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Tag: Newspaper Websites

  • Newspaper Websites Attracted More Than 100 Million Visitors In Q4

    Newspaper websites saw large amounts of traffic in the fourth quarter of 2010, attracting an average monthly audience of 105.3 million unique visitors or 62 percent of all adult Internet users.

    The analysis, by comScore for the Newspaper Association of America, also indicates that newspaper websites continue to attract key demographics, reaching 58 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year on average through out the quarter.

    Newspaper-Websites-comScore

    The findings also pointed toward audience engagement, with newspaper website visitors generating an average of 4.1 billion page views each month, spending nearly 3.4 billion minutes browsing the sites. 
     
    “Newspaper websites stand out in today’s online environment, with trusted brands and high-quality journalism attracting an impressive audience that sets them apart from other players in the digital space,” said NAA President and CEO John F. Sturm. 

    “As publishers continue to reinvent their business models, digital is at the forefront of a multiplatform transition that has seen steady growth in online advertising revenue.”

    Figures released by NAA in early December indicate that online advertising generated $690 million for newspapers in last year’s third quarter, a nearly 11 percent increase from the same period a year earlier.
     

     

  • Newspaper Websites See Record Traffic

    Newspaper Websites See Record Traffic

    U.S. newspaper companies drove record traffic to their websites in the first quarter of 2010, attracting 74.4 million unique visitors per month on average or 37 percent of all Internet users, according to a new report from Nielsen Online released by the Newspaper Association of America.

    The new record follows the solid audience newspapers delivered in last year’s fourth quarter, with newspaper websites attracting an average of 72 million unique visitors per month during that period.

    The report also found newspaper website users generated more than 3.2 billion page views during the first quarter, spending more than 2.3 billion minutes browsing the sites.

    Newspaper-Websites-Nielsen

    "Newspaper publishers continue to experiment with aggressive new business models, leveraging trustworthy and robust content to attract large audiences to their digital properties month after month," said NAA President and CEO John F. Sturm.

    "As the economic outlook begins to improve, our industry will continue to shape its own future with digital products and services that grow audience and offer maximum value to advertisers."

    The Nielsen Online figures reflect recent data from comScore indication consumers consider local newspaper websites to be the most trusted source of online advertising, with ads that are perceived to be the most credible and relevant to them. The study also found consumers consider local newspaper websites to be the top source for local information.