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Tag: Marketing School

  • If You Want Traffic Go Live On LinkedIn

    If You Want Traffic Go Live On LinkedIn

    LinkedIn has launched live video on their business professional platform and according to marketing experts Neil Patel and Eric Siu, it’s a great new way to get traffic from LinkedIn. “If you go live on LinkedIn they’re pushing it harder than anything else because they have to catch up,” says Patel and Siu. “When someone has to catch up, what does that mean? It means they are going to pull out all the stops to get however much engagement they can. If you want more traffic and it may sound simple, but really, just go live.”

    Neil Patel & Eric Siu, discuss LinkedIn Live and how being a first mover on this new platform can drive huge traffic to your videos and related internet properties on their Marketing School podcast (listen below):

    If You Want Traffic Go Live On LinkedIn

    Let’s talk about a new way to get traffic from LinkedIn called LinkedIn Live. You are familiar with Facebook Live, YouTube Live, Twitter, Instagram, and all those other networks, LinkedIn now has Live. If you go live on LinkedIn they’re pushing it harder than anything else because they have to catch up. When someone has to catch up, what does that mean? It means they are going to pull out all the stops to get however much engagement they can. If you want more traffic and it may sound simple, but really, just go live.

    Your LinkedIn Live can be crappy quality. It doesn’t have to be anything amazing. You will get more traffic if you just go live. LinkedIn is a little late to the game but they are blooming right now after the Microsoft acquisition. I do believe they are getting better. Now you are able to take LinkedIn data and combine it with Bing too. There is cool stuff going on there. But they need people to stay on the platform because they are an advertising-based platform. They do sell services and products as well. However, look at it this way, Instagram has Live, Twitch has Live, Twitter has Live, and Facebook has Live. They all have Live. They know numbers wise that Live is the thing that works in keeping people on the platform.

    Invite Only Now, But Time to Start Preparing

    It’s invite only right now, but it’s time to start preparing for it. We don’t know the way in, but you should start preparing for it, and start going live right now even on the other channels. Even if you suck it doesn’t matter. It’s going to work out for you in the long-term because it’s the first mover advantage here. Try to do anything you can to go live on LinkedIn. You will notice a leaps and bounds increase in your traffic.

    There are also tools and integration platforms where you can go live all at once. (These companies include Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive.) You can actually simulcast across all live platforms with these tools. If you are going to go live on LinkedIn, do it on all of the social platforms because it just gives you more traffic without any extra work on your end. So see if you can find a way to get into LinkedIn Live.


  • How to Offer Free Tools to Drive Email Collection and Leads

    How to Offer Free Tools to Drive Email Collection and Leads

    You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools. Entrepreneurs can even buy cheap scripts or full websites with these tools and rebrand them to drive email collection and leads.

    Neil Patel & Eric Siu, discussed the tactics they use to drive email collection on their Marketing School podcast (listen below):

    High-End Popup Software

    Let’s start with popup software. There are a lot of different email popup software tools out there. There is Bounce Exchange which charges thousands of dollars, and possibly as much as $10,000 a month. It’s a done-for-you service. The benefit is that they do all of the optimization and conversion stuff for you. (Neil Patel at one time used them successfully.)

    There is something else similar to Balance Exchange. It’s also a very done-for-you service, which means they will find out what your offers are and they will design the popups for you and they will manage it based on your desired conversion rate. This business is called Exit Intelligence. It’s somewhat more cost-effective at around $1,500 – $3,000 a month. It’s something that we are experimenting with right now.

    Email Collection Tools Don’t Work Like They Used To

    You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now. You will find that exit popups don’t work as well as they used to. They still work, but just not as well. Content upgrades don’t work as well as they used to. Blocking out content and requiring a name and email to read it works well. I used to even block it out and make you share the content which worked well too.

    I found quizzes to work really well because you can collect leads at the same time. LeadQuizzes is another solution that you can use. In general, if you want to collect emails you have to figure out a better mousetrap. I don’t know what the better mousetrap is because it is going to vary by business. What I mean by that is that exit popups, content upgrades, quizzes, none of them work as well as they used to. You have to truly find something that is unique.

    Offer Free Tools to Effectively Collect Emails

    My version of it now is going to be to create a free tool and give it to people who have to register with their email address. That’s how you are going to effectively collect emails in 2019. It’s going to have to be something like a calculator or tool, something that is added value to people that are used to paying for it and who will gladly give you their email address.

    You don’t necessarily need to build a tool either. There is a site called 1Kprojects where you can actually buy tools. Developers make a lot of tools and end up throwing them away. Instead, they post them on this site to sell cheaply. You can also just buy scripts even cheaper, sometimes as low as $10 – $20. For whatever industry you are in you can literally buy a script or pre-made tool that you can leverage for email collection. It’s not hard to build a WordPress plugin either. It can be a basic tool.

    How Frank Kern is Driving Revenue From YouTube

    You know Frank Kern, the marketer. He’s all about the email before (content access). I’m actually observing what he is doing on YouTube where he’s going live every single day and he drives people to KernClass.com and people opt-in there. What happens is he not only collects the email addresses but he is actually driving revenue from those live videos too. He’s going live everyday and in a 30 day period he did over $350K.