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Tag: Old Spice

  • Old Spice Mom Commercial Becomes Instant Hit

    You have probably seen the new Old Spice commercial where several moms sadly sing about how Old Spice has turned their sons into men. Since the commercial’s release during the AFC Wild Card Game, it has gone viral and people just can’t stop talking about it.

    During the commercial several different moms show up in strange places while their sons are on dates with girls. One mom hides behind a door in her son’s room and another pops up between her son and his girlfriend while they are at lunch. The women cry and sing about how their sons, who were once their little boys, are now men who are ready to date, all because they use Old Spice.

    The commercial is so popular that many people are guessing it will be one of the top Super Bowl ads this year. Super Bowl advertisements are almost as popular as the game itself and many people admit to only watching the Super Bowl to see what ads will appear on the commercial breaks.

    Whether or not Old Spice will even advertise during the Super Bowl is unknown. Companies pay millions of dollars to have their ads play during the commercial breaks and since the new Old Spice commercial has already went viral on the Internet, they may not need to spend that much money in order to get noticed.

    While some people seem to love the Old Spice Mom commercial, others are calling it strange and creepy, but maybe that is the appeal. It will likely become one of those things that you either love, hate or love to hate.

    What do you think of the Old Spice Mom commercial?

    Image via YouTube.

  • Old Spice Commercial: “Mom Song” is a Hit on YouTube

    Old Spice Commercial: “Mom Song” is a Hit on YouTube

    Old Spice released a new commercial during the AFC Wild Card game between San Diego and Cincinnati on Sunday, and to the dismay of some folks, the commercial didn’t feature the familiar face of Isaiah Mustafa from “The Man Your Man Could Smell Like” commercials. Instead, Old Spice went a different route and debuted the “Mom Song” commercial. The commercial has been very successful after being uploaded to YouTube and has reached almost 1.5 million views so far.

    Since Old Spice has a reputation for being more for older men, the company attempts to appeal to a younger age bracket with the “Mom Song” commercial by suggesting that teenage boys who use Old Spice will become men. “I didn’t see it coming, but it came in a can, my sweet son sprayed into a man,” one mom said in the commercial as her son left to go on a date.

    According to the commercial, the body spray is so successful at turning boys into men that it has moms everywhere are freaking out, and we aren’t talking your run-of-the-mill “My little boy is all grown up…time to down a pint of ice cream” freaking out, either. The commercial shows moms weeping and going into stalker mode while checking up on their sons. We see everything from a mom clinging to the bumper of her son’s car to one mom hiding under couch cushions while her son is making out with his date.

    Check out the full Old Spice “Mom Song” video below.

    As you can see below, the Twitter response to the video was mixed. Was Old Spice’s “Mom Song” video just the right amount of funny or was it too over the top for you? Add your thoughts on the commercial in the comments section below.

    Image via YouTube

  • Old Spice ‘Mom Song’ – Creepy Or Funny?

    Old Spice ‘Mom Song’ – Creepy Or Funny?

    Old Spice released a hilarious new commercial on Sunday during the AFC Wild Card Game and it has immediately gone viral, hitting a million views on YouTube barely a day into its release. The ad, called “Mom Song”, features moms creepily appearing on their son’s dates while singing a sad song. Old Spice sprayed their sons into men.

    Within the last few years, Old Spice has become known for its many ridiculously funny and hugely successful commercials. This one is just as funny as the rest, and maybe a bit creepy too. It features a mom desperately hanging on to the bumper of her son’s car with her knees sliding along in a laundry basket.  The creepiness continues with a mom popping up on her son eating lunch in a restaurant with his date disguised as a creepy-looking custodian.  As if that wasn’t enough, one mom smashes a chocolate covered cake with her fist and another free falls from the sky while playing a violin.

    http://youtu.be/8M-sAPobpfY

    The 60-second spot ad has been described as original, funny and slightly creepy. Old spice managing director John Sebastian said that the ad targets young men as well as mothers who might purchase the spray for their sons.

    Old Spice is known for its award winning commercials such as “The Man Your Man Could Smell Like” which features actor Isaiah Mustafa – the debonair shirtless black guy on a white horse. More recently, the commercials feature Terry Crews doing all manner of craziness including playing musical instruments with his pectorals. Although “Mom Song” lacks Mustafa and Crews, it demands attention nonetheless.

    Watch Old Spice Classic Commercials. RIDICULOUS!

    http://youtu.be/fXvtany3mSE

     Image via YouTube

  • Here Are Your Top Bing Ad Trends Of 2013

    Here Are Your Top Bing Ad Trends Of 2013

    Earlier this week, Bing shared the top search trends of 2013. Every major person and event of the year was represented, except for the strange omission of Breaking Bad in the TV category. Now Bing is at it again with another list showing us the most searched ad campaigns over the last year.

    It’s interesting to note that Super Bowl ads do not dominate Bing’s list. You would think with all the social media craze surrounding this year’s ads on Twitter and YouTube that Bing users would be searching for the ads. While two ads from the big game do show up, neither are in the top five. Instead, ads specifically tailored towards going viral online dominate the list thanks to witty writing or in one case – controversy.

    So, without further ado, here are the top ten most searched ad campaigns of 2013 on Bing:

    1. “Baby” and “Watermelon” from Old Spice

    2. “Baby & Me” from Evian

    3. “Stay Together” from Skype

    4. “Show Your Joe” From Kmart

    5. “Hump Day” from Geico

    6. “The Kiss: Bar Rafaeli’s Perfect Match” from GoDaddy

    7. “Grandma” and “Werewolf” from AT&T

    8. “Test Drive” from Pepsi MAX

    9. “The Year of the Farmer” from Chrysler Ram Truck

    10. “Fireman Saves Kitten” from GoPro

    Of course, ads aren’t the only thing being searched for on Bing. Brands are super important as well. That’s why Bing put together a list of all the top bidded brands of 2013. A lot of the brands you would expect to see show up, including some newcomers like Keurig in the food and beverage category. Here’s the full list:

    Here Are Your Top Bing Ad Trends Of 2013

    Bing suggests advertisers use the above terms as inspiration for keywords in their next campaign.

    [Image: Old Spice/YouTube]

  • Mr. Wolfdog Is Old Spice’s New Marketing Chief [VIDEO]

    Old Spice has just introduced their new chief director of marketing to the world, and he’s a wolfdog. This is going to go places, I can feel it.

    “Sometimes you gotta eat people, America. That’s how business works.”

  • Interactive Old Spice Ad Lets You Rock Out With Terry Crews’ Muscles

    FLAME SAX!

    Although this new ad from Old Spice may look and feel like many of the ads featuring the perpetually intense Terry Crews, it’s much different in one important way. Sure, it’s fun to see Crews make beautiful music using the power of his muscles, but the real fun begins after the video is over.

    When you’re done watching the ad, the ad becomes interactive. Using your keyboard, you’re given the chance to make your own song, utilizing the various items in the room. Of course, everything it powered, in some way, by Terry Crews’ muscles and/or voice. Each letter key triggers a different sound. Do yourself a favor and cycle through until you find the one that has to do with sausages.

    Plus, you can record your own track when ready.

    Check it out below:

  • P&G Cuts 1,600 Jobs: Marketing On Facebook, Google Is “More Efficient”

    You have seen these Old Spice ads:

    You’re not alone, either, because nearly 40 million people have seen that ad on YouTube alone. Who knows what the total tally of viewers is once you add estimates of people who actually saw that commercial on television. At any rate, it’s been seen by loads of people and Old Spice’s parent company, Proctor & Gamble, has noticed that you’ve noticed their viral ad. As a result, they’ve decided that this tactic works and, in fact, it works so well for them that they’re putting their considerable weight behind that particular method of advertising.

    If you’re thinking that such a decision might be bad news if you work in P&G’s marketing division, you’d be correct: the company has announced that they will be giving the axe to 1,600 “nonmanufacturing jobs” (e.g., jobs in marketing) as they turn their marketing eye toward “digital marketing.”

    Robert A. McDonald, P&G Chairman and CEO, spoke at a Q&A session during the discussion of the company’s Q2 2012 results and said his company finds “that the return on [marketing] investment can be much more efficient” through mediums like Facebook and Google. He continued, “One example is our Old Spice campaign, where we had 1.8 billion free impressions and there are many other examples I can cite from all over the world.”

    Prior to that comment, McDonald stated that P&G will continue to spend 9-11% of their sales budget on advertising, but the allocation of that money may change considerably now that the company has discovered how wildly successful the right viral ad can be for them. Then again, they might be overestimating the potency of viral ads and social media because if there was ever a kingdom where caprice was king, it’s in those lands.

    But if this works out in their favor, expect to see many other companies defect from the traditional means of advertising and rely more on the “more efficient” methods of social media and viral videos.

  • Old Spice Mano a Mano Fight Is Over: Fabio Has Been Defeated

    Old Spice Mano a Mano Fight Is Over: Fabio Has Been Defeated

    Isaiah Mustafa and Fabio must both be exhausted, as their marathon battle for advertising supremacy has finally come to and end.

    Ever since the epic battle Mano a Mano in El Bano began at noon on Tuesday, videos featuring the sparring spokesmen have been posted to YouTube at a furious pace.

    All in all, over 140 separate videos have been uploaded to the Old Spice YouTube channel. Those videos included responses to specific tweets, a Pong match, and even a staring contest. If you want to occupy about half your day, all of those uploads are available here.

    Fabio tried everything to unseat the Old Spice Guy as the epitome of manly freshness – dropping giant dinosaur bones on him, firing torpedoes and shooting him with elephant tranquilizer darts. He also tried to replace him with a lookalike, thinking that we wouldn’t notice. Mustafa’s “triumphant return” is one of the best videos from the lot –

    Internet users everywhere were asked to cast their vote by “liking, sharing, commenting, tweeting, posting, or all other things smart internet people do.” Within many of the YouTube videos posted in the last couple of days, viewers were also able to vote by clicking a in-video link for either the Old Spice Guy or Fabio. That combination of social media activity has been tallied to determine the winner, the original Old Spice Guy.

    Yes, Fabio has been defeated. And it was because the internet community enthusiastically disapproved of him. For example, every video starring Fabio had more dislikes than likes on YouTube. Every video starring Mustafa barely had any dislikes. The comments were overwhelming in favor of Mustafa as well. His badassery has catapulted him to new heights, beyond anything Chuck Norris could have ever dreamed of.

    Here is the last video posted, entitled “This Must End.” In it, Mustafa is officially declared the winner –

    After earning his victory, Old Spice guy can now take a much-needed vacation –

    It appears that Old Spice has done a great job in reviving an ad campaign that has been around for a long time. Would you prefer that Old Spice continues with the Old Spice Guy ads? Or do you think they should try something else?

  • Old Spice Guy and Fabio Gear Up for “Mano a Mano in El Bano”

    I’m sure that you are all familiar with the “Smell Like a Man” advertising campaign for Old Spice featuring Isaiah Mustafa, aka The Old Spice Guy. For some time now, he has been the face of the company.

    Along with a television campaign of multiple commercials starring Mustafa, Old Spice took to the internet to grow the legend. Using a combination of YouTube and Twitter, The Old Spice Guy responded to people’s tweets, filming over 100 different mini-ads for the company.

    Before it was all over, The Old Spice Guy had earned an internet presence somewhere between Chuck Norris, bacon and The Most Interesting Man in The World (from the Dos Equis commercials). Check out some of those videos below. The first is the original TV advert and the second video is one of the Twitter responses.

    The Old Spice Man filmed a goodbye to the internet community earlier this month and everyone wondered if he would continue to be the voice of Old Spice and manly men everywhere. Recently, Old Spice ads with Fabio have been appearing. Let’s just say he takes a different approach to the English language. Check out one of those ads below –

    Earlier today, the “New Old Spice Guy Fabio” posted a new video in which he challenged the Old Old Spice Guy (Mustafa) to a duel –

    And just now, Mustafa accepted. Here is that video, where he references the fact that he helped negotiate the recently-finalized NFL Lockout agreement. Along with that comes a promotional video for their showdown scheduled for noon EST tomorrow. It is entitled “Mano a Mano in El Bano” and I hope it is as epic as it looks.

    It’s undeniable that this ad campaign has been an incredible success for Old Spice. Last year is was reported that sales had doubled due to the TV, YouTube and Twitter spots.

    As far as the internet community goes, it might serve Old Spice to allow the Old Old Spice Guy to prevail in the duel. Most of the YouTube commentary is quite derisive of Fabio.

    What do you think? Let us know in the comments.

  • Old Spice Man Viral Marketing Campaign Impresses

    …Maybe you should watch it for yourself:

    And here’s the backstory:

    Fresh off his appearance during a tv spot during the Superbowl, former ASU 1996 Rose Bowl wide receiver Isaiah Mustafa, reprised his role as the manly Old Spice Man and has caused a coup in social media circles.

    In an industry that’s been increasingly filled with social media experts whose claimed to fame has been writing books about building a huge following on Facebook or Twitter, or building buzz, or sometimes seem like the Internet marketing equivalent of a Paris Hilton “I’m famous for being famous”, the Old Spice Man has brought a breath of fresh air to the social media scene.

    On Tuesday, he took questions from multiple social media channels – Twitter and Facebook – and a team compiled the questions and had numerous personalized responses posted on YouTube, which were then emailed, retweeted and circulated around the Internet.

    As of now, there are 205 videos posted on the YouTube channel with more content being progressively added.

    Before you jump in with a preliminary judgement that this is a case of new-fangled efficiency in aggregating multiple channels, take a moment to watch the finished product.

    The Old Spice Man comes across as:

    • Attractive to both genders – women want to be with him, men want to be like him.
    • Intelligent: He’s got the chops to reply with astute answers, compared to the incessant laughing and rambling common with some lifecasters.
    • Funny: He doesn’t take himself too seriously and his humor is infectious.

    Except for a few critics, he’s largely won over the bulk of his followers, including Digg founder Kevin Rose, actresses Alyssa Milano and Demi Moore. His biggest win could possibly be the 4chan community, a rabble-like elite community which has spawned memes like LOLCats and RickRolling.

    What helped make this a winning campaign. Some of the key details:

    • A successful marriage of social media practitioners and a tech team
    • Trust from Old Spice’s parent, Proctor and Gamble, for the ad agency to have a free hand in scripting and going live with responses to queries, without the typical multiple layers of management vetting and approval
    • Picking the right person to play the Old Spice Man and front the campaign.

    The missing ingredient in most social campaigns is an air of sincerity, playing it straight with the audience and an essential star quality and x-factor which all but a few lack.
    Isaiah Mustafa possesses all the following attributes in scads.

    Watch the videos and you might just get a taste of the future of social media.

    Old Spice Man replies to Digg’s Kevin Rose:

    –
    Alyssa Milano tweets her delight.

    –
    Old Spice Man replies to Demi Moore

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