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Tag: Latin America

  • Sundar Pichai: Google to Invest $1.2 Billion in Latin America Over the Next Five Years

    Sundar Pichai: Google to Invest $1.2 Billion in Latin America Over the Next Five Years

    Google CEO Sundar Pichai has written a blog post outlining the company’s plans for Latin America, including a $1.2 billion investment over the next five years.

    Pichai is well-known for his belief in using technology to help drive opportunity. Late last year, Pichai announced Google’s intention to invest some $1 billion in Africa, and he has now outlined his company’s plans to invest $1.2 billion in Latin America.

    “At Google, we see that potential today in Latin America,” Pichai writes. “Communities have been hit hard by the pandemic, and closing digital access gaps will be vital to an inclusive recovery.

    “We’ve been investing in Latin America over the last 17 years, and today we’re announcing a five-year, $1.2 billion commitment to the region,” he adds. “We will focus on four areas where we believe we can best help the region to thrive: digital infrastructure, digital skills, entrepreneurship and inclusive, sustainable communities.”

    As part of its investment, Google has set aside $300 million, $50 million in cash grants and $250 million donated ads, to support nonprofits. In particular, the company wants to support organizations that are focused on sustainability, as well as developing opportunities for women and young people.

  • Facebook On Target For 50% Market Penetration Latin America

    Facebook On Target For 50% Market Penetration Latin America

    Facebook’s growth may have slowed in recent years, but the pandemic is driving it to new heights in Latin America.

    As Facebook has achieved market saturation in many parts of the world, its growth has naturally slowed. As Business Insider points out, however, the pandemic has been a significant growth factor for Facebook, especially in Latin America.

    “In Latin America specifically, we now expect the number of Facebook users to grow by 8.8% in 2020 to 339.5 million, up from 7.3% in 2019 and more than triple the growth we originally expected for this year (2.8%),” writes BI’s Daniel Carnahan. “And for the first time, Facebook’s penetration in Latin America will reach over half of the population, at 53%.”

    It remains to be seen if Facebook can sustain its growth rate, and seems likely it will not once things return to normal. Nonetheless, its growth rate in Latin America is good news at a time when the company is under siege from multiple angles.

  • Netflix Is Now Available in Cuba

    Netflix Is Now Available in Cuba

    It appears that Netflix is one of the first tech companies to take advantage of the “Cuban Thaw”, the recent decision by the Obama administration to warm up trade and travel relations between the US and Cuba after decades of restrictions.

    Starting today, Netflix is officially available in Cuba. Like in the US, a Netflix subscription in Cuba will cost $7.99 a month.

    “We are delighted to finally be able to offer Netflix to the people of Cuba, connecting them with stories they will love from all over the world,” said Netflix co-founder and CEO Reed Hastings. “Cuba has great filmmakers and a robust arts culture and one day we hope to be able to bring their work to our global audience of over 57 million members.”

    In order to access Netflix in Cuba, you’ll need access to an international payment method as well as reliable internet – so Netflix won’t immediately become a staple in the majority of Cuban households. But it’s a significant move, and a quick one, considering the “thaw” has just begun.

    Netflix first launched in Latin America in 2011, and recently doubled its traffic share in the region.

    Image via Netflix, Twitter

  • eBay Expands In Latin American Market

    eBay Expands In Latin American Market

    eBay just announced the launch of new Spanish and Portuguese-language versions of its website for customers in Latin America.

    The e-commerce giant already has over 2 million people in Latin America using its site in English and with U.S. dollars, but now they’ll be able to shop localized versions with local promotions and currencies in addition to native languages.

    As long as eBay has been around it’s hard to believe they’re just doing this in 2014, but better late than never.

    “Over the past year, eBay has started to build a presence in Latin America, partnering with PayPal on a variety of efforts, and understanding what matters most to shoppers in the region,” said Wendy Jones, vice president of global expansion and cross border trade for eBay. “Latin America is one of the fastest-growing commerce markets, and we are innovating the eBay experience for our customers there, delivering more relevant, engaging experiences – in their local language and currency – to better enable them to shop the world.”

    “The launch of a localized eBay in Latin America marks the next step in the company’s ambitious, multi-year journey to accelerate geographic expansion and cross-border trade in BRIC and emerging markets,” eBay said in its announcement. ” In 2012, eBay launched the first of its localized experiences in Russia, the eBay Moda fashion mobile app, which was translated into Russian with currency conversion in rubles. In April 2013, eBay launched the Russian version of eBay.com, enabling Russian consumers to access eBay’s global inventory of more than 250 million listings in their local language and currency. And, in September 2013, eBay rolled out the first of its localized experiences in Latin America, with the Portuguese-language eBay Moda fashion mobile app.”

    The new experiences will be available from the desktop and mobile.

    Online review service Yelp also recently expanded its offerings in Latin America.

    Image via eBay

  • Yelp Expands Into Argentina, Its 27th Country

    Yelp continues to expand internationally with a launch in Argentina, its 27th market. This comes just two months after Yelp’s Mexico launch, further expanding the company’s presence in Latin America, which also includes Brazil.

    People in Argentina can now create accounts at Yelp.com.ar. The iPhone and Android apps as well as business owner tools will also be available in the country.

    “Our 27th country is one of the world’s largest wine producers and known for their top quality leather goods,” says Miriam Warren, VP New Markets at Yelp. “Whether you’re looking for a meaty Malbec, a delicious dulce de leche, or a cowhide belt to hold up your pants while exploring Argentina’s diverse landscape, locals will now be able to find their favorite businesses on Yelp.”

    “Yelp’s vibrant, global community has contributed more than 57 million rich, local reviews and now people all across Argentina can use Yelp to discover and rate everything from the best steak or empanadas in town to milongas where they dance tango to the nicest hotels by the mountains, the beach or the countryside,” the company says. “Locals will be able to take advantage of Yelp from their desktop or mobile devices in Spanish or in any of the other 14 languages supported.”

    Between its Mexico and Argentina launches, Yelp announced a launch in Japan.

    Yelp is often in the headlines for complaints from business owners. CEO Jeremy Stoppelman indicated that it sees a fair amount of complaints in international markets as well.

    The Better Business Bureau defended the company in a report this week. It gives Yelp an A+ rating.

    Image via Yelp

  • Netflix Taps Gaz Alazraki For First Spanish-Language Original Series

    Netflix just announced its first Spanish-language original series – a comedy set in the world of futbol, from director Gaz Alazraki. The so far untitled project will consist of thirteen episodes, and reunite the team behind Nosotros los Nobles (We Are The Nobles), which as Netflix says is one of the most successful Mexican box office hits of all time.

    “We formed a very special team for We Are the Nobles, and we all knew we wanted to keep working together. When I told the team that Netflix was interested in producing the show, the excitement was contagious since there’s nobody cooler and more innovative in this day and age than Netflix,” said Gaz Alazraki.

    “We’re thrilled to be working with the talent from We Are the Nobles, a movie that managed to capture a cultural phenomenon in a fun and engaging way, while also breaking box office records. Gaz has the disruptive vision and creative storytelling we were looking for in producing our first original series in Mexico,” said Ted Sarandos, Netflix Chief Content Officer. “We’re confident our members in a market as important to us as Mexico and Latin America will love this family comedy.”

    The show is said to center on a “family feud among heirs of a soccer club after the owner’s death,” and provide a “satirical, highly entertaining look into the world of professional futbol.

    It will star Luis Gerardo Mendez, and will be produced by Gaz Alazraki, Leo Zimbron, and Mike Lam, who created the story.

    The show will premiere in 2015. It’s unclear if the show will ever be available to watch in other Netflix territories such as the U.S.

    In other Netflix news, the company has also struck a deal with Arrested Development creator Mitch Hurwitz for some new shows.

    Image via YouTube

  • Venezuela Protests Leave 3 People Dead

    Venezuela Protests Leave 3 People Dead

    Youth Day marches in Caracas, Venezuela turned violent with at least three people dead from gunshot wounds. Protests against the government have been escalating since the inauguration of President Nicolas Maduro in April 2013. The violent events were another cry from the opposition hardliners, who have been denouncing Maduro through demonstrations in provinces weeks prior to the latest incident.

    According to the government, the opposition is trying to use violence to spark a coup against the president – the same scenario former president Hugo Chavez faced in 2002.

    Over a hundred student protesters in downtown Caracas were clashing with the security service when the event happened. The area was filled with gunfire coming from a vigilante group of government supporters who arrived on motorcycles. The startled crowd fled in alarm as 24-year-old Bazil D’Acosta fell to the ground bleeding with a gunshot wound to the head. A revolutionary and leader of the government support-group, 23rd of January Collective, known as Juancho was also killed in the incident. The third death happened on the streets of Chacao just after nightfall.

    The turmoil arose just after a day of peaceful protests by the opposition. Some students vented out their frustration and denounced the president for not being able to control the crime and violence. They also complained about the product shortages and inflation that has been rampant in the country.

    After the riot, both the opposition and government supporters pointed the blame at each other. Leopoldo Lopez, the opposition leader, says that the students were peacefully protesting and the government supporters were responsible for the violence, which was done to make it appear as if the students were at fault. The fighting that occurred will be investigated further, as it was caught on video, according to Attorney General Luisa Ortega.

    Amidst the controversy, President Maduro says that he will do everything he can to bring back peace. He also said that no one will be exempt from the consequences of illegal protesting.

    Reports say 4 police vehicles were burned, 25 were arrested, and 23 were injured in the protest.

    Image via YouTube

  • Demand Media Enters New Ad Partnership In Latin America

    Demand Media announced that it has entered into a digital advertising partnership with Cisneros Interactive’s RedMas, which will see RedMas gain exclusive representation for branded digital ad solutions eHow en Español, in certain Latin American countries.

    Demand Media will provide RedMas’ sales force with training and assistance on offering its ad solutions – including custom content, brand sponsorships and rich media units – to brands in the region.

    The company has worked with brands like Netflix, P&G, Sony, Coca-Cola, Nissan, Renault, Claro and Nokia.

    Stewart Marlborough, executive vice president of media at Demand Media, said, “Our international sites are experiencing explosive growth, particularly eHow en Español, which has increased its unique visitors nearly six-fold from the previous year and now attracts more than 25 million monthly uniques1. Our partnership with RedMas significantly expands our digital advertising footprint in the fast-growing Latin American market. The biggest brands and advertisers in the region will now have access to premium, affluent and intent-driven audiences ready to take action on advertisers’ contextually relevant messages.”

    “Representing inventory from eHow en Español provides RedMas with the opportunity to meet the increasing demand for more premium branded inventory from advertisers in the region,” said Victor Kong, president of Cisneros Interactive. “This product is an excellent complement to RedMas’ existing product line, and will significantly improve our offering of top quality branding solutions, especially those targeting young women and mothers.”

    The partnership covers Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.

  • GoDaddy Expands To Latin America

    Emerging markets are where it’s at these days. While there’s still plenty of small businesses in mature markets in the U.S. and Western Europe, companies are now targeting small businesses in emerging markets to take advantage of the explosive growth these countries are seeing.

    GoDaddy announced today that it will begin to target small businesses in Latin America with a suite of tools that are now localized in both Spanish and Brazilian Portuguese. That means small business owners in Argentina, Brazil, Colombia and more can now purchase a domain name and build a Web site through GoDaddy without having to learn another language.

    As part of its move into Latin America, GoDaddy has created a new position within the company – Vice President of Latin America. The first person to take this position is Rafael Fernandez MacGregor – a Mexican national and entrepreneur that started Microsoft’s online business in the region. He will based in Mexico City and oversee the entire region.

    “GoDaddy is creating new opportunities for small businesses in Latin America and making the business of operating a business easier, especially for the small business owner,” MacGregor said. “As a Latin American entrepreneur, I can tell you from experience, small business owners are the most innovative and dynamic job creators in the region, and anyone who has ever launched or run a small business here will tell you how hard it can be. GoDaddy is determined to help companies build and maintain an effective online presence easily and affordably.”

    GoDaddy’s move into Latin America follows the company’s hiring of Arne Josefberg as its CIO last week. All of this is to help GoDaddy expand into 60 markets and offer its products in more than 30 languages by 2015.

    Image via GoDaddy/YouTube

  • Puerto Rico Earthquake Of 6.4 Magnitude Jolts Nation

    A strong earthquake  struck Northern Puerto Rico early Monday about 34 miles north of Hatillo municipality and caused minor damages including some power outages and floor cracks.  No injuries have been reported so far. The earthquake is one of the largest quakes to hit the U.S. territory in recent years.

    The U.S. Geological Survey said the earthquake was out at sea and estimated its magnitude to be about 6.4. The survey also revealed the quake went approximately 17 miles deep.

    A geologist with Puerto Rico’s Seismic Network, Gisela Baez Sanchez, said at least 70 aftershocks of 3.5 or more magnitude have since been reported.

    People living along the coast reported cracked walls and floors, broken windows and  busted water lines. Authorities confirmed that power outages mostly occurred in the northern city of Bayamon which is next to Puerto’s capital of San Juan. Some people, however, reported buildings swaying in San Juan, about 61 miles (98 kilometers) from the epicenter of the quake.

    The island’s government was criticized in the social media for not issuing a tsunami alert immediately after the quake. However, authorities have defended themselves saying they would have done so had there been risk of injuries.

    According to Puerto Rico’s emergency management agency spokesman, Carlos Acevedo, many people called the emergency services but no injuries have been reported. As a result, the agency has not issued a tsunami alert yet since the damages have been minor.

    “No one has required our services.” Carlos Acevedo said in a phone interview.

    The last time Puerto Rico experienced an earthquake of a similar magnitude was in 1918 when a 7.3 magnitude earthquake hit the island and killed 116 people. In 2011, there was also a 5.4 magnitude quake that shook the island followed by another, occurring in Dec 2010.

    Earthquakes 101

    Image via YouTube

  • Michelle Bachelet Wins Chilean Presidential Election

    Only once in America’s 237 year history has a president been elected to serve non-consecutive terms. That president was Grover Cleveland, who served as our 22nd President from 1885-1889 and our 24th President from 1893-1897. While the event is uncommon here in the United States, it happened for the first time in Chile’s 23 year old democracy this Sunday when former president Michelle Bachelet won a presidential runoff against former childhood acquaintance and conservative rival, Evelyn Matthei.

    Despite winning by a considerable margin, 62% to 38% (with Matthei conceding once 90% of the votes had been accounted for), Bachelet’s second term as president will be no easier than her first. This round of presidential voting showcased the lowest voter turn-out since the inception of Chile’s democracy in 1990, with only 41%, or 5.5 million, of the eligible electorate casting a vote. This number is especially troubling considering this was the first presidential vote following a mandate which increased the eligible voters in Chile from 8 million to 13.5 million citizens.

    Patricio Navia, a Chilean political scientist at New York University, believes that Bachelet’s journey will be difficult despite the large win: “It’s the most decisive victory in eight decades, but the most important thing is that Bachelet got fewer votes than her four predecessors, including herself in 2006. There isn’t really a big confidence vote for the reforms some people want to implement.”

    The reforms that Bachelet, a Socialist candidate who pulled votes from the Communist and Christian Democrats as well, wants to implement are those which run counter to the policies implemented during the Pinochet dictatorship: decreased income inequality, constitutional reforms, and an improved education system. These platform issues stem from the massive student-led protests from 2011-13, known as the Chilean Winter, in which students and others from academia protested against the abhorrent educational opportunities present in the current system and somewhat quietly protested the income inequality inherent in Chile.

    In order to accomplish her goals, Bachelet plans to raise corporate taxes from 20% to 25%, a move which is sure to be questioned by those profiting from such low taxes. More radical moves such as this will hopefully convince Bachelet’s critics that she is more motivated to act and implement changes during this presidency than her last. While Bachelet left office with a 84% approval ratings, many Chileans believe that she achieved close to nothing during her previous 4 year stint.

    Kenneth Bunker, a Chilean political scientist, has stated that Bachelet should be successful in enacting her proposed legislation this time around: “She’ll achieve some things: The tax reform is in her pocket. … I think student leaders who have been elected to Congress will sign off on educational reform. Bachelet’s expectations are high, but things will be achieved.”

    However, Bachelet will still face a plethora of issues. In her last term, Bachelet received heavy criticism for her failure to warn coastal residences of a potential tsunami following a devastating earthquake, leading to many more deaths. The aforementioned political scientist, Patricio Navia, also expressed concerns with Bachelet accomplishing her platform goals due to the economic situation in Chile: “Her biggest challenge will be to match expectations with reality. She campaigned that the country was going to continue growing at 6 percent a year and it’s barely going to grow at 3 percent a year. The expectations are much higher than what she’ll be able to deliver.” Navia also stated that “The slowing economy will put additional pressure on Bachelet. People are expecting subsidies and more government spending, but they might end up seeing higher unemployment.”

    Regardless of how much she accomplished before or will accomplish now, Bachelet was unlikely to lose the election due to Chile’s tainted political past. Following the coup of Salvador Allende in 1973, Chile faced 17 years of oppression under the dictatorship of Augusto Pinochet, an oppression which Bachelet experienced directly after being tortured and dealing with the death of her father due to their lack of support toward Pinochet. Chile somewhat pardoned their history with the election of a candidate from the right during the last president cycle, but the poorest showing for the conservative candidate since 1990 displayed the fact that Chile is unwilling to retrace that blighted history anymore in the near future.

    [Image via Facebook]

  • Celia Cruz Honored by JLO at AMAs

    The American Music Awards in Los Angeles brought viewers countless performances to excite and entertain. At the top of the list, many are commenting on the dance (and singing) number Jennifer Lopez gave as an ode to the talented salsa icon, Celia Cruz. Known as the “Queen of Salsa” Cruz contributed to the music world until her death in 2003, after suffering from brain cancer. The singer was recognized for her talents through many awards including three Latin Grammys and even two Grammys.

    In an interview with the Associated Press, Jennifer Lopez spoke about her tribute to the famous salsa legend. “I felt very honored and a little scared, I don’t think there is anything better for this year’s AMA. I know that a lot of fans who will watch the show will know who she was, but we will also educate a lot of people reminding them of the impact she had in the music scene, not just in Latin American countries, but also in the United States.”

    Lopez spoke about the “impact” Cruz had on the musical world; however, the vast amount is almost incomprehensible. Cruz released 78 albums. Yes, that is correct. 78 albums. Cruz’s larger-than-life, vibrant, and colorful costumes are remembered as components of her iconic image. The salsa star previously had a postage stamp designed in her honor as well as being the subject of a Smithsonian Museum exhibit. Most recently, Cruz was the center of a Google-Doodle.

    http://www.youtube.com/watch?v=oGgG3EbwqDc&sns=tw

    As amazing as the tribute Jennifer Lopez was, the real icon had a unique way of rhythmically enjoying her time on stage regardless of what stage she graced.

    [Image Via YouTube]

  • Virtual Kidnapping Scam Targets U.S. Immigrants

    On Thursday, November 7, 2013, four individuals were arrested in connection with a virtual kidnapping scam. The scam targeted immigrants in the United States, specifically in areas surrounding Washington, D.C., due to the significant number of immigrants located there, who have traveled from Central America. They often do not have any form of communication with their relatives who are also on their northward journey, which the perpetrators used toward their advantage.

    “Virtual kidnapping” is also extremely common in Latin America, especially in Mexico, Brazil, and Guatemala. Due to the high rates of crime in these parts of Latin America, victims are more likely to believe that the perpetrators when they state that they have kidnapped their relatives. Yet, no abductions actually have occurred. The offenders used telemarketing techniques to collect ransom money, by proclaiming that the immigrants’ loved ones were being held captive. “They would just randomly run through a sequence of numbers, like one to one-hundred. They’re just like your professional telemarketer. They have a script, ‘You need to pay this money. If you don’t, something’s going to happen,’” stated Daniel Page, an assistant special agent in charge of United States Immigration and Customs Enforcement-Homeland Security Investigations unit in San Diego.

    Using cell phones that were smuggled into prisons in Latin America, inmates often placed the calls and the information was obtained from social networking websites in order to convince families that they have abducted relatives. According to Page, these callers did not know whether or not their victims truly had loved ones who were crossing the border into the United States, but assumed that making a sufficient amount of calls would eventually lead to success.

    The offenders have succeeded in many instances since 2007, by using thirty different San Diego phone numbers to randomly call approximately five thousand potential victims a day. According to federal investigators, they collected at least $500,000 in ransom money throughout the years. They often received between $1,000 and $3,000 when callers took the bait. The callers, who where located in Tijuana, Mexico, demanded that the money should be wired because they were holding a relative captive who was illegally immigrating to the U.S. In reality, no individual was truly being held captive.

    Though, there were two individuals charged in April of 2011, for kidnapping an individual. A Fresno woman wired $2,500 to a Walmart store in San Diego in order to free her brother-in-law who was being beaten and held against his will in Tijuana. When she knew that her brother-in-law was finally freed, she received yet another call, in which the perpetrators demanded more money. In this moment, she called the Fresno police department, which eventually led to the arrests of a married couple. Both pleaded guilty to money laundering charges, and the investigation continued, resulting in four more arrests on Thursday.

    Defendants made their initial court appearance on Friday, and were charged with wire fraud and other crimes that are unknown during this time. They are accused of collecting random payments in San Diego and bringing the money back to Tijuana, Mexico. Those charged are as follows: 63-year old Ruth Graciela Reygoza, from Chula Vista; 42-year old Maria del Carmen Pulido, from East Los Angeles; and two brothers who are American citizens from Tijuana: 25-year old Adrian Rocha and 23-year old Juan Rocha.

    A judge ordered the defendants to be held pending a detention hearing that is stated to occur next Thursday. It was not immediately known whether or not they have retained any attorneys.

    Image via Wikimedia Commons

  • Julian Assange Discusses Life in Exile

    Julian Assange has once again gained international attention. This time, however, it has less to do with his leaking-abilities and more to do with his cinematic critiquing.

    The Fifth Estate, a movie about the Wikileaks phenomenon and starring Benedict Cumberbatch, has received harsh criticism from Assange. The Wikileaks founder has stated that the film is a “massive propaganda attack,’ and personally accosted Cumberbatch for agreeing to play the role.

    Unfortunately, Assange was not able to accost Cumberbatch face-to-face. Assange is still currently living under asylum at the embassy in Ecuador. Assange has been living in the embassy since 2012. The initial charges which sent Assange underground were those concerning a European Arrest Warrant for questioning in a sexual assault case. The British government wants Assange to be extradited to Sweden to answer the charges, but Assange refuses due to fears that he will then be sent to the US to face charges against him for information leaking. Because Ecuador has no laws in the books concerning the release of information to the masses, Assange was granted asylum at the Ecuadorian Embassy.

    In a recent Skype interview with the Daily Telegraph, Assange discusses his everyday life in the embassy. Since Assange was granted asylum, police have been waiting outside to arrest him if he dare step foot outside. Therefore, Assange has lived every moment of his life for over 1 year in his small office/living space in the embassy: “Of course it’s difficult to wake up for 500 days and see the same walls but on the other hand I am doing good work and I have no time for anything else so it’s a bit counter-productive to trap me here, because what else can I do but work?”

    Assange works in a small, converted office space. The room has a bed, telephone, sun lamp, computer, shower, treadmill, and a small kitchenette. While he is not allowed to leave the embassy due to fear of being arrested, Assange can still receive visitors. The Wikileaks founder has entertained such celebrities as Graham Nash, Yoko Ono, Sean Lennon, Maggie Gyllenhaal, John Cusack, and the rapper MIA. When not entertaining visitors, Assange passes his time by watching TV shows and movies, such as Argo and Zero Dark Thirty.

    The most recent project to receive Assange’s attention has been raising awareness of the inherent ability of the US to spy on Latin Americans. In an interview with Russia’s RT television, Assange stated, “Ninety-eight percent of Latin American telecommunications to the rest of the world – that means SMS, phone, email etc. – passes through the U.S.”

    Assange added that “U.S. intelligence agencies ‘can easily intercept these communications … and therefore gain understanding of how Latin America is behaving, where it is moving, its economic transfers, the activities of its leaders and major players. That permits the U.S. to predict in some ways the behavior of Latin American leaders and interests, and it also permits them to blackmail. Nearly every significant person in Latin America is blackmailable by the U.S.”

    This news from Assange is not terribly surprising. Recent reports suggested that the NSA was spying on the communications of the presidents of both Mexico and Brazil, prompting the president of Brazil to cancel her trip to the United States. Latin America has responded by proposing “the creation of a communications system to curtail U.S. spying in the region” to the Union of South American Nations.

    In an interview with Reuters, Ecuadorian Foreign Minister, Richard Patino, stated “We have decided to begin to work on new Internet communication systems of our countries, of our societies, to avoid continuing being the object and prey of illegal spying that U.S. spying entities have developed against us.”

    Latin America has been the victim of US intervention for multiple decades now. However, a new sense of pride and a burgeoning economy has Latin America seeking greater sovereignty from the United States, a move which the US needs to desperately avoid due to the important trade relations amongst the countries.

    Image via YouTube

  • Google Adds Latin American Spanish Option to Calendar

    Google has just announced that they are making Google Calendar much more friendly to Latin American Spanish speakers.

    Starting today, Google Calendar has a new Español (Latinoamérica) option. Spanish is spoken is much of the world, but the Spanish isn’t the same in every location. Google knows this, and has made a Spanish variant that better suits their Latin American users.

    Of course, it isn’t easy to find a variation of Spanish that works for someone living in say, South America, but also feels natural to a Spanish speaker in the United States or Caribbean for example. The Spanish spoken in these regions differs greatly from one country to the next due to geography, separate cultures, customs, and histories. To give all of our Latin American Spanish speakers an option that looks, feels, and sounds right, Google Localization constructed a Spanish variant that combines the most common elements from the different dialects. So whether you speak Spanish or any one of Calendar’s 42 languages, it’s now even easier to keep up with your busy schedule!” says Google.

    Google has already offered Gmail in Latin American Spanish since last year, and if you’re new to Calendar but have been using this option inside Gmail, you should be ready to go in Español (Latinoamérica) automatically. Otherwise, simply go to your Calendar settings and click the gear icon and change languages.

  • Pinterest Sees Huge Leap In Latin America

    Image-based sharing-site Pinterest has seen quite a jump in growth this year, spawning copy-cat sites and sites based on the general idea but aimed at men. Now, the company is seeing a big increase in their Latin American fanbase–by as much as 8 times, as a matter of fact, from 153,000 to 1.3 million.

    While Brazil accounts for the majority of the jump, Mexico and Argentina are spending more and more time on the site, which allows users to “pin” photos of things they like and categorize them on “pinboards”. Unlike other social media sites, you don’t have to befriend someone on Pinterest in order to share their pins or have access to their page. Research shows that most pinners are women, although men do account for a significant amount of user traffic on the site.

    pinterest demo

    The popularity of sharing things you love doesn’t seem to be waning, despite some users’ complaints about copyright laws regarding the photos they post. Pinterest is currently even engaged in a battle of sorts with photo-giant Getty Images over those same copyright laws, although both companies declined to comment.

    It’s possible that a good deal of user growth can be attributed to Pinterest’s mobile apps, as well, which were released late last year.

  • Latin America Has Quite The Emerging Online Culture

    comScore released a teaser of their 2012 Latin America Digital Future in Focus today, a report that details the key digital trends in the region of the past year while pointing to their implications for the year ahead. One thing comScore did share from the report, though: the online life is a booming industry in Latin America.

    The report looked at significant trends in areas like social media, online video, digital advertising, mobile, and search and how those aspects are shaping the current marketplace for the upcoming year. “2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency,” said Alejandro Fosk, comScore senior vice president for Latin America.

    Indeed it was, as comScore’s report shows that Latin America’s online population grew faster than any other global region last year, hitting 129.3 visitors at a growth rate of 16% by the end of 2011. Additionally, it looks like Latinos’ online habits mirror their counterparts in the rest of the world as Google Sites was the most visited brand with 123.4 million visitors in December 2011. Also, like the rest of the world, Latin America loves its social networking, so much so that time spent on such sites accounted for nearly 30% of all minutes spent online.

    Other key findings comScore hinted at today:

  • Latin America is home to five of the most engaged social networking markets worldwide. Internet users in Argentina averaged 10.7 hours on social networking sites in December 2011, followed by Chile (9.5 hours per visitor), Peru (8.7 hours), Colombia (7.6 hours) and Mexico (7.1 hours).
  • Entertainment sites continued to amass visitors in 2011, growing 14 percent to reach nearly 97 percent of all online users in the region. Peruvians, Colombians and Chileans spent the most time on Entertainment sites each averaging more than four hours per visitor at the end of the year.
  • Online video viewing grew rapidly in 2011 as total videos viewed grew by double digits across Brazil, Mexico, Argentina and Chile, fueled by both an increase in viewing audience and a surge in videos viewed per viewer.
  • Fueled by the holiday shopping season, online retail visitation jumped 30 percent as more Latin Americans turned to the web to shop and purchase goods and services. Among retail categories, comparison shopping had the highest penetration with nearly 1 in 4 online users visiting these sites in December 2011.
  • Latin Americans continue to display a strong propensity for search. In 2011, the total number of searches conducted increased 38 percent to more than 21 billion in December. With an average of 173 searches per searcher, Latin America leads the globe in search frequency.
  • Mobile phones and tablets continue to account for a growing amount of digital traffic, with Puerto Rico leading the region with 7.7 percent of all digital traffic consumed away from a personal computer. Apple led across nearly all markets in share of non-computer traffic fueled by the iPhone and iPad.
  • The full report will be released on Thursday, March 22, along with a live webinar hosted by Fosk. However, if you plan to watch, keep in mind that the presentation will be en español.

  • YouTube Now Available in Chile!!!!

    YouTube is now available in Chile through YouTube.cl. It is the fifth country in Latin America and joins Argentina, Brazil, Colombia and Mexico. Over 40 countries now have a local version of YouTube. This great news for residents of Chile who have had to go without this valuable Google social utility.

    Having a local version of the service allows users to follow trends and dial in more relevant content easier. As with any culture their are trends that are unique to the area. A particular YouTube video series that has grown in popularity already in Chile is called Puntaje Nacional, and it prepares student to get into college.

    Another show which is popular is called Soy German and it features ironic humor. Sounds good to me, I think everyone can enjoy YouTube and it has proven to be a wonderful educational tool. I was surprised to hear that Chile did not yet have the service. I assumed that anybody who had an internet connection could enjoy it. Good new for Chile!

    One thing I did notice as I clicked on some of their video links to check out their shows, there was no share button to embed their videos. I wanted to share the content with our readers. Anyway, you guys can click the links and check them out yourself, it’s interesting, I liked Soy German. Enjoy!

  • 2011 Was A Dangerous Year For Journalists

    2011 Was A Dangerous Year For Journalists

    Journalists being killed for reporting the truth is nothing new, but it’s still shocking when the numbers are actually released.

    The World Association of Newspapers and News Publishers (WAN-IFRA) announced today that 64 journalists were killed around the world with the most dangerous region being the middle east. Ten journalists were killed in Pakistan for the second year in the row making it the deadliest country for journalists.

    The uprisings in Bahrain, Egypt, Libya, Syria, Tunisia and Yemen cost the lives of 16 journalists, while Iraq remains dangerous with six journalists killed last year.

    Mexico is the most dangerous country in the Western hemisphere with six deaths reported in the country due to the coverage of organized crime and corruption.

    The deaths are down from previous years with the high being in 2006 where 110 journalists were killed. The full list of deaths from last year and those prior can be found on the WAN-IFRA Web site.

    While journalists are killed in war zones, a lot of them are killed for merely investigated organized crime, drug trafficking, corruption and other crimes. Those who kill journalists are rarely brought to justice.

    Journalists were killed in 27 countries in 2011. A lot of the countries are located in the Middle East, but a few of them are surprising such as Russia or Brazil.

    The International Press Institute released their own numbers saying that the death count was at 103. They list Latin America as the most dangerous country for journalists.

    The Committee to Protect Journalists released their own numbers in December pegging the death toll at 43.

    Regardless of who has the right numbers, the point still stands. The Middle East and Latin America were both dangerous for journalists in 2011.

    People took to Twitter to comment on the news while focusing mostly on the deaths in the Middle East.

    Remembering many journalists killed or injured this year covering revolutions and struggles.Thank you. We will not be silenced #arabspring 5 days ago via web · powered by @socialditto

    PM Demirel 1992:”those killed were not real journalists”
    PM Erdogan 2011:
    “those journalists r not detained coz of their journalism” #Turkey 21 hours ago via Twitter for iPhone · powered by @socialditto

    Something to lose sleep over: 45 journalists killed in 2011. http://t.co/64JEy3rY 6 days ago via TweetDeck · powered by @socialditto

    36 journalists were killed in latinamerica last year, most of them covering drug-related stories, 21 were killed in the middle east 3 hours ago via Twitter for BlackBerry® · powered by @socialditto

  • Netflix Goes to Latin America

    It’s been known for sometime that Netflix was planning a Latin America launch, but that has now come to fruition. It has already launched in Brazil, and will be launching throughout Latin America and the Caribean over the next week. Netflix will be available to customers in 43 new countries and territories.

    Until now, the service was only available in the U.S. and Canada.

    “Getting to this day has been incredibly rewarding for everyone at Netflix – the passion and energy that have gone into building our Latin American service is amazing,” says Netflix VP of User Experience and Design Rochelle King. “Over the last few months, our team has spent countless hours in the region learning as much as we can about how Latin Americans think about, and enjoy, movies and TV shows.”

    Netflix launches in Brazil, and soon in the rest of Latin America. Link to blog: http://t.co/Omgl8Gp 21 hours ago via web · powered by @socialditto

    “We’ve licensed thousands and thousands of hours of feature films, classic favorites, gripping telenovelas, documentaries and kids shows we know you’ll enjoy,” says King. “We’ve been testing and figuring out the right internet architecture to make sure the quality and speed of the Netflix streaming experience is the best it can be.  And we’ve been training people locally to deliver the excellent customer support Netflix is known for in the U.S. and Canada.”

    In the U.S. prices just went up for users who were accustomed to getting unlimited streaming movies along with DVDs in the mail. The company has split this into two separate plans, which means users that wish to keep both of these plans have to pay 60% more than they were before.

    Netflix also just lost its partnership with Starz, which has been the provider of a great deal of the more popular and recent releases on Netflix.

    Netflix did announce a an expansion of its deal with Miramax to bring hundreds of titles to Latin America. Netflix has been streaming movies from Miramax in the U.S. since May.

  • Google Dominates Search in Latin America

    Google Dominates Search in Latin America

    It is well known that Google hosts the most search queries in the world. It’s dominance is no doubt being challenged by the growth of Bing and persistence of Yahoo search, but Google is still the king of search, by a longshot.

    If you missed it, last week comScore came out with its United States search engine rankings for April. The rankings showed that Google still dominates the search market, holding 65.4% of the share. Yahoo came in a distant second with 15.9% and Bing rounded out the top three with 14.1%.

    Google dropped .3% from March to April, while both Yahoo and Bing increased their volume by .2%.

    So, while Google holding almost 2/3 of the share of search in America is dominant, it’s nothing compared to what’s going on in Latin America.

    comScore reports that over 90% of searches in Latin America are happening through Google (including YouTube). Of the 18.5 billion individual search queries in March 2011, 16.7 of them were performed through Google. Facebook garnered the next highest percentage at 2.8% and Microsoft rounded out the top three just under Facebook’s volume.

    The study also found that search in general surged in Latin America, up 21% year-over-year. They found that the average searcher in Latin America conducts 167 queries per month. The study reported a 14% increase in unique searchers and 6% increase in search volume per person.

    Brazil accounted for the largest volume of queries with 6 billion in March and also had the strongest growth year-over-year at 34%. Mexico and Colombia followed with 3.2 billion and 2.9 billion respectively.

    Google’s level of dominance in the States pales in comparison to their dominance in Latin America. And their dominance is a global thing – according to a report earlier this year there are only 5 countries in the world where Google isn’t the top search engine.

    In a move that may help their cause in challenging Google’s supremacy, Bing just announced Facebook integration in search. This move allows friend’s “likes” to become a factor in search rankings. Bing says that this move towards “social search” is what people want, and is the model of the future.