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Tag: one more thing

  • Apple Working on 32-core Mac Pro, Aims At Smashing PC Performance

    Apple Working on 32-core Mac Pro, Aims At Smashing PC Performance

    Apple may have just released its first M1 Macs, based on its custom silicon, but the company is setting its sights on nothing less than the performance crown.

    Apple made headlines when it announced it was transitioning away from Intel to its own custom silicon, based on the same kind of ARM chips it has used in iPhones and iPads for years. The company was hoping custom silicon would improve its products’ battery life, as well as overall speed and performance. The transition comes at a time when Intel has experienced increasing issues meeting demand and innovating, especially in the high-performance, low-profile designs Apple is known for.

    The M1 Macs were unveiled at Apple’s One More Thing event in November, and the initial results didn’t disappoint. The MacBook Air, considered an entry-level laptop, easily bested the fastest MacBook Pros based on Intel’s chips.

    According to Bloomberg, Apple is just getting started in the performance game, with plans to unveil a 32-core version of its custom silicon. To put that in perspective, the MacBook Air is running an eight-core processor that has four high-performance and four energy-efficient cores. That means, theoretically, the new processors could be several times faster than a machine that already beats the fastest Intel chips Apple is using in its high-end laptops.

    Jean-Louis Gassée, the founder of Be, Inc., made the case in July that Apple’s custom silicon would have profound impacts on the industry and Intel, far beyond the 10% of Intel’s business that Apple represents:

    Specifically, what are Dell, HP, Asus, and others going to do if Apple offers materially better laptops and desktops and Microsoft continues to improve Windows on ARM Surface devices? In order to compete, PC manufacturers will have to follow suit, they’ll ‘go AR’ because, all defensive rhetoric aside, Apple and Microsoft will have made the x86 architecture feel like what it actually is: old.

    Given that Apple is expected to begin rolling out its 32-core processors in desktop Macs starting in 2021, with the Mac Pro possibly debuting in 2022, Gassée’s prediction may be coming true sooner rather than later.

  • M1 MacBook Air Faster Than Fastest Intel MacBook Pros

    M1 MacBook Air Faster Than Fastest Intel MacBook Pros

    The first benchmarks are in and it appears the new M1 MacBook Air is faster than any Intel-based Mac laptop, including the fastest MacBook Pro.

    For years Apple’s custom silicon in the iPad Pro has turned in impressive benchmarks, but direct comparisons were tricky. Tablets often provide short bursts of intense performance, but lack the sustained performance of a traditional computer. Now that Apple’s custom silicon is in a traditional computer, however, direct comparisons can finally be made—and it’s not good news for Intel.

    According to a Geekbench submission, the new MacBook scores 1687 in single-core performance and a whopping 7433 in multi-core performance. The test machine has 8 GB of RAM, as opposed to the maxed out 16 GB.

    In comparison, a late 2019 MacBook Pro 16-inch, with Intel’s Core I9, only scores 1101 and 6581 in the Geekbench tests.

    During their “One More Thing” event announcing the new machines, Apple said the MacBook Air was faster than 98% of laptops sold in the last year. The company also said that the new machines often ran Intel software via its Rosetta 2 translation layer faster than native Intel Macs could. Looking at these Geekbench results, it’s easy to see how.

    It’s increasingly clear why Apple is moving to its own custom silicon, and the move promises bright days ahead for the Mac platform.

  • ‌macOS Big Sur Release Times

    ‌macOS Big Sur Release Times

    Apple announced the release of macOS Big Sur for Thursday, November 12 during its ‘One More Thing‘ event. It’s a huge upgrade that millions of Mac users will want to download ASAP. You will know when it is available in your time zone by clicking the Apple logo in the upper left of your Mac, then clicking ‘About This Mac’ and then clicking ‘Software Update.’ If it still says your Mac is up to date… then macOS Big Sur has not yet been released in your time zone.

    So just when will it be available? Mac Rumors provided their best time estimates based on past releases, which is typically 10 AM Pacific Time. We’ve added additional cities:

    • Honolulu, Hawaii — 8:00 a.m. HST
    • Anchorage, Alaska — 9:00 a.m. AKST
    • Cupertino, California — 10:00 a.m. PST
    • Los Angeles, California — 10:00 a.m. PST
    • San Diego, California — 10:00 a.m. PST
    • Seattle, Washington — 10:00 a.m. PST
    • Tijuana, Mexico — 10:00 a.m. PST
    • Vancouver, Canada — 10:00 a.m. PST
    • Phoenix, Arizona — 11:00 a.m. MST
    • Denver, Colorado — 11:00 a.m. MST
    • Chicago, Illinois — 12:00 noon. CST
    • Boston, Massachusetts — 1:00 p.m. EST
    • Lexington, Kentucky — 1:00 p.m. EST
    • Miami, Florida — 1:00 p.m. EST
    • New York, New York — 1:00 p.m. EST
    • Washington, D.C. — 1:00 p.m. EST
    • Toronto, Canada — 1:00 p.m. EST
    • Halifax, Canada — 2:00 p.m. AST
    • Rio de Janeiro, Brazil — 3:00 p.m. BRT
    • London, United Kingdom — 6:00 p.m. GMT
    • Berlin, Germany — 7:00 p.m. CET
    • Paris, France — 7:00 p.m. CET
    • Cape Town, South Africa — 8:00 p.m. SAST
    • Helsinki, Finland — 8:00 p.m. EET
    • Moscow, Russia — 9:00 p.m. MSK
    • Istanbul, Turkey — 9:00 p.m. TRT
    • Dubai, United Arab Emirates — 10:00 p.m. GST
    • Delhi, India — 11:30 p.m. IST
    • Jakarta, Indonesia — 1:00 a.m. WIB next day
    • Shanghai, China — 2:00 a.m. CST next day
    • Singapore — 2:00 a.m. SGT next day
    • Perth, Australia — 2:00 a.m. AWST next day
    • Hong Kong — 2:00 a.m. HKT next day
    • Seoul, South Korea — 3:00 a.m. KST next day
    • Tokyo, Japan — 3:00 a.m. JST next day
    • Brisbane, Australia – 4:00 a.m. AEST next day
    • Adelaide, Australia — 4:30 a.m. ACDT next day
    • Sydney, Australia — 5:00 a.m. AEDT next day
    • Auckland, New Zealand — 7:00 a.m. NZDT next day
  • Apple Announces ‘One More Thing’ Event November 10

    Apple Announces ‘One More Thing’ Event November 10

    Apple has announced a “One More Thing” event, scheduled for November 10, where the company is expected to unveil its new Macs.

    “One more thing” was a favorite phrase Steve Jobs used to announce some of the company’s biggest products. Even after this death, the company has continued to use the catchphrase in some of its biggest announcements. The MacBook Pro, MacBook Air, FaceTime, Apple Watch, Apple Music and the iPhone X were all unveiled as “one more thing.”

    At WWDC, the company announced it was transitioning the Mac platform to its own custom silicon and away from Intel’s chips. Apple has a long history of using its own silicon, based on ARM’s designs, in its iPhone and iPad line of devices. In recent years, those devices have rivaled the performance of traditional computers, but without the heat and energy consumption.

    When Apple announced the transition, it said the first new Macs would be available before the end of the year. So it’s a good bet the company’s “One More Thing” event will finally unveil the new computers. Many experts expect a revived 12-inch MacBook or a new 13-inch MacBook Pro to be the first device released. Either way, the world will finally know next week.

  • Apple Never Trademarked ‘One More Thing’, Apparently

    Apple Never Trademarked ‘One More Thing’, Apparently

    At big product events, right before unveiling something at the very end, Apple CEOs – first Steve Jobs and now Tim Cook – have used a certain phrase.

    You’ve probably heard of it.

    One more thing…

    That phrase is pretty much linked to Apple at this point – except not legally.

    Patently Apple discovered that the phrase “One More Thing” has recently been patented in the UK – but not by Apple. Apparently, Swiss watchmaker Swatch owns the trademark.

    According to the database, Swatch registered the trademark in May of this year.

    So, what’s Swatch going to do with it? Who knows. Let’s cross out fingers for an ad campaign. Or maybe, Swatch just grabbed it to keep Apple from having it. Classic.

    Anyway, this begs the question – how the hell did Apple not have that trademarked?

    Apple doesn’t even have the phrase trademarked in the US. The only live trademark that the USPTO has on record for “One More Thing” belongs to Tucanos Acquisition Company, and was registered in October of 2011.