WebProNews

Tag: Judson Althoff

  • Microsoft Takes Aim at Salesforce With Viva Sales

    Microsoft Takes Aim at Salesforce With Viva Sales

    Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.”

    Microsoft has been working on challenging Salesforce’s dominance in the CRM market for years. The company’s latest effort is the Viva Sales tool, designed to with with any CRM and integrate its data with Microsoft Teams and Microsoft 365.

    “The future of selling isn’t a new system. It’s bringing the information sellers need at the right time, the right context, into the tools they know, so their work experience can be streamlined,” said Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft. “Empowering sellers to spend more time with their customers has been our goal — and we’ve done that by reimagining the selling experience with Viva Sales.”

    Viva Sales allows sales reps to tag customers in Outlook, Teams, or Office apps, automatically capturing the data as a customer record. The software then uses AI to help move a customer through the sales process, prioritizing the next steps and providing valuable insights. The AI also helps sellers with recommendations to improve customer engagement and follow-through.

    “Sellers rely on digital collaboration and productivity tools to connect with customers and close deals, but a lot of the insights they uncover with these tools don’t make it into the CRM,” said Paul Greenberg, founder and managing principal, The 56 Group. “Microsoft is taking on this challenge by offering a solution that complements the CRM. Viva Sales automates the busy work, captures critical information about the customer and helps sellers get the job done.”

    Salesforce clearly sees Microsoft as a significant threat to its business, with many believing its acquisition of Slack was a way for the company to better fend off the Redmond giant.

    While Viva Sales works with any CRM, the app could represent a significant foothold effort. If companies find that Viva Sales lives up to expectations, it’s one more piece of Microsoft software integrated into their workflows. Eventually, they may find a full switch to the company’s CRM is the next logical choice.

  • Microsoft Scores Five-Year Coca-Cola Contract

    Microsoft Scores Five-Year Coca-Cola Contract

    Microsoft has announced a five-year contract with Coca-Cola to modernize and standardize the beverage company’s software.

    The contract covers Microsoft Azure, Microsoft 365 and Dynamics 365 to provide an integrated solution, as opposed to the fragmented systems the company was using. An integration solution will also help Coca-Cola gain valuable insights from the data it collects. In particular, Dynamics 365 will apply artificial intelligence to drive insights.

    “At The Coca-Cola Company, innovation and growth are key pillars of our business,” said Barry Simpson, senior vice president and chief information and integrated services officer of The Coca-Cola Company. “This partnership with Microsoft allows us to really step change our employee experience through replacing previously disparate and fragmented systems. These platforms allow us to deliver relevant, personalized experiences as we network our organization.”

    “Coca-Cola is a pioneer and forward-thinking leader in its industry,” said Judson Althoff, executive vice president, Worldwide Commercial Business, Microsoft. “Today, the company is taking its digital innovation a step further, leveraging Dynamics 365, Microsoft 365 and Azure to better connect people and opportunities through breakthrough productivity and powerful information management that will drive continued business success over the next decade.”

    The contract is a big win for Microsoft as it continues to make headway in the cloud marketplace.

  • Microsoft and BlackRock Partner to Host Aladdin on Azure

    Microsoft and BlackRock Partner to Host Aladdin on Azure

    Microsoft has announced a big win for its Azure cloud platform: a deal to host BlackRock’s Aladdin infrastructure on Azure.

    Aladdin is an “end-to-end investment management and operations platform used by institutional investors including asset managers, pension funds, insurers and corporate treasurers.” By moving the infrastructure to Azure, BlackRock hopes to bring enhanced capabilities and an improved experience to its clients.

    “As both a user and a provider of Aladdin, this decision reflects BlackRock’s ongoing commitment to continuous innovation and scalable operating solutions,” said Rob Goldstein, Chief Operating Officer of BlackRock. “Aladdin infrastructure deployed on Microsoft Azure’s cloud platform will provide BlackRock with enhanced capabilities to deliver the best outcomes for our Aladdin clients.”

    “By bringing Aladdin to the cloud, Microsoft will support BlackRock in further enhancing its client experience while also enabling continuous innovation in the financial services industry,” said Judson Althoff, executive vice president of Microsoft’s Worldwide Commercial Business. “Together, we will empower an ecosystem of financial services customers running their most critical workloads in the cloud.”

    The two companies are committed to working together to further sustainability through the use of big data, machine learning and artificial intelligence. The deal is a big win for Microsoft, and will likely help it move further into the financial services industry.