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Tag: OK Go

  • OK Go Says Apple Copied Its Video

    Did Apple rip off band and interesting video makers OK Go during Tuesday’s big iPhone 6/Apple Watch event?

    The band sure thinks so.

    “The videos speak for themselves and you can draw your own conclusions,” says band manager Andy Gershon, according to Bloomberg.

    You probably didn’t see it, because Apple couldn’t get its shit together yesterday and totally bungled its livestream, but the company showed a short video called “Perspective” during the event. Through the use of tricky camera angles, Apple was able to achieve some neat wordplay by manipulating spacial relationships and objects. The whole premise of the ad was to honor “those who have always seen things differently.” Check it out:

    Cool, right?

    Do you remember OK Go’s June song “The Writing’s On the Wall”? Like most OK Go songs, it got a lot of attention thanks to an innovative music video. It has amassed over 10 million views.

    So, what do you think? Is Ok Go right? Did Apple rip them off? Gershon provides more evidence to Bloomberg:

    He says the band met with Apple in April to pitch that visual concept as a potential video collaboration. Apple declined, so the band made its own video. Apple then hired 1stAveMachine, the production company behind OK Go’s video, to make a video for its iPhone launch event; it also used the same director.

    Apple didn’t get to where they are now by not being crafty, that’s for sure.

    Apparently, the band is looking into legal action – but that’s going to be tricky. OK Go’s not the first to manipulate objects and angles, and although Apple’s ad bears a striking resemblance to parts of OK Go’s video, it appears that Apple simply riffed on a concept. Still, OK Go may have a case. If nothing else, it may become a bit of a hassle for Apple.

    Image via Apple, YouTube screenshot

  • OK Go, Google Team Up For New HTML5-Powered Music Video

    OK Go, the band responsible for some of the most viral music videos in recent memory, has teamed up with Google and a dance troupe called Pilobolus for an HTML5 Chrome experiment called All Is Not Lost.

    From the Google Google+Blog%29&utm_content=Google+Reader”>blog –

    The band and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes and eventually words—and messages you can write yourself.

    All is Not Lost is built in HTML5 with the browser Google Chrome in mind. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. With HTML5’s canvas technology, these videos are drawn in perfect timing with the music.

    And yes, you must use Chrome to view the video.

    Once you enter your custom message, the video begins. The video uses multiple browser windows to creates interesting patterns with the dancers, eventually spelling “All Is Not Lost” and finally your personal message.

    When the music video is over, users have the option of replaying the entire thing or simply sharing their personal message via custom link.

    Of course, OK Go is no stranger to innovative music videos. Two of their previous videos became incredibly popular on the interwebs: first, the video for Here It Goes Again (aka the treadmill video) and then for their Rube Goldberg-themed This Too Shall Pass.

    This new interactive experience is nice, but it doesn’t quite live up to the incredible Chrome experiment The Wilderness Downtown in my book. That interactive film featuring the Arcade Fire song “We Used To Wait” was an unreachable kind of awesome.

    What do you think? What were some of your messages? Let us know in the comments.