WebProNews

Tag: office hours

  • Google Busts Myths About Display Campaign Optimizer

    Google has posted a new Office Hours video about Display Campaign Optimizer. It features a Google Display product manager and product expert discussing the auto-targeting product.

    If you’re unfamiliar with Display Campaign Optimizer, Google made it available to all two years ago via AdWords. Here’s a quick look:

    “In addition to fully automating your targeting and bidding, it uses a variety of signals like context, demographics and interest categories to find additional conversions across our vast AdSense publisher network – all at your desired CPA,” Google explained.

    In the Office Hours video, you’ll get a general overview about how it works, and some answers to frequently asked questions. They also bust some “myths and misconceptions” about the product. Enjoy.

    Image via Google

  • Google Cloud Storage And What It Can Do For Your Site

    Google has is now conducting regular Google+ Hangout Office Hours videos for Google Cloud Storage. Google shared this video about CNAME Redirection and Website Configuration, which gives you the ability to serve an entire site directly from Google Cloud storage.

    The video includes a tech talk presentation, followed by Q&A. A demo begins at about 17:30 into the video.

    Google says you should care about website configuration because increasingly, dynamic logic is client side (JavaScript), some sites are simple, and no longer need an App Engine App to serve static content, and it’s ideal for caching of read-mostly sites (like blogs).

    “For sites that fit the use case, GCS provides virtually unlimited scaling, and incredibly high performance with a global footprint from day one,” Google says.

    You can view the accompanying slide show here. It includes terminology, in case you need help with any of that.

  • Google Webmaster Office Hours Hangout on Thursday at 10:30 am EST

    Short notice, everyone, but Google Webmaster Trends Analyst Pierre Far has announced his first 2012 webmaster office hours hangout, and it’s happening at 10:30 am Thursday morning.

    From his Google+ post:

    When: Thursday 26 January 2012 at 3:30pm UK time. Find out the time where you are at: http://goo.gl/Xwh7J

    Where: A hangout here on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at http://goo.gl/ZH9xZ

    Topic? Anything webmaster related like crawling, mobile, indexing, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc.

    Please join us! Hope to see many of you soon! Don’t forget to bring your questions or post them here ahead of time if you can’t make it 🙂

    Google hosts these office hours hangouts around 1-3 times a week. Yesterday, Google’s John Mueller hosted one on similar topics.