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Tag: LinkedIn Company Pages

  • LinkedIn Lets Brands Showcase Their Products

    LinkedIn Lets Brands Showcase Their Products

    LinkedIn announced new “Showcase Pages,” for companies who want to show off specific brands and products, which users will be able to follow separately.

    Microsoft, for example, has one for Office. Adobe has one for Marketing Cloud. HP has one for Converged Infrastructure. You get the idea.

    LinkedIn Showcase Pages

    “Interacting with Showcase Pages is easy,” says LinkedIn’s Aviad Pinkovezky. “These pages are all about content, so by visiting a Showcase Page you can quickly get up to speed on the latest updates. Like any Company Page on LinkedIn, if you want to make sure you see future updates in your feed, just click the ‘Follow’ button.”

    “If you’re a Company Page administrator, you can easily create your company’s own Showcase Page,” adds Pinkovezky. “First, identify the business areas of your company that need a Showcase Page. Then go to the ‘Edit’ dropdown menu and select ‘Create a Showcase Page.’ Once created, you can start sharing content from your page. You will also be able to monitor the performance of your Showcase Page through our analytic tools.”

    Showcase Pages will be rolling out worldwide over the course of the next several days.

    Image: LinkedIn

  • LinkedIn Opens Up Company Page APIs

    LinkedIn Opens Up Company Page APIs

    LinkedIn just announced that it’s opening up its company page APIs. This means developers can enable marketers to publish content to LinkedIn Company Pages, monitor conversations in real time and get analytics from the pages.

    “Initially available to a select group of partners, including Hootsuite, HubSpot, Spredfast, Adobe, Shoutlet, Percolate, Salesforce, and Sprinklr, the opening of LinkedIn’s Company Pages API means that all applications will have access to LinkedIn Company Pages,” a LinkedIn spokesperson tells WebProNews. “This will make it easier for marketers to generate and manage content on LinkedIn and use LinkedIn’s new Sponsored Updates solution to extend the reach of that content.”

    “We want to enable our clients to manage their content marketing from any tool they are comfortable using,” says LinkedIn’s Keith Cowing in a blog post. “Opening our Company Page APIs means that all applications will have access to LinkedIn Company Pages. This will make it even easier for marketers to generate and manage content on LinkedIn and use our new Sponsored Updates solution to extend the reach of that content.”

    A couple weeks ago, LinkedIn launched the sponsored updates, and last week, the company made them available for all advertisers.

    The company also rolled out Company Page analytics last week.

    Information for developers on getting started with the new APIs can be found here.

  • LinkedIn’s New Company Pages Officially Launch

    Last month, LinkedIn revealed the new look for its company pages and let some of its partners, such as Philips, Citi, Dell, and HP in on the beta test for the design. At the same time, LinkedIn added company pages to its mobile apps.

    Today, LinkedIn is rolling out those new company pages to everyone. In a post to the LinkedIn Blog, LinkedIn stated that any of the more that 2 million companies with LinkedIn Company Pages can now use the new format. The redesign is focused on allowing companies to highlight their products and brands in a visually appealing way.

    In addition to the newly designed pages, LinkedIn today introduced it Featured Update functionality, which allows companies to promote their posts and keep them at the top of their Company Updates stream – for free. This type of post promotion, which will ensure posts are seen by more users, is something that Facebook charges companies for. In fact, Facebook just this week rolled out a similar feature for individual users.

    Along with its short blog post, LinkedIn also provided a Slideshare presentation showing off some of the redesigned company pages that are already up on the social network for professional networking:

  • Here’s What LinkedIn’s New Company Pages Look Like

    LinkedIn unveiled a redesign of its Company Pages today.

    The pages “now offers marketers a visually-enhanced presence that makes it easier for them to attract and engage customers and prospects,” a LinkedIn representative tells WebProNews. “This product refresh is part of a company-wide effort to simplify LinkedIn’s pillar products and create streamlined experiences across all devices.”

    “The redesigned Company Pages features a sleek new appearance with enhanced brand imagery, streamlined navigation, and prominent follower button, among other updates,” he adds. “Key client input informed the decisions that LinkedIn made about the newly implemented changes, which ultimately aim to ease and deepen the dialogue between marketers and members.”

    Here, you can have a look for yourself:

    LInkedIn Company Pages

    “For members, this means easier access to the information you want about the companies you care about,” says LinkedIn’s Mike Grishaver in a blog post. “For companies, this means a more powerful way to build relationships with your target audience on LinkedIn.”

    “Company Pages is the core of the LinkedIn Marketing Solutions follower ecosystem,” the representative says. “It’s through these pages that marketers identify and attract the right audience, engage them with relevant content, and spur them into action.”

    “Brands who commit to cultivating a relationship see an increase in awareness, recommendations, leads, and opportunity to drive purchase intent,” he adds. “Recent LinkedIn research indicates that 69% of professionals expect companies to have a presence on LinkedIn, 64% believe it is a suitable environment for business-to-business interaction and 48% say they are more likely to purchase from a company they engage on LinkedIn.”

    The new pages are launching with a handful of partners including Philips, Citi, Dell, and HP. They’ll be rolling out to all companies globally later this year (localized in all 18 LinkedIn-supported languages).