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  • Penthouse Magazine Goes Digital, No More Printed Edition

    Penthouse Magazine Goes Digital, No More Printed Edition

    Penthouse Magazine is ending its print edition after more than 50 years of publication. General Media Communications, which supervises the publication of the magazine, confirmed on Friday that Penthouse will be offered in digital format.

    “Reimagined for the preferred consumption of content today by consumers, the digital version of Penthouse Magazine will combine and convert everything readers know and love about the print magazine experience to the power of a digital experience,” FriendFinder Network said in a statement.

    Penthouse decided to go digital after its rival, popular men’s magazine Playboy, announced that it would stop publishing nude photos of women as part of a redesign that will be revealed in March. Playboy’s last print issue in December featured nude women and Pamela Anderson.

    Ezra Shashoua, CFO of FriendFinder Network, the parent company of Penthouse Magazine clarified that the magazine will still publish print copies until their transition to digital format is complete. “Penthouse Magazine will continue to be published in print during the transition to digital. No specific date to stop print publication of our flagship magazine has been set.”

    As part of the changes, the publication has also closed its headquarters in New York and moved to FriendFinder’s offices in Los Angeles.

    The change is deemed to help keep the magazine competitive in the future.

    “This move will keep Penthouse competitive in the future and will seamlessly combine our unmatched pictorial features and editorial content with our video and broadcast offerings,” said Jonathan Buckheit, FriendFinder Networks CEO.

    Penthouse has reportedly had financial issues for several years now, and in 2013, its publisher filed for bankruptcy. The company – which also owns the AdultFriendFinder website – said the magazine had not turned a profit since 2008, but was cleared to exit bankruptcy court after three months.

    FriendFinder bought Penthouse Magazine in 2004 after it went bankrupt.

  • “Penthouse” Magazine Stops Publication After 50 Years, Goes to Digital Format Only

    Penthouse magazine, typically known as the raunchier rival of Playboy, is ceasing its print publication after 50 years, and will be available in digital format only. This comes just months after Playboy announced it would no longer feature nude photos within its pages, beginning with its March 2016 issue.

    The Wall Street Journal reports that adult publications like Penthouse magazine and Playboy have taken huge hits in recent years since adult content is easily found online–and often for free.

    Penthouse magazine once sold over five million copies. Business waned after founder Bob Guccione filed for bankruptcy in 2004 and eventually lost control of the company. Now operated by FriendFinder Networks, they, too, declared bankruptcy in 2013.

    Penthouse magazine will close its New York offices and move to FriendFinder Networks offices in L.A.

    The publisher issued a statement regarding these big changes for Penthouse magazine.

    “Reimagined for the preferred consumption of content today by consumers, the digital version of Penthouse Magazine will combine and convert everything readers know and love about the print magazine experience to the power of a digital experience,” the statement reads.

    “This move will keep Penthouse magazine competitive in the future and will seamlessly combine our unmatched pictorial features and editorial content with our video and broadcast offerings,” CEO Jonathan Buckheit added.

    It shouldn’t come as a big surprise that Penthouse magazine sales have fallen drastically and mandate this kind of business move. The internet makes a wealth of porn available at reader’s fingertips.