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Tag: LinkedIn

  • LinkedIn Students App Launched To Help Soon-To-Be College Grads Get Jobs

    LinkedIn just announced the launch of a new app called LinkedIn Students, which is designed specifically to help students who are soon to be college graduates find jobs. The app makes use of LinkedIn’s database of 400 million professionals.

    According to the company, it helps students discover jobs that are ” a best fit for graduates with your major, companies that tend to hire from your school and the careers paths of recent alumni with similar degrees.”

    “Think of it as your personal job exploration guide, providing tailored jobs related recommendations based on real data from the career paths of hundreds of millions of successful professionals,” says LinkedIn’s Ada Yu. “You can use these insights to discover and explore career opportunities you hadn’t considered or even known were possible!”

    You can see an overview of the app here or you can just go download if from the App Store or Google Play if you’re in the U.S. It’s unclear when it will become available for other regions.

    Image via LinkedIn

  • LinkedIn’s Lynda.com Launches 50 New Career-Focused Learning Paths

    LinkedIn just announced the launch of 50 new learning paths at Lynda.com to help professionals improve and expand upon the skills they need for their current jobs or other jobs they’re interested in pursuing.

    Paths include how to become a web developer, manager, bookkeeper, project manager, small business owner, digital marketer, digital illustrator, etc. You can see the full list here.

    “We all know that the knowledge and skills required to be successful in our jobs today is accelerating,” a spokesperson for LinkedIn tells WebProNews. “This rate of change challenges all of us to stay ahead in our roles and sets a high bar for those looking to start or change their careers.”

    The learning paths include step-by-step structured courses, which include quizzes, practice, and learning reminders to encourage users to make progress toward their goals.

    “Learning paths are also a great way to continue expanding on your existing skill set,” the spokesperson says. “If you’re embarking on a new career, you can take advantage of these learning paths to become more knowledgeable about the skills and experience needed to secure your dream job. If you’re a marketing manager who needs to quickly get up to speed on how to leverage social media for your job, you could take the digital marketing learning path to continue grooming and adding new skills.”

    Users will receive certification of completion at the end of a learning path. This can be shared with the user’s LinkedIn network.

    The learning paths are available now globally in English. More paths will be added in the future.

    Lynda.com recently got its own Roku channel for a helpful learning from the living room experience.

  • Getting Higher CTR on Your Content on LinkedIn

    Getting Higher CTR on Your Content on LinkedIn

    What’s a good way to get more engagement and higher CTR on your content on LinkedIn The short answer is to have your employees share it.

    Do you encourage employees to share company content with their LinkedIn accounts? Let us know in the comments.

    LinkedIn shared some findings after researching how CTRs differ when employees share versus when their company shares. They looked for instances where employees had shared the same piece of content that their company had, and compared the CTRs.

    They found that employees get 2X higher CTRs from their shares compared to company shares of the same content. The impact is grater for larger companies, but improvements were seen across all company sizes.

    “Companies of every size benefit when their employees share content, but not everyone benefits equally,” wrote LinkedIn’s Nick Mangum on LinkedIn’s marketing solutions blog. “In our analysis, we found that the biggest beneficiaries were large, enterprise companies with more than 10,000 employees. For this group of large companies, the median CTR was over 2.4x higher. Companies with less than 10,000 employees still had a considerable boost with CTRs over 1.8x higher than the original company shares.”

    According to the company, the same benefits apply across verticals with Professional Services seeing the greatest CTR increase (2.4x). Education, Financial Services, and Technology all saw over 2X increases from employee shares as well.

    “These data points highlight that employees have an increasingly important voice in company conversations,” said Mangum. “Whether your company is looking to improve content marketing, talent branding, or lead generation, the activity and authenticity of employees can help companies drive meaningful business results. And not only will it help with company engagement, but it also benefits the members by enhancing their professional reputation while driving more profile views and connections.”

    Noting the benefits to both the company and the employees, Mangum points out that some companies have been creating employee advocacy programs. LinkedIn suggests identifying a cross-functional group of employees you want to regularly share content, educate them on the benefits of sharing, providing social media guidelines, and making it easy for them to share by providing them with relevant content, along with pre-populated comments ton include in ther posts (possibly in a weekly email digest).

    This is a particularly good time to start gaining more referrals from LinkedIn, as some are already seeing increases in recent months.

    In January, reports emerged that LinkedIn had made some changes that enable you to get more traffic. This includes tweaks to its Pulse news reader that have turned into traffic spikes for some. This includes the addition of a feature called Universal Links, which loads Pulse articles within the app rather than sending readers to the mobile web. Another is a recommendation feature added in the fall.

    Big publications have benefited, but there is potential for anyone with a blog – particularly related to business. Make sure you include the LInkedIn InShare button. You should take a look through this Slideshare deck as well.

    ChartBeat recently noted that LinkedIn made a change that better attributes traffic to its service as well. This occurred in January.

    AdExchanger is reporting this week that some business publications have seen significant upticks in LinkedIn traffic between January 1 and March 15.

    Have you seen an uptick in LinkedIn traffic? Is this a source you’ve been going after? Let us known in the comments.

    Images via LinkedIn

  • LinkedIn Open Sources Data Discovery Portal WhereHows

    LinkedIn announced that it is open sourcing its WhereHows data discovery and lineage portal.

    WhereHows is made up of a data repository to store metadata content, a web server that surfaces the data through a UI and an API, and a backend server that periodically fetches metadata from other systems.

    As far as the metadata it collects, this includes the catalog info of datasets (like schema structure, dtasets physical location, timestamp of create/modify, ownership, etc.), operational metadata (like jobs, flows, and execution info), and lineage info metadata (the connection between jobs and datasets).

    “At LinkedIn, WhereHows integrates with all our data processing environments and extracts coarse and fine grain metadata from them,” explains LinkedIn’s Eric Sun. “Then, it surfaces this information through two interfaces: (1) a web application that enables navigation, search, lineage visualization, annotation, discussion, and community participation and (2) an API endpoint that empowers automation of other data processes and applications.”

    “This enables us to solve problems around data and process lineage, data and process ownership, schema discovery and evolution history, User Defined Function (UDF) and script discovery, operational metadata mashup, and data profiling and cross-cluster comparison,” Sun continues. “In addition to machine-based pattern detection and association between business glossary and dataset, the community participation and collaboration aspect enables us to create a self-maintaining repository of documentation on the entities by encouraging conversations and pride in ownership.”

    Read LinkedIn’s full post on the news here for more on how to use the metadata and much more.

    There is detailed documentation for each of WhereHows’s components available on Github.

    Images via LinkedIn

  • LinkedIn Launches Account Targeting For Ads

    LinkedIn just announced the launch of Account Targeting, a new way to run account-based marketing campaigns on LinkedIn itself (they recently announced the end of Network Display).

    According to the company, the launch enhances its native ad products by “marrying them with data-based capabilities and offering customers increased flexibility in the way they reach their desired audiences.”

    “With this feature, companies will now have the flexibility to tailor their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts,” a spokesperson for the company tells WebProNews.

    How it works is that advertisers provide a list of priority accounts they want to engage on LinkedIn using one or more of the available ad products, and LinkedIn’s platform cross-references the list against its over 8 million Company Pages and creates an account target segment based on the match.

    The offering also allows marketers to layer additional profile info (job function, seniority, etc.) to get content in front of the appropriate people in an organization.

    “LinkedIn’s accessibility to millions of C-level executives, opinion leaders and decision makers makes this tool ideal for marketers and advertisers looking to engage a B2B professional audience,” the spokesperson says.

    Ahead of general availability, companies like Salesforce, Comcast, and Swrve have been participating in a pilot program for the offering. The results have apparently been favorable so far.

    Advertisers interested in giving the tool a try need to get in touch with their LinkedIn Marketing Solutions account executive or fill out this form.

    Image via Wikimedia Commons

  • LinkedIn Partners With Snagajob, Product Integrations On the Horizon

    LinkedIn Partners With Snagajob, Product Integrations On the Horizon

    LinkedIn announced a partnership with hourly work marketplace Snagajob in an effort to create new resources for jobseekers looking for this kind of work.

    The partnership will begin with a special Lynda.com trial for Snagajob members. Various product integrations and opportunities for joint research are planned for later in the year, but these things were not specified.

    “Snagajob members can access the one-month free trial to Lynda.com content today to immediately take advantage of thousands of courses to help them acquire and improve on skills like communication, customer service, management, and more,” LinkedIn’s Scott Roberts said.

    “We will also be collaborating with Snagajob to partner on joint research of the hourly market to provide deeper insight into the workforce and career trends. We look forward to sharing more about our work together as we look for ways to bring the deep expertise and knowledge of the job market to help professionals everywhere achieve their professional goals,” he added.

    LinkedIn recently reported its quarterly earnings, and talked a bit about its Lynda plans during a related conference call. CEO Jeff Weiner said we can expect to see Lynda content more deeply integrated across LinkedIn’s premium products as well as more of Lynda content in the enterprise.

    Image via LinkedIn

  • LinkedIn Ends Network Display, Lead Accelerator

    LinkedIn Ends Network Display, Lead Accelerator

    A year ago, LinkedIn announced the launch of the LinkedIn Lead Accelerator as well as LinkedIn Network Display, which extended the company’s ad platform to “thousands” of publisher sites.

    On Thursday, LinkedIn released its earnings report, and buried in that was an announcement that it is shutting down both Lead Accelerator and Network Display.

    “Our strategy in acquiring Bizo was to create a unified ad platform to better address the B2B market opportunity,” the earnings release says. “In 2015, we launched specific products, particularly Lead Accelerator, as standalone offerings. While initial demand was solid, the product required more resources than anticipated to scale.”

    “As a result, we will phase out selling Lead Accelerator in the first half and incorporate the key technology into Sponsored Content throughout 2016,” it continues. “We will also deprecate Network Display through this process. In the short-term, the trade-off is roughly $50 million in potential revenue, but we believe this is the best long-term decision.”

    LinkedIn says the change should ultimately benefit the entire Sponsored Content customer base with a stronger product and “more streamlined experience”. Sponsored Content, it says, is its fastest growing and most profitable ad product, so it will get more of the company’s focus.

    LinkedIn’s revenue increased by 34% year over year, beating Wall Street expectations, but weak guidance sent the company’s stock downward.

    Image via LinkedIn

  • LinkedIn Earnings Out, Revenue up 34%

    LinkedIn Earnings Out, Revenue up 34%

    LinkedIn reported its financials for Q4 and full-year 2015 with revenue up 34% year-over-year at $862 million for the quarter. Earnings per share for the quarter were $0.94, which was better than Wall Street expectations.

    Still, stock is plummeting after worse than expected Q1 projections like $820 million projected for Q1 revenue.

    The reported 414 million members (up 19%).

    Here’s the full earnings release:

    MOUNTAIN VIEW, Calif., February 4, 2016 – LinkedIn Corporation (NYSE: LNKD), the world’s largest professional network on the Internet, reported results for the fourth quarter and full year 2015. The transcript with prepared remarks is contained within this press release. In addition, a supplemental presentation will be made available on the investor relations section of the LinkedIn website at http://investors.linkedin.com.

    “Q4 was a strong quarter for LinkedIn, bringing to a close a successful year of growth and innovation against our long-term roadmap,” said Jeff Weiner, CEO of LinkedIn. “We enter 2016 with increased focus on core initiatives that will drive leverage across our portfolio of products.”

    During the quarter, LinkedIn made solid progress against its long-term product strategy to create value for members by connecting them to opportunity. We launched our reimagined flagship app in December, created a more streamlined experience for members to follow personalized and relevant content in the feed, and continued to scale the number of jobs on the platform to now more than six million open listings.

    Revenue increased 34% year-over-year in the fourth quarter to $862 million and increased 35% in 2015 to $2,991 million.

    Talent Solutions revenue (inclusive of Learning & Development) increased 45% year-over-year in the fourth quarter to $535 million and increased 41% year-over-year to $1,877 million in 2015.

    • Hiring revenue contributed $487 million and $1,770 million in the fourth quarter and 2015, respectively, which represents increases of 32% and 33% compared to the same periods last year. These increases were driven by strength in new account performance within field sales and continued strength in online subscriptions.
    • Learning & Development revenue contributed $49 million and $107 million in the fourth quarter and 2015, respectively.

    Marketing Solutions revenue increased 20% year-over-year in the fourth quarter to $183 million and increased 28% to $581 million in 2015.

    • Sponsored Updates performance was the primary driver of growth, surpassing 50% of total Marketing Solutions revenue for the first time, while premium display faced secular-driven headwinds similar to prior quarters.

    Premium Subscriptions revenue increased 19% year-over-year in the fourth quarter to $144 million and increased 22% year-over-year to $532 million in 2015.

    • Sales Navigator remained the faster growing component of Premium Subscriptions with continued  improvement in customer satisfaction and product usage.

    Adjusted EBITDA was $249 million in the fourth quarter, or 29% of revenue. Adjusted EBITDA was $780 million in 2015, or 26% of revenue.

    GAAP net loss attributable to common stockholders was $8 million in the fourth quarter and $166 million in 2015. Non-GAAP net income was $126 million in the fourth quarter and $373 million in 2015.

    GAAP diluted EPS was $(0.06) in the fourth quarter compared to $0.02 in the same period last year. GAAP diluted EPS was $(1.29) in 2015 compared to $(0.13) in 2014.

    Non-GAAP diluted EPS was $0.94 in the fourth quarter compared to $0.61 in the same period last year. Non-GAAP diluted EPS was $2.84 in 2015 compared to $2.02 in 2014.

    “LinkedIn delivered a strong end to 2015,” said Steve Sordello, CFO of LinkedIn. “As we look towards 2016, our focus is on investing intelligently in our core member and customer value propositions to capture the large, addressable opportunity ahead of us.”

    Business Outlook

    LinkedIn is providing guidance for the first quarter and full year 2016. Further details are in the transcript below and a supplemental presentation will be made available on the investor relations section of our website at http://investors.linkedin.com:

    • Q1 2016 Guidance: Revenue is expected to be approximately $820 million. Adjusted EBITDA is expected to be approximately $190 million. Non-GAAP EPS is expected to be approximately $0.55. The company expects depreciation of approximately $85 million, amortization of approximately $48 million, and stock-based compensation of approximately $153 million. The company also expects approximately 133 million GAAP fully-diluted weighted shares and 135 million non-GAAP fully-diluted weighted shares.
    • Full Year 2016 Guidance: Revenue is expected to range between $3.6 billion and $3.65 billion. Adjusted EBITDA is expected to be approximately $950 – 975 million. Non-GAAP EPS is expected to be approximately $3.05 – $3.20. The company expects depreciation of approximately $380 million, amortization of approximately $180 million, and stock-based compensation of approximately $630 million. The company also expects approximately 135 million GAAP fully-diluted weighted shares and 137 million non-GAAP fully-diluted weighted shares.

    Quarterly Results Webcast and Conference Call

    LinkedIn will host a webcast and conference call to discuss its fourth quarter 2015 financial results and business outlook today at 2:00 p.m. Pacific Time. Jeff Weiner and Steve Sordello will host the webcast, which can be viewed on the investor relations section of the LinkedIn website at http://investors.linkedin.com/. This call will contain forward-looking statements and other material information regarding the company’s financial and operating results. Following completion of the call, a recorded replay of the webcast will be available on our website.

    Upcoming Events

    Management will participate in upcoming financial Q&A discussions at industry events on February 9th and 29th  of 2016. LinkedIn will post a link to these events on its investor relations website, http://investors.linkedin.com/ for both the live and archived webcasts.

    About LinkedIn

    LinkedIn connects the world’s professionals to make them more productive and successful and transforms the ways companies hire, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has offices around the world.

    Non-GAAP Financial Measures

    To supplement its condensed consolidated financial statements, which are prepared and presented in accordance with GAAP, the company uses the following non-GAAP financial measures: adjusted EBITDA, non-GAAP net income, and non-GAAP diluted EPS (collectively the “non-GAAP financial measures”). The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The company believes that they provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making.

    The company excludes the following items from one or more of its non-GAAP measures:

    Stock-based compensation. The company excludes stock-based compensation because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. The company further believes this measure is useful to investors in that it allows for greater transparency to certain line items in its financial statements and facilitates comparisons to peer operating results.

    Non-cash interest expense related to convertible senior notes. In November 2014, the company issued $1.3 billion aggregate principal amount of 0.50% convertible senior notes. In accordance with GAAP, the company separately accounted for the value of the conversion feature as a debt discount, which is amortized in a manner that reflects the company’s non-convertible debt borrowing rate. Accordingly, the company recognizes imputed interest expense on its convertible senior notes of approximately 4.7% in its statement of operations. The company excludes the difference between the imputed interest expense and coupon interest expense, net of any capitalized interest, because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. In addition, excluding this item from the non-GAAP measures facilitates comparisons to historical operating results and comparisons to peer operating results.

    Amortization of acquired intangible assets. The company excludes amortization of acquired intangible assets because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. In addition, excluding this item from the non-GAAP measures facilitates comparisons to historical operating results and comparisons to peer operating results.

    Accretion of redeemable noncontrolling interest. The accretion of redeemable noncontrolling interest represents the accretion of the company’s redeemable noncontrolling interest to its redemption value. The company excludes the accretion because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operating performance. In addition, excluding this item from the non-GAAP financial measures facilitates comparisons to historical operating results and comparisons to peer operating results.

    Fair value adjustment on other derivative. These adjustments represent the changes in fair value of the cash settlement feature for the preferred shares in the company’s joint venture. This non-GAAP adjustment is the result of the company’s modified retrospective adoption in the fourth quarter of 2015 of authoritative guidance on derivatives and hedges. The company excludes these fair value adjustments because they are non-cash in nature and the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operating performance. In addition, excluding this item from the non-GAAP financial measures facilitates comparisons to historical operating results and comparisons to peer operating results.

    Income tax effects and adjustments. The company adjusts non-GAAP net income by considering the income tax effects of excluding stock-based compensation and the amortization of acquired intangible assets. The company uses a static non-GAAP tax rate for evaluating its operating performance as well as for planning and forecasting purposes. This projected 10-year weighted average non-GAAP tax rate eliminates the effects of non-recurring and period specific items, which can vary in size and frequency and does not necessarily reflect the company’s long-term operations. Based on the company’s current forecast, a tax rate of 23% has been applied to its non-GAAP financial results for the current period. This rate will be adjusted annually, if necessary. The company believes that adjusting for these income tax effects and adjustments provides additional transparency to the overall or “after tax” effects of excluding these items from its non-GAAP net income.

    Dilutive shares under the treasury stock method. During periods with a net loss, the company excludes certain potential common shares from its GAAP diluted shares because their effect would have been anti-dilutive. On a non-GAAP basis, these shares would have been dilutive. As a result, the company has included the impact of these shares in the calculation of its non-GAAP diluted net income per share under the treasury stock method.

    For more information on the non-GAAP financial measures, please see the “Trended Reconciliation of GAAP to Non-GAAP Financial Measures” table in this press release. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. Additionally, the company has not reconciled adjusted EBITDA or non-GAAP EPS guidance to net loss or GAAP EPS guidance because it does not provide guidance for either other income (expense), net, or GAAP provision for income taxes, which are reconciling items between net loss and adjusted EBITDA and non-GAAP EPS. As items that impact net loss are out of the company’s control and/or cannot be reasonably predicted, the company is unable to provide such guidance. Accordingly, a reconciliation to net loss is not available without unreasonable effort.

    Safe Harbor Statement

    “Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release and the accompanying conference call contain forward-looking statements about our products, including our investments in products, technology and other key strategic areas, certain non-financial metrics, such as customer and member growth and engagement, and our expected financial metrics such as revenue, adjusted EBITDA, non-GAAP EPS, depreciation and amortization, stock-based compensation and fully-diluted weighted shares for the first quarter of 2016 and the full fiscal year 2016. The achievement of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any of these risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements the company makes.

    The risks and uncertainties referred to above include – but are not limited to – risks associated with: our core value of putting members first, which may conflict with the short-term interests of the business; engagement of our members; the price volatility of our Class A common stock; general economic conditions; expectations regarding the return on our strategic investments; execution of our plans and strategies, including with respect to mobile products and features and expansion into new areas and businesses; security measures and the risk that they may not be sufficient to secure our member data adequately or that we are subject to attacks that degrade or deny the ability of members to access our solutions; expectations regarding our ability to timely and effectively scale and adapt existing technology and network infrastructure to ensure that our solutions are accessible at all times with short or no perceptible load times; our ability to maintain our rate of revenue growth and manage our expenses and investment plans; our ability to accurately track our key metrics internally; members and customers curtailing or ceasing to use our solutions; privacy, security and data transfer concerns, as well as changes in regulations, which could impact our ability to serve our members or curtail our monetization efforts; litigation and regulatory issues; increasing competition; our ability to manage our growth; our international operations; our ability to recruit and retain our employees; the application of U.S. and international tax laws on our tax structure and any changes to such tax laws; acquisitions we have made or may make in the future; and the dual class structure of our Class A common stock.

    Further information on these and other factors that could affect the company’s financial results is included in filings it makes with the Securities and Exchange Commission from time to time, including the section entitled “Risk Factors” in the company’s Annual Report on Form 10-K for the year ended December 31, 2014,  as well as the company’s most recent Quarterly Report on Form 10-Q for the quarter ended September 30, 2015, and additional information will also be set forth in our Form 10-K that will be filed for the year ended December 31, 2015, which should be read in conjunction with these financial results. These documents are or will be available on the SEC Filings section of the Investor Relations page of the company’s website at http://investors.linkedin.com/. All information provided in this release and in the attachments is as of February 4, 2016, and LinkedIn undertakes no duty to update this information.

    Image via Wikimedia Commons

  • LinkedIn Study Looks At The B2B Buyer’s Journey

    LinkedIn Study Looks At The B2B Buyer’s Journey

    LinkedIn is sharing the results of its B2B Buyer Research study, which found that despite an apparent alignment between sales and marketing, “some of the same issues still persist.”

    The company surveyed over 6,000 buyers, marketers, and salespeople in Australia, Canada, France, Germany, India, the United Kingdom, and the United States.

    Based on the findings, LinkedIn says that marketers must rethink many of the ways they communicate with their customers and how they align with their colleagues in sales.

    “Marketers must strive to reach the entire buying team, not just the key decision maker, as there are now an average of 3-5 additional departments influencing the buying decision depending on the industry,” a spokesperson for the company said in an email. “In order to improve relationships with buyers, marketers and sellers must look to social media as a critical tool for converting leads (67 percent of buyers used social media for awareness, more than any other channel).”

    “B2B buyers tend to be more engaged on LinkedIn than other average users of the platform,” the spokesperson added. “In fact, buyers are 9x more likely to share content and 7x more connected than the typical LinkedIn member.”

    The company has an eBook available looking at the B2B buyer’s journey, but if you don’t want to read the whole thing, they sum up six takeaways from it in a blog post here.

    Image via LinkedIn

  • You May Now Be Able To Get More LinkedIn Traffic

    There’s a chance that you may now be able to get more traffic from LinkedIn to your blog than you could have before.

    Is LinkedIn a significant part of your content marketing strategy already? Let us know in the comments.

    DigiDay has a very interesting report out indicating that LinkedIn has made some changes that enable publishers to get more traffic.

    Last summer, publisher traffic from LinkedIn (which used to be a fairly good traffic generator for some) took a nosedive. This occurred while LinkedIn was pushing itself as more of a publisher platform (which it still does).

    According to the report, however, LinkedIn has made some tweaks to its Pulse news reader that have turned into traffic spikes for some.

    “LinkedIn did not return requests for comment, but publishers say that the changes are a result of a series of tweaks made to Pulse, LinkedIn’s news aggregation app. In November, it added a feature called ‘universal links,’ which loaded Pulse articles within the app rather than sending readers to the mobile Web,” DigiDay’s Ricardo Bilton writes. “That feature, coupled with the publisher recommendation feature LinkedIn added last September, have made it easier for Pulse users to find and read publisher content. Pulse has been downloaded 1.2 million times since last August, according to Apptopia.”

    According to Bilton, Forbes saw a 127% increase in LinkedIn traffic from July to December, with the biggest spike happening in December almost overnight. The Financial Times and Business Insider saw similar patterns, he says. He also cites data from Parsely, which found a significant increase in LinkedIn referrals to publishers on its network.

    Of course it’s one thing for LinkedIn to send more traffic to big well-known publishers, but how does this apply to you? Well, nothing is certain, but you can get into Pulse, and that means you do have a shot at getting some blog traffic out of this.

    Your content can appear in Pulse if you have a blog and include the LinkedIn InShare button, which you can acquire here.

    LinkedIn says in its help center:

    If you represent a publication such as The New York Times or CNN.com or have an external blog, you’re considered a publisher. A publisher’s content can be featured on Pulse when there’s an InShare button on the website All the news articles featured on LinkedIn – the homepage module, Pulse, Channels and email updates – are powered by what members are sharing on the network. Without the InShare widget, content is invisible to the algorithms that parse and distribute the right headlines to the right professionals.

    Note that you must have an “external” blog, which means a blog that is hosted outside of your website.

    LinkedIn to fulfill the requirements of the above, you must add the InShare widget to your site to enable members to share your content on LinkedIn, and recommends reading through the below SlideShare deck and using a Company Page to build an audience of followers on LinkedIn.

    John White, the Chief Marketing Officer at The Good Men Project has some advice for getting an article Featured on Pulse. He writes:

    Having your article featured on LinkedIn’s Pulse greatly enhances your distribution range. It can be the difference between getting a few hundred views on your article to getting tens of thousands of views. I have heard many people comment on this topic and give their opinion as to what they think the secret is to getting featured. The fact of the matter is nobody knows for sure the exact formula behind the algorithms for Pulse, except for the mad scientists at LinkedIn. So, while I don’t have an exact answer to this burning hot question within the LinkedIn publishing community, I CAN tell you what has worked for me to get featured 80 times.

    First and foremost, choose a topic that is relatable to your followers. The more organic viewers, comments, likes, and shares you get on your article substantially increases your chances of getting featured. If your goal is to get featured, the topic must also align with one of the Pulse channels. If you are thinking about writing an article on an advanced technique in basket weaving, it might not get featured in Pulse. There is no basket weaving channel on LinkedIn. I’m not saying don’t write your article on basket weaving. Read why every article on LinkedIn is good. However, if you were to write an article on how you turned a basket weaving business from a small start-up in a developing country into a global enterprise by utilizing organic marketing efforts with little to no investor money into a profitable global organization, you might have a smash hit on Pulse. The point, when choosing a topic to write about ask yourself, what Pulse channel can you envision your article being featured in? If the topic does not fit into one or more of the Pulse channels, chances are it will not be featured.

    While he has plenty more advice in his article (which you should read if this topic is of interest to you), another important thing he mentions is tweeting your article with “Tip@LinkedInPulse”.

    Obviously, above all else, you have to have the right content.

    Do you consider LinkedIn to be a potentially valuable source of referral traffic? Share your thoughts in the comments.

  • LinkedIn Names Top 25 Skills of the Year

    LinkedIn Names Top 25 Skills of the Year

    Just as it did last year, LinkedIn revealed the top 25 skills that can get you hired this year.

    “With 2015 in the rearview mirror, LinkedIn analyzed hiring and recruiting activity and uncovered the 25 hottest global skills in the past year,” a LinkedIn spokesperson tells us. “As these skills were continually sought by companies well into the final months of 2015, we expect them to continue driving demand in the early part of 2016.”

    According to the company, January is when the largest percentage of LinkedIn members are looking for a new job.

    “If your skills fit one or more of these skills categories (a grouping of related skills), there’s a chance you either started a new job or attracted the interest of recruiters last year,” says LinkedIn’s Sohan Murthy. “We noticed that companies were still recruiting and hiring for these skills well into the final months of 2015, so we expect these skills will remain in-demand in the early part of 2016. This means if you have one or more of these skills, you’re likely to continue getting interest from recruiters in the new year.”

    The biggest trends LinkedIn points to are a rapid increase in members listing cloud skills like Hadoop, HBase, and Hive, as we well as continued prevalence of data mining/analysis skills and the cooling off of game development, online marketing, SAP ERP systems, computer graphics/animation, integrated circuit design, and recruiting. The company notes that employers are still looking for all of these skills – just not quite as much as last year.

    Here’s a look at last year’s results.

    Images via Wikimedia Commons, LinkedIn

  • LinkedIn Develops New Email And Notifications Platform

    LinkedIn Develops New Email And Notifications Platform

    LinkedIn announced that it has been working on a new email and notifications platform called Air Traffic Controller aimed at making its experience more enjoyable (or at least less annoying) to users.

    Back in July, LinkedIn announced that it was starting to make changes to how it sends users emails so that they would be less frequent and more relevant. They began consolidating connection invitations and group updates, among other things, and claimed to have reduced the amount of email it was sending by 40%.

    LinkedIn is now saying that it has reduced sending by 50% and complaints by 65%.

    Air Traffic Controller is described as a single platform for all communication to LinkedIn members, including email, mobile, and SMS. It uses learning algorithms that take into account member interactions when determining frequency of communication.

    “In short, there should be an immediate improvement to both the quantity and quality of communications you receive from LinkedIn,” says Erica Lockheimer, director of engineering growth at LinkedIn. “Imagine seeing only the messages you want based on how you’re interacting with LinkedIn. This is what we’re striving for.”

    “Our first priority is to determine the right balance of mobile notifications and emails,” she continues. “ATC will help us understand the best time for you to hear from us and which channel you prefer; be it email, push notification or SMS, as well as determining the right amount of messages we send you. We are doing this by paying close attention to your communication-setting preferences and by building intelligence around how you interact with LinkedIn. For example, in the past, we sent an email for every connection invite you received. Now, if you receive a handful of connection invites in a short period of time, our platform will automatically roll that up into a single email.”

    The platform helps LinkedIn address volume, frequency, and quality, Lockheimer says, adding that the company is getting smarter about curating its communication with members. It also helps add a new level of personalization that should increase relevancy of messages.

    LinkedIn settled a lawsuit last month over “add me” emails. These were tied to the “Add Connections” feature, which allowed it to access users’ email contacts and send them requests to connect on LinkedIn. Users had to give permission for that, however. The suit was regarding follow-up emails, which the plaintiffs deemed unauthorized. LinkedIn did not admit any wrongdoing, but chose to settle for $13 million to focus on improving member experience.

    LinkedIn announced in its earnings call a couple weeks ago that it has surpassed 400 million members.

    Image via LinkedIn

  • LinkedIn Impresses With Earnings, Reaches 400 Million Members

    LinkedIn Impresses With Earnings, Reaches 400 Million Members

    LinkedIn just released its Q3 financial results, and knocked them out of the park. Shares quickly began to skyrocket in after hours trading after the company posed massive beats.

    Adjusted earnings per share of $0.78 topped the expected $0.45 while revenue was $780 million, well ahead of the expected $756 million.

    $41 million of the revenue came from Lynda.com. Talent Solutions revenue was $502 million, up 46% from the same period last year. Marketing Solutions revenue was $140 million, up 28%. Premium subscriptions revenue was $138 million, an increase of 21%.

    “LinkedIn delivered strong results in the third quarter, and recently announced several products focused on delivering increased member and customer value,” said Jeff Weiner, CEO of LinkedIn. “Our commitment to investing in our long-term roadmap continues to lay the foundation for future growth of the company.”

    “LinkedIn achieved strong performance across all three product lines during the quarter,” said CFO Steve Sordello. “We remain focused on pursuing long-term investments to achieve future growth and increased profitability.”

    LinkedIn also announced that it has reached over 400 million members.

    In a blog post about that, Aatif Awan writes, “Our vision at LinkedIn is to create economic opportunity for every member of the 3.3 billion strong global workforce. To realize this vision, we’re creating the world’s first economic graph by digitally mapping the global economy, identifying the connections between people, jobs, companies, skills, schools, and knowledge. You, our members, make up the core of the economic graph, and play an important role in bringing this vision to life.”

    Here’s the release in its entirety:

    MOUNTAIN VIEW, Calif., Oct. 29, 2015 (GLOBE NEWSWIRE) — LinkedIn Corporation (NYSE:LNKD), the world’s largest professional network on the Internet reported its results for the third quarter of 2015. The transcript with prepared remarks is contained within this release. In addition, a supplemental presentation will be made available on the investor relations section of the LinkedIn website at http://investors.linkedin.com.

    “LinkedIn delivered strong results in the third quarter, and recently announced several products focused on delivering increased member and customer value,” said Jeff Weiner, CEO of LinkedIn. “Our commitment to investing in our long-term roadmap continues to lay the foundation for future growth of the company.”

    LinkedIn added a number of enhancements across our member value propositions during the quarter, including replacing the email inbox with a new messaging experience, expanding the publishing platform to include German, French, and Portuguese languages and developing the next generation of LinkedIn’s mobile flagship experience.

    Total revenue increased 37% year-over-year to $780 million, which includes $41 million in revenue from lynda.com.

    Talent Solutions revenue increased 46% year-over-year to $502 million.

    • Hiring contributed $461 million in revenue, up 34% year-over-year, driven by continued operational improvement from our field sales organization and strong online growth.
    • Learning & Development contributed $41 million in revenue, in its first full quarter of contribution post acquisition.

    Marketing Solutions revenue grew 28% year-over-year to $140 million.

    • Sponsored Updates performance once again exceeded 100% year-over-year growth, partially offset by expected premium display headwinds.

    Premium Subscriptions revenue improved 21% year-over-year to $138 million.

    • Sales Navigator continued to gain traction with large enterprises and saw improvements in customers’ satisfaction.

    Adjusted EBITDA was $208 million, or 27% of revenue which is consistent with last year. GAAP net loss attributable to common stockholders was $41 million and non-GAAP net income was $103 million.

    GAAP diluted EPS was $(0.31), below last year’s performance of $(0.03). Non-GAAP diluted EPS improved to $0.78 compared to $0.52 last year.

    “LinkedIn achieved strong performance across all three product lines during the quarter,” said Steve Sordello, CFO of LinkedIn. “We remain focused on pursuing long-term investments to achieve future growth and increased profitability.”

    Business Outlook

    LinkedIn is providing guidance for the fourth quarter and full year 2015. Further details can be found in the transcript below and the supplemental presentation, which will be made available on the investor relations section of the LinkedIn website at http://investors.linkedin.com:

    • Q4 2015 Guidance: Revenue is expected to range between $845 million and $850 million. Adjusted EBITDA is expected to be approximately $210 million. Non-GAAP EPS is expected to be approximately $0.74. The company expects depreciation of approximately $78 million, amortization of approximately $47 million, and stock-based compensation of approximately $135 million. The company also expects approximately 132 million GAAP fully-diluted weighted shares and 134 million non-GAAP fully-diluted weighted shares.
    • Full Year 2015 Guidance: Revenue is expected to range between $2.975 billion and $2.980 billion. Adjusted EBITDA is expected to be approximately $740 million. Non-GAAP EPS is expected to be approximately $2.63. The company expects depreciation of approximately $281 million, amortization of approximately $135 million, and stock-based compensation of approximately $510 million. The company also expects approximately 129 million GAAP fully-diluted weighted shares and 131 million non-GAAP fully-diluted weighted shares.

    Prepared Remarks — Jeff Weiner, CEO LinkedIn Corporation

    Q3 was a strong quarter for LinkedIn. Our member-facing product pipeline has never been stronger, and recent roll-outs are driving continued positive engagement trends. In terms of our business lines, Talent Solutions performed well, while Marketing Solutions remained stable. We also made good progress in Sales Solutions and lynda.com, our more nascent opportunities, which are future growth drivers for the company.

    For Q3, overall revenues grew 37% to $780 million. We delivered adjusted EBITDA of $208 million, and non-GAAP EPS of $0.78 cents.

    Q3 cumulative members grew 20% to 396 million, and last week reached the 400 million member milestone. Unique visiting members grew 11% to an average of 100 million per month, and member page views grew 33%. This has yielded 20% year over year growth in page views per unique visiting member, continuing a pattern of accelerated growth throughout 2015. This is in part a result of placing more emphasis on quality engagement for our members and less on transactional engagement generated by emails. Mobile continues to grow at double the rate of overall member activity, and now represents 55% of all traffic to LinkedIn.

    LinkedIn’s value proposition is simple – connect to opportunity. For our members, this means three things: connect to your professional world, stay informed through professional news and knowledge, and get hired and build your career. In 2015, we made substantial progress on delivering these value propositions. Here are a few highlights of the progress we’ve made since our last earnings call.

    We continued to expand the LinkedIn network globally. Since our last call, China has continued to accelerate the absolute number of signups, and now has more than 13 million members, up more than 3x since early 2014 when we launched our local language version. Though still early, we are also seeing strong sign-ups and engagement for Chitu, our first professional networking app designed specifically for the Chinese market.

    In Q3, we replaced the traditional Inbox with Messaging, a more lightweight and casual communications interface. While still early, but we have already seen a double digit percentage increase in the number of messages sent between members, and a significant lift in one day reply rates. Messaging is already available for our English-language members, and we are in the process of completing the roll out globally.

    Finally, a few weeks ago, we previewed the next generation of LinkedIn’s mobile flagship experience. This new app was developed mobile first; does fewer things better; and is faster, simpler, and more personalized. It’s structured around five key pillars – the Feed, Profile, My Network, Messaging, and Search – and will launch next month. In 2016, these pillars will also serve as the foundation for the ongoing evolution of our desktop site.

    Connecting our members to relevant news, knowledge, and skills is another strategic priority integral to creating member value.  Our publishing platform is central to this effort. In Q3, the number of long-form posts published per week reached more than 150,000. We also recently added the ability to post long-form content in more languages, including Portuguese, French, and German. And last week, we welcomed Oprah Winfrey to the Influencer platform.

    Lastly, helping members get hired is one of the fastest growing areas of engagement on LinkedIn. We continue to increase the scale of jobs on the platform, with more than 4 million active job listings today, compared to roughly 1 million a year ago. Monthly job page views were up over 90% year over year in September, and we have seen a 75% year over year increase in applications to those jobs.

    Creating value for our members enables us to transform the way our customers Hire, Market, and Sell on a global basis through our three diverse product lines. In Q3, Talent Solutions grew 46% to $502 million, inclusive of Learning & Development revenue from lynda.com;  Marketing Solutions was up 28% to $140 million; and Premium Subscriptions, which includes Sales Solutions, increased 21% to $138 million.

    For Talent Solutions, Q3 saw continued strength stemming from the sales force realignment done at the start of the year. We have been investing in Talent Solutions R&D throughout 2015, and we now have the most powerful pipeline of new products for recruiters in our history. At Talent Connect, we announced two of our biggest – LinkedIn Referrals, and a completely revamped Recruiter platform. Both products enable employers to more easily leverage better data and employee relationships to hire the right talent faster. Referrals is expected to launch in November, and the new Recruiter early next year.

    The ongoing integration of lynda.com progressed in Q3 with the launch of new LinkedIn Influencer courses and new features for our members. And the enterprise business remains strong; last quarter, lynda signed an existing customer to multi-year renewal for more than four million dollars, the largest deal in its history.

    For Marketing Solutions, we continue to create a more scalable business and become the most effective platform for marketers to engage professionals. In Q3, Sponsored Updates accounted for approximately half of all Marketing Solutions revenue, and continues to grow in excess of 100% year over year.

    In Sales Solutions, we launched a new Sales Navigator homepage with integrated Social Selling Index data. Sales Navigator customer satisfaction continued to increase during Q3. In addition, the field sales team is seeing early success with a “land and expand” go to market strategy.

    Additionally, just this week, LinkedIn and EY agreed on the largest single deal in our history, leveraging Sales Navigator as a platform, as well as a go-to-market alliance to help accelerate our respective growth in the business-to-business enterprise market.  Our collaboration with EY will enable us to leverage EY’s extensive capabilities, footprint and global reach.  Together, we’ll help companies develop deeper and more trusted customer relationships through social and data analytics.  We believe this strategic relationship will lead to collaboration and co-creation of solutions, generating opportunities for both of our organizations.

    Lastly, LinkedIn @ Work, our newest value proposition for our customers, continues to gain momentum. In August, we launched LinkedIn LookUp, a standalone app that allows members to find and contact co-workers. And in September, we announced the general availability of LinkedIn Elevate to all large enterprises. Nearly all of the pilot partners up for renewal have purchased the product.

    As we think about 2016, we expect to accelerate our focus on how we integrate all of these assets to help enterprises hire, market, and sell by using LinkedIn to connect to opportunity.

    Finally, a word about our Talent, our most important operating priority. In Q3, we made strong progress on hiring senior level engineering talent, as well as hiring a record number of engineering managers, both of which are key objectives for us in 2015. This  traction enables us to scale faster and deliver our product roadmap more effectively.

    And now, I’ll turn it over to Steve for a deeper dive into our operating metrics and financials.

    Prepared Remarks — Steve Sordello, CFO LinkedIn Corporation

    Today I will discuss growth rates on a year-over-year basis unless indicated otherwise, and non-GAAP financial measures exclude items such as stock-based compensation expenses, amortization of intangibles, and the tax impacts of these adjustments.

    During the third quarter, we demonstrated strong financial performance, and made significant progress on our long-term product roadmap for both members and customers.

    With respect to revenue, in Q3 we generated $780 million in total sales, an increase of 37% year-over-year, or 43% on a constant currency basis. While lynda contributed approximately $41 million to revenue in its first full quarter post acquisition, the vast majority of our out performance relative to guidance was driven by the core business.

    Talent Solutions, showed strong performance, with revenue of $502 million growing 46% year-over-year, and represented 64% of sales versus 61% last year.

    Within our Hiring business, revenue grew 34% year-over-year, or 39% on a constant currency basis.

    In our field sales channel, we saw nice year-over-year improvement in both churn and the net ratio. We also saw steady growth in new customers as we approach nearly 40,000 enterprise accounts under contract.

    Our online channel is where small companies turn to LinkedIn on a self-serve basis, and in Q3 showed solid growth. All three online products – Recruiter Lite, Job Seeker, and online jobs – exhibited strength, the result of an upgraded customer experience.

    Learning & Development contributed $41 million in the first full quarter following the lynda acquisition. Our product and go-to-market teams have focused on growing lynda’s existing business, and we plan to begin launching more integrated consumer and enterprise products in 2016.

    Marketing Solutions grew 28% to $140 million, or 34% on a constant currency basis, and represented 18% of revenue versus 19% last year.

    Sponsored Updates maintained strong momentum, and continues to be the driver of our advertising business. Sponsored Updates represented nearly 50% of marketing revenue, and once again grew in excess of 100% year-over-year. Recent growth has been driven by increased customer demand, aided by the launch of our new online campaign manager.

    As expected, CPM-based premium display continued to face secular-driven headwinds. We experienced similar trends as compared with last quarter with revenue decreasing in the mid 30% range year-over-year. Premium display now represents approximately 15% of the Marketing Solutions mix compared with approximately 30% last year. As Sponsored Updates continues to grow, we expect premium display to contribute a smaller portion of our long-term mix.

    We also remained focused on the B2B opportunity and continue to evolve our recently launched LinkedIn Lead Accelerator product. During the quarter, we saw churn decrease due to the emphasis on annual vs. quarterly campaigns.

    Premium Subscriptions grew to $138 million up 21% year-over-year, or 26% growth on a constant currency basis, and contributed 18% of revenue versus 20% last year.

    Sales Solutions remained the faster growing component of Premium, now representing over one-third of this revenue line. We continue to make both product and go-to-market gains as this new business enters its second year.

    In addition to introducing Sales Navigator to new enterprise customers like EY, we continue to gain traction with our land and expand play book. Microsoft provides a terrific example, having grown their social selling practice from 15 Sales Navigator seats to more than 3,000 in less than two years. In the process, their social selling reps have seen a nearly 40% increase in productivity when compared to traditional sales reps.

    General subscriptions still represents the majority of premium revenue, though since launching the new on-boarding experience late last year, we continue to see the individual subscriber mix shift towards Job Seeker and Recruiter Lite which are both reported within Talent Solutions.

    In terms of geography, revenue generated outside the US represented 38% of overall revenue versus 40% last year, or 40% this quarter on a constant currency basis. EMEA performed well showing acceleration during the quarter, and APAC showed nice improvement as well.

    By channel, field sales contributed 62% of revenue versus 60% last year. While a smaller portion of our revenue, higher margin online products performed well during the quarter, especially within Talent Solutions.

    Moving to the non-GAAP financials, Adjusted EBITDA was $208 million, a 27% margin. This exceeded our expectations with revenue driving over half of our out performance, the vast majority coming from the core business, with especially strong performance from high-margin online products. The remainder of over performance was tied to lower expenses oriented across several areas including lynda and facilities.

    Depreciation and Amortization totaled $118 million while stock compensation was $127 million.

    GAAP net loss was $41 million, resulting in a $0.31 loss per share, compared to a loss of $4 million and $0.03 last year.

    Non-GAAP net income was $103 million, resulting in earnings of $0.78 per share, compared with $66 million and $0.52 last year.

    The balance sheet remains well positioned with $3.1 billion of cash and marketable securities. Operating cash flow was $240 million versus $181 million a year ago, and free cash flow was $73 million, up from $61 million last year. Note, capex increased meaningfully quarter over quarter as we began the buildout of our third self-managed data center.

    I will end the call with guidance for the fourth quarter and an updated outlook for 2015.

    For the fourth quarter:

    • We expect revenue between $845 and $850 million, 32% growth at the midpoint.
    • We expect Adjusted EBITDA of approximately $210 million, a 25% margin.
    • For non-GAAP EPS, we expect approximately $0.74 per share.

    For the full year:

    • We expect revenue between approximately $2.975 and $2.980 billion, representing growth of 34% year-over-year.
      • This represents an increase of $35 – $40 million compared to prior guidance. The majority of the out performance was driven by Q3 results, with the remaining increase from a slight up-tick in our Q4 outlook for both our core business and lynda.
    • We expect Adjusted EBITDA of approximately $740 million, a 25% margin.
      • This represents an increase of approximately $75 million compared to prior guidance, with Q3 out performance of about $60 million.
    • For non-GAAP EPS, we expect approximately $2.63 per share.

    I will now provide some additional context on guidance.

    With respect to revenue in the fourth quarter:

    • Within Hiring, Learning & Development, and Sales Solutions, we expect healthy underlying trends to continue, albeit compared against a particularly strong Q4 in 2014.
    • For Marketing Solutions specifically, we expect Sponsored Updates to continue to drive our growth, offsetting consistent secular display headwinds and our first full quarter with a year-over-year comparison post the Bizo acquisition last year.
    • We also expect an approximately 5% growth headwind relative to F/X, unchanged from our previous Q4 outlook.

    With respect to Adjusted EBITDA guidance:

    • We expect greater expense impact from a heavier quarter of sales rep hiring, greater field sales seasonality after a particularly strong online quarter in Q3, and ongoing investments in key areas including China and our member platform as we launch the new flagship app.

    Lastly, I want to touch on how improvements to member-facing products will impact engagement metrics in the short-term:

    1. First, we are streamlining our new mobile app thereby decreasing the number of page views necessary to deliver a high quality experience. Specifically, more intuitive tabbed browsing replaces a dedicated navigation page, creating more seamless interaction.
    2. Second, we continue to remove emails and other transactional pages that generate lower value engagement to the site. This creates a better experience and long-term value for members, but will have a short-term impact on page view growth, especially when compared against a heavy transactional period like Q4’2014.

    Both initiatives reflect our commitment and investment in the member platform. Throughout 2015, we have increasingly seen deeper member interaction across our core value propositions, including greater than 90% growth in traffic to jobs, and publishing content growing two times faster than the overall site. We look forward to sharing continued progress as we further innovate on our member platform.

    Additional guidance incorporates:

    • Depreciation of approximately $78 million for Q4 and $281 million for the full year, with fourth quarter amortization of approximately $47 million and $135 million for the full year.
    • Stock based compensation of approximately $135 million for Q4 and approximately $510 million for the full year.
    • Other expense of approximately $16 million for Q4 and $57 million for the full year, including GAAP-only convertible accretion of $12 million in Q4 and $46 million for the full year.
      • In addition in Q4 we are evaluating and may adopt new accounting guidance with regard to our China JV, which increases the volatility of non-cash other expense.
    • A Non-GAAP tax rate of 23% for Q4 and the full year.
    • Capex of approximately 20% of revenue for the full year, reflecting the 2nd half data center build-out.
    • And for the share count:
      • On a GAAP basis, we expect 132 million fully diluted weighted shares in Q4, and an average of 129 million for the full year.
      • On a non-GAAP basis, we expect 134 million fully diluted weighted shares in Q4 and an average of 131 million for the full year.

    In closing, LinkedIn delivered strong performance during the third quarter.  As we end the year, our focus remains on the long-term realization of our mission and vision. This is an exciting period for LinkedIn as our product innovation takes root with complete re-designs of both our flagship mobile app and recruiter platform. We will continue to focus on areas that drive the greatest long-term business impact, while scaling our platform to create the most value for our members and customers.

    LINKEDIN CORPORATION
    TRENDED CONDENSED CONSOLIDATED BALANCE SHEETS
    (In thousands)
    (Unaudited)
    As of
    September 30,
    2014
    December 31,
    2014
    March 31,
    2015
    June 30,
    2015
    September 30,
    2015
    ASSETS
    CURRENT ASSETS:
    Cash and cash equivalents $ 526,837 $ 460,887 $ 1,017,287 $ 450,991 $ 631,725
    Marketable securities 1,736,958 2,982,422 2,512,588 2,582,435 2,457,607
    Accounts receivable 344,773 449,048 424,787 449,500 457,975
    Deferred commissions 40,810 66,561 60,259 58,585 56,453
    Prepaid expenses 55,571 52,978 62,800 75,669 72,752
    Other current assets 79,795 110,204 141,798 118,718 136,225
    Total current assets 2,784,744 4,122,100 4,219,519 3,735,898 3,812,737
    Property and equipment, net 557,017 740,909 755,396 793,034 906,189
    Goodwill 356,369 356,718 359,739 1,492,972 1,508,946
    Intangible assets, net 140,802 131,275 122,826 456,233 418,050
    Other assets 67,080 76,255 80,684 78,645 70,788
    TOTAL ASSETS $ 3,906,012 $ 5,427,257 $ 5,538,164 $ 6,556,782 $ 6,716,710
    LIABILITIES, REDEEMABLE NONCONTROLLING INTEREST, AND STOCKHOLDERS’ EQUITY
    CURRENT LIABILITIES:
    Accounts payable $ 106,658 $ 100,297 $ 85,104 $ 109,715 $ 123,329
    Accrued liabilities 188,983 260,189 206,826 256,958 296,794
    Deferred revenue 463,576 522,299 585,812 629,671 621,411
    Total current liabilities 759,217 882,785 877,742 996,344 1,041,534
    CONVERTIBLE SENIOR NOTES, NET 1,081,553 1,092,715 1,104,010 1,115,439
    DEFERRED TAX LIABILITIES 41,327 55,100 46,645
    OTHER LONG-TERM LIABILITIES 105,043 132,100 143,704 180,101 185,187
    Total liabilities 905,587 2,096,438 2,114,161 2,335,555 2,388,805
    COMMITMENTS AND CONTINGENCIES
    REDEEMABLE NONCONTROLLING INTEREST 5,327 5,427 5,536 25,784 26,296
    STOCKHOLDERS’ EQUITY:
    Class A and Class B common stock 12 13 13 13 13
    Additional paid-in capital 2,957,524 3,285,705 3,420,045 4,268,731 4,405,911
    Accumulated other comprehensive income (loss) 685 (198 ) 1,085 (2,877 ) 6,632
    Accumulated earnings (deficit) 36,877 39,872 (2,676 ) (70,424 ) (110,947 )
     Total stockholders’ equity 2,995,098 3,325,392 3,418,467 4,195,443 4,301,609
    TOTAL LIABILITIES, REDEEMABLE NONCONTROLLING INTEREST, AND STOCKHOLDERS’ EQUITY $ 3,906,012 $ 5,427,257 $ 5,538,164 $ 6,556,782 $ 6,716,710
    LINKEDIN CORPORATION
    TRENDED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
    (In thousands, except per share data)
    (Unaudited)
    Three Months Ended
    September 30,
    2014
    December 31,
    2014
    March 31,
    2015
    June 30,
    2015
    September 30,
    2015
    Net revenue $ 568,265 $ 643,432 $ 637,687 $ 711,735 $ 779,595
    Costs and expenses:
    Cost of revenue (exclusive of depreciation and amortization shown separately below) 74,904 86,902 88,406 100,086 111,368
    Sales and marketing 199,168 224,227 229,636 261,271 265,454
    Product development 136,542 150,289 165,580 190,133 202,682
    General and administrative 89,266 96,722 97,313 142,389 118,871
    Depreciation and amortization 59,782 71,118 73,972 99,004 117,901
    Total costs and expenses 559,662 629,258 654,907 792,883 816,276
    Income (loss) from operations 8,603 14,174 (17,220 ) (81,148 ) (36,681 )
    Other income (expense), net:
    Interest income 1,413 1,223 1,985 2,017 2,798
    Interest expense (6,797 ) (12,597 ) (12,694 ) (12,773 )
    Other, net (1,261 ) (1,731 ) (4,035 ) (1,723 ) (3,784 )
    Other income (expense), net 152 (7,305 ) (14,647 ) (12,400 ) (13,759 )
    Income (loss) before income taxes 8,755 6,869 (31,867 ) (93,548 ) (50,440 )
    Provision (benefit) for income taxes 12,917 3,774 10,572 (26,048 ) (10,429 )
    Net income (loss) (4,162 ) 3,095 (42,439 ) (67,500 ) (40,011 )
    Accretion of redeemable noncontrolling interest (101 ) (100 ) (109 ) (248 ) (512 )
    Net income (loss) attributable to common stockholders $ (4,263 ) $ 2,995 $ (42,548 ) $ (67,748 ) $ (40,523 )
    Net income (loss) per share attributable to common stockholders:
    Basic $ (0.03 ) $ 0.02 $ (0.34 ) $ (0.53 ) $ (0.31 )
    Diluted $ (0.03 ) $ 0.02 $ (0.34 ) $ (0.53 ) $ (0.31 )
    Weighted-average shares used to compute net income (loss) per share attributable to common stockholders:
    Basic 123,427 124,590 125,471 128,241 130,716
    Diluted 123,427 127,338 125,471 128,241 130,716
    LINKEDIN CORPORATION
    TRENDED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
    (In thousands)
    (Unaudited)
    Three Months Ended
    September 30,
    2014
    December 31,
    2014
    March 31,
    2015
    June 30,
    2015
    September 30,
    2015
    OPERATING ACTIVITIES:
    Net income (loss) $ (4,162 ) $ 3,095 $ (42,439 ) $ (67,500 ) $ (40,011 )
    Adjustments to reconcile net income (loss) to net cash provided by operating activities:
    Depreciation and amortization 59,782 71,118 73,972 99,004 117,901
    Provision for doubtful accounts and sales returns 3,805 2,216 1,795 3,280 3,373
    Amortization of investment premiums, net 3,457 4,309 5,514 5,001 5,362
    Amortization of debt discount and transaction costs 5,916 11,189 11,322 11,456
    Stock-based compensation 82,910 93,626 103,109 145,491 126,874
    Excess income tax benefit from stock-based compensation (13,114 ) (51,512 ) (18,198 ) 18,198 1,726
    Changes in operating assets and liabilities:
    Accounts receivable 15,657 (103,002 ) 29,489 (21,887 ) (9,168 )
    Deferred commissions 4,836 (29,073 ) 7,067 1,535 3,094
    Prepaid expenses and other assets (15,605 ) (4,383 ) (34,629 ) (1,957 ) (9,568 )
    Accounts payable and other liabilities 54,017 89,656 (40,725 ) 55,959 51,954
    Income taxes, net 8,248 (10,258 ) 5,629 (22,876 ) (15,659 )
    Deferred revenue (18,605 ) 58,723 63,359 72 (7,739 )
    Net cash provided by operating activities 181,226 130,431 165,132 225,642 239,595
    INVESTING ACTIVITIES:
    Purchases of property and equipment (120,721 ) (241,611 ) (90,121 ) (72,462 ) (166,653 )
    Purchases of investments (501,074 ) (1,542,950 ) (454,281 ) (632,774 ) (809,448 )
    Sales of investments 53,511 50,924 438,409 141,452 391,914
    Maturities of investments 429,641 238,283 482,840 417,115 536,891
    Payments for intangible assets and acquisitions, net of cash acquired (160,894 ) (2,783 ) (4,161 ) (650,681 ) (20,030 )
    Changes in deposits and restricted cash (20,504 ) 5,499 (1,382 ) (1,877 ) 10,461
    Net cash provided by (used in) investing activities (320,041 ) (1,492,638 ) 371,304 (799,227 ) (56,865 )
    FINANCING ACTIVITIES:
    Net cash provided by financing activities (1) 24,864 1,299,746 26,739 3,364 1,255
    EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH EQUIVALENTS (4,304 ) (3,489 ) (6,775 ) 3,925 (3,251 )
    CHANGE IN CASH AND CASH EQUIVALENTS (118,255 ) (65,950 ) 556,400 (566,296 ) 180,734
    CASH AND CASH EQUIVALENTS—Beginning of period 645,092 526,837 460,887 1,017,287 450,991
    CASH AND CASH EQUIVALENTS—End of period $ 526,837 $ 460,887 $ 1,017,287 $ 450,991 $ 631,725
    (1) In the fourth quarter of 2014, we received net proceeds from our convertible senior notes offering, after deducting initial purchasers’ discount and debt issuance costs, of approximately $1,305.4 million. Concurrently with the issuance of the notes, we used approximately $248.0 million of the net proceeds of the offering of the notes to pay the cost of convertible note hedge transactions, which was offset by $167.3 million in proceeds from warrants we sold.
    LINKEDIN CORPORATION
    TRENDED SUPPLEMENTAL REVENUE INFORMATION
    (In thousands)
    (Unaudited)
    Three Months Ended
    September 30,
    2014
     December 31,
    2014
    March 31,
    2015
    June 30,
    2015
    September 30,
    2015
    Revenue by product:
    Talent Solutions
    Hiring $ 344,568 $ 369,348 $ 396,375 $ 425,812 $ 460,838
    Learning & Development 17,558 41,273
    Total Talent Solutions 344,568 369,348 396,375 443,370 502,111
    Marketing Solutions 109,231 152,729 119,192 140,037 139,549
    Premium Subscriptions 114,466 121,355 122,120 128,328 137,935
    Total $ 568,265 $ 643,432 $ 637,687 $ 711,735 $ 779,595
    Revenue by geographic region:
    United States $ 343,132 $ 388,194 $ 389,258 $ 444,531 $ 484,300
    International
    Other Americas (1) 36,538 39,238 38,066 39,904 43,505
    EMEA (2) 139,702 162,064 156,563 168,771 187,286
    APAC (3) 48,893 53,936 53,800 58,529 64,504
    Total International revenue 225,133 255,238 248,429 267,204 295,295
    Total revenue $ 568,265 $ 643,432 $ 637,687 $ 711,735 $ 779,595
    Revenue by geography, by product:
    United States
    Talent Solutions $ 208,635 $ 222,670 $ 240,752 $ 277,772 $ 309,935
    Marketing Solutions 68,767 94,991 77,412 91,761 93,362
    Premium Subscriptions 65,730 70,533 71,094 74,998 81,003
    Total United States revenue $ 343,132 $ 388,194 $ 389,258 $ 444,531 $ 484,300
    International
    Talent Solutions 135,933 146,678 155,623 165,598 192,176
    Marketing Solutions 40,464 57,738 41,780 48,276 46,187
    Premium Subscriptions 48,736 50,822 51,026 53,330 56,932
    Total International revenue $ 225,133 $ 255,238 $ 248,429 $ 267,204 $ 295,295
    Total revenue $ 568,265 $ 643,432 $ 637,687 $ 711,735 $ 779,595
    Revenue by channel:
    Field sales $ 341,691 $ 413,867 $ 393,251 $ 440,476 $ 479,547
    Online sales 226,574 229,565 244,436 271,259 300,048
    Total $ 568,265 $ 643,432 $ 637,687 $ 711,735 $ 779,595
    (1)  Canada, Latin America and South America
    (2)  Europe, the Middle East and Africa (“EMEA”)
    (3)  Asia-Pacific (“APAC”)
    LINKEDIN CORPORATION
    TRENDED RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES
    (In thousands, except per share data)
    (Unaudited)
    Three Months Ended
    September 30,
    2014
    December 31,
    2014
    March 31,
    2015
    June 30,
    2015
    September 30,
    2015
    Non-GAAP net income and net income per share:
    GAAP net income (loss) attributable to common stockholders $ (4,263 ) $ 2,995 $ (42,548 ) $ (67,748 ) $ (40,523 )
    Add back: stock-based compensation 82,910 93,626 103,109 145,491 126,874
    Add back: non-cash interest expense related to convertible senior notes 5,916 11,189 11,322 11,456
    Add back: amortization of intangible assets 9,986 12,612 11,778 29,474 46,466
    Add back: accretion of redeemable noncontrolling interest 101 100 109 248 512
    Income tax effects and adjustments (1) (22,661 ) (37,884 ) (11,096 ) (47,378 ) (41,331 )
    NON-GAAP NET INCOME $ 66,073 $ 77,365 $ 72,541 $ 71,409 $ 103,454
    GAAP diluted shares 123,427 127,338 125,471 128,241 130,716
    Add back: dilutive shares under the treasury stock method 3,046 2,827 2,224 1,825
    NON-GAAP DILUTED SHARES 126,473 127,338 128,298 130,465 132,541
    NON-GAAP DILUTED NET INCOME PER SHARE $ 0.52 $ 0.61 $ 0.57 $ 0.55 $ 0.78
    Adjusted EBITDA:
    Net income (loss) $ (4,162 ) $ 3,095 $ (42,439 ) $ (67,500 ) $ (40,011 )
    Provision (benefit) for income taxes 12,917 3,774 10,572 (26,048 ) (10,429 )
    Other (income) expense, net (152 ) 7,305 14,647 12,400 13,759
    Depreciation and amortization 59,782 71,118 73,972 99,004 117,901
    Stock-based compensation 82,910 93,626 103,109 145,491 126,874
    ADJUSTED EBITDA $ 151,295 $ 178,918 $ 159,861 $ 163,347 $ 208,094
    (1)  Excludes accretion of redeemable noncontrolling interest

    Quarterly Results Webcast and Conference Call

    LinkedIn will host a webcast and conference call to discuss its third quarter 2015 financial results and business outlook today at 2:00 p.m. Pacific Time. Jeff Weiner and Steve Sordello will host the webcast, which can be viewed on the investor relations section of the LinkedIn website at http://investors.linkedin.com/. This call will contain forward-looking statements and other material information regarding the company’s financial and operating results. Following completion of the call, a recorded replay of the webcast will be available on the website.

    Upcoming Events

    Management will participate in upcoming financial Q&A discussions at industry events on November 17th, December 1st and 8th of 2015. LinkedIn will furnish a link to these events on its investor relations website, http://investors.linkedin.com/ for both the live and archived webcasts.

    About LinkedIn

    LinkedIn connects the world’s professionals to make them more productive and successful and transforms the ways companies hire, market and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has offices around the world.

    Non-GAAP Financial Measures

    To supplement its condensed consolidated financial statements, which are prepared and presented in accordance with GAAP, the company uses the following non-GAAP financial measures: adjusted EBITDA, non-GAAP net income, and non-GAAP diluted EPS (collectively the “non-GAAP financial measures”). The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The company believes that they provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making.

    The company excludes the following items from one or more of its non-GAAP measures:

    Stock-based compensation. The company excludes stock-based compensation because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. The company further believes this measure is useful to investors in that it allows for greater transparency to certain line items in its financial statements and facilitates comparisons to peer operating results.

    Non-cash interest expense related to convertible senior notes. In November 2014, the company issued $1.3 billion aggregate principal amount of 0.50% convertible senior notes. In accordance with GAAP, the company separately accounted for the value of the conversion feature as a debt discount, which is amortized in a manner that reflects the company’s non-convertible debt borrowing rate. Accordingly, the company recognizes imputed interest expense on its convertible senior notes of approximately 4.7% in its statement of operations. The company excludes the difference between the imputed interest expense and coupon interest expense, net of any capitalized interest, because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. In addition, excluding this item from the non-GAAP measures facilitates comparisons to historical operating results and comparisons to peer operating results.

    Amortization of acquired intangible assets. The company excludes amortization of acquired intangible assets because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance and liquidity. In addition, excluding this item from the non-GAAP measures facilitates comparisons to historical operating results and comparisons to peer operating results.

    Accretion of redeemable noncontrolling interest. The accretion of redeemable noncontrolling interest represents the accretion of the company’s redeemable noncontrolling interest to its redemption value. The company excludes the accretion because it is non-cash in nature and because the company believes that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operating performance. In addition, excluding this item from the non-GAAP financial measures facilitates comparisons to historical operating results and comparisons to peer operating results.

    Income tax effects and adjustments. The company adjusts non-GAAP net income by considering the income tax effects of excluding stock-based compensation and the amortization of acquired intangible assets. Beginning in the first quarter of 2014, the company has implemented a static non-GAAP tax rate for evaluating its operating performance as well as for planning and forecasting purposes. This projected 10-year weighted average non-GAAP tax rate eliminates the effects of non-recurring and period specific items, which can vary in size and frequency and does not necessarily reflect the company’s long-term operations. Historically, the company computed a non-GAAP tax rate based on non-GAAP pre-tax income on a quarterly basis. Based on the company’s current forecast, a tax rate of 23% has been applied to its non-GAAP financial results for the current period. This rate will be adjusted annually, if necessary. The company believes that adjusting for these income tax effects and adjustments provides additional transparency to the overall or “after tax” effects of excluding these items from its non-GAAP net income.

    Dilutive shares under the treasury stock method. During periods with a net loss, the company excluded certain potential common shares from its GAAP diluted shares because their effect would have been anti-dilutive. On a non-GAAP basis, these shares would have been dilutive. As a result, the company has included the impact of these shares in the calculation of its non-GAAP diluted net income per share under the treasury stock method.

    For more information on the non-GAAP financial measures, please see the “Trended Reconciliation of GAAP to Non-GAAP Financial Measures” table in this press release. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. Additionally, the company has not reconciled adjusted EBITDA or non-GAAP EPS guidance to net loss or GAAP EPS guidance because it does not provide guidance for either other income (expense), net, or GAAP provision for income taxes, which are reconciling items between net loss and adjusted EBITDA and non-GAAP EPS. As items that impact net loss are out of the company’s control and/or cannot be reasonably predicted, the company is unable to provide such guidance. Accordingly, a reconciliation to net loss is not available without unreasonable effort.

    Safe Harbor Statement

    “Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release and the accompanying conference call contain forward-looking statements about our products, including our investments in products, technology and other key strategic areas, certain non-financial metrics, such as customer and member growth and engagement, and our expected financial metrics such as revenue, adjusted EBITDA, non-GAAP EPS, depreciation and amortization, stock-based compensation and fully-diluted weighted shares for the fourth quarter of 2015 and the full fiscal year 2015. The achievement of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any of these risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements the company makes.

    The risks and uncertainties referred to above include – but are not limited to – risks associated with: our limited operating history in a new and unproven market; engagement of our members; the price volatility of our Class A common stock; general economic conditions; expectations regarding the return on our strategic investments; execution of our plans and strategies, including with respect to mobile products and features and expansion into new areas and businesses; security measures and the risk that they may not be sufficient to secure our member data adequately or that we are subject to attacks that degrade or deny the ability of members to access our solutions; expectations regarding our ability to timely and effectively scale and adapt existing technology and network infrastructure to ensure that our solutions are accessible at all times with short or no perceptible load times; our ability to maintain our rate of revenue growth and manage our expenses and investment plans; our ability to accurately track our key metrics internally; members and customers curtailing or ceasing to use our solutions; our core value of putting members first, which may conflict with the short-term interests of the business; privacy, security and data transfer concerns, as well as changes in regulations, which could impact our ability to serve our members or curtail our monetization efforts; litigation and regulatory issues; increasing competition; our ability to manage our growth; our international operations; our ability to recruit and retain our employees; the application of US and international tax laws on our tax structure and any changes to such tax laws; acquisitions we have made or may make in the future; and the dual class structure of our Class A common stock.

    Further information on these and other factors that could affect the company’s financial results is included in filings it makes with the Securities and Exchange Commission from time to time, including the section entitled “Risk Factors” in the company’s Annual Report on Form 10-K for the year ended December 31, 2014, and additional information will also be set forth in our Form 10-Q that will be filed for the quarter ended September 30, 2015, which should be read in conjunction with these financial results. These documents are or will be available on the SEC Filings section of the Investor Relations page of the company’s website at http://investors.linkedin.com/. All information provided in this release and in the attachments is as of October 29, 2015, and LinkedIn undertakes no duty to update this information.

    Image via LinkedIn

  • LinkedIn Settles Lawsuit over Those Excessive Emails

    LinkedIn has settled a lawsuit that revolved around its infamous “add me” emails, and you may qualify for a piece of the settlement.

    The class action suit, which was first filed in 2013, has been settled for $13 million (plus an additional $3.25 in legal fees). LinkedIn hasn’t admitted wrongdoing, but says it’s choosing to settle the case in order to “focus where it matters most: finding additional ways to improve our members’ experiences on LinkedIn.”

    LinkedIn is sending out emails to members who used the company’s ‘Add Connections’ feature between September 17, 2011 and October 31, 2014.

    Also, if you think you are a part of this class and didn’t receive an email, there’s a settlement website you can visit.

    LinkedIn’s Add Connections feature allows the company to access users’ email contacts and send them requests to connect on LinkedIn.

    That’s not in dispute – as a court ruled that LinkedIn users had in fact given the company permission to do that.

    The issue had to do with the follow-up emails – those reminders that a person is waiting on a connection. According to the plaintiffs, these emails were unauthorized and amounted to spam.

    LinkedIn has provided this statement on the settlement:

    LinkedIn recently settled a lawsuit concerning its Add Connections product. In the lawsuit, a number of false accusations were made against LinkedIn. Based on its review of LinkedIn’s product, the Court agreed that these allegations were false and found that LinkedIn’s members gave permission to share their email contacts with LinkedIn and to send invitations to connect on LinkedIn. Because the Court also suggested that we could be more clear about the fact that we send reminder emails about pending invitations from LinkedIn members, we have made changes to our product and Privacy Policy. Ultimately, we decided to resolve this case so that we can put our focus where it matters most: finding additional ways to improve our members’ experiences on LinkedIn. In doing so, we will continue to be guided by our core value — putting our Members First.

    LinkedIn has backed off its aggressive email campaigns as of late. Earlier this year, the company changed its policies to make emails “more infrequent and more relevant.”

    “Many of you have told us that you receive too many emails from LinkedIn. We’re also not immune to the late night talk show host jokes. We get it. And we’ve recently begun to make changes so that the emails you receive are more infrequent and more relevant,” says LinkedIn in July. ““We also want to remind you that we provide the ability to control which emails you want to receive at your desired frequency. All of our emails have an unsubscribe link at the bottom, and you can visit your Settings page to manage your email experience to your liking.”

  • LinkedIn Is Reportedly Rolling Out Employee Content Curation Tool Elevate

    LinkedIn Is Reportedly Rolling Out Employee Content Curation Tool Elevate

    Back in April, LinkedIn announced Elevate as a way to help businesses get their employees sharing content on their behalf. It piloted with Adobe, Unilever and a few other companies in Q1, and became available on an invitation-only basis upon announcement.

    Now, LinkedIn Elevate is reportedly rolling out to the masses. This is according to AdAge (we haven’t seen an official announcement yet), which shares some words from LinkedIn:

    “LinkedIn members have always been able to share content about their companies, but it hasn’t always been easy for them to do so. And sometimes they’re not sure about the company’s ground rules or what types of content to share,” said Penry Price, VP-marketing solutions at LinkedIn.
     
    “Elevate enables employee advocacy at scale,” he added. “Now employers have an entire employee base to be activated so they can share content across their social and professional networks.”

    The product is aimed at the enterprise – specifically companies with at least 2,000 employees. It comes in the form of an app that’s separate from LinkedIn itself. The point is that employers can share content with employees, who can then share it to their own personal networks, which are likely to be more in tune with the employee – based on job – than with the business itself. Businesses have to pay for access.

    According to LinkedIn, the average employee has ten times as many connections as a company has followers. It also says that people are three times more likely to trust company information from employees than from the CEO.

    Screen Shot 2015-09-29 at 11.18.32 AM

    Elevate isn’t just about sharing a company’s own branded content. It also provides content that can be curated by employees. It includes algorithmic content recommendations from LinkedIn Pulse and Newsle, so employees can share additional relevant content. Of course they can share anything they find on their own as well.

    Elevate is essentially a competitor to products from Hootsuite, Salesforce, and others. It includes analytics both for employees and companies. Employees can look at how many times the content they’ve shared has been liked, commented on, and reshared, as well as how many people it reached. Eventually, LinkedIn says they’ll also be able to see who viewed their profile and requested to connect as a result of the content they shared. The companies get the same data as well as things like job views, Company Page followers, hires, leads, and sales.

    LinkedIn said in its initial announcement that during the pilot, employees shared six times more often than in the months leading up to it.

    There are Elevate apps for Android, iOS and Desktop.

    Image via LinkedIn

  • LinkedIn Releases New Handbook for Marketers

    LinkedIn has a new eBook out looking at the most in-demand marketing jobs based on research by LinkedIn itself and HubSpot. They looked at LinkedIn recruiting data and LinkedIn member profiles of marketers.

    The offering is called The Marketing Skills Handbook: A Deep Dive into Today’s Most In-Demand Marketing Jobs.

    They found that the top three skills named in recruiter searches for marketing skills are SEO/SEM Marketing, Digital and Online Marketing, and Marketing Campaign Management. At the same time, only one of those (Digital and Online Marketing) actually matches the top three skills marketers name on their profiles. The other two are Social Media and Marketing Event Management.

    According to LinkedIn, three marketing job titles have seen “tremendous” growth in the past decade: Digital Marketing Manager (+248.0 percent); Brand Ambassador (+147.5 percent); and CMO (+62.4 percent).

    “Companies, led by Google and HubSpot, are offering certifications to marketers for learning digital and other skills,” says LinkedIn’s Sean Callahan. “Additionally, LinkedIn acquired Lynda.com to make it easier for marketers and others use online video to gain the skills they need to succeed in their jobs.”

    “Over the past two decades — which has encompassed the rise of the internet, search, email, social, and mobile — marketing has been transformed,” the eBook says. “Ninety-seven percent of marketing executives, according to a survey from Forrester Research, expect that the pace of change will only accelerate. That means that the big changes marketers are grappling with will likely only get bigger, and the marketing world will remain in flux for the foreseeable future.”

    You can find the whole thing here.

    Earlier this week, LinkedIn announced the launch of new Microsoft Office 2016 training courses through Lynda.com, which it acquired this year.

    Image via LinkedIn

  • LinkedIn Gets New Messaging Experience

    LinkedIn Gets New Messaging Experience

    LinkedIn announced a new messaging feature that is more in line with similar features from Facebook and Twitter than its current private messaging feature.

    The company describes it as an “easier and more lightweight” way to have professional conversations with LinkedIn connections.

    linkedin-messenger

    “We’ve rebuilt everything from the ground up so you can expect a cleaner and more streamlined look and feel to help you start or keep a conversation going,” says LinkedIn’s Mark Hull. “We’ve also introduced a chat-style interface to allow for easy back and forth messaging. We’ve also organized all the messages around the people that matter to you, which means you’ll be able to easily reference the last conversation you had right within the thread. We’ve also improved our push and email notifications to make it easier to stay on top of the conversations that are most relevant and important to you.”

    “In addition to being able to attach photos and documents to your messages, now you can also add stickers, emojis and GIFs to insert a little extra personality into the conversations you’re having 1:1 or with a group on the new messaging experience,” adds Hull. “This means, the next time you want to set up a coffee follow up, you can use this sticker.”

    Screen Shot 2015-09-01 at 9.24.54 AM

    LinkedIn says the new experience “has started to ramp today” to English-speaking users around the world. You’ll be able to use it on the web, iOS and Android. It will come to other languages in the coming weeks.

    Image via LinkedIn

  • Here’s Your Guide To Getting More Out Of LinkedIn Ads

    Here’s Your Guide To Getting More Out Of LinkedIn Ads

    LinkedIn’s Sponsored Updates have been available to all advertisers for two years now. As more and more online marketers look to the professional social network to expand their reach, these are likely to become a bigger part of the marketing mix.

    LinkedIn now has an ebook out looking at “10 Ways to Drive Killer Results with Sponsored Update,” which you can download for free.

    It goes well beyond a list of ten tips to include plenty of data, charts and additional advice. Here’s an example of the kind of stuff you’ll find:

    Screen Shot 2015-08-26 at 4.27.13 PM

    In announcing the ebook, LinkedIn’s Selin Tyler says:

    Content marketing is simple in theory: Professionals love reading good content. Why not create branded content to help them in their buyer’s journey while effectively introducing them to your brand and offerings?

    Because it is such a simple and attractive concept, 98% of B2B marketers say it is core to their marketing strategy. Yet only four in ten think that their efforts are effective. So while the concept is so simple, execution is everything.

    The guide gets into how to tailor your content to your audience, create effective campaigns for conversions, and extend the shelf-life of the content you have.

    Image via LinkedIn

  • Slideshare Becomes ‘LinkedIn Slideshare,’ Adds Content Curation Tool

    LinkedIn announced that it is changing Slideshare’s name to LinkedIn Slideshare, and introduced a new content curation tool for it called Clipping.

    Clipping lets users find and save slides from presentations to a clipboard while tapping into LinkedIn data to show more information about the person who created it for credibility’s sake.

    “There’s so much information at our fingertips today, but it’s often hard to separate the good quality content from the noise,” says LinkedIn’s Caroline Gaffney. “With Clipping, research is made easier, and Clipboards are a handy way to keep everything organized by topic. You can also share an individual slide or an entire Clipboard with your networks.”

    “We think you’ll find Clipping to be an extremely useful addition to LinkedIn SlideShare,” adds Gaffney. “But it’s only the beginning. We know building your own brand is more important in today’s professional landscape than ever before, so as we continue to integrate with LinkedIn, we will be exploring more ways to organize the content most valuable to you, make it easier to position yourself as an expert as well as identify experts you want to learn from, and give you the tools you need to further personalize your SlideShare experience.”

    LinkedIn says Slideshare is used by 70 million professionals per month, and that they’ve shared over 18 million “pieces of knowledge”.

    Images via LinkedIn

  • LinkedIn Lookup Helps People Learn More About Their Coworkers

    LinkedIn Lookup Helps People Learn More About Their Coworkers

    LinkedIn announced the launch of a new app for businesses called LinkedIn Lookup aimed at helping people more easily find, learn about, and contact coworkers.

    Screen Shot 2015-08-19 at 10.01.43 AM

    The company says it learned earlier this year that about 30% of members who search for people on LinkedIn each month view their coworkers profiles and that 38% said their companies’ intranets are effective at helping them learn about them. 58% said they could do a better job if they could find coworkers with specific skills.

    In a blog post, LinkedIn’s Ankit Gupta explains how Lookup works:

    Let’s say I recently met a person on our corporate communications team whose input I’d like on a product I’m developing, but I can’t remember her name. No problem! With Lookup I can search for coworkers by name, title, current and past experience, education, and skills. Since she works on our corporate communications team, I enter “Corporate Communications” in the search field, and click “search.” Lookup provides me with the photos, names, and titles of my coworkers whose LinkedIn profiles include the skill or title “corporate communications.” There she is: Julie.

    I click on Julie’s profile and Lookup gives me the info that is most relevant to me: her photo, title, work experience, education, top skills, and work email address. I’d be able to see Julie’s info via Lookup even if we weren’t connected on LinkedIn. Lookup also gives me Julie’s mobile number, since she has added her contact preferences to Lookup. Contact preferences that members add to Lookup are only visible to coworkers using the app, and don’t appear on their public LinkedIn profiles. But what if Julie didn’t add her contact preferences to Lookup? I can send an email to her work address directly from Lookup, or send her a message. I simply click “Send a message,” type my message, hit “Send,” and Julie will get an alert on her mobile phone. Lookup users can message coworkers, even if they haven’t downloaded Lookup, and messages sent to coworkers’ LinkedIn inboxes via Lookup don’t count against the number of InMails members get each month.

    lookup1

    lookup2

    For now, the app is only available for iOS. It’s available on the App Store. It’s unclear if and when it will hit Android.

    Images via LinkedIn

  • LinkedIn Shows Top 20 Countries Where People Are Moving For Work

    LinkedIn Shows Top 20 Countries Where People Are Moving For Work

    LinkedIn recently shared a list of the top 20 countries where professionals are moving for work based on its internal data. The United Arab Emirates takes the top spot by a fairly wide margin, followed by Switzerland, Saudi Arabia, and Singapore.

    “We determined the top 20 countries that saw the most migration activity (the absolute number of members moving in and out of a country) and ranked them by their net migration (the number of members arriving to a country minus the number of member departing a country) as a percentage of country membership,” explains LinkedIn’s Sohan Murthy. “The results tell us which countries in 2014 had the most professional migrants in 2014 and the general direction in which they moved – potential indications of economic performance through 2015.”

    LinkedIn shared a similar analysis last year finding comparable results.

    According to LinkedIn, 28% of all members who moved to the United Arab Emirates last year came from India, which is the top originating country. The UK, Pakistan, U.S., and Qatar round out the top five. Most who moved to the United Arab Emirates worked for professional services, technology, financial services, and engineering firms. The most common occupations among those moving there were salespeople, marketing specialists, project managers, corporate finance specialists, accountants, consultants, and mechanical engineers.

    On the opposite end of the scale, 40% of those leaving India moved to the U.S. The United Arab Emirates, United Kingdom, Australia, and Canada round out the top five there. Tech was the main driver for those leaving India, with software engineers, consultants, project managers, salespeople, and graduate research assistants making up over a quarter of all members who left the country in 2014.

    Image via LinkedIn