WebProNews

Tag: LinkedIn Today

  • LinkedIn Replaces LinkedIn Today With Pulse

    LinkedIn Replaces LinkedIn Today With Pulse

    LinkedIn announced today that it is replacing its social news product LinkedIn Today with LinkedIn Pulse, which is based on the Pulse news reader app that the company acquired earlier this year. The Pulse app itself is also getting updated.

    LinkedIn’s Ankit Gupta writes on the company blog, “Pulse and LinkedIn technology have been fully integrated to offer a more relevant news experience with content tailored to your professional interests both on the Pulse app and on LinkedIn.com. This is just the first step of many we will be taking to ensure you’re getting a consistent and seamless content experience that is tailored to you. Starting today, LinkedIn Pulse will become the main vehicle for our social news experience across mobile and desktop and will replace LinkedIn Today.”

    Richard Branson

    “In addition to a brand new visual refresh of the Pulse app, now social actions like commenting and liking on Pulse are possible for the first time and will sync with your LinkedIn.com experience,” Gupta adds. “Any channels you follow on LinkedIn will also automatically sync across your Pulse app experience. It also means that the professional news you’ve come to expect and rely on from LinkedIn just got better — infused with added discovery and navigation functionality as well as expanded publisher content.”

    The Pulse app is available for Android and IOS. You can access the web version here.

    LinkedIn paid $90 million for Pulse, and now we get to see why it wanted the app.

  • Now LinkedIn Wants You To Follow Channels

    Now LinkedIn Wants You To Follow Channels

    A little over two years ago, LinkedIn launched LinkedIn Today, the company’s version of a social news destination. It’s been fairly popular, and last year, it got a design refresh. Today, LinkedIn announced another one.

    According to Business Insider, LinkedIn is utilizing its Pulse team to build similar experiences for its mobile apps. LinkedIn announced the Pulse acquisition last month, paying $90 million.

    When asked about Pulse’s role in the new experience, a LinkedIn spokesperson tells WebProNews, “Pulse is not integrated as part of the updates we announced this morning for LinkedIn Today. The existing Pulse apps are being supported as a standalone experience, as the integrated Pulse and LinkedIn teams work together to build future generations of professional content consumption products.”

    The new design includes personalized content channels, new ways to sort content, and supposedly more relevant content, including more relevant emails. Perhaps it won’t be all emails about Richard Branson anymore (though he is prominently featured in the intro graphic for LinkedIn’s slideshow on the new design):

    “Through channels you can follow broader topic areas that cross multiple industries and professional sectors,” explains LinkedIn’s Kevin Gu in a blog post. “By following channels you will have access to timely and relevant professional news and insights that can help you stay one step ahead and be in the know on what’s trending in your professional network. Channels represent a more comprehensive way to discover, share, and engage with high-quality Influencer posts, top news sources, and SlideShare content — all in one place.”

    Users can follow over 20 different channels (Your Career, Economy, Social Impact, Big Ideas and Innovation, Higher Education, etc.). Naturally, content from the channels you follow will appear in your stream. LinkedIn says it will be adding more channels in the future.

    LinkedIn Today Redesign

    Users can sort by “Your News,” “Influencer Posts,” “All Influencers,” and “All Channels”. The emails will provide overviews of top Influencer posts, trending professional news, and Slideshare content.

    The new design and features are rolling out this week in English.

    LinkendIn has 225 million users. Earlier this week, it celebrated its tenth birthday. Last week, they announced their Q1 earnings, including a 72% increase in revenue year-over-year, though the forecast for Q2 disappointed Wall Street.