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  • Oreos Addictive? Not So Fast, Say Researchers

    Are Oreos as addictive as cocaine? That seems to be on many headlines lately, after a Connecticut College press release on a student research project broke the hearts of North America, but is it true? I’m not reserving my spot in rehab just yet, and here’s why. The research on that project is not absolutely certain, according to LiveScience.com.

    The experiment ran as follows:

    Student researchers put rats in a maze with two sides. On one side, the rats were rewarded for traversing the maze with delicious, sugary Oreos. On the other side, they got bland and boring rice cakes. The students then measured how long the rats spent on either side of the maze. I think we can all guess how that turned out. Oreos beat rice cakes everytime.

    The students then conducted the same experiment, except this time the reward at the end of one side of the maze was a shot of morphine or cocaine. On the other side, it was a shot of saline. The time that the rats spent on the side with cocaine in the second experiment was equivalent to the time spent on the Oreo side in the first experiment. However, that information doesn’t warrant calling Oreos addictive.

    “The study performed cannot determine whether Oreos are as addictive as cocaine,” said Edythe London, a researcher at the University of California, Los Angeles, who uses brain imaging to study the neural basis of drug cravings. “That question is best addressed in a comparison of how hard a rat will work for Oreos versus cocaine — how many times a rat will press a lever to get one or the other.”

    The question of whether foods can be addictive remains unanswered. The desire to binge on scrumptious sugary or fatty foods reportedly shares some similarities in the brain as the need for drugs. Rats fed junk food and then given a normal, healthy diet show brain changes similar to those seen in drug addicts trying to kick a habit, according to a 2012 study, for example.

    Scary. But, researchers suggest that other factors like government subsidies that make junk food cheap are just as much to blame as any perceived food addiction. More research will be needed to be conclusive on the subject.

    “We are biologically wired to respond to certain tastes, textures and colors, but that doesn’t mean it’s an addiction,” Gabriel Harris, an assistant professor of food science at North Carolina State University in Raleigh. I’m going to take that and run with it.

    image via wikipedia

  • Oreos’ Addictive Potential vs. Drugs

    Oreos’ Addictive Potential vs. Drugs

    (image)

    What’s all the Oreo hullabaloo? They may be addictive? Well, if you’ve ever tasted an Oreo, you already know that its addictive quality is not news. But what happened exactly, and how was this expected revelation rendered? A very thoughtful neuroscientist by the name of Joseph Schroeder decided to conduct an experiment with America’s favorite cookie and– of course–lab rats. Schroeder conducted the Oreo experiment along with four students.

    The goal of the experiment was to find associations between addictive substances and their environments. The rats were put in a maze where they were given Heaven-sent Oreo cookies in one area of the maze, and then those boring, cooking accidents known as rice cakes in another area of the maze. The rats were then given the option of spending time in either side of the maze. They were allowed to choose whether to reside in the area where they were living the good life and munching on Oreos, or they were allowed to choose to spend time in the rice cake ghetto of hard times and harsh memories.

    Naturally, like humans or any other living organism with a fully functioning mouth, the rats chose to inhabit the Oreo side over the dry, desolate rice patty side. But of course! Nothing significant about that.

    What was significant was that the information gathered in the Oreo experiment was compared to a similar experiment using cocaine and morphine on one side of a maze, and a saline injection on the other side of the maze. In this experiment, the rats also chose to remain in Happy Land on the drug side of the maze. But the research went even further as to examine the rats’ brain activity in both experiments, and THAT was pretty amazing.

    They found that the pleasure centers of the rats’ brains were more active when they were given Oreos than when they were given morphine or cocaine, thus supporting that sugary foods have a strong potential to be addictive. So we may finally have a valid excuse for our Oreo binges. But don’t expect to see any Oreo rehabilitation clinics popping up any time soon.

    Image via Wikimedia Commons