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Tag: Matthias Schoenaerts

  • Alicia Vikander Wows Fans at Venice Film Festival, But Oh, That Dress

    Alicia Vikander wowed fans this weekend at the Venice Film Festival where the film in which she stars alongside Eddie Redmayne—The Danish Girl–opened to a standing ovation.

    Looking a bit like a regal peasant in her cream-colored gown with substantial embroidery, Alicia Vikander showed off her gorgeous figured despite the non-Hollywood attire. At the very least, the gown accentuated her tiny waistline and its v-neck highlighted her cleavage. This gown might have been the laughing stock of premiere fashion had Alicia Vikander worn it in Hollywood, however.

    Posing for photos alongside cast mates Eddie Redmayne, Amber Heard, and Matthias Schoenaerts–along with director Tom Hooper, Alicia Vikander–while naturally beautiful–looked like the little girl on the Swiss Miss commercials of old.

    Despite her look for the film’s premiere, Alicia Vikander is already receiving rave reviews for her role in The Danish Girl.

    “The surprise of The Danish Girl is that it’s as much Vikander’s showcase as it is Redmayne’s,” Variety’s Guy Lodge wrote in his piece about the film.

    “Toggling sensuality and sensitivity, with a latent streak of anger throughout, Vikander plays her half beautifully… it’s the stuff that best actress campaigns are built upon.”

    Many have already speculated Eddie Redmayne could be up for yet another Oscar win with his role in The Danish Girl. Might Alicia Vikander be up for a supporting actress nod as well?

    Will you be checking out both Eddie Redmayne and Alicia Vikander when The Danish Girl hits U.S. theaters in November?

    And will someone please tell the actress not to wear that dress at any U.S. premieres?

  • Google Play Search Ads Now Available To All

    Google Play Search Ads Now Available To All

    Earlier this year, Google announced that it was expanding paid search advertising to the Google Play store. Given that people frequently go there to search for apps, this seemed like an obvious place for search ads, and it’s still surprising it’s taken Google this long to offer them to app makers.

    Better late than never though. Google has been testing the ads since February, but on Wednesday, announced a full roll-out to all advertisers and developers who use Search app install campaigns on AdWords.

    According to Google, Google Play reaches over a billion people on Android devices in over 190 countries, so there’s a lot of potential reach here.

    “Search Ads on Google Play can provide consumers new ways to discover apps that they otherwise might have missed and help developers drive more awareness of their apps,” says Surojit Chatterjee, Director of Product Management for Mobile Search Ads at Google.

    android-ads

    “As we expand the opportunities for developers to promote their apps, we’re also committed to providing conversion tracking tools that work seamlessly across channels and align with whichever measurement solution a developer chooses to use,” says Chatterjee. “That’s why we’re introducing Android first app opens, a new conversion tracking solution that measures when a user first opens an app after clicking on an ad and completing an Android app install. In addition to providing app conversion tracking across Search, Display and YouTube, this new solution also allows developers to better align the conversion volume they see in AdWords with the data they see in a third-party measurement solution. First app opens are the standard conversion type for third-party solutions, so we’re working with key partners like Tune, AppsFlyer, Kochava, Adjust and Apsalar to ensure data consistency and give developers the freedom to use reporting and optimization features across AdWords and third-party solutions of their choice.”

    Google says that Universal App Campaigns will soon (in the coming weeks) make it easier to promote apps on Google Play in addition to Google Search, YouTube, AdMob, and the Google Display Network.

    Images via Google