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Tag: LinkedIn

  • Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn

    I don’t say this often, but this is one movie marketing promotion that you might want to consider.

    Liam Neeson – rather his Taken character Bryan Mills – would like to endorse your particular set of skills. On LinkedIn.

    In this promotion for Taken 3 (which premieres in January), 20th Century Fox will choose one lucky fan and have Mr. Neeson himself record an endorsement for you. You’ve seen Bryan Mills take down his enemies with his particular set of skills. Now he’d like to create a one-of-a-kind video to tell the world about your skills.

    All you have to do to enter is follow the Taken 3 company page on LinkedIn.

    In Taken 3, “Liam Neeson returns as ex-covert operative Bryan Mills, whose reconciliation with his ex-wife is tragically cut short when she is brutally murdered. Consumed with rage, and framed for the crime, he goes on the run to evade the relentless pursuit of the CIA, FBI and the police. For one last time, Mills must use his “particular set of skills,” to track down the real killers, exact his unique brand of justice, and protect the only thing that matters to him now – his daughter.”

    Follow the page between now and December 23 to enter. The winner will be announced on Jan 4. Good luck.

    Image via 20th Century Fox, YouTube

  • LinkedIn Rolls Out Redesign Of Homepage

    LinkedIn Rolls Out Redesign Of Homepage

    LinkedIn is rolling out a newly designed homepage. Browse through this slideshow to get a feel:

    At the top, users will find a new dashboard with feedback on how they’re doing.

    It will show how many people have viewed your profile and how your status updates are performing. If you click on either of these items, it will give you more insights, such as who found your profile and how. It also shows how you rank across your connections, within your company, and other members who are similar to you. It lets you make quick profile edits to your profile as well.

    “Nurturing professional relationships is important,” says LinkedIn’s Elizabeth Burstein. “Now it’s easier to stay connected with the people who matter to you – through your Keep in Touch box up on the right. Share a comment, say congrats, or simply like an update in just seconds. We bring you up to speed with the latest developments in your connections’ professional lives – and then suggest more people you may want to add to your network.”

    “There’s another reason we’ve separated your network and dashboard: to highlight the great professional insights you can read on LinkedI,” she adds. “Get smarter and more informed for the day that lies ahead in just a few minutes by checking out the posts and articles in your feed that have been shared by your connections and written by Influencers and people that you follow.”

    The company is rolling out the new homepage this week.

    In other LinkedIn news, the company just revealed its top ten Sponsored Updates from 2014.

    Image via LinkedIn

  • LinkedIn Reveals Top-Performing Sponsored Updates Of 2014

    ‘Tis the season for annual lists of the best of 2014. One that digital marketers might find particularly interesting is the Top 10 LinkedIn Sponsored Updates of the year.

    The list, as a LinkedIn spokesperson put it, highlights “the top ten best-in-class brands that are successfully engaging LinkedIn’s 300 million+ members.”

    “The 10 brands highlighted here have produced content on the platform that is helpful, informative, and entertaining, demonstrating that brands of all sizes & industries can win on LinkedIn,” a spokesperson said in an email. “The Top Sponsored Updates posts were determined by measuring the engagement rates (clicks + social actions/impressions) among Sponsored Updates posted in 2014 from US brands.”

    In case you don’t feel like flipping through the slideshow above, the top ten brands for Sponsored Updates were:

    Intel IT Center
    Citi
    Bankers Healthcare Group
    Thumbtack
    Secret Deodorant
    Emerson
    BBVA Compass
    VistaVu Solutions
    The Hartford
    Personal Capital

    Image via LinkedIn

  • LinkedIn Launches “Add To Profile” Button For Certifications

    LinkedIn is launching a new feature that lets members add professional certifications to their profile with one click. The company has partnered with Coursera, Lynda.com, Microsoft, HubSpot, and Aspiring Minds over the past year on a pilot of the program, which has resulted in hundreds of thousands of members utilizing the feature.

    The Add to Profile feature will now be available to all certification providers globally via a self-serve platform.

    “It’s more important than ever to make sure you stand out professionally in today’s workforce, and our data suggests that adding certifications to your profile helps you attract opportunity,” says LinkedIn’s Dan Shapero. “With Add to Profile, professionals will get recognized and discovered based on the certifications that they’ve earned and knowledge gained.”

    Certification providers can include an “Add to Profile” button on their website and include it in emails to students.

    “The ways in which we market ourselves as individuals, brands, potential employers and employees have shifted dramatically in recent years, making it critical that we always put our best foot forward online and off,” says Shapero. “LinkedIn’s Add to Profile certifications program makes it easier than ever to do that real-time, and is just the start. We look forward to more exciting updates around this in the future.”

    LinkedIn has also put together a Top 100 Certification Providers on LinkedIn list.

    Image via LinkedIn

  • Women Are Happiest Working for These Tech Companies

    Among other things, 2014 has been the year of the diversity report.

    Like dominoes, tech company after tech company has made a point to release their internal diversity figures – basically, gender and ethnic breakdowns of the companies’ workforces. As more and more companies released these numbers, more and more companies felt compelled to do the same. By the end of the summer, we’d seen diversity reports from Google, Yahoo, Facebook, Twitter, Pinterest, LinkedIn, eBay, Amazon, and more.

    And most of them painted a rather monochromatic picture – one filled with a lot of white dudes.

    Of course, gender equality in tech has been a hot-button issue for years – but it’s seen an uptick in discussion over the past few months.

    Though all the aforementioned companies admitted that they need to do better in terms of employee diversity, it’s all talk at this point. Women are still outnumbered in the tech workplace.

    But of these underrepresented female employee groups – who has it the best? Which companies are the best for women, according to the women themselves?

    Glassdoor has revealed its findings, based on thousands of company reviews from former and current employees.

    And according to the employer-review site, the top places for women employees (in terms of overall satisfaction) are LinkedIn, Twitter, Facebook, and Google.

    Scoring a 4.5 out of 5.0, LinkedIn was voted the best place for women workers. Both Twitter and Facebook scored a 4.4 rating from female employees, and Google registered a 4.2.

    On the other end of the spectrum, Zynga received a 3.1 rating – the lowest of the bunch. Also brining up the rear was IBM, HP, eBay, and Amazon.

    Apple placed somewhere in the middle, with a 3.8 score.

    For the most part, men were more satisfied at their jobs than women.

    “At just four of the 25 tech companies (Texas Instruments, Epic Systems, Hewlett-Packard and Intel), women are more satisfied with their jobs and their company. Men are more satisfied at 15 of the 25 companies in this report (including Citrix and National Instruments), and there are six companies where men and women report the same level of satisfaction with their job and company,” says Glassdoor.

    “Further, we also found that among this sample of 25 tech companies women are slightly less satisfied on average than men across four key workplace factors: senior leadership, culture & values, career opportunities and work-life balance.”

    Image via Facebook Diversity

  • Google, Facebook, Microsoft, Apple & Other Tech Companies Call For Government Surveillance Reform

    About a year ago, the Reform Government Surveillance coalition was formed. Today, it includes AOL, Apple, Drobpbox, Evernote, Facebook, Google, LinkedIn, Microsoft, Twitter, and Yahoo.

    The companies have since maintained a website on the issue, and have now penned an open letter to the U.S. Senate as the USA Freedom Act comes up for a vote.

    The companies say the world’s governments need to address practices and laws regulating government surveillance of individuals and access to their information. They’re urging the Senate to pass the bill, which they say protects national security and “reaffirms America’s commitment to the freedoms we all cherish”.

    The letter says:

    The legislation prevents the bulk collection of Internet metadata under various authorities. The bill also allows for transparency about government demands for user information from technology companies and assures that the appropriate oversight and accountability mechanisms are in place.

    Since forming the Reform Government Surveillance coalition last year, our companies have continued to invest in strengthening the security of our services and increasing transparency. Now, the Senate has the opportunity to send a strong message of change to the world and encourage other countries to adopt similar protections.

    Passing the USA Freedom Act, however, does not mean our work is finished. We will continue to work with Congress, the Administration, civil liberties groups and governments around the world to advance essential reforms that we set forth in a set of principles last year.

    Such reforms include: preventing government access to data without proper legal process; assuring that providers are not required to locate infrastructure within a country’s border; promoting the free flow of data across borders; and avoiding conflicts among nations through robust, principled, and transparent frameworks that govern lawful requests for data across jurisdictions.

    Now is the time to move forward on meaningful change to our surveillance programs. We encourage you to support the USA Freedom Act.

    More from the coalition here.

    Image via Facebook, Ustream

  • LinkedIn Makes It Easier To Share SlideShare Content

    LinkedIn announced on Friday that SlideShare has a new way for users to extend the visibility and reach of their LinkedIn presence.

    With one click, you can now upload a presentation, infographic, or video to your LinkedIn profile. LinkedIn will ask new SlideShare users if they want to publish their content there, and it will ask existing users if they want to publish new content to their existing account.

    “On LinkedIn, you can showcase your unique professional story by posting rich, visual content such as presentations and videos,” says LinkedIn’s John Loof. “Starting today, you can share that same content on SlideShare with just one click, extending the visibility and reach of your professional identity.”

    “Ever hear that old saying, ‘A picture is worth a thousand words’? That’s especially true with presentations, where images have impact,” he says. “Go for beautiful imagery and just enough wording to make your point. Ask yourself – or better yet, a friend or colleague you trust to be honest – if the images you’re including make sense and illustrate your points well. Tailor accordingly.”

    SlideShare gets 70 million monthly visitors, according to the company.

    Image via LinkedIn

  • LinkedIn Talk Looks At How To Target The Best Candidates Before Your Competition Does

    LinkedIn shared a series of videos businesses may find useful on its Talent Solutions YouTube channel. One looks at how to target the best candidates for your business before your competition does.

    Obviously it’s about LinkedIn Recruiter, and that’s not the only tool out there, but considering that LinkedIn has over 300 million members, it’s a pretty big one.

    The talk looks at building your brand, followers, platform, and talent pools, as well as engaging professionals, and recruiting followers with relevant jobs.

    Essentially, it’s roughly a half hour full of strategies and tips for getting more out of LinkedIn Recruiter.

    Image via YouTube

  • LinkedIn Earnings Released, Revenue Up 45%

    LinkedIn Earnings Released, Revenue Up 45%

    LinkedIn just released its earnings report for the third quarter, posting revenue of $568 million, up 45% year-over-year. Revenue from the U.S. totaled $343 million, and represented 60% of total revenue

    Net loss was $4.3 million, compared to $3.4 million for the third quarter of 2013.

    The company beat analysts’ expectations on EPS of $0.52.

    CEO Jeff Weiner said, “LinkedIn made significant progress against several long-term strategic investments we began this year. During the third quarter, we took meaningful steps in increasing the scale and relevance of job listings, growing the professional publishing platform, and expanding our member network in new geographies and demographics.”

    Here’s the release in its entirety:

    MOUNTAIN VIEW, Calif., Oct. 30, 2014 (GLOBE NEWSWIRE) — LinkedIn Corporation (NYSE:LNKD), the world’s largest professional network on the Internet, with more than 300 million members, reported its quarterly results for the third quarter of 2014:

    • Revenue for the third quarter was $568 million, an increase of 45% compared to $393 million in the third quarter of 2013.
    • Net loss attributable to common stockholders for the third quarter was $(4.3) million, compared to net loss of $(3.4) million for the third quarter of 2013. Non-GAAP net income for the third quarter was $66 million, compared to $47 million for the third quarter of 2013. Non-GAAP measures exclude tax-affected stock-based compensation expense and tax-affected amortization of acquired intangible assets.
    • Adjusted EBITDA for the third quarter was $151 million, or 27% of revenue, compared to $93 million for the third quarter of 2013, or 24% of revenue.
    • GAAP diluted EPS for the third quarter was $(0.03), compared to GAAP diluted EPS of $(0.03) for the third quarter 2013; non-GAAP diluted EPS for the third quarter was $0.52, compared to non-GAAP diluted EPS of $0.39 for the third quarter of 2013.

    “LinkedIn made significant progress against several long-term strategic investments we began this year,” said Jeff Weiner, CEO of LinkedIn. “During the third quarter, we took meaningful steps in increasing the scale and relevance of job listings, growing the professional publishing platform, and expanding our member network in new geographies and demographics.”

    Third Quarter Operating Summary

    • Talent Solutions: Revenue from Talent Solutions products totaled $345 million, an increase of 45% compared to the third quarter of 2013. Talent Solutions revenue represented 61% of total revenue in the third quarter of 2014, compared to 60% of total revenue in the third quarter of 2013.
    • Marketing Solutions: Revenue from Marketing Solutions products totaled $109 million, an increase of 45% compared to the third quarter of 2013. Marketing Solutions revenue represented 19% of total revenue in the third quarter of 2014 and 2013.
    • Premium Subscriptions: Revenue from Premium Subscriptions products totaled $114 million, an increase of 43% compared to the third quarter of 2013. Premium Subscriptions represented 20% of total revenue in the third quarter of 2014 and 2013.

    Revenue from the U.S. totaled $343 million, and represented 60% of total revenue in the third quarter of 2014. Revenue from international markets totaled $225 million, and represented 40% of total revenue in the third quarter of 2014.

    Revenue from the field sales channel totaled $342 million, and represented 60% of total revenue in the third quarter of 2014. Revenue from the online, direct sales channel totaled $227 million, and represented 40% of total revenue in the third quarter of 2014.

    Third Quarter Highlights and Strategic Announcements

    In the third quarter of 2014:

    • LinkedIn increased the scale and relevance of job listings by expanding “Limited Listings” offerings to a broad base of US and global companies. Jobs seekers now have access to nearly two million job listings on LinkedIn, driving strong momentum for the Job Search mobile app.
    • LinkedIn officially launched the all new Sales Navigator to empower sales professionals to establish and grow relationships with prospects and customers. This new stand-alone product experience allows sales professionals to stay updated about key accounts, focus on the right people, and build trusted relationships.
    • LinkedIn announced the acquisition of Bizo, accelerating the ability to develop an end-to-end B2B marketing platform. Building on the success of Sponsored Updates, Bizo’s team and technology will expand LinkedIn’s ability to leverage current content marketing products and offer a wider range of solutions to meet our customers’ marketing objectives.

    “LinkedIn demonstrated strength in the third quarter, leveraging the scale created by our member network to deliver growth across all three product lines,” said Steve Sordello, CFO of LinkedIn. “We continue to make aggressive investments in our member and customer platforms in order to realize our long-term potential.”

    Business Outlook

    LinkedIn is providing guidance for the fourth quarter and full year of 2014:

    • Q4 2014 Guidance: Revenue is expected to range between $600 million and $605 million. Adjusted EBITDA is expected to range between $153 million and $155 million. Non-GAAP EPS is expected to be approximately $0.49. The company expects depreciation of approximately $59 million, amortization of approximately $12 million, stock-based compensation of approximately $96 million, and 127 million fully-diluted weighted shares.
    • Full Year 2014 Guidance: Revenue is expected to range between $2.175 billion and $2.180 billion. Adjusted EBITDA is expected to range between $566 and $568 million. Non-GAAP EPS is expected to be approximately $1.89. The company expects depreciation of approximately $203 million, amortization of approximately $34 million, stock-based compensation of approximately $321 million, and 126 million fully-diluted weighted shares.

    Quarterly Results Webcast and Conference Call

    LinkedIn will host a webcast and conference call to discuss its third quarter 2014 financial results and business outlook today at 2:00 p.m. Pacific Time. Jeff Weiner and Steve Sordello will host the webcast, which can be viewed on the investor relations section of the LinkedIn website at http://investors.linkedin.com/. This call will contain forward-looking statements and other material information regarding the company’s financial and operating results. Following completion of the call, a recorded replay of the webcast will be available on the website.

    Upcoming Events

    Management will participate in upcoming financial Q&A discussions at industry events on November 18th and December 2nd, 2014. LinkedIn will furnish a link to these events on its investor relations website, http://investors.linkedin.com/ for both the live and archived webcasts.

    About LinkedIn

    LinkedIn connects the world’s professionals to make them more productive and successful and transforms the ways companies hire, market and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has more than 300 million members and has offices around the world.

    Non-GAAP Financial Measures

    To supplement its condensed consolidated financial statements, which are prepared and presented in accordance with GAAP, the company uses the following non-GAAP financial measures: adjusted EBITDA, non-GAAP net income, and non-GAAP diluted EPS (collectively the “non-GAAP financial measures”). The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The company believes that they provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making.

    The company excludes the following items from one or more of its non-GAAP measures:

    Stock-based compensation. The company excludes stock-based compensation because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. The company further believes this measure is useful to investors in that it allows for greater transparency to certain line items in its financial statements and facilitates comparisons to peer operating results.

    Amortization of acquired intangible assets. The company excludes amortization of acquired intangible assets because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. In addition, excluding this item from the non-GAAP measures facilitates comparisons to historical operating results and comparisons to peer operating results.

    Accretion of redeemable noncontrolling interest. The accretion of redeemable noncontrolling interest represents the accretion of the company’s redeemable noncontrolling interest to its redemption value. The company excludes the accretion because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operating performance. In addition, excluding this item from the non-GAAP financial measures facilitates comparisons to historical operating results and comparisons to peer operating results.

    Income tax effects and adjustments. The company adjusts non-GAAP net income by considering the income tax effects of excluding stock-based compensation and the amortization of acquired intangible assets. Beginning in the first quarter of 2014, the company has implemented a non-GAAP tax rate for evaluating its operating performance as well as for planning and forecasting purposes. This projected non-GAAP tax rate eliminates the effects of non-recurring and period specific items, which can vary in size and frequency and does not necessarily reflect our long-term operations. Historically, the company computed a non-GAAP tax rate based on non-GAAP pre-tax income on a quarterly basis. Based on our current forecast, a non-GAAP tax rate of 35% has been applied to our non-GAAP financial results for the current period. The company believes that adjusting for these income tax effects and adjustments provides additional transparency to the overall or “after tax” effects of excluding these items from non-GAAP net income.

    Dilutive shares under the treasury stock method. During periods with a net loss, the company excluded certain potential common shares from its GAAP diluted shares because their effect would have been anti-dilutive. On a non-GAAP basis, these shares would have been dilutive. As a result, the company has included the impact of these shares in the calculation of its non-GAAP diluted net income per share under the treasury stock method.

    For more information on the non-GAAP financial measures, please see the “Reconciliation of GAAP to Non-GAAP Financial Measures” table in this press release. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. Additionally, the company has not reconciled adjusted EBITDA or non-GAAP EPS guidance to net income (loss) or GAAP EPS guidance because it does not provide guidance for either other income (expense), net, or GAAP provision for income taxes, which are reconciling items between net income (loss) and adjusted EBITDA and non-GAAP EPS. As items that impact net income (loss) are out of the company’s control and/or cannot be reasonably predicted, the company is unable to provide such guidance. Accordingly, a reconciliation to net income (loss) is not available without unreasonable effort.

    Safe Harbor Statement

    “Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release and the accompanying conference call contain forward-looking statements about our products, including our investments in products, technology and other key strategic areas, certain non-financial metrics, such as customer and member growth and engagement, and our expected financial metrics such as revenue, adjusted EBITDA, non-GAAP EPS, depreciation and amortization, stock-based compensation and fully-diluted weighted shares for the fourth quarter of 2014 and the full fiscal year 2014. The achievement of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any of these risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements the company makes.

    The risks and uncertainties referred to above include – but are not limited to – risks associated with: our limited operating history in a new and unproven market; engagement of our members; the price volatility of our Class A common stock; general economic conditions; expectations regarding the return on our strategic investments; execution of our plans and strategies, including with respect to mobile products and features; security measures and the risk that they may not be sufficient to secure our member data adequately or that we are subject to attacks that degrade or deny the ability of members to access our solutions; expectations regarding our ability to timely and effectively scale and adapt existing technology and network infrastructure to ensure that our solutions are accessible at all times with short or no perceptible load times; our ability to maintain our rate of revenue growth and manage our expenses and investment plans; our ability to accurately track our key metrics internally; members and customers curtailing or ceasing to use our solutions; our core value of putting members first, which may conflict with the short-term interests of the business; privacy and changes in regulations, which could impact our ability to serve our members or curtail our monetization efforts; litigation and regulatory issues; increasing competition; our ability to manage our growth; our international operations; our ability to recruit and retain our employees; the application of U.S. and international tax laws on our tax structure and any changes to such tax laws; acquisitions we have made or may make in the future; and the dual class structure of our common stock.

    Further information on these and other factors that could affect the company’s financial results is included in filings it makes with the Securities and Exchange Commission from time to time, including the section entitled “Risk Factors” in the company’s Annual Report on Form 10-K for the year ended December 31, 2013, and additional information will also be set forth in our Form 10-Q that will be filed for the quarter ended September 30, 2014, which should be read in conjunction with these financial results. These documents are or will be available on the SEC Filings section of the Investor Relations page of the company’s website athttp://investors.linkedin.com/. All information provided in this release and in the attachments is as of October 30, 2014, and LinkedIn undertakes no duty to update this information.

    LINKEDIN CORPORATION
    TRENDED CONDENSED CONSOLIDATED BALANCE SHEETS
    (In thousands)
    (Unaudited)
    As of
    September 30,
    2013    		 December 31,
    2013    		 March 31,
    2014    		 June 30,
    2014    		 September 30,
    2014
    ASSETS
    CURRENT ASSETS:
    Cash and cash equivalents  $ 1,396,292  $ 803,089  $ 508,850  $ 645,092  $ 526,837
    Marketable securities 875,993 1,526,212 1,797,373 1,721,847 1,736,958
    Accounts receivable 208,956 302,168 328,661 347,152 344,773
    Deferred commissions 28,507 47,496 46,575 45,941 40,810
    Prepaid expenses 33,831 32,114 47,513 49,503 55,571
    Other current assets 28,259 44,391 50,933 61,042 79,795
    Total current assets 2,571,838 2,755,470 2,779,905 2,870,577 2,784,744
    Property and equipment, net 336,656 361,741 406,543 476,058 557,017
    Goodwill 150,831 150,871 228,893 228,943 356,369
    Intangible assets, net 43,209 43,046 101,597 99,175 140,802
    Other assets 41,744 41,665 44,931 46,133 67,080
    TOTAL ASSETS  $ 3,144,278  $ 3,352,793  $ 3,561,869  $ 3,720,886  $ 3,906,012
    LIABILITIES, REDEEMABLE NONCONTROLLING INTEREST AND STOCKHOLDERS’ EQUITY
    CURRENT LIABILITIES:
    Accounts payable  $ 70,340  $ 66,744  $ 79,711  $ 90,728  $ 106,658
    Accrued liabilities 139,898 183,004 142,141 164,051 188,983
    Deferred revenue 335,700 392,243 479,576 481,450 463,576
    Total current liabilities 545,938 641,991 701,428 736,229 759,217
    DEFERRED TAX LIABILITIES 15,861 14,879 23,900 24,088 41,327
    OTHER LONG TERM LIABILITIES 51,347 61,529 70,226 80,298 105,043
    Total liabilities 613,146 718,399 795,554 840,615 905,587
    COMMITMENTS AND CONTINGENCIES
    REDEEMABLE NONCONTROLLING INTEREST — 5,000 5,126 5,226 5,327
    STOCKHOLDERS’ EQUITY:
    Class A and Class B common stock 12 12 12 12 12
    Additional paid-in capital 2,478,813 2,573,449 2,718,321 2,833,030 2,957,524
    Accumulated other comprehensive income (loss) 470 314 682 863 685
    Accumulated earnings 51,837 55,619 42,174 41,140 36,877
    Total stockholders’ equity 2,531,132 2,629,394 2,761,189 2,875,045 2,995,098
    TOTAL LIABILITIES, REDEEMABLE NONCONTROLLING INTEREST AND STOCKHOLDERS’ EQUITY  $ 3,144,278  $ 3,352,793  $ 3,561,869  $ 3,720,886  $ 3,906,012
    LINKEDIN CORPORATION
    TRENDED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
    (In thousands, except per share data)
    (Unaudited)
    Three Months Ended
    September 30,
    2013    		 December 31,
    2013    		 March 31,
    2014    		 June 30,
    2014    		 September 30,
    2014
    Net revenue  $ 392,960  $ 447,219  $ 473,193  $ 533,877  $ 568,265
    Costs and expenses:
    Cost of revenue (exclusive of depreciation and amortization shown separately below) 53,395 57,865 62,455 69,536 74,904
    Sales and marketing 133,172 157,235 166,522 184,494 199,168
    Product development 106,223 113,140 120,622 128,731 136,542
    General and administrative 61,767 64,790 74,618 80,688 89,266
    Depreciation and amortization 33,767 42,750 49,740 56,306 59,782
    Total costs and expenses 388,324 435,780 473,957 519,755 559,662
    Income (loss) from operations 4,636 11,439 (764) 14,122 8,603
    Other income, net 156 1,820 1,026 1,197 152
    Income before income taxes 4,792 13,259 262 15,319 8,755
    Provision for income taxes 8,155 9,477 13,581 16,253 12,917
    Net income (loss) (3,363) 3,782 (13,319) (934) (4,162)
    Accretion of redeemable noncontrolling interest — — (126) (100) (101)
    Net income (loss) attributable to common stockholders (3,363) 3,782 (13,445) (1,034) (4,263)
    Weighted-average shares used to compute net income (loss) per share attributable to common stockholders:
    Basic  $ (0.03)  $ 0.03  $ (0.11)  $ (0.01)  $ (0.03)
    Diluted  $ (0.03)  $ 0.03  $ (0.11)  $ (0.01)  $ (0.03)
    Net income (loss) per share attributable to common stockholders:
    Basic 113,940 119,849 120,967 122,170 123,427
    Diluted 113,940 124,438 120,967 122,170 123,427
    LINKEDIN CORPORATION
    TRENDED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
    (In thousands)
    (Unaudited)
    Three Months Ended
    September 30,
    2013    		 December 31,
    2013    		 March 31,
    2014    		 June 30,
    2014    		 September 30,
    2014
    OPERATING ACTIVITIES:
    Net income (loss)  $ (3,363)  $ 3,782  $ (13,319)  $ (934)  $ (4,162)
    Adjustments to reconcile net income (loss) to net cash provided by operating activities:
    Depreciation and amortization 33,767 42,750 49,740 56,306 59,782
    Provision for doubtful accounts and sales returns 568 1,254 1,207 4,118 3,805
    Stock-based compensation 54,445 57,177 67,769 74,828 82,910
    Excess income tax benefit from stock-based compensation (10,188) (16,008) (15,982) (18,639) (13,114)
    Changes in operating assets and liabilities:
    Accounts receivable (7,719) (94,627) (26,764) (23,462) 15,657
    Deferred commissions 1,236 (20,028) 1,116 712 4,836
    Prepaid expenses and other assets 3,707 2,926 (11,742) (4,455) (12,148)
    Accounts payable and other liabilities 49,591 44,307 (18,428) 24,726 54,017
    Income taxes, net (531) 4,377 7,928 13,362 8,248
    Deferred revenue 4,513 56,543 87,333 1,874 (18,605)
    Net cash provided by operating activities 126,026 82,453 128,858 128,436 181,226
    INVESTING ACTIVITIES:
    Purchases of property and equipment (83,158) (57,394) (88,871) (96,430) (120,721)
    Purchases of investments (385,517) (851,312) (737,739) (649,803) (501,074)
    Sales of investments 34,937 68,547 72,239 117,359 53,511
    Maturities of investments 83,652 129,646 393,044 604,231 429,641
    Payments for intangible assets and acquisitions, net of cash acquired (8,756) (3,894) (85,061) (4,800) (160,894)
    Changes in deposits and restricted cash (1,355) (6) (1,404) (3,357) (20,504)
    Net cash used in investing activities (360,197) (714,413) (447,792) (32,800) (320,041)
    FINANCING ACTIVITIES:
    Proceeds from follow-on offering, net of issuance costs 1,348,419 (360) — — —
    Proceeds from issuance of preferred shares in joint venture — 4,600 — — —
    Proceeds from issuance of common stock from employee stock options 7,408 5,678 8,147 4,759 13,649
    Proceeds from issuance of common stock from employee stock purchase plan — 13,089 — 16,324 —
    Excess income tax benefit from stock-based compensation 10,188 16,008 15,982 18,639 13,114
    Other financing activities (2) (419) (7) 31 (1,899)
    Net cash provided by financing activities 1,366,013 38,596 24,122 39,753 24,864
    EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH EQUIVALENTS 1,780 161 573 853 (4,304)
    CHANGE IN CASH AND CASH EQUIVALENTS 1,133,622 (593,203) (294,239) 136,242 (118,255)
    CASH AND CASH EQUIVALENTS—Beginning of period 262,670 1,396,292 803,089 508,850 645,092
    CASH AND CASH EQUIVALENTS—End of period  $ 1,396,292  $ 803,089  $ 508,850  $ 645,092  $ 526,837
    LINKEDIN CORPORATION
    TRENDED SUPPLEMENTAL REVENUE INFORMATION
    (In thousands)
    (Unaudited)
    Three Months Ended
    September 30,
    2013    		 December 31,
    2013    		 March 31,
    2014    		 June 30,
    2014    		 September 30,
    2014
    Revenue by product:
    Talent Solutions  $ 237,668  $ 261,359  $ 291,594  $ 322,227  $ 344,568
    Marketing Solutions 75,510 97,732 86,064 106,476 109,231
    Premium Subscriptions 79,782 88,128 95,535 105,174 114,466
    Total  $ 392,960  $ 447,219  $ 473,193  $ 533,877  $ 568,265
    Revenue by geographic region:
    United States  $ 245,302  $ 271,140  $ 284,878  $ 317,774  $ 343,132
    International
    Other Americas (1) 27,027 31,612 31,904 35,527 36,538
    EMEA (2) 90,087 108,309 117,871 134,930 139,702
    APAC (3) 30,544 36,158 38,540 45,646 48,893
    Total International revenue 147,658 176,079 188,315 216,103 225,133
    Total revenue  $ 392,960  $ 447,219  $ 473,193  $ 533,877  $ 568,265
    Revenue by geography, by product:
    United States
    Talent Solutions  $ 152,371  $ 164,207  $ 180,403  $ 197,852  $ 208,635
    Marketing Solutions 45,789 55,269 49,038 59,383 68,767
    Premium Subscriptions 47,142 51,664 55,437 60,539 65,730
    Total United States revenue  $ 245,302  $ 271,140  $ 284,878  $ 317,774  $ 343,132
    International
    Talent Solutions 85,297 97,152 111,191 124,375 135,933
    Marketing Solutions 29,721 42,463 37,026 47,093 40,464
    Premium Subscriptions 32,640 36,464 40,098 44,635 48,736
    Total International revenue  $ 147,658  $ 176,079  $ 188,315  $ 216,103  $ 225,133
    Total revenue  $ 392,960  $ 447,219  $ 473,193  $ 533,877  $ 568,265
    Revenue by channel:
    Field sales  $ 227,588  $ 270,672  $ 275,262  $ 318,984  $ 341,691
    Online sales 165,372 176,547 197,931 214,893 226,574
    Total  $ 392,960  $ 447,219  $ 473,193  $ 533,877  $ 568,265
    ______________
    (1) Canada, Latin America and South America
    (2) Europe, the Middle East and Africa (“EMEA”)
    (3) Asia-Pacific (“APAC”)
    LINKEDIN CORPORATION
    TRENDED RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES
    (In thousands, except per share data)
    (Unaudited)
    Three Months Ended
    September 30,
    2013    		 December 31,
    2013    		 March 31,
    2014    		 June 30,
    2014    		 September 30,
    2014
    Non-GAAP net income and net income per share:
    GAAP net income (loss) attributable to common stockholders  $ (3,363)  $ 3,782  $ (13,445)  $ (1,034)  $ (4,263)
    Add back: accretion of redeemable noncontrolling interest — — 126 100 101
    Add back: stock-based compensation 54,445 57,177 67,769 74,828 82,910
    Add back: amortization of intangible assets 3,832 4,056 4,813 7,224 9,986
    Income tax effects and adjustments (1) (8,120) (16,776) (11,914) (17,827) (22,661)
    NON-GAAP NET INCOME  $ 46,794  $ 48,239  $ 47,349  $ 63,291  $ 66,073
    GAAP diluted shares 113,940 124,438 120,967 122,170 123,427
    Add back: dilutive shares under the treasury stock method 5,248 — 3,884 3,087 3,046
    NON-GAAP DILUTED SHARES 119,188 124,438 124,851 125,257 126,473
    NON-GAAP DILUTED NET INCOME PER SHARE  $ 0.39  $ 0.39  $ 0.38  $ 0.51  $ 0.52
    Adjusted EBITDA:
    Net income (loss)  $ (3,363)  $ 3,782  $ (13,319)  $ (934)  $ (4,162)
    Provision for income taxes 8,155 9,477 13,581 16,253 12,917
    Other (income) expense, net (156) (1,820) (1,026) (1,197) (152)
    Depreciation and amortization 33,767 42,750 49,740 56,306 59,782
    Stock-based compensation 54,445 57,177 67,769 74,828 82,910
    ADJUSTED EBITDA  $ 92,848  $ 111,366  $ 116,745  $ 145,256  $ 151,295
    ______________
    (1) Excludes accretion of redeemable noncontrolling interest

     
    Image via LinkedIn

  • Facebook Referrals Still Looking Good, Not A Lot Of Good News For Other Social Networks

    Facebook Referrals Still Looking Good, Not A Lot Of Good News For Other Social Networks

    Shareaholic released its quarterly Social Media Traffic Report for the third quarter. Facebook is still sending way more referrals than any other social network, but at the same time, things are looking worse for traffic from the others.

    The report found that Facebook is driving four times as much traffic to sites as Pinterest, which is in second place. In other words, the one that’s closest to Facebook isn’t anywhere close to Facebook.

    social referrals

    Still, Pinterest is on the rise. Over the past year, its share of traffic has grown 50.07%. Twitter on the other hand is on the way down. Since September 2013, its share has declined from about 25% to a 13-month low.

    When it comes to StumbleUpon, reddit, Google+, YouTube (yes, even YouTube), and LinkedIn, things are looking even worse.

    “For most publishers, marketers and site owners, the five remaining social networks are forgettable sources of traffic,” writes Shareaholic’s Danny Wong. “Collectively, they contributed 0.74% of overall traffic sites received last month, which is less than the number of visits Twitter alone sent.”

    StumbleUpon’s share is down 26.49% from last year. Reddit’s share shrank from 0.26% to 0.18%. LinkedIn fell 47.37% year-over-year, which seems odd considering its positioned itself more as a publishing platform over the past year.

    Google+ did manage to increase its share by 57.02%, but it’s still at the low end of the totem pole.

    YouTube was named the biggest loser. It decreased its share of traffic over the past year by a whopping 87.27%.

    Check out the full report here.

    Images via Shareaholic

  • LinkedIn Shows Why People View Your Profile

    LinkedIn Shows Why People View Your Profile

    LinkedIn has shown you who views your profile for quite a while, but now they’re also going to show you why they viewed it.

    The company just launched a new addition to its “Who’s Viewed Your Profile” feature, which lets users see what they did that led to a person viewing their profile. This could be something like a profile update, endorsing a connection, joining a group, or expanding your network.

    “We know that taking simple actions on LinkedIn is important for profile views,” says LinkedIn’s Sachit Kamat. “But which action led to an increase in views by the type of people you want to get in front of? Layering who is looking at your profile over the actions you have taken lets you focus on the actions that are most relevant to your professional goals, maximizing the engagement your profile receives. In turn, this increased engagement can lead to more opportunities for you.”

    “So, for example, if you are trying to attract new clients or business leads, you can see how many potential partners looked at your profile after you joined an important industry group,” Kamat adds. “Or, if you’re looking for a new job, you can look at your insights graph to see whether adding a skill to your profile or endorsing a peer gave you a bigger bump in views by recruiters. No matter your goal, you’ll be able to see which actions lead to the most relevant profile views – then start reaching out and closing the sale or applying for your dream job.”

    LinkedIn also added the “Who’s Viewed Your Profile” feature to its mobile app for the first time (presumably both Android and iOS).

    Last week, the company made some changes to its Terms of Service aimed at making them easier to read and understand. More on that here.

    Image via LinkedIn

  • LinkedIn Gives Pulse News Reader A Big Refresh

    LinkedIn announced a redesign of Pulse, its news reader product, which it acquired last year, and then replaced LinkedIn Today with.

    “Our new design is a purposeful one,” said LinkedIn’s Akshay Kothari in a blog post. “With clean, uncluttered text, offset by strong images, and a smooth scrolling feature, we’re putting the emphasis where it belongs: on the content itself. For those of you who have access to publish posts on LinkedIn, this new design means your writing has the opportunity to really stand out. For readers, it’s now even easier to quickly target and consume helpful insights and thought-provoking points of view.”

    “If you’re visiting LinkedIn through your laptop, you’ll finish reading a piece and scroll right to the next article in a series that’s curated just for you,” Kothari explains. “On our mobile app, you’ll find more posts at the bottom from the author who originally captured your attention. Easily share with others in your LinkedIn network and other social platforms; join the discussion with a smart comment; and follow new voices and categories of interest. If you’ve written a post, track its progress with views, likes and comments, located prominently under the headline. You can jump in the conversations going on in the comments below your piece – or simply take note of what resonated for your next post.”

    According to the company, people using the new design (presumably in testing) are already sharing and viewing more posts, and even writing more themselves.

    Pulse is integrated with the LinkedIn desktop news feed with stories in the left column. It’s also present in the LinkedIn apps for Android and iOS.

    Image via LinkedIn

  • LinkedIn Changes Terms of Service

    LinkedIn Changes Terms of Service

    LinkedIn announced that it is making some changes to its Terms of Service on October 23rd. The company has rewritten its user agreement to make it easier to read and understand, and to better explain rights surrounding content.

    In short, you own your content.

    LinkedIn lists the following as the highlights of what’s changing:

    • You own your content that you post on our services. You always have, and that hasn’t changed.
    • If you delete anything from our services, our rights to it will end. But we obviously can’t control what others do with content you shared before you delete it. For example, before you delete a presentation, one of your connections may have cut and pasted it to a blog post they’ve authored.
    • We don’t have exclusive rights to your content. It’s yours, so you’re free to repost your content on other services on the terms of your choice – like one of the Creative Commons licenses.
    • We don’t license or sell your content to third-parties (like advertisers, publishers, and websites) to show to anyone else without your express permission.
    • We won’t alter the intent of your content. But we may need to translate it, adjust the formatting, and make other technical changes to show it properly on our services.

    The company says it has cut the length of its ToS in half. You can see the updated user agreement here and privacy policy here.

    Image via LinkedIn (Flickr)

  • LinkedIn Sales Navigator Gets Official Mobile Launch

    LinkedIn Sales Navigator Gets Official Mobile Launch

    LinkedIn recently unveiled a big redesign of its Sales Navigator tool on the web, promising mobile apps in the future. Earlier this month, it looked like the future was here for iOS users as the app became available in the App Store.

    It didn’t stay available for very long, however, as LinkedIn pulled it, confirming to WebProNews that it had gone up prematurely, and that they were still finalizing some of its functionality.

    For iOS, the future is now officially here.

    Here’s the app description:

    Keep up with your accounts and leads with LinkedIn Sales Navigator – now on your iPhone.

    Whether you’re waiting for a meeting, travelling between clients’ offices, or just in line for a latte, Sales Navigator Mobile gives you access to Sales Navigator’s key features where you need them most: everywhere.

    Find and view people for key insights and common connections, get updates on your accounts and leads, and connect or send a message. It’s never been easier to stay up to date from wherever you work.

    Sales Navigator also adds notifications, lead recommendations, and outreach features to Contact and Account Profiles within Salesforce.com.

    More here.

    Images via Apple App Store

  • LinkedIn Announces New Security And Privacy Control Tools

    LinkedIn announced that it is giving users access to three new tools to help them better control their account and data. This includes a way to see all the places you’re logged into your account, a new data export tool, and changes to account security emails.

    The company says it wants users to be aware of their settings and make sure they are the way they want them to be.

    LinkedIn’s Madhu Gupta says, “Not sure if you remembered to log-out of your LinkedIn account on your friend’s computer? We have you covered. We’ve added a single place to see everywhere you’re signed in to LinkedIn and manage those sessions in your settings. Go to your settings and click on See where you are logged in to see a complete list of the devices that you are logged into. You also can manage these sessions from this new page. If you see a session that you want to turn off, simply click on the sign out link.”

    “Your data on LinkedIn is yours and you should be able to access it,” Gupta adds. “So we’ve added the ability to easily export all of your LinkedIn data with one click. This single download will let you see all the data LinkedIn has stored on your account, including your updates, activity, IP records, searches, and more.”

    You can download data here.

    LinkedIn emails about security-related account changes will now include a new set of information. This, the company says, will give you more insight into when and where the change took place.

    All of this is in the process of rolling out.

    Image via LinkedIn

  • LinkedIn Kills InMaps Visualization Tool

    LinkedIn Kills InMaps Visualization Tool

    LinkedIn has killed off another tool. As of Monday, InMaps has gone the way of the dodo.

    If you try to visit the InMaps homepage, you’ll be redirected to LinkedIn’s help center, where it says:

    Sometimes we have to retire tools we love so we can focus our attention and resources on creating even better experiences for our members. We’re currently looking at new ways to help you visualize and gain insights from your professional network. That’s why we discontinued InMaps on September 1, 2014.

    According to TechCrunch, which reported on the feature’s death earlier, users were able to download and save their own maps until Monday.

    The InMaps feature was first launched in 2011 as a LinkedIn Labs product. It was designed to show you what your network looks like in a visual way.

    As LinkedIn’s message indicates, there should be some kind of replacement feature(s) on the way. You’d think they could have just waited until whatever they’re working on was ready to kill off InMaps, but I’m not sure how many people were actually using it anyway.

    Image via YouTube

  • LinkedIn Sales Navigator Hits iOS [Updated]

    LinkedIn Sales Navigator Hits iOS [Updated]

    Update: A LinkedIn spokesperson has informed us that the app went up prematurely, and that the company is still in the process of finalizing some of its functionality. They’ve removed the app, and plan on making it available in the next few weeks.

    LinkedIn recently unveiled a big redesign of its Sales Navigator tool on the web, promising mobile apps in the future. The future is now for iOS users. The app is now available in the App Store.

    Here’s the app description:

    Keep up with your accounts and leads with LinkedIn Sales Navigator – now on your iPhone.

    Whether you’re waiting for a meeting, travelling between clients’ offices, or just in line for a latte, Sales Navigator Mobile gives you access to Sales Navigator’s key features where you need them most: everywhere.

    Find and view people for key insights and common connections, get updates on your accounts and leads, and connect or send a message. It’s never been easier to stay up to date from wherever you work.

    Here’s a slideshow about Sales Navigator LinkedIn shared when it first announced the redesign:

    It remains to be seen when the app might come to Android. Right now, the product is only available in English. More languages will come as will more apps.

    Via TechCrunch

    Images via Apple App Store

  • LinkedIn Recruiter Gets New Projects Experience

    LinkedIn Recruiter Gets New Projects Experience

    LinkedIn announced the launch of a new version of Projects in LinkedIn Recruiter aimed at helping recruiters accelerate their sourcing process. It has a new look and a bunch of a new features.

    New features include “Smart Project Filters,” “Suggested Professionals,” Stars to help you keep track of people, and new collaboration tools as well as more update features.

    “To help you manage your prospects more easily, we’ve created Smart Project Filters: an automated way to categorize and funnel your prospects through the pipeline,” explains LinkedIn’s Will Sun. “For example, if you add Kevin to a project, he’ll automatically be classified as a ‘New’ prospect. If you reach out to him, he’ll be marked as ‘Contacted.’ And if he gets back to you, he’ll be identified as ‘Replied.’ If at any point you think Kevin might not be a good fit, you can move him to ‘Archived.’ These four smart filters do the work for you so you can focus on filling your open roles.”

    The Stars feature lets you star people of interest and pin them to the top of the project to keep track of them easily. LinkedIn will let you know when they’ve made public changes to their profile via the Recruiter homepage or through notifications. You can also star key projects you wish to prioritize.

    For collaboration, you can now choose who gets access to projects, and you’re no longer limited to sharing projects with just those who have Recruiter access. You can share with hiring managers who have LinkedIn accounts.

    There also new inline notifications to show you what’s changed on your project since the last time you looked at it. LinkedIn will also send a weekly email digest giving an overview of changes.

    “Finally, we’re really excited to introduce Suggested Professionals, a section at the bottom of the Project page which gives you tailored recommendations based on everything we know about the project,” says Sun. “We take who you’ve added to the project, who you’ve starred, archived, and messaged, who has responded, and what jobs and saved searches you’ve linked to the project and our algorithms transform that into a shortlist of prospects that match what you’re looking for. The more you use projects, the better our recommendations will be. You can expect to see this added in the next few weeks.”

    LinkedIn says we can expect to see more happening with the Projects experience in time.

    Image via LinkedIn

  • LinkedIn To Roll Out New SlideShare Features

    LinkedIn To Roll Out New SlideShare Features

    LinkedIn announced that it’s giving all SlideShare users access to features like analytics, profile customization, video uploads, and private uploads. You won’t get all of this at once, however, as they’ll be rolling out one feature per month.

    First up will apparently be the analytics offering.

    “Analytics provides you with helpful insights that allow you to get to know who’s checking out your presentations, learn which sites are giving you the added boost, and measure and analyze engagement,” says LinkedIn’s Amit Sawhney. “You can find out who’s viewing your SlideShares, how they found your content — even where they’re located in the world.”

    The profile customization will presumably be the next available feature (that is if the roll-outs follow the sequence of the announcements).

    “Create a distinct brand identity with Profile Customization,” he continues. “You’ll be able to style your profile page with a customizable background image, organize your content so your uploads and favorite SlideShares appear on your profile, and curate the SlideShares that are most valuable to your audience.”

    The private uploading feature will obviously enable you to share content without making it public. You can then publish it when it’s ready to go.

    Videos, it would seem, will be the last of these features to roll out. Just in case the order of the feature roll-outs isn’t as presented, you may want to sign up for updates here.

    It’s been over two years since LinkedIn acquired SlideShare, but the company appears to be doing more with it these days. A few months ago, they made it more mobile friendly.

    Image via LinkedIn

  • LinkedIn Explains How It Finds Audiences For Your Posts & Filters Out The Low Quality Stuff

    LinkedIn Explains How It Finds Audiences For Your Posts & Filters Out The Low Quality Stuff

    Earlier this year, LinkedIn opened up its publishing platform to everyone, enabling people to post content beyond simple status updates and links. You may be wondering who’s actually seeing your posts.

    According to LinkedIn, members who have published at least one article on the company’s publishing platform have an average of 1,049 1st degree connections and 42 followers.

    LinkedIn Engineering Manager Byron Ma, who heads up the platform publishing team, wrote a blog post about how it distributes such posts to people. In short, there are three ways: feeds, 1st degree network notifications, and Pulse Email.

    It also talks about how LinkedIn filters out low quality and spam articles. Ma explains, “The publishing service is integrated with LinkedIn’s Unified Content Filtering (UCF) Service, a client side library which provides information such as an article’s spam score and confidence scores for how likely an article is to be a job posting or an event promotion. If the scores exceed a particular threshold, they will not be distributed to the author’s network. UCF also provides the publishing service with information indicating whether the publishing member is blocked by another member. The returned content filtering result is then stored in publishing platform’s domain and is integrated to our rest.li APIs for clients to access.”

    Ma further tells us by email, “Other than obvious spam, we are leveraging existing content classifiers to identify unwanted jobs, promotional material and event invites. All of these classifiers power the low quality filter and are backed by data models.”

    “The UCF service is a super block for content blocking which retrieves and merges results from a variety of things such as different content classifiers and the member to member blocking service,” he says. “The idea is for all members to use UCF rather than calling individual classifiers/blocking services.”

    Check out the post for a great deal more detail about how LinkedIn distributes content through its various channels.

    Image via LinkedIn

  • This Infographic Will Help You Plan Your Social Strategy

    This Infographic Will Help You Plan Your Social Strategy

    There’s certainly no shortage of social media infographics, but this might be helpful to businesses still trying to figure out which platforms they should be using for one.

    It comes from Merchant Money, and breaks down the user bases of eight popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube, and Vine. It provides some helpful stats about demographics, and tips for making your plan.

    The data comes from Wordstream, Fast Company, Jeff Bullas, and Exapnded Ramblings.

    Via Social Media Today

    Image via Merchant Money