WebProNews

Tag: Online Radio

  • Pandora Now Lets Advertisers Target Drivers

    Pandora Now Lets Advertisers Target Drivers

    Do you use Pandora radio while driving? If so, you might just start to get a bit more advertising from more companies.

    Pandora announced at CES that it’s now letting advertisers target drivers with in-car advertising. The company notes that Pandora Radio is already available on nine out of the 10 best-selling passenger vehicles so this new initiative will help advertisers reach consumers on their phones and in their cars.

    “Nearly half of all radio listening takes place in the car. We knew early on that to redefine radio, we would need to seamlessly deliver Pandora through in-dash entertainment systems,” said Simon Fleming-Wood, Pandora Chief Marketing Officer. “With an 8.60% share of total U.S. radio listening and unmatched growth and adoption of Pandora in the car, we are now seizing the opportunity to connect advertisers with a more targeted audience than traditional radio can provide.”

    Starting out, Pandora has lined up BP, Ford Motor Company, State Farm and Taco Bell as the companies that will begin rolling out ads in the car early this year. The ads will be the usual 15 to 30-second audio spots that you’re used to hearing on radio stations so there won’t be any major disruption. The focus on national brands might also help protect you from the awful radio ads that local businesses air every day.

    As expected, advertisers love the idea of being able to reach more consumers in more places:

    “Taco Bell fans are passionate about music, and we want to continue to share moments of music exploration and discovery with them,” Taco Bell Chief Marketing Officer Chris Brandt. “We’ve already been able to reach fans by Pandora via their mobile devices, and now, the latest in-car platform will allow us to reach them in their car during mealtime moments when our message is most relevant.”

    Image via Pandora/YouTube

  • iHeartRadio Surpasses 135 Million Downloads

    Clear Channel announced today that its iHeartRadio service has surpassed 135 million downloads and 20 million registered users. On top of that, the iHeartRadio network is now seeing 239 million monthly listeners and over 48 million monthly digital uniques.

    “Registered users only represent a portion of iHeartRadio’s total listener base, since registration is only required for the Custom Station feature which launched in September 2011,” a spokesperson for Clear Channel tells WebProNews.

    According to Clear Channel, iHeartRadio’s registered users are growing faster than Facebook, Twitter, Pandora, Spotify and Instagram.

    “iHeartRadio has experienced unprecedented growth as it continues to resonate with our listeners and super-serve our partners,” said Brian Lakamp, President of Digital, Clear Channel Media and Entertainment. “The reach of our broadcast radio properties, combined with our digital platforms truly creates unmatched promotional power that is unique to Clear Channel and allows us to be wherever our listeners are with the products and services they expect.”

    “iHeartRadio has reinvented the digital radio experience and is a key element of how Clear Channel continues to reshape the media and entertainment industry,” said CEO John Hogan. “iHeartRadio’s rapid growth and success is a testament to Clear Channel’s ability to engage audiences with our variety of assets, including live events such as the iHeartRadio Music Festival, world-class talent and premier partnerships.”

    iHeartRadio provides users with access to not only custom radio stations (Pandora-style), but access to live broadcasts from over 1,500 radio stations in 150 cities. It includes all the Clear Channel radio stations, as well as stations from other groups, like Univision, Cumulus, Greater Media stations, WNYC, EMF’s Contemporary Christian Air1 and K Love stations, college radio, Cox, Emmis, etc.

    The app is available on numerous devices ranging from web, mobile and tablets to automotive, TV and gaming devices.

  • Pandora’s Fiscal 1Q 2013 Financial Report

    Pandora’s Fiscal 1Q 2013 Financial Report

    Pandora’s first quarter fiscal report for 2013 is in and they have surpassed their expectations regarding revenue and listening hours. In fact, total revenue grew almost 60% and reached almost $81 million. Total listening hours grew 92% and reached over 30 billion hours, and compared with only 1.6 billion at the same time last year, that’s a huge jump.

    Non-GAAP per share net losses came in at $0.09, with GAAP losses at $0.12, but those numbers exclude a $5.5 million stock-based compensation. They ended the quarter with less cash on hand than last quarter; $80.6 million versus $90.6 million. They used about $10.6 million for operating expenses compared to $2.8 million at the same time the year before.

    Joe Kennedy, Chairman & CEO of Pandora comments on the results of the first quarter in 2012:

    “Pandora is off to an excellent start, exceeding our first quarter outlook and raising our expectations for the full fiscal year,”

    “This quarter Pandora averaged more than 50 million active users a month who generated more than 3.09 billion listening hours across Pandora’s multiple platforms – desktop, auto, consumer electronics, and mobile devices. Consumers continue to embrace Pandora’s unparalleled personalized radio experience at an extraordinary rate, propelling Pandora’s market leadership to an all-time record share of 5.95% of total U.S. radio listening.”

    “Advertisers want to be everywhere their consumers are. They are moving quickly to speak with their target customers across the Pandora platform, with the majority of the top 50 digital advertisers in the U.S. already having bought multiplatform advertising on Pandora. Pandora is the future of radio.”

    Total revenues from the quarter were based on $70.6 million brought in from advertising and just over $10 million form subscriptions and other fees. A majority of costs came from content acquisition and sales and marketing efforts; $29.1 million and $12.9 million, respectively.

    Here are some highlights from the report:

    * 1Q13 revenue of $80.8 million grew 58% year-over-year

    * Active users reach record 51.9 million growing 53% year-over-year

    * 1Q13 total listener hours of 3.09 billion grew 92% year-over-year

    * Record 71.7% share of top 20 U.S. Internet radio services at the end of 1Q13

    * Record 5.95% share of total U.S. radio listening at the end of 1Q13 grew from 3.11% 1Q12

  • Pandora Launches On TiVo

    Pandora Launches On TiVo

    TiVo has announced the availability of Internet radio service Pandora on all of its broadband-connected TiVo Premiere boxes.

     On TiVo, users can create a new free Pandora account, or sign-in with an existing Pandora accounts and access their current station on television. Users can access Pandora stations created on TiVo or any other platform where they listen to Pandora, including PCs, smartphones and other connected devices.

     

    Pandora-TiVo

     

    “The Pandora application brings additional music customization to the all-in-one TiVo box," said Jim Denney, VP and GM of Product Marketing for TiVo.

    "With Pandora now available on TiVo Premiere, we offer customers even more options when it comes to music including personalized on-demand radio, audio podcasts, music videos, music from your PC, and more through the TV and with just one remote."

    Pandora joins TiVo’s current musical lineup of Rhapsody, Live365, Music Choice and songs connected from a PC or Mac music library.