fact, it’s nearly twice as important as a phone, based on this graph:

    “The high value of email comes despite the challenges of the past generation, including threats like spam and phishing and competitors like social media and texting,” Pew says. “Surprisingly, landline phones outrank cell phones for these internet-using workers. Social media is very low in importance.”

    The firm notes that in this sample email and the internet are particularly important to those working in traditionally “white collar,” office-based jobs like professionals, executives, managers, business owners, and clerical workers. 59% of employed online adults who take their jobs outside of the physical boundaries of the workplace say email and the internet are critical.

    “What is potentially surprising is that even in the face of constantly evolving forms of digital communication, potential threats like phishing, hacking and spam, and dire warnings about lost productivity and email overuse, email continues to be the main digital artery that workers believe is important to their jobs,” Pew says. “Since taking hold a generation ago, email has not loosened its grip on the American workplace.”

    Email is also found to be a lot better for productivity than some might think. 7% of working online adults surveyed said their productivity has dropped because of the internet, email and cell phones, while 46% said they feel more productive. 35% say email, the internet, and cell phones increase the amount of hours they work. 39% say these allow them more flexibility in the hours they work.

    What’s the most important work tool for your needs? Does email beat out the Internet? Phones? Social media? Does email make you more productive? Share your thoughts in the comments.

  • Google-Backed SurveyMonkey Teams Up With Pew, Westat

    SurveyMonkey, one of the initial companies in Google Captial’s portfolio, announced that it has teamed up with Pew Research Center and Westat to “examine non-probability sampling and potential frameworks for measurement and evaluation.”

    The primary focus of the collaboration, SurveyMonkey says, is to better understand non-probability research and different ways of gauging survey quality.

    “We’re excited to be working in association with the nation’s top research organizations to help create a consistent set of measures and techniques,” said Jon Cohen, SurveyMonkey VP of Survey Research. “We hope to improve understanding of this new era of opinion research and move the entire industry forward.”

    “Having no singular framework for non-probability sampling is limiting the insights market researchers and opinion pollsters can deliver,” said Mike Brick, a Westat Senior Statistician. “Collectively, we want to explore the assumptions of the underlying model and if, or how, revisions should be made to rethink quality in our industry.”

    Each of the organizations will contribute data and staff time to the initiative. SurveyMonkey will provide access to its online panel.

    SurveyMonkey was the first of three initial Google Capital investments, raising $800 million early last year in a round that included Google and others.

    Image via SurveyMonkey

  • ‘Severe’ Online Harassment Affects Nearly Half of Those Targeted

    If you’re active on social media, discussion sites, or comment boards, there’s a very high probability that you’re familiar with online harassment – whether you’ve experienced it or simply witnessed it. People can be terrible, and when you give them a cloak of anonymity things become even worse.

    Pew Research Center has just put out their first-ever survey entirety focused on online harassment and cyberbullying. What they found is that nearly 3 in 4 (73 percent) of people have seen someone being harassed online, while 40 percent claim to have experienced that harassment themselves.

    And when it comes to this harassment, it’s not just name calling. That’s a lot easier to ignore. According to Pew, a large percentage of those harassed report ‘severe’ forms of it.

    “Of those who have been harassed online, 55% (or 22% of all internet users) have exclusively experienced the ‘less severe’ kinds of harassment while 45% (or 18% of all internet users) have fallen victim to any of the ‘more severe’ kinds of harassment.” says Pew.

    Pew defines these ‘severe’ forms of online harassment as physical threats, stalking, longtime harassment of any kind, and sexual harassment.

    Of course, being called an offensive name is still a form of harassment – but stalking and threats of violence take it to a whole other level.

    Pew found that men were more likely to experience ‘less-severe’ forms of online harassment, while women were more apt to have to deal with sexual harassment and stalking. Young women (aged 18-24) in particular, are much more likely to be harassed.

    Pews’s study is pretty extensive, and you can read it all here.

    Image via Pew

  • Driverless Cars More Popular Than Lab Meat and Brain Implants, At Least

    Driverless Cars More Popular Than Lab Meat and Brain Implants, At Least

    The Pew Research Internet Project just published the results of a big survey on “science in the next 50 years,” and the general finding is that the majority of Americans think technological advancements with make life better.

    One area of tech progress that people still can’t seem to agree on is driverless cars, or self-driving cars, or whatever you want to call them. The point is that Americans are oddly wary of having a robot take them to the grocery store.

    Pew asked this question to over a thousand people: Would you ride in a driverless car?

    Astonishingly (to me, at least), 50 percent of those asked said no, they would not ride in a driverless car. On the other hand, 48 percent said that they would, so at least most people are decisive on the issue.

    This makes driverless cars only 22 points more popular than brain implants and 28 points more popular than lab-grown meat.

    As you might expect, there’s an interesting divide in who supports the idea of driverless cars and who doesn’t like the sound of them.

    “48% would like to do this if given the opportunity, while 50% say this is something they would not want to do. College graduates are particularly interested in giving driverless cars a try: 59% of them would do so, while 62% of those with a high school diploma or less would not. There is also a geographical split on this issue: Half of urban (52%) and suburban (51%) residents are interested in driverless cars, but just 36% of rural residents say this is something they’d find appealing,” says Pew.

    Good news for the college grads and urban enthusiasts–they’re coming. Sure, the technology is having to jump through dozens of legal hoops, but tons of companies are developing or planning to develop driverless technology. Of course, Google is the most well-known of the bunch–but other companies are getting in on the ground floor, for instance Tesla.

    Some analysts even think that the majority of automobile sales will come in the form of driverless cars as early as the year 2035. In 20 years, these analysts predict that driverless car sales could exceed 12 million units.

    So, where do you stand? Lover or a hater?

  • Selfies Really Are As Mind-Numbingly Popular As You Perceive Them to Be

    If you asked me, my off-the-cuff answer to “what percentage of your Facebook feed consists of selfies” would be about half. Same goes for Instagram.

    Turns out, that isn’t that ridiculous of a statement. People really do love their selfies, according to a new survey from Pew Research. Well, at least millennials. From Pew:

    “Not surprisingly, the generation that has taken to them more than any other are the Millennials (ages 18 to 33), who have grown up with the new digital technologies of the 21st century. They’re the heaviest users of the internet, cell phones and social media sites. And a new Pew Research Center survey finds that 55% of Millennials have posted a “selfie” on a social media site; no other generation is nearly as inclined to do this. Overall, 26% of Americans have shared a “selfie” on a photo-sharing or social networking site.”

    Well, holy shit. It’s not that 55% of young people have taken a selfie, it’s that 55% of young people have posted it on a social media site.

    If you’re my age, there’s a one in four chance that your mom or dad has posted a selfie online. Soak that in for a sec. And although your Grandma is unlikely to have Instagrammed a selfie, she definitely knows what one is, according to Pew.

    In other recent selfie news, apparently the craze is causing some sort of lice epidemic, you know, from all the teens pushing their heads together to get in frame. Of course, that’s all bullshit–unless people are holding their selfie poses for hours.

    Image via Ellen Degeneres, Twitter

  • The Internet Has Been Good For Society, According to Most Americans

    Pew Research has just unveiled the results of a massive survey about the internet to mark the 25th anniversary of the creation of the World Wide Web. It’s dense, and there’s a lot to comb through, but I think the question from Pew that is best suited for such a retrospective is this:

    “Overall, when you add up all the advantages and disadvantages of the internet, would you say the internet has mostly been a good thing or a bad thing for society?”

    And the resounding answer from the American people is…a good thing.

    76 percent of those surveyed said that the internet has been a good thing for society. Only 8 percent think that it’s been a bad thing for humanity as a whole. 15 percent think that it’s a combination of both good and bad. The ability to connect with people thousands of miles away when you would have never been able to do so otherwise–good. Crappy YouTube comments–bad. That kind of thing, I guess.

    Pew then asked a similar, but tweaked question: “Overall, when you add up all the advantages and disadvantages of the internet, would you say the internet has mostly been a good thing or a bad thing for you?”

    To that prompt, 90 percent of the people surveyed said the internet is a good them for them. I’m chalking the 14 percent discrepancy up to porn–good for me, bad for society’s productivity.

    Overall, Pew found that 87 percent of Americans use the internet –up from 79 percent back in 2010. Also, the internet is now at the top of the list of things people would have a hard time giving up–saying it would be more difficult than giving up their cellphones or television.

    No one tell Bill O’Reilly.

    Go check out the rest of the report here. It’s rather fascinating.

    Image via KnowYourMeme

  • Ebook Readers Still Love to Turn a Real Page

    Ebooks still haven’t killed off print books, just in case you were wondering.

    Years ago, when ebooks and ereaders first began to climb in popularity, a common question was “will ebooks kill print?” Some people thought that we were on the precipice of a revolution – the freedom to never again have to comb through a dusty book in its physical form. No more papercuts, am I right? Of course, there were plenty of voice urging those other voices to hold their horses.

    Well, it’s 2014, and apparently people still love the feel of a real book in their hands – at least according to a new study from Pew.

    From the survey in Pew’s Internet & American Life Project:

    “Though e-books are rising in popularity, print remains the foundation of Americans’ reading habits. Most people who read e-books also read print books, and just 4% of readers are ‘e-book only.’ Audiobook listeners have the most diverse reading habits overall, while fewer print readers consume books in other formats.”

    Takeaway? Readers love to read – in any format. Only 4% of those surveyed have made a complete break with traditional books – a small portion of the 28% of Americans that read an ebook last year (that number is up from 23%, by the way).

    Long live books (of all kind, but especially the ones with pages)!

    Image via Thinkstock

  • 2% of Americans Think Brian Williams Is Joe Biden

    Brian Williams has been the anchor of the NBC Nightly News for over 9 years – the top-rated NBC Nightly News. He was also a reporter and weekend anchor for the network for 11 years, until NBC handed him the reins following Tom Brokaw’s retirement. I think he has a pretty recognizable face – I mean, he doesn’t look the least bit like Joe Biden.

    Despite all of this, a majority of Americans (a large majority, I might add) has absolutely no idea what Brian Williams looks like.

    Here’s Pew Research’s Rob Suls with some pretty shocking results to a recent survey:

    In an online survey about Americans’ knowledge about the news conducted last summer, just 27% of the public could correctly identify Brian Williams, anchor of the top-rated NBC Nightly News. Respondents were shown a picture of Williams and asked to name the person in the photo. While 3% were able to identify Williams’ profession (anchor or reporter), fully seven-in-ten either did not know (53%) or named someone other than Williams (18%). (3 percent thought the photo was of former NBC anchor Tom Brokaw and 2% thought it was Vice President Joe Biden.)

    Uh, what?

    Yes, nearly 3 out of 4 people surveyed could not identify Brian Williams from a photo – and the criteria for a ‘correct’ answer wasn’t really that stringent. Responders didn’t even have to get his whole name – Pew accepted responses of “Brian” and “Williams.” But the big stat here is that 2%, or 1 in 50, thought Pew was showing them a photo of Vice President Joe Biden.

    How? I mean, how is it that the anchor of the top nightly news show in the country is unrecognizable to so many Americans?

    For the answer, see the graph below:

    Yep, that’ll do it. Blame Twitter.

    Images via Wikimedia Commons, Pew Research, GIF via

  • Pew: Half Of U.S. Facebook Users Use It To Get News

    The Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, has put out a study about the role of news on Facebook, finding that about half of U.S. adult Facebook users (47%) get news from the social network. This, according to Pew, amounts to 30% of the population.

    Facebook and News

    The study finds that most adults in the U.S. don’t go to Facebook specifically seeking out news, but 78% of them simply get news when they get on Facebook for other reasons. Only 4% consider it the most important way they get their news.

    38% of “heavy news followers” who get their news on Facebook say it is an important way of getting their news. The report, authored by Amy Mitchell, Jocelyn Kiley, Keffrey Gottfried and Emily Guskin, says:

    In particular, younger adults, who as a group are less engaged than their elders are with news on other platforms, are as engaged, if not more so, with news on Facebook. Young people (18- to 29– year-olds) account for about a third, 34%, of Facebook news consumers. That far outpaces the 20% that they account for among Facebook users who do not get news on the site.

    What’s more, these 18- to 29-year-olds get news on Facebook across topics at roughly the same levels as older age groups, turn there as often for breaking news and deem the site as important a source of news.

    As you would expect, the people that are hanging around on Facebook for more of their days are getting more news. According to the report, 67% of those who use Facebook for at least an hour a day get news there, compared to 41% who spend less than an hour a day.

    This is really just a small sampling of the findings. You can check out the whole ten-page report here.

    The report is particularly timely, as Facebook just revealed some interesting findings of its own this week, with regards to how media properties perform. The company worked with 29 partner media sites and found that those who increased the frequency of their posts saw referral traffic climb by over 80%.

    Referral traffic from Facebook to media sites, on average, increased by over 170% over the past year. Specifically, from September 2012 to September 2013, TIME saw a 208% increase, BuzzFeed saw an 855% increase, and Bleacher Report saw a 1,081% increase.

    Image: Pew

  • Online Dating, Ex-Stalking on the Rise Says Pew

    Pew has just published a pretty expansive study on “dating digitally,” where they look at shifting views on online dating and looking for love on the internet. The main takeaways are that people are more increasingly turning to online dating sites to help them find a partner, but that it’s still not a totally accepted form of matchmaking.

    Oh, and more people are using Google and Facebook to keep tabs on their exes – but you probably already knew that. Stalker.

    According to Pew’s research, 11% of Americans have personally used an online dating site. While that only represents just over a tenth of the population, it also represents a huge increase from 2008, when only 3% of Americans said they had used such a site.

    And among these online daters, actual dates and even long-term relationships are becoming the norm. 66% said that they have gone on a real-life date with someone they met online, and 23% said that online dating has led to a serious relationship or marriage. As you may expect, online dating is most common among the younger demographic.

    It’s not just instances of online dating use that are on the rise, but the public’s general opinion on the practice is also trending progressive. Pew reports that 59% of those surveyed agree with the statement “online dating is a good way to meet people,” up 15% from 2005. Only 21% of those surveyed still held the view that using an online dating service was a sign of desperation.

    Pew’s study also revealed that dating isn’t the only relationship-oriented activity that people are increasingly using the internet for. The internet also comes in handy when the relationship goes south.

    Almost a quarter of Americans now Google their exes (still much less than how many Google themselves), and nearly one-third check up on them via Facebook, Twitter or some other social network. When you focus on those aged 18 to 29, those numbers increase dramatically:

    Also:

    “Additionally, 29% of internet users with recent dating experience have gone online to search for information about someone they were currently dating or about to meet for a first date. That is more than double the 13% of such internet users who did so when we last asked about this behavior in 2005.”

    Smart.

    Image via Thinkstock

  • More Than One Third of Americans Own a Tablet

    The number of Americans who own tablets is rising – fast.

    According to a new report from Pew, 35% of Americans aged 16 and older own a tablet, up from 25% last year. Five years ago, only 5% of adults owned tablets.

    Pew research on tablet ownership

    As you can see, e-reader ownership is also on the upswing with nearly one quarter of Americans possessing some form of the device – up from 19% last year.

    43% of those surveyed had either a tablet or an e-reader. That’s a pretty impressive stat.

    The demographic breakdown shows that Asian-Americans are the most tablet-happy group, with half owning a tablet. Tablet ownership also increases among college educated Americans as well as wealthier Americans. For those making over $150,000 a year, a whopping 65% own tablets.

    For a little bit of perspective, 55% of American adults own smartphones and 91% own some kind of cell phone, according to Pew’s latest research.

    In other tablet news, it appears that Android tablets have now overtaken iPads (in terms of units shipped last quarter).

    Image via SamsungMobile, YouTube

  • Do You Google Yourself? If So, You’re in the Majority

    If you say that you never give in to temptation and Google yourself, well, there’s a pretty strong chance that you’re lying.

    According to new research from Pew, a majority of American adults admit to looking themselves up online – or “Googling” themselves.

    It’s 56% to be exact – which is actually down a percent from 2009. But it’s up quite a bit from 2001, when only 22% admitted to the practice.

    Here’s Pew’s demographic breakdown:

    As you can see, the younger and more educated you are, the more likely you are to Google yourself.

    Pew also found that a quarter of Americans now use social media sites and directories to look up what other people are saying about them.

    I’ll let 30 Rock provide the definitive take on what it really means to “Google” oneself:

  • 15% of American Adults Don’t Use the Internet – And Most of Them Never Will

    A new survey out this week from the Pew Research Center found that 15% of American adults (age 18 and older) do not use the internet or email. At all. A further 9% use the internet only in places outside their home.

    Of those 15% who do not use the internet, few of them ever expect to start. A full 92% of them stated that they are “not interested” in using the internet or email at any point in the future.

    “A lot of people are surprised to discover that not everyone is online,” said Kathryn Zickuhr, lead author of the report and a research associate for the Internet Project at Pew. “Most offline adults either don’t see the internet as relevant to them, or feel that it would not be worth the effort. And though many have had some experiences with the internet in the past, most non-internet users say they are not interested in going online in the future.”

    The survey respondents’ reasons for their internet deficiency were varied, though most boil down to simply not caring. Of the 15% who don’t use the internet, 34% of them say they aren’t interested, don’t need it, or simply don’t want it. Another 32% are physically unable to access the internet, said that they believe the internet is hard to use, or are scared of online dangers such as spam or malware. A further 19% stated that it simply costs too much to own a computer or access the internet.

    Also, though they don’t access the internet themselves, much of that 15% still use it in some way. 44% of them were found to have asked a family or friend to look something up for them online.

    As might be expected, age is also a major factor in who is online and who is not. The Pew survey found that 44% of Americans over the age of 65 do not use the internet, making up nearly half of that 15% of adults who aren’t online.

  • 15% of Americans Don’t Use the Internet

    You’re reading this article. You probably checked your email at some point this morning. You also posted a Facebook update, checked your Twitter feed, or scrolled over reddit too. I know you did – I won’t tell your boss.

    To you, it’s inconceivable that in this day and age, there are people who don’t use the internet for these things. Sure, there are those who have decided to spend their lives living off the grid. And there are also those whose life circumstances make internet access a low priority – or even impossible. But that’s a pretty small portion of the population, right?

    Well, according to a recent study from Pew, it might be more than you think. According to their research, 15% of Americans do not use the internet – at all.

    And the majority of these internet-abstainers are staying offline by choice – not because they can’t access the internet.

    Here’s the breakdown by Pew:

    Asked why they do not use the internet:

    34% of non-internet users think the internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it; 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online, they are physically unable, or they are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys; 19% of non-internet users cite the expense of owning a computer or paying for an internet connection; 7% of non-users cited a physical lack of availability or access to the internet.

    Over 1/3 of offline Americans say that they simply don’t have any interest or need to use the internet. Strangely enough, nearly half of the offline Americans surveyed said that they have asked a friend or family member to look something up for them.

    Only 8% of those surveyed said that they have any desire to connect – this includes those who are simply unable to connect due to cost or availability issues.

    The data for Pew’s poll comes from phone interviews, so the 15% of the population who are not online at least have cell or home phone access. To me, 15% seems like a pretty high figure. What do you think?

    Image via Thinkstock

  • Twitter Use Up 125% from 2010 among American Adults

    The last three years have seen a surge in Twitter use among American adults.

    That’s the latest finding from Pew’s Internet & American Life project, who measured Twitter use among those aged 18+ in their new social media study. According to Pew, 18% of American adults are now using Twitter – up from just 8% back in the Fall of 2010. That’s an increase of 125% in less than three years.

    The bulk of the gains come from the younger crowd – those aged 18 to 29. In the latest study, 30% of that age group reported using Twitter. Back in 2010, that figure was just 14%.

    Twitter’s explosion mimics that patterns seen for social media as a whole, which can now claim 72% adoption among American adults.

    “Today, 72% of online adults use social networking sites. Although younger adults continue to be the most likely social media users, one of the more striking stories about the social networking population has been the growth among older internet users in recent years. Those ages 65 and older have roughly tripled their presence on social networking sites in the last four years – from 13% in the spring of 2009 to 43% now,” says Pew.

    Oddly enough, the older demographic is the only one that hasn’t jumped on the Twitter bandwagon over the past 3 years. While use by those aged 65 and older has increased on other social networks, Twitter hasn’t seen that uptick. In fact, just 5% of the 65 and older crowd use Twitter, up only a percent from the 4% that reported using it back in 2010.

    Based on Pew’s research, your typical Twitter user is a black or hispanic person between the ages of 18 and 29, with at least some college, making more than $30,000 per year.

  • Six Percent Of American Adults Use Reddit, Shows Study

    Six Percent Of American Adults Use Reddit, Shows Study

    Reddit is huge. Need proof? How about a recent Pew study that said 6 percent of all online American adults use the site.

    The study, which was published today by the Pew Research Center’s Internet and American Life Project, is the first from Pew to specifically look into Reddit. The results of the study won’t exactly surprise you if you spend any amount of time on the site.

    Aside from the 6 percent total, the study found that males predominantly use the site. Fifteen percent of male Internet users aged 18-29 professed to use Reddit where as only 5 percent of females in the same demographic said they used the site. The difference in gender becomes less pronounced in older demographics, but it’s still mostly males who use the site.

    Overall, men are twice as likely as women to be reddit users, those under 50 are significantly more likely to use reddit than those 50 or older, and the site is much more common among urban and suburban residents than among those living in rural areas. Indeed, just 2% of internet users ages 50 and older—and 2% of rural residents—say they use the site.

    Six Percent Of American Adults Are Redditors

    So, what’s the big takeaway from this? Reddit is a pretty big deal. The site has recently come into prominence after President Obama did an AMA last year, and more recently, the fallout from the Boston Marathon bombings investigation. Reddit is also frequently referenced on our site, and many others, which undoubtedly helps introduce the site to more people.

    Now, the next step in all of this should be to see how much time American adults spend on Reddit. We might get some hilariously depressing statistics about how much time people are really spending time online.

  • Pew: The Majority of Americans Now Own Smartphones

    For the first time ever, Pew Research Center can say that the majority of American adults own smartphones.

    Not the majority of American adult cellphone owners, mind you. They mean that the majority of all American adults now have a smartphone.

    56%, in fact. That’s quite the milestone.

    Here’s how Pew explains it:

    55% of cell phone owners say that their phone is a smartphone; 58% of cell phone owners say that their phone operates on a smartphone platform common to the U.S. market. Taken together, 61% of cell owners said yes to at least one of these questions and are classified as smartphone owners. Because 91% of the adult population now owns some kind of cell phone, that means that 56% of all American adults are now smartphone adopters.

    35% of people have a cellphone, but not a smartphone and only 9% are total non-adopters, carrying no cellphone at all.

    As far as the breakdown goes, men lead women in smartphone adoption (59% to 53%) and 25-34 year-olds lead (81% adoption) the age groupings. iPhone users make up 25% of the total smartphone user base, and Android leads with 28%. iPhone continues to lead with upper-income families – half of cellphone owners with a household income of at least $150,000 say they use iOS.

    You can check out more demographic breakdowns here.