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Tag: Matt Mullenweg

  • WordPress Founder Talks To LinkedIn About The Future Of Publishing

    WordPress Founder Talks To LinkedIn About The Future Of Publishing

    This video’s about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman.

    It’s part of the LinkedIn Speaker series.

    It’s probably safe to say that Mullenweg knows a bit about what he’s talking about when it comes to publishing. WordPress boasts over 77 million sites with over 409 million people viewing more than 13.1 billion pages each month.

    More incredible WordPress stats here.

    Image via YouTube

  • Mullenweg Takes Over Automattic CEO Role

    Mullenweg Takes Over Automattic CEO Role

    Automattic, the company behind WordPress, is getting a new CEO. Kind of.

    Founder Matt Mullenweg is stepping into the CEO role held by Toni Schneider for the past eight years, while Schneider is taking over for Mullenweg. From the sound of it, it’s not going to be a huge change in the company’s operations.

    “He’s going to focus on some of Automattic’s new products, and I’m going to take on the role of CEO,” Mullenweg says in a blog post. “Internally this isn’t a big change as our roles have always been quite fluid, and I’ve had some recent practice filling in for him for a few months last year when he was on sabbatical. I’ve learned a tremendous amount from Toni over the years and I’m looking forward to putting that into practice.”

    “Besides, it’s obvious that no one in their twenties should run a company,” he adds. “They think they know everything, a fact I can now say with complete confidence now that I’m 30 and two days old.”

    Schneider also blogged about the change.

    “A few months ago, I started to feel a sense of completion about our early goals, coupled with a growing itch to work on some new product ideas,” he wrote. “So I turned to Matt and suggested that now felt like a good time for us to “swap jobs” and have him become Automattic’s next CEO. Matt and I have been working side-by-side, building and running Automattic over the years, and he is without a doubt one of the most talented people in tech today, so I have full confidence that Automattic will continue to thrive after we make this change. And yes, Matt did just turn 30, which makes it a fun moment in time to say that he’s finally old enough to be a CEO! As for me, I will stay at Automattic (and at True), excited to switch my focus to working on new ideas and building new products.”

    It’s unclear what new projects the company has in the pipeline. According to Schneider, WordPress.com is the 8th largest site on the Internet.

    Image via Matt Mullenweg (Facebook)

  • What The Industry Thinks About Google Reader’s Demise

    Google recently dropped the bombshell that it is closing down Google Reader, much to the chagrin of its loyal user base. I’ve done my share of ranting about it, and discussed why some businesses may want to be more strongly thinking about their email strategies. We’ve since reached out to a handful of prominent bloggers and industry professionals for some additional perspectives on what the closing of Google Reader means for blogs and publishers.

    What impact will Google Reader’s demise have on blogs and news sites? Let us know what you think in the comments.

    “I think it’s net positive that Google is shutting down its reader,” Automattic/WordPress founder Matt Mullenweg tells WebProNews. “It encourages people [to try] the great new experiences that have been developed over the past few years, including the WordPress.com reader.”

    According to Mullenweg, the open source WordPress software is used by 16% of the web.

    And trying new experiences we are. Feedly, for one, is getting a great deal of attention since Google’s announcement. Two days later, Feedly announced it had already seen 500,000 new users coming from Google Reader. At times they’ve had trouble keeping up with the demand.

    “I think that Google Reader is a standalone technology and not indicative of whether the world will shift away from RSS,” says Human Business Works CEO and all around popular social media guy Chris Brogan. “The notion that social networks and human sharing has replaced RSS is like saying that fireplaces have replaced central heating. Quaint, but not effective.”

    Not everyone quite agrees with that sentiment, however.

    Jeremy Schoemaker, author of the popular ShoeMoney blog, says he has about 70,000 RSS readers but that the amount of traffic from them has dropped significantly.

    “For me Social Media has become the new RSS,” he says. “I use a free service called Twitter Feed, that automatically posts my new posts to Twitter and my Facebook personal and fan page. I see far more traffic from that then any news reader. I haven’t thought of it until now but I haven’t logged into my Google Reader account for years. I don’t ever think RSS will die, but it will used more as an API like tool to interact with websites than a reader.”

    Long-time blogger and EVP/Global Strategy and Insights for Edelman, Steve Rubel, tells us, “The majority of large sites won’t see an impact. Most of their traffic now comes from Twitter and Facebook. In addition Google (search) is a large source of traffic. The smaller sites, however, will be impacted. Their more dedicated readers are using Google Reader. These sites will need to gravitate to other forms of distribution such email newsletters and other vehicles.”

    “It’s hard to say,” says Search Engine Land and Daggle blogger Danny Sullivan about the impact of Reader’s demise. “Technically, all those readers can easily continue to be readers by taking their feeds elsewhere. In practice, some might not make the effort. I expect that some blogs that see traffic from RSS are about to take a hit, though it might not be anywhere near as bad as they fear. We have, of course, been through this before after the decline of Bloglines.”

    TopRank Online Marketing CEO Lee Odden tells us, “It’s a disappointment and a little puzzling that Google would shut down reader. What’s next, FeedBurner? Probably. Google is a data-driven company, so clearly they have their reasons. The cost must now outweigh the goodwill created by offering a free and useful service like reader. Still, I have to wonder if there isn’t useful usage data with reader that Google could use?”

    “For content marketers, the main consideration is the impact on reach of content,” he adds. “If a substantial portion of a blog’s readers are using Google Reader, it’s a big deal. The blog would do well to point those readers to another service like Feedly.”

    Zee Kane, CEO of The Next Web, says, “I think older blogs, perhaps primarily ‘tech blogs’, might experience a degree of negative impact as many (ourselves included) have hundreds of thousands of RSS subscribers. Many of our readers our early adopters and geeks who consume (technology) news as though their life depended on it, Google Reader is/was an undoubtedly brilliant way of doing so. With Google Reader disappearing, we’ll see an even heavier focus on social as a means to distribute stories, as a way to rank stories and as a means to increase readership.”

    This is, of course, a small sampling of industry opinion, but it’s interesting to hear people’s different takes on the effects. Really, we won’t know what impact it truly has until Google Reader is finally gone. In the meantime, other services will pop up, and existing alternatives will strive to improve and outdo their peers.

    There for a while it was starting to look like Google was really pushing for an end to the RSS format, as even its RSS Subscriptions Chrome extension disappeared from the Chrome Web Store. Thankfully, that was said to be a mistake, and it came back. Meanwhile, Google is phasing out links to Google Reader from its other properties. We’re still waiting to find out if Google will keep the RSS option alive in Google Alerts, which seems to be experiencing its own negligence from the company. Interestingly, Google is giving advice on how to build news readers for Android.

    RSS.com is currently on sale with a $200 million asking price.

    Will you miss Google Reader? Let us know in the comments.

  • WordPress Founder Talks Version 3.2, Security, Google, and More

    WordPress 3.2 recently launched with hopes of bringing a “faster and lighter” approach to the publishing platform. This launch marks the 15th major release of the open source platform and comes just 4 months after the launch of WordPress 3.1.

    Have you tried WordPress 3.2 yet? If so, how do you like it?

    The newest version actually arrived on July 4th, which is, of course, Independence Day for those of us here in America. Matt Mullenweg, the founding developer of WordPress, told us that the timing was fitting since it celebrated the independent Web on Independence Day.

    “At the core, open source is about freedom – it’s the freedom to run the software for any purpose, it’s the freedom to be able to get under the hood and modify any code you want, and the freedom to really do whatever you like with the software. So, celebrating that on a day when America also celebrates its freedom seemed great,” he said.

    As for the specifics of WordPress 3.2, there are several new features and improvements. As mentioned earlier, the focus of this version was to make it “faster and lighter.” To meet this goal, WordPress made over 400 bug fixes and improvements, most of which had to do with performance.

    “Before people even notice a new design, often they notice just how much faster it loads,” said Mullenweg.

    The new design is very clean and focuses on the essential elements. Mullenweg said they wanted to ensure that “every single pixel on the screen had a purpose and was there for a reason.”

    Another new feature of WordPress 3.2 is its “distraction-free writing,” or “zen mode” as Mullenweg likes to call it. This is his favorite feature of the release because everything fades out except the text, giving the writer the ability to completely focus his thoughts.

    “When you’re using WordPress, it’s a tool. What’s really most important is your writing,” he said.

    WordPress additionally released the HTML5 new Twenty Eleven theme, which is part of its plan to reveal a new theme every year. This theme, in particular, includes a big header, dynamic menu systems, and it also posts different content types with the new post format feature. The HTML5 aspect preserves readability and design elements of WordPress blogs and sites when they are opened on laptops, tablets, and mobile devices. Mullenweg also told us that HTML5 would be the way to the future.

    WordPress 3.2 is also known as “Gershwin,” in honor of the renowned composer and pianist George Gershwin. Mullenweg explained to us that there was a “dynamic range in both the tonality and the tempo” in “Rhapsody in Blue.” He went on to say that WordPress 3.2 “embodies that” since “there’s something for everyone.”

     

    While the majority of people appear to be giving the new version of WordPress good reviews, Chester Wisniewski, a Senior Security Advisor with Sophos, indicated in a post that he would like to see more security. In response to this, Mullenweg said, “Security is not a feature, it’s a process. And so, it’s not something that we can just tack on.”

    He further explained that it was an ongoing process that involved continuing audits, reviews, and responses. He believes firmly in responding quickly to incidents in order to let users know about a problem.

    “No matter what you try or how hard you do [it], there will always be an issue somewhere,” he said. “What we try to embody in WordPress is we don’t sweep security under the rug.”

    Both WordPress.org and WordPress.com actually experienced security issues earlier this year, but Mullenweg assured us that they had been resolved due largely to early detection.

    On the topic competition, he told us that WordPress receives over 1,000 bloggers each day from Google’s Blogger. Since Mashable reported that Google would change the name of “Blogger” to “Google Blogs,” we asked him if he expected more bloggers from Google, if, in fact, this report comes true. In response, he said, “I would love to welcome more of those people to the WordPress family.”

    He was quick to point out that he would never “discount Google” or “downplay” its service. He thinks that Google has been very innovative lately and said that he would like to see them integrate their blogging platform into Google+. However, he does wish that they would make their platform open.

    “I hope that they make that platform open, so the people who choose to host and run their own software using WordPress will have the same access to the social features in Google+, or whatever it is, through APIs, as Blogger users will,” he said. “I think Google will do the right thing.”

    In terms of WordPress.com, there has been some speculation regarding the rapid growth of Tumblr. Recent reports show that Tumblr has more than 20.9 million blogs, and that WordPress.com has just slightly over 20.8 million. However, recent statistics show that there are 50 million WordPress sites in total.

    Mullenweg told us that they take Tumblr seriously and that they even incorporated some similar features into WordPress 3.2. The WordPress platform has always been about giving users control and flexibility, and he said they would continue to meet this goal.

    Believe it or not, the WordPress team is already working on WordPress 3.3. Mullenweg couldn’t tell us much about it, but he did say, “it’s gonna be fun.”

  • Is Blogging Really in Danger Because of Social Networks?

    Here we go again with another one of those silly social media vs. blogs debates. The New York Times stirred the pot this time with an article called, "Blogs Wane as the Young Drift to Sites Like Twitter."

    Can you imagine ever reading only social media updates and no blogs? Share your thoughts.

    "Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter," writes Verne G. Kopytoff. "They are losing their allure for many people — particularly the younger generation."

    WebProNewsIs blogging on the decline thanks to social networks?

    This idea that blogs are dying has been around practically as long as either Facebook or Twitter, and it almost always gets dismissed as a ridiculous notion.

    WordPress founding developer Matt Mullenweg took some issue with the piece: "The title was probably written by an editor, not the author, because as soon as the article gets past the two token teenagers who tumble and Facebook instead of blogging, the stats show all the major blogging services growing — even Blogger whose global ‘unique visitors rose 9 percent, to 323 million,’ meaning it grew about 6 Foursquares last year alone. (In the same timeframe WordPress.com grew about 80 million uniques according to Quantcast.)"

    In fact, in 2010, WordPress had over 6 million new blogs created in 2010, and pageviews were up by 53%.

    The New York Times itself even has a whole directory of blogs:

    New York Times Blog Directory

    "Blogging has legs — it’s been growing now for more than a decade, but it’s not a ‘new thing’ anymore," says Mullenweg. "Underneath the data in the article there’s an interesting super-trend that the Times misses: people of all ages are becoming more and more comfortable publishing online."

    Major web content forces like AOL and Demand Media recognize the power of blogs. AOL is buying them, and Demand recently launched a blog syndication program

    As is established every time this debate comes up, blogging and social media sites like Facebook and Twitter complement one another. End of story. Without blogs, people would have less interesting content to share on Facebook and Twitter. Without Facebook and Twitter, bloggers would have a harder time getting the readers. 

    Kopytoff does make a critical point, however. The lines aren’t always crystal clear about what is truly "blogging" and what isn’t. Even Twitter use is often called "microblogging". 

    "The blurring of lines is readily apparent among users of Tumblr," says Kopytoff. "Although Tumblr calls itself a blogging service, many of its users are unaware of the description and do not consider themselves bloggers — raising the possibility that the decline in blogging by the younger generation is merely a semantic issue."

    People blog on Facebook all the time too. They call them "notes". No matter where it’s happening, blogging is not going away. You can call it what you want, but people will continue to put their thoughts into words and publish them online. Sometimes, they’ll even do it in more than 140 characters. Some people even think Twitter should expand their character limit.

    Are you blogging less because of Facebook and Twitter? Let us know.