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Tag: McClatchy

  • Groupon and McClatchy Team Up on Deals at Newspaper Sites

    Groupon has signed a national agreement with The McClatchy Company to distribute exclusive content to McClatchy’s sites in 28 U.S. markets.

    Visitors to McClatchy sites will get deals from Groupon that aren’t even available at Groupon.com. These will initially launch in Sacramento and Kansas City, with other regions following over the coming months.

    Groupon Now to be featured on McClatchy Sites In a joint release, the two companies explain their motivation:

    For McClatchy, the agreement provides a key component in a local marketplace initiative designed to bring together consumers looking for bargains with merchants seeking to increase their sales.

    For Groupon the agreement is part of a larger initiative to offer a new, incremental revenue stream to major publishers. According to Sean Smyth, Groupon’s VP of Business Development, Groupon enables publishers to seize consumer interest and generate buzz in their local markets by presenting readers with high-value, unique local market experiences.

    "Groupon has pioneered and perfected the daily deal structure in markets of all sizes across the globe,” said Sean Smyth, Groupon’s VP of Business Development. "As leaders and innovators in the space we continue to ask ourselves what’s next. Providing merchants with major alternative channels to run deals is vital. McClatchy is an ideal partnership that blends our respective strengths to provide consumers with unbeatable savings on great experiences in their local markets."

    Groupon says it has saved its subscribers over $285 million so far. This deal could give that number a big boost.

  • McClatchy Taps WebVisible For Online Marketing

    Newspaper company McClatchy said today it is rolling out WebVisible’s online marketing platform to all 29 of its U.S. markets in an effort to boost advertising revenue.

    WebVisible says its platform will give McClatchy’s local advertisers a better way to get found in newspaper listings, newspaper websites, search engines, or via mobile phones or navigation devices.

    The McClatchy Company has been testing the platform with local businesses in several markets, including Kansas City, Mo., Tacoma, Wash., and Fresno, Calif. Advertising sales in those markets in March were five times higher than the previous month. McClatchy and WebVisible are planning to add new markets every month through the end of the year.

    Consumers use at least seven different media sources when looking for a local product or service, according to a study from BIA/Kelsey and ConStat.

    Kirsten-Mangers "If a local advertiser’s marketing doesn’t make it visible in every one of those searches, the business is losing potential customers," said Kirsten Mangers, CEO of WebVisible.  "Online marketing is more than just showing up in search engine results, and McClatchy understands that its advertisers want a full solution that gives them visibility across the board. 

    "McClatchy has always been a forward-thinking partner for local advertisers, helping them grow their businesses by making sure they can be found where customers are looking."

    McClatchy is the third largest newspaper company in the United States, with 30 daily newspapers and 43 non-dailies along with local websites in each of its markets. McClatchy-owned newspapers include "The Miami Herald," "The Sacramento Bee," and the "Lexington Herald-Leader."