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  • Amazon Gives Prime Members Early Access To Holiday Deals

    Amazon Gives Prime Members Early Access To Holiday Deals

    Amazon announced that it is giving Prime members early access to holiday deals. Members will get access to select “Lightning Deals” on Amazon.com and daily sales events on MyHabit.com thirty minutes earlier than other customers.

    Lightning Deals are limited promotions, which run throughout the day on specific items. MyHabit, if you’re not familiar with it, is a fashion and lifestyle shopping site.

    “Holiday shopping has become synonymous with deal shopping and this holiday, we’re adding new ways for customers to find special gifts for everyone on their list with savings throughout the season,” said Greg Greeley, Vice President of Amazon Prime. “With early access deals for Prime members, we are providing our most frequent shoppers with a first look at some of the best offers from Amazon and MyHabit this holiday, and all year.”

    MyHabit GM Daren Hull added, “We know customers love discovering the variety of fashion and home brands available on MyHabit, and we are thrilled to offer Prime members a first look at our incredible selection at truly incredible prices. This holiday, we are increasing the selection of daily sales events and Flash Finds, our best deals of the year, which feature unique brands and products that are rarely discounted.”

    Upcoming deals include:

    • Up to 60% off cashmere sweaters and gifts (MyHabit.com)
    • Extra 20% off shoes in all categories (MyHabit.com)
    • Up to 60% off top designer handbags (MyHabit.com)
    • Select pet costumes starting at $5 (Amazon.com)
    • 80% off JBW Men’s Aviation-Inspired Dial 8 Diamonds Leather Band Watch (Amazon.com)
    • 60% off JLab GO Bluetooth Wireless Headphones with Perfect Fit (Amazon.com)
    • 40% off the Rockport Men’s On Road Walking Shoe (Amazon.com)
    • 50% off the Turtle Beach Marvel Seven: Limited Edition Gaming Headset (Amazon.com)
    • 50% off Diesel Men’s Larkee Regular Straight Jeans (Amazon.com)
    • Under $15 for a Kinivo Mini Portable Speaker with Rechargeable Battery and Enhanced Bass Resonator (Amazon.com)
    • Under $25, Haggar Men’s Micro Herringbone Straight Fit Plain Front Expandable Waistband Dress Pant (Amazon.com)
    • Under $50, Wonderbag Non-Electric Portable Slow Cooker with Recipe Cookbook (Amazon.com)

    Last week, Amazon announced the global expansion of its Holiday Deals program, enabling third-party sellers to gain access to high-traffic landing pages.

    Image via Amazon

  • Amazon Preps High Fashion Enterprise to Get Inside Your Closet

    It appears that no industry is safe from the probable insurgency of Amazon. First it conquered the publishing industry, then it staked a sizable claim in the music and video industry. Following the triumph of becoming a top retailer in those fields, the New York Times says that Amazon has now set its sights on a very different market: fashion.

    Amazon’s been selling threads for some time now but never before has the company looked to truly become a primary go-to retailer among fashion consumers. As if to indicate his determination to become a legitimate retailer of haute couture, Amazon CEO Jeff Bezos is pushing millions of dollars into the website’s latest large-scale project, replete with hired full-time shoe models and a highly prolific fashion photography studio.

    Amazon’s been inching its way into the fashion industry for a couple of years, perhaps most notably with its acquisition of Zappos.com in 2009, but it’s never made such a concerted effort like this to woo high end fashion labels that have kept the online retailer at an arm’s distance. Bezos cites Amazon’s spin-off site for the high fashion market, MyHabit.com, which features the kind of photo spreads you’d be likely to see in GQ or Elle than with the traditional Amazon’s stock image-style with plain white backgrounds, as the beacon guiding the company’s direction.

    However, despite Amazon’s prior business model of keeping prices persistently low enough to frustrate competitors, even to Amazon’s own detriment (the company loses millions of dollars a year thanks to its free shipping offer), Bezos says that Amazon’s going to change its tune with this latest enterprise. “There’s a sophisticated markdown cadence in the fashion industry that we think makes sense and we’re basically following that established approach,” he told the Times.

    So what does Bezos have to gain with establishing Amazon as a proprietor of designer digs?

    Amazon’s decision to go after high fashion is about plain economics. Because Amazon’s costs are about the same whether it is shipping a $10 book or a $1,000 skirt, “gross profit dollars per unit will be much higher on a fashion item,” Mr. Bezos said, and it already makes money on fashion. While its MyHabit site, started last year, uses a flash-sale model to compete with Gilt Groupe, Mr. Bezos says the company’s new effort is not about selling clothes at deep discounts but at prices that ensure that “the designer brands are happy.”

    Ah. After all these years, Amazon appears to finally be working on a solution to not hemorrhage so much money from its free shipping offers.

    At this rate, Amazon is steadily working at becoming the premiere one-stop shopping destination of the 21st century. I imagine a future in which we browse for suits and sea food and songs alike on Amazon’s pages – all through a Kindle device, of course.