WebProNews

Tag: Online Retail

  • How Will Amazon’s New Social Media Platform Benefit Brands?

    How Will Amazon’s New Social Media Platform Benefit Brands?

    Online retailer giant Amazon just found another way to make it easier for people to part ways with their money. The company has ventured into the world of social media with Amazon Spark, which was launched last July.

    Amazon Creates Social Media Platform

    At first glance, Amazon Spark looks a lot like some other social media platforms such as Instagram and Pinterest. The newcomer platform’s feed is also heavy on photos but a marked difference is that these are images of products available on Amazon.

    Image result for amazon spark

    Of course, encouraging people to post pictures of the products they love or make reviews on items they have tried is Amazon’s brilliant way to deepen consumer engagement on their platform. At the moment though, only Amazon Prime members can make posts or comment on them, but non-Prime members can still use the platform to view posts.

    Just like your typical social media platform, Spark requires first-time users to register. Once a user has logged in, Spark requires the user to choose at least five interests that would later become the basis for what posts will be included in the feed. The platform actually allows more than five interests, which range from generic, broad categories like “Music” or “Books” to more narrowed-down options like “TV Bingewatching.”

    Spark is also using its own version of a “Like” called “Smile” to indicate approval of a post.

    Image result for amazon spark smile

    The Advantages of Spark

    While it shares a lot of similarities to older platforms, Amazon Spark has several advantages over its competitors. Unlike other social media platforms where people log on to see what’s the latest buzz on virtually everything, there is only one reason why Spark users would log on to the platform and that is to see what is worth buying.

    Essentially, Spark is a social media network for consumers—people looking for the best products to buy. As such, you can expect the conversion from traffic to actual sale to be higher on this social media platform than most others. Before logging into the platform, users are already eager to buy something. They’re just looking for the right product to justify a purchase.

    The higher conversion rate will offset Amazon Spark’s smaller user base compared to other platforms. At the moment, there are around 80 million Amazon Prime members who are allowed to post and comment on Spark. However, there’s a hidden number in there somewhere that brands should not ignore. Apparently, Prime members spend around $600 more per year than non-Prime members. Multiply that by 80 million and you’ll get a rough estimate of its gargantuan potential for brands.

    Image result for amazon spark social comparison chart

    Aside from tapping the purchasing power of the horde of Amazon shoppers, there is one thing that sets Amazon Spark apart from other platforms. Since Spark is inside the Amazon application, buyers can buy the item tagged in a particular post seamlessly and without the need to log into another app to make the purchase. Since the eCommerce component is already integrated into the platform, there is simply no time for consumers to hesitate and, in a way, Spark has made impulse buying even faster.

    Current Limitations for Brands

    At the moment, Amazon Spark does not allow brands to make posts to the platform. However, brands can work around this problem by reaching out to “enthusiasts,” which is Amazon’s term for influencers, to make posts for their products in the meantime.

    Another limitation is that Spark is only available for iOS devices at the moment although Amazon previously promised that an Android version is on the way. In addition, there is no word yet if the company plans to expand Spark’s access via desktop.

    [Featured Image by Amazon]

  • From Mortar and Bricks to Cash and Clicks

    From Mortar and Bricks to Cash and Clicks

    E-commerce may seem like a retail staple to us, but for many people the legitimacy of online businesses never became apparent. The power of brick and mortar always sent a strong message to consumers that said “this is a real business.” But what’s keeping online businesses from getting the same message across?

    In 2007, online retail stores amounted to $175 billion and are projected to grow to $370 billion by 2017. Multi-million dollar acquisitions are happening now more than ever and they just keep growing while storefront are cutting back to make way. Gap, RadioShack, and Staples all plan to close down hundreds of stores in the coming years, going the same way as Blockbuster (who turned down and offer to purchase Netflix for just $50 million in 2000).

    The web is not always considered to be a viable “storefront,” if you will, but as more multi-million dollar businesses make their debut from a humble home office, we see that success doesn’t demand brick and mortar. This infographic gives the rundown for what is actually going on in the world of e-commerce and what we can expect for the future.

    This article originally appeared at DigitalExits.com

  • Mobile Shoppers Most Active On Sundays [Report]

    Mobile Shoppers Most Active On Sundays [Report]

    A new report out from Opera looks at mobile shopping habits, and has determined that Sunday is the best day of the week when it comes to sales from mobile shoppers.

    “Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays,” Opera says. “One possible explanation is that many consumers use their mobile devices to browse products over the weekend, then revisit and purchase when they return to their desks on Monday. The day with the lowest mobile shopping traffic is Friday.”

    The report also looks at monthly trends by geography:

    “Online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile’s share of that market accelerating,” says Larry Moores, Vice President for Consumer Mobile Reporting and Analytics at Opera.

    As you might expect, Amazon and eBay dominate mobile shopping traffic with Amazon leading at a 36.3% market share in the U.S. That’s compared to 16% for eBay and 11.5% for Craigslist.

    For big-box retailers that offer mobile shopping, Walmart saw the highest volume, followed by Target and Sears. Walgreens, Lowe’s, Macy’s, Kohl’s, Barnes & Noble, Kmart and Nike saw notable increases.

    The full report is available here.

    Image via Opera

  • Google Expands Merchant Promotions

    Google Expands Merchant Promotions

    Back in 2012, Google launched Merchant Promotions, which enabled retailers in the United States show promotions alongside their Product Listing Ads on Google’s search results pages and on Google Shopping. Google announced this week that it is now expanding this offering to retailers in more countries.

    Now, retailers in the United Kingdom, Germany, France, Australia and India will be able to take advantage of the promotions.

    “Participating US retailers have seen improved performance from their Product Listing Ads,” writes product manager Christina Ilvento in a blog post. “For example, Venus’s PLAs with Merchant Promotions had a seven percent higher clickthrough rate (CTR), a two percent higher conversion rate, and an 11 percent lower cost-per-click (CPC) than their standard PLAs.”

    Google actually has a case study on the Venus campaign available here.

    There’s a “Getting Started” guide for the promotions available here, and those who wish to participate are asked to get in touch with Google via this form.

    Image via Google

  • Amazon Seller Holiday Deals Program Goes Global

    Last year, Amazon gave Marketplace sellers a chance to have their products appear on high-traffic holiday deal pages on Amazon.com throughout the holiday season. This year, the company is opening up such opportunities to more sellers around the world.

    Deals from sellers will be featured on holiday deal pages like the Amazon Today’s Deals page, the Black Friday Store, the Cyber Monday Store, and other high-traffic site features. This will happen in the U.S., the EU, China, Japan, India, and Canada.

    “It’s a huge benefit to customers during the holidays to have millions of small and mid-sized businesses from around the world selling on Amazon,” said Peter Faricy, VP for Amazon Marketplace. “We have heard from customers that they value the breadth and depth of unique products only offered by sellers. This year customers will find thousands of limited-time holiday deals on high quality items and can browse hundreds of millions of other attractive offers at low prices across popular categories like consumer electronics, toys, clothing and many others. It’s now easier than ever for sellers on Amazon to reach customers in their local area or anywhere in the world.”

    “The sales spike from our deal earlier in the year was so fast, it was beyond our imagination. Customers rushed to the deal page and within minutes our inventory disappeared. For our upcoming holiday deals, we are preparing to have triple the inventory level available to meet high customer demand,” said Darwin Deng, President for Patozon.

    According to Amazon, Amazon sellers experienced record growth during the holiday season last year. On Cyber Monday alone, over 13 million units were ordered worldwide from sellers of varying sizes. This was up 50% year-over-year.

    Image via Amazon

  • Amazon Lets You Add To Your Wishlist With A Twitter Hashtag

    Amazon Lets You Add To Your Wishlist With A Twitter Hashtag

    Amazon announced #AmazonWishList, which enables users to add items to their Amazon Wish List right from Twitter. If you see a Tweet with an Amazon product link in it, you can just add that hashtag to a reply, and the product will automatically be added to your Wish List.

    “Twitter offers Amazon customers a great environment for inspiration and discovery,” said John Yurcisin, Director of Social at Amazon. “#AmazonWishList makes it easy for people to quickly add holiday gifts, décor or entertaining items tweeted by interesting people, friends, or brands on Twitter to their Amazon Wish List, allowing customers to simply save items to their Wish List and keep on Tweeting.”

    While Twitter itself is dabbling in e-commerce, Amazon has been ahead of the curve in some aspects. This launch follows one in May that saw Amazon letting customers add items to their cart with the #AmazonCart hashtag.

    Amazon explains, “Building on the recent launch of #AmazonCart, customers who have already connected their Twitter and Amazon.com accounts will be notified with a reply Tweet from @MyAmazon as well as an email from Amazon when the item is successfully added to their Wish List. Customers who have not connected their Twitter and Amazon.com accounts will receive a reply Tweet asking them to connect their accounts to enable the new feature.”

    You can go to amazon.com/social to edit connection preferences.

    Amazon says that last year, fifty items were added to Wish Lists every second, with one in three customers using the feature. The addition of the hashtag functionality should only serve to build those numbers up.

    Twitter announced its own “Buy” button earlier this month, though it’s still in the testing phase.

    Image via Twitter

  • Nielsen To Online Retailers: Age Matters

    Nielsen To Online Retailers: Age Matters

    Not surprisingly, Millennials (age 21-34) are leading the way in online shopping compared to other age groups, according to a report from Nielsen.

    This age group comprises at least half of all those surveyed who plan to make an online purchase across every product category the firm measures. The most popular categories among the age group are baby supplies, personal care items, toys/dolls, and alcoholic drinks.

    “But don’t count older generations out,” Nielsen says. “They represent a sizeable 40% share of online purchase intenders. But reaching the older age set is much more fragmented territory than with their younger counterparts. As can be expected, the older the age, the greater the decline in online shopping intent. Globally, Generation X (age 35-49) respondents comprise about 28% of those willing to make a purchase online, and Baby Boomers (age 50-64) make up about 10%. The Silent Generation (age 65+) contributes roughly 2%. The youngest age group, Generation Z (under age 20), represents about 7% of those who intend to purchase online.

    “While the generational mix of online shoppers currently skew younger, attention to the needs of all segments should be considered when developing outreach plans,” said John Burbank, president of strategic initiatives, Nielsen. “Tomorrow’s highest purchase-power consumers are ones who skew much higher for digital shopping. As the population ages, greater percentages of consumers will be connected and online prominence will continue to grow. Building trust at the onset is the foundation for sustaining lifetime loyalty among shoppers.”

    We recently looked at some other findings from it related to the product categories with the most purchase intent here.

    You can find the full report here.

    Image via Nielsen

  • Here’s A Look At Which E-Commerce Categories Are Growing The Fastest

    Here’s A Look At Which E-Commerce Categories Are Growing The Fastest

    E-commerce is booming, and the coming holiday season will only fuel the fire. New research finds that consumer purchase intent is skyrocketing for many e-commerce categories.

    Do you expect your own online sales to increase significantly this year? Let us know in the comments.

    Nielsen says online purchase intention rates for over half of the twenty-two consumer product categories it measures have doubled between 2011 and 2014. The categories seeing the highest growth are ebooks, event tickets, computer software, sporting goods, toys and dolls, music, videos/DVDs/games, baby supplies, flowers, cars, alcoholic drinks, and pet-related products.

    Half of people surveyed, the firm says, plan on buying clothing or making an airline or hotel reservation using an online device within the next six months.

    Not as many people are buying groceries or other consumable products online, it says, but there there is growth in that area. Here’s a chart looking at the changes over the past three years category-by-category.

    “While durable and entertainment-based categories are showing a substantial rise in intent, consumable categories like pet supplies and baby supplies are also gaining traction quickly,” said John Burbank, President of Strategic Initiatives for Nielsen. “While online transactions make it easy to download a book, buy a ticket to a sporting event or book a hotel room, building a consumer base for consumable categories requires more marketing muscle. Finding the right balance between meeting shopper needs for assortment and value, while also building trust and overcoming negative perceptions, such as high costs and shipment fees, is vital for continued and sustainable growth.”

    “These shifts in stated purchase intentions are also supported by purchase data that indicates similar trends,” Nielsen says. “The baby supply category is really taking off in China, Korea, France, the U.S. and the U.K. to name a few countries. For example, sales of baby supplies already comprise three of the top 10 most popular categories sold online in China (based on Nielsen’s retail measurement e-commerce market figures). Meanwhile, in Korea, baby supplies make up two of the top 10 categories, and in France, they account for five. Online shopping accounts for a substantial portion of total diaper and infant formula sales in China (29% diapers/23% formula), Korea (10% diapers/22% formula [hypermarket online sales only]) and France (5% diapers/5% formula).”

    You can find the full report here.

    On the B2B side of things, Duke University’s Fuqua School of Business recently released data from its CMO survey (via Marketing Charts) finding that B2B CMOs in the U.S. expect e-commerce to account for roughly 10% of their sales to be through the internet in the next twelve months. That compares to roughly 15% for B2C CMOs.

    Are you in B2B or B2C? What percentage of your sales do you expect to come from the internet in the next twelve months? Let us know in the comments.

    Note: This article has been updated to include additional information.

    Image via Nielsen

  • Census Bureau: Online Shopping, Mail Order Businesses Up 27%

    Census Bureau: Online Shopping, Mail Order Businesses Up 27%

    The U.S. Census Bureau released some new stats on Thursday, including that online shopping establishments were up 27.4% between 2011 and 2012. It says the number of electronic shopping and mail-order houses establishments grew from 23,697 to 30,185 in that time period.

    Employment climbed 13.7 percent to 365,508, the bureau said, but the retail trade sector as a whole (including brick and mortars) only rose 0.1 percent, with employment climbing 0.7 percent.

    “Unlike traditional stores, which are located throughout the country, online shopping establishments and jobs are in concentrated areas,” said William Bostic Jr., the Census Bureau’s associate director for economic programs.

    The bureau offers a “Census Explorer: Retail Edition” interactive map that lets you browse neighborhood statistics and geographic concentration of electronic shopping and mail-order houses.

    “Reversing a four-year decline, the data show that the total number of U.S. businesses with paid employees grew by more than 77,000 establishments to 7.4 million in 2012, an increase of 1.1 percent from 2011,” the bureau said.

    Counties in Southern California, the New York metro area, the Chicago metro area, and other metro areas including Memphis, Las Vegas, Grand Rapids, Columbus (OH), and Minneapolis saw the biggest employment increases in electronic shopping and mail-order houses.

    The bureau also cites these geographic highlights:

    • Among the top 50 counties in the United States by number of establishments, Travis, Texas (Austin) had the largest percent increase in establishments with a gain of 4.2 percent, or 1,206 establishments. Hennepin County, Minn. (Minneapolis) had the largest employment rate increase (6.6 percent), or 52,844 workers.
    • For the second consecutive year, North Dakota led all states in employment growth, at 8.2 percent, and led in percent increase in establishments, at 5.3 percent. This parallels the Census Bureau’s population estimates, which showed the state led the nation in total population growth over the same period. In North Dakota, employment growth was driven by the mining, quarrying, and oil and gas extraction sector, as the number of employees rose 34.4 percent and establishments, 23.8 percent. This sector led employment growth nationally as well, with an 11.7 percent increase between 2011 and 2012.
    • Combined, California, Texas and Florida accounted for more than half of the establishments added between 2011 and 2012. In contrast, these three states accounted for one-quarter of all establishments in 2012.
    • The number of paid employees in the U.S. rose by 2.2 percent between 2011 and 2012; this represented an increase of more than 2.5 million employees. Texas, California, Florida, New York and Ohio led all states in number of employees added.
    • The number of paid employees in Puerto Rico rose to 690,597 in 2012, an increase of 2.5 percent over the previous year. Annual payroll totaled $16.9 billion in 2012, an increase of 2.4 percent.

    You can take a look at the bureau’s methodology here if you like.

    Image via Census.gov

  • Amazon Now Has A Store Just For Collectible Coins

    Amazon Now Has A Store Just For Collectible Coins

    Amazon just launched a new store for Collectible Coins at amazon.com/collectiblecoins. It claims to offer direct access to over 10,000 unique U.S. coins from over 75 dealers.

    According to the company, shoppers will be able to peruse a “wide variety of professionally graded and authenticated coins”.

    “Collectors of rare coins are passionate about the hobby because coins represent the intersection of history, collectibility and wealth,” said Steve Johnson, director for the Amazon Marketplace. “Coins have been one of the most searched for items in our collectibles stores. The introduction of the Collectible Coins store was inspired by customer demand and the need to provide a unique experience for customers to discover graded and rare U.S. coins from reputable dealers. We’re thrilled to bring the excitement and discovery of coin collecting to Amazon.”

    “Collecting rare coins is a unique opportunity to hold history in your hand, along with the knowledge that you own a lasting symbol that has inherent value and importance,” added Brian Kendrella, president for Stack’s Bowers Galleries. “We are excited about the opportunity to showcase our unique numismatic products to Amazon’s customers and reach a broad customer base that may be new to the joys of coin collecting.”

    The site offers quite a few search filters to make it easier to find coins of interest. You can search by individual coins or sets, by mint year, by denomination (quarter, nickel, dollar, etc.), by mint location, by metal, by series, by condition, by grade rating, by period, by price, and by seller.

    The store also has its own mailing list.

    Amazon’s offering should not only provide a great resource for current collectors and dealers, but make coin collecting in general more accessible to a broader range of people.

    Those looking to sell coins can apply here.

    Image via Amazon

  • Report Finds Consumers Making Purchases More Quickly

    Report Finds Consumers Making Purchases More Quickly

    Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken advantage of in little time.

    The average time to purchase across retail categories is less than four days, even for big-ticket items like appliances, according to the report, which is based on a survey of over 1,500 people said to represent the U.S. consumer population.

    65% of respondents said they’re more sensitive to price now than a year ago, while 88% look for deals, rebates and best prices before shopping.

    Four out of five 18- to 49-year-olds own smartphones, with nearly 50% of all shoppers comparing prices in-store using smartphones, according to the report.

    “Retailers have a lot to contend with in this new era of shopping: highly competitive prices from e-tailers like Amazon, rising smartphone adoption, the showrooming boom and incredibly price-sensitive consumers,” said Parago CMO Rodney Maso. “For retailers to thrive, they need to disrupt the path to purchase with a dynamic, real-time pricing model. Not just online, but in brick and mortar, too.”

    “Our research shows that dynamic-price rebates are one way to respond to consumers’ demand for lowest price and protecting margins, unlike across-the-board online price matching,” he added.

    Nearly all (99%) of shoppers surveyed with incomes at $50,000 and above shop from their computers, with two out of five shopping from tablets.

    You can find the full report here.

    Image via Parago

  • Amazon Revenue Up 20 Percent To $25.59 Billion In Q4

    We all knew that Amazon had a great holiday season. The online retailer put out multiple press releases before and after Christmas patting itself on the back. Now that its Q4 results are, we can finally see that Amazon did indeed one have heck of a quarter.

    Amazon announced this afternoon that fourth quarter sales were up 20 percent to $25.29 billion in the three months ending on December 31. It notes that sales would have actually been up 22 percent if it weren’t for the $258 million it lost in foreign exchange rates.

    In operating income, Amazon saw an increase of 26 percent to $510 million. Net income was also up to $239 million which is a significant increase compared to its net income of $97 million in Q4 2012.

    “It’s a good time to be an Amazon customer. You can now read your Kindle gate-to-gate, get instant on-device tech support via our revolutionary Mayday button, and have packages delivered to your door even on Sundays,” said Jeff Bezos, founder and CEO of Amazon.com. “In just the last weeks, Forrester, YouGov, and ForeSee have all ranked Amazon #1 – and we believe we’re just scratching the surface of what world-class customer service can be.”

    As for the full year, Amazon repots that net sales increased 22 percent to $74.45 billion. If it weren’t for those pesky exchange rates taking $1.28 billion out of its coffers, Amazon’s net sales for the year would have actually grown by 24 percent.

    In full year operating income, Amazon saw an increase of 10 percent to $745 milllion. Full year net income was $274 million – another significant increase compared to last year’s net loss of $39 million.

    Despite its positive earnings results, it didn’t quite meet expectations. Amazon’s share price is down 37 points in after hours trading.

    Image via Amazon

  • Amazon Sold 36.8 Million Items on Cyber Monday

    In less than two decades Amazon has managed not only to become the internet’s largest retailer, but also a major competitor to traditional retailers such as Walmart. The success of the website continues to grow each year, and this year’s holiday season looks to be the biggest ever for Amazon.com.

    Amazon has now revealed a few choice statistics from its 2013 holiday sales. The most impressive might be that Amazon customers ordered more than 36.8 million items from the website on “Cyber Monday” (the online equivalent of Black Friday). That equates to around 426 items ordered from the site every second.

    Amazon’s big Kindle Fire bet seems to be paying off as well. According to the company its Kindle Fire tablets were the most popular tablets sold on its website. IBM analytics last week found that over 19% of all online sales Christmas day came from tablets, and Amazon’s customers were even more likely to use mobile devices as more than half of their customers shopped using a mobile device this holiday season.

    All of this is tied into Amazon’s subscription service, Amazon Prime. Where other tech companies have been trying to attach their hardware to recurring revenue streams, few have achieved success in the consumer market outside of video game console manufacturers. Through Prime, Amazon encourages customers to buy more with free shipping, as well as consumer more media through Amazon Instant Video and its Kindle Lending Library program.

    According to Amazon, more than one million new Prime subscribers signed up during the third week of December. The company was forced to limit new Prime sign-ups at some points this holiday season to keep it running smoothly.

    “Amazon Prime membership continues to grow, and we now have tens of millions of members worldwide,” said Jeff Bezos, CEO of Amazon. They benefit from all-you-can-eat free two-day shipping on millions of eligible items and our members have a voracious appetite.”

  • Kmart Returns To “Ship My Pants” Just In Time For The Holidays

    Earlier this year, Kmart surprised everyone with a new advertising campaign called “Ship my pants.” I won’t go into detail as you presumably know about the infamous, and frankly wonderful, advertising campaign already. What’s important today is that the same ad is back, but with a decidedly more festive twist.

    Kmart introduced the world to a new ad today called “Ship My Trousers.” I don’t want to spoil anything, but here’s the official description:

    A brand new Christmas classic from Kmart. Ship My Pants meets Charles Dickens’ A Christmas Carol. Sure to be a holiday favorite for the ages.

    With this latest holiday ad from Kmart, we can make two observations. The first is that the “ship my ____” joke is still funny. The second is that Kmart is absolutely killing it this holiday season with its advertising. It all started with the Mistlefinger – a creepy, yet heartwarming, tale of a disembodied finger that hangs from the ceiling and buys presents for the kids. The second – “Show your Joe” – received a lot of negative backlash for a rather innocuous rendition of Jingle Bells. It’s like those people had never seen See Spot Run.

    It doesn’t matter if you find it offensive or funny though as these ads are doing their job. We’re talking about them and so are you. Kmart as a brand is entering the public consciousness after what feels like years of obscurity in the shadow of bigger rivals like Walmart, Target and Myers. While I don’t see myself shopping at Kmart anytime soon, these ads may just be enough to at least get people shopping at Kmart’s online store.

    [Image: Kmart/YouTube]

  • Amazon Has Worked With Vendors To Eliminate 24.7 Million Pounds Of Packaging

    Amazon Has Worked With Vendors To Eliminate 24.7 Million Pounds Of Packaging

    Back in 2008, Amazon announced its “Frustration-Free Packaging” initiative, working with nineteen manufacturers, including Fischer-Price, Mattel, Microsoft and Transcend, to make product packaging easier to get into so the whole buying-and-receiving process is less annoying.

    The phrase “first world problems” comes to mind, but even still, who doesn’t want opening a new toy to be as easy as possible?

    The following year, Amazon launched the Frustration-Free Packaging certification program aimed at convincing more manufacturers to participate. Apparently it worked.

    The company announced this morning that it now offers 200,000 items that are delivered in “smaller, easy-to-open, recyclable cardboard boxes that reduce the overall amount of packaging used while still protecting what’s inside”.

    Others now participating include Unilever, Seventh Generation, Belkin, Victorinox Swiss Army and Logitech, to name a few.

    “We’ve all experienced the frustration of trying to remove a product from nearly impenetrable packaging like plastic clamshell cases and products bound by dozens of wire ties,” said CEO Jeff Bezos. “We’ve worked with both manufacturers and customers to design Frustration-Free Packaging that is easy-to-open, protects the product and reduces waste. We now have more than 2,000 manufacturers in the program.”

    As a result of the program, Amazon says it has eliminated waste to the tune of 58.9 million square feet of cardboard, 24.7 million pounds of packaging, and 14.5 million cubic feet of box size.

    Amazon is encouraging other vendors to participate, and consumers can shop for certified frustration-free products at this destination.

    Image: Amazon (YouTube)

  • Desktop Holiday Ecommerce Spending Up 14% From Last Year So Far

    Desktop Holiday Ecommerce Spending Up 14% From Last Year So Far

    A report out from comScore says $18.9 billion has been spent online during the first 24 days of the November-December 2013 holiday season, using desktop computers. This is up 14% from the same time period last year ($16.6 billion).

    Ahead of the report, Tuesday, November 19th was the heaviest online spending day of the season, reaching $963 million. Both the 14th and 24th also saw over $900 million each.

    “The 2013 online holiday shopping season is off to a solid start with nearly $19 billion in desktop e-commerce sales, an increase of more than 14 percent versus last year,” said Andrew Lipsman, comScore VP of Marketing & Insights. “The heaviest online spending day thus far fell just shy of $1 billion in sales, and though we’ve not yet reached that benchmark we can expect to see that spending threshold eclipsed numerous times during the post-Thanksgiving period. Black Friday and Cyber Monday can both be expected to easily surpass that total, with Cyber Monday already beginning to point toward $2 billion.”

    “While the early part of the online holiday shopping season has been solid so far, we are tempering our expectations given the shortened 26-day shopping period between Thanksgiving and Christmas this year,” said Lipsman. “In addition, with Hannukah beginning in November this year there is some spending that has been pulled forward and likely added a boost to the early November shopping period. That said, our forecast of 14 percent growth for desktop-based buying still represents a strong outlook versus last year that highlights the continued channel shift to online. We also expect m-commerce spending growth to contribute about 2 percentage points to that growth rate, meaning that total digital commerce will grow at a rate of nearly 16 percent.”

    The firm believes mobile commerce (which includes tablets) will reach $7.1 billion for the holiday season, which would be 13% of total ecommerce as total spending is expected to be $55.2 billion for the season.

    A new Gallup poll released today shows that over half (53%) of Americans say they are “very likely” or “somewhat likely” to shop online during the holiday season.

    Image: comScore

  • Google Shopping & Google Trusted Stores Expand To More Of The World

    Google Shopping & Google Trusted Stores Expand To More Of The World

    In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3.

    Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. Google started testing pilot programs in the UK and France last week, and is also introducing one in Australia.

    “Our goal with Google Trusted Stores is to give shoppers the reassurance they need to shop confidently online at a broad set of stores,” says Google Shopping group product manager Brian Marquardt. “And we also aim to help excellent merchants expand their e-commerce businesses. Based on the success stories that we’ve seen in the US, we expect that participating in Google Trusted Stores will drive meaningful increases in online sales in other countries as well.”

    In France, Google is working with Spartoo, Shoes.fr, Maisons du Monde, Wanimo and Tati. In the UK, it’s schuh, gorgeousshop, ghd, Trueshopping.co.uk, BestBathrooms.com, PhysioRoom.com, Wayfair.co.uk, Spartoo UK and Rubbersole. In Australia, retailers include: Kogan, DealsDirect, MilanDirect and Surfstich.

    Google Shopping, meanwhile, is launching in Austria, Belgium, Denmark, Mexico, Norway, Poland, Sweden and Turkey. Users in these countries will start seeing more Product Listing Ads when searching shopping-related queries.

    Image: Google

  • Amazon Announces Q3 2013 Results, Sales Up 24%

    Back in June, Amazon announced that its quarterly sales were up 22 percent. That growth has now been confirmed to have continued into its third quarter this year.

    Amazon announced this afternoon that its net sales for Q3 2013 increased 24 percent to $17.09 billion. The retailer notes that net sales would have increased by 26 percent if it excluded the $332 million it in Q3 thanks to “unfavorable impact from year-over-year changes in foreign exchange rates.”

    Amazon also announced that operating cash flow increased 48 percent to $4.98 billion. On the other hand, its free cash flow decreased 63 percent to $388 million. It notes that its free cash flow was impacted by the $1.4 billion purchase of corporate office space and property in Q4 2012.

    As for operating loss, Amazon announced that it was down to $25 million in Q3 2013, compared to $28 million in Q3 2012. Net loss was also down to $41 million in Q3 2013, compared to $274 million in Q3 2012.

    “It’s been a busy few months—we launched a new Paperwhite and new Kindle Fires to positive reviews and surprised people with the revolutionary Mayday button—average Mayday response times are just 11 seconds!” said Jeff Bezos, founder and CEO of Amazon.com. “And that’s not all. In the last 90 days, our AWS team got back to work on a big government contract, we brought 8 million square feet of fulfillment center capacity online, deployed 1,382 Kiva robots in three FCs, provided a new venue for artists to reach customers, signed up millions of new Prime members, announced Kindle MatchBook, Login & Pay, and nine new original TV pilots, joined the Code.org coalition, acquired TenMarks—a company that helps kids with math, scored a win for customers who want to use Kindles on airplanes even during takeoff and landing (also, a big hat tip to Nick Bilton on that one), began hiring and training 70,000 new U.S. FC employees to help serve customers this holiday season, and saw the Kindle Million Club grow to include 14 KDP authors.”

    In its Q4 2013 guidance, Amazon says to expect net sales between $23.5 billion and 26.5 billion, and an operating income of $500 million.

    In after hours trading, Amazon’s share price is up 27 points to 359.60.

    [Image: Amazon]

  • eBay Experiments With ‘Shoppable Windows’ In New York

    eBay Experiments With ‘Shoppable Windows’ In New York

    eBay has been beta testing “shoppable windows” for physical retail stores for several months, and will officially launch the first ones in Manhattan this Saturday. While this is only a month-long experiment, it could turn into something much bigger for the company.

    Reuters first reported on the upcoming windows, indicating that the screens will sell 30 items from Kate Spade Saturday, a fashion brand launched earlier this year by Fifth & Pacific. Alistair Barr reports:

    The new screens measure about 9 feet across and 2 feet (0.6 meter) high and will appear on the front windows of closed stores. Shoppers will be able to touch the screens to order and have products delivered to them within an hour via courier. Payment will be accepted by the couriers through PayPal Here, a mobile payment service developed by eBay.

    The company later took to its blog to discuss the endeavor a bit further.

    “Each interactive storefront allows shoppers to select and order merchandise from Kate Spade Saturday, Kate Spade’s new weekender line, on a touchscreen, schedule a free one-hour delivery to anywhere in the city, and pay with PayPal Here upon delivery,” the company says. “Our partnership brings the best of online shopping into the physical world, and rolls mobile technology, same-day delivery, and seamless digital payments into one end-to-end customer experience.”

    “Though this is only a month-long experiment, both Kate Spade parent company Fifth & Pacific Inc. and eBay Inc. are excited about the prospect of revolutionizing shopping,” the company adds. “With about 40% of all retail spending in the U.S. now involving some kind of online engagement, interactive glass technology allows retailers to think about cubic versus square feet for their retail shops.”

    The Manhattan shoppable windows will be available to consumers until July 6th.

  • Should The Senate Pass Online Sales Tax Legislation? [Updated]

    Should The Senate Pass Online Sales Tax Legislation? [Updated]

    Update: It passed.

    Currently in the U.S., state governments are only obligated to collect sales taxes from online retailers that are based in their own states. If an online sales tax bill makes it to law, states could collect from online retailers that don’t reside in their state.

    Should online retailers have to pay taxes to states where they don’t reside? Let us know what you think in the comments.

    There’s a good chance you’ve heard of the Marketplace Fairness Act (S.336), before. The bill aims to ensure that states receive taxes that they’ve been otherwise missing out on. A similar proposal is up for vote in the Senate this week thanks to an amendment to a Democratic budget resolution from Senators Mike Enzi and Dick Durbin (pictured), who sponsored the bill.

    Opponents are slamming the Senators for trying to “sneak” the legislation through. The Hill reports:

    Phil Bond, the executive director of the WE R HERE coalition, accused backers of online sales tax measures of trying to “sneak through” their legislation outside regular congressional order.

    “There are good reasons this policy hasn’t been considered in the US Senate for over a decade: Taxpayers don’t like it, it turns the Internet into a tax collection platform, it allows state tax collectors to exercise authority far beyond their boundaries and it will put thousands of small businesses out of business,” Bond, a top Commerce Department official under George W. Bush, said in a statement.

    The official summary of the Marketplace Fairness Act says:

    The Marketplace Fairness Act grants states the authority to compel online and catalog retailers (“remote sellers”), no matter where they are located, to collect sales tax at the time of a transaction – exactly like local retailers are already required to do. However, there is a caveat: States are only granted this authority after they have simplified their sales tax laws.

    Simplification is required because of two Supreme Court rulings (Bellas Hess and Quill, described below) cite concern that collecting sales tax for multiple states would be too difficult.

    The Marketplace Fairness Act requires that states must simplify their sales tax laws in order to ease those concerns and make multistate sales tax collection easy. Specifically, states seeking collection authority have two options for simplifying their sales tax laws.

    Under the Marketplace Fairness Act, states can join others that have already adopted “simplification measures” of the Streamlined Sales and Use Tax Agreement (SSUTA) or they can meet five mandates listed in the bill. States would have to agree to:

    • Notify retailers in advance of any rate changes within the state
    • Designate a single state organization to handle sales tax registrations, filings, and audits
    • Establish a uniform sales tax base for use throughout the state
    • Use destination sourcing to determine sales tax rates for out-of-state purchases (a purchase made by a consumer in California from a retailer in Ohio is taxed at the California rate, and the sales tax collected is remitted to California to fund projects and services there)
    • Provide free software for managing sales tax compliance, and hold retailers harmless for any errors that result from relying on state-provided systems and data

    You can take a look at the bill here. Hundreds of national trade associations, state and local trade associations and businesses support the bill. These are listed here. They include Amazon, Autozone, Barnes and Noble, Bed, Bath, & Beyond, Best Buy, Buy.com, Foot Locker, Gap, Home Depot, Kroger, Lowes, Meijer, J.C. Penney, Safeway, Sears, Petsmart, and Walmart, to name a few.

    The bill’s site only lists ten opponents, including: eBay, American Catalog Mailers Assocation, Americans For Prosperity, Campaign for Liberty, Center for Freedom and Prosperity, Computer & Communications Industry Association, Competitive Enterprise Institute, Direct Marketing Association, Freedomwworks, Heartland Institute, Heritage Foundation, National Taxpayers Union, NetChoice, R Street, TechNet, and We R Here Coalition.

    AT&T, Council on State Taxation, National Cable and Telecommunications Association, National Federation of Independent Business, and Verizon are listed as neutral or undecided.

    The main difference between the Marketplace Fairness Act, and what is coming up for vote this week, is that the new proposal doesn’t include the mandatory simplification, and is non-binding, as CNET’s chief political correspondent Declan McCullagh explains.

    “It appears to be intended as a clever political hack: secure plenty of votes on a non-binding Internet tax amendment, then use those vote totals to argue there’s sufficient support for S.336 when it’s up for a binding vote later,” he says, before going to quote eBay’s senior director of federal government regulations and global public policy, Brian Bieron:

    “The strategy of the bill’s supporters is to offer this general amendment and then claim that all the senators that vote for it support the bill. That is not just a stretch, it is not accurate. But the game plan is to rack up a sizable vote and then make the claim the bill itself should jump over the Finance Committee and go right to the floor.”

    Hence the “sneaking” accusations.

    Some supporters of the legislation think it’s really just a matter of when, rather than a matter of if, and whatever happens with this week’s vote could have a significant bearing on that.

    Either way, brick-and-mortars have ramped up their lobbying for online sales tax, but opponents claim it’s bad for consumers and for small businesses.

    Do you think the proposed online sales tax legislation is bad for small businesses? Consumers? Let us know in the comments.

  • Google Shopping Gets Some Year-End Lists Too

    Google Shopping Gets Some Year-End Lists Too

    Google updated its Zeitgeist site today, showing the top search trends of the year in a variety of countries and across a variety of different categories. Google also put out some year-end lists for Google Shopping, looking at “some of the most searched-for items on Google Shopping.”

    Granted, Google Shopping has only been in full swing in the U.S. since October, but it has been in transition since announced in May. Here are the lists Google is presenting:

    Electronics

    1. Roku 2 XD searches have reached an all time high in search popularity this season
    2. Google Nexus 7 searches are up 21% since the device launched in June
    3. Sony Nex 5R searches are up 76% since October
    4. Kindle Fire HD searches are up 68% since mid-October
    5. Samsung Galaxy SIII searches have risen by 44% in the past 12 months

    Toys

    1. Furby searches have risen 88% in the past 12 months
    2. Skylanders: Giants searches have risen 90% since September
    3. Nabi 2 searches are up 92% in the past 30 days
    4. Vtech Innotab 2 searches have doubled since October

    Home

    1. Nespresso Pixie searches are up 36% in November as compared to October
    2. KitchenAid Stand Mixer searches have been up in 2011 and 2012 over previous years by as much as 60%
    3. Roomba 780 searches are up 87% since it’s launch in December 2011
    4. Cake Pop Maker searches are up 70% since September

    Women’s Apparel

    1. Women’s Puffer Jackets searches are up 32% over November 2011
    2. Fair Isle Knits searches are up 20% over last year and continue to rise in popularity
    3. Searches for the color Oxblood have peaked in search popularity this season, over all holiday seasons since 2004
    4. Ankle Boots searches are up 20% over last year

    Men’s Apparel

    1. Chelsea Boots searches have reached an all time high and are still rising
    2. Toggle Coats searches are up 35% in searches over last year
    3. Cable Knit Sweaters searches have reached an all time high