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Tag: JLo

  • Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers

    Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers

    Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever. This enables manufacturers and retailers to engage and incentivize influencers to create even more organic content marketing on social media, apps, websites, and in video media.

    Susan Akbarpour, Mavatar CEO talks about how her company’s blockchain powered mCart platform is helping retailers track influencer driven sales forever in an interview on Fox Business:

    Walmart is Using Blockchain to Automate Inventory Management

    Walmart is using blockchain in different capacities, for inventory management systems and tracking many things. There are many parties involved when we are talking inventory management from point A to B to C to D. If you are using Excel sheets or a traditional inventory management system it’s not efficient and it’s not cheap. Every one of these movements needs to be tracked and need to be recorded.

    Blockchain is helping to make everything automatic and very efficient and fast without back-office services that cost retailers. There are barcodes and many parties involved so you really need to track all of these systems together and blockchain makes it fast and very cheap.

    Blockchain Technology Enabling Amazon-Like Marketplaces

    We’re helping Walmart to partner with traditional media companies and actually power their product sales with the power of content. This is helping two traditional industries that are affected today. They are bringing content and Walmart and other brick and mortars are bringing products and we are creating Amazon-like marketplaces fueled by the content of the media. So we are licensing our software to media companies to lend their content to promote the product sales. We’re tracking through blockchain everyone who is influencing those product sales.

    Blockchain Powered mCart Tracks Influencer Sales Impact Forever

    I will give you a very nice example. Remember the JLo dress in Grammy’s 2000. It broke the internet. Eric Schmidt, the then CEO of Google, said that search inquiry is what made us think of doing image search. But no one, including JLo, CBS, Grammy’s, and the designer Versace, didn’t gain a penny out of that influence.

    Even today, if you search that keyword in Google, you see that Google still shows an advertisement for the counterfeit and similar dresses online. Blockchain through our mCart technology is tracking that influence to every single influencer and distribute the value that they create and the commission that they could get from Versace between all of them forever.

    And guess what, Fox and CBS and Disney and all of these guys are promoting millions of products every year. You guys don’t have to use push advertisement as a revenue model

  • Nicki Minaj Reportedly Has Rehearsal Meltdown For Fashion Rocks 2014, CBS Censors Live Broadcast

    Nicki Minaj sparked controversy before and during Fashion Rocks 2014, which was held on September 9, Tuesday. The buxom rapper threw a tantrum at rehearsals when she wasn’t given extra time to practice the number for the live performance of her single “Anaconda”.

    An insider from the concert told RadarOnline.com that Minaj threw a fit when she was refused more rehearsal time after singer Jennifer Lopez practiced her number twice. “Jennifer Lopez ran through her song twice because the stage crew needed some extra practice for her scenery set up. Then Nicki wanted extra rehearsal time too, even though production didn’t need it,” said the source.

    Producers refused Minaj, which caused her to threaten them that she would walk out of the show. They had a back-up plan, though. “The CBS executives told her she was being inappropriate, and that she should leave. They were planning to have Kiss perform two extra songs to cover Nicki’s time slot,” the source added.

    Minaj reportedly made amends with the producers and she was placed back on the concert’s program. However, she upset them again when she supposedly disregarded their request for her not to dance so suggestively during the live broadcast of the concert.

    Wearing a revealing outfit composed of a crystal push-up bra and ultra-short skirt, Minaj had moves that reportedly simulated sex. “The camera crew had to cut away from her dancing at one point because she was basically having sex on stage,” said the insider.

    Minaj took to social media to criticize CBS’ broadcast edits. On an Instagram post on September 10, she claimed that if CBS executives had told them beforehand, she and her crew would have changed the choreography so that fans could have seen the performance in its entirety. “Artists spend so much of their own money, time and passion to deliver their fans great performances. But ultimately, our art usually falls into the hands of people who care nothing about our art and creativity,” she wrote.

  • Jennifer Lopez and Casper Smart: Relationship Over

    Jennifer Lopez and her boy toy Casper Smart have parted ways. Sources say the relationship has actually been over for about two months, although the two only admitted to that publicly in recent days. They were together for about three years.

    The age difference between Casper Smart and Jennifer Lopez long made fans and the media question the validity of their romance. After a year, however, the back up dancer and the superstar seemed perfectly settled into a domestic and at times very sexy romantic routine.

    Jenny from the Block performed in her old neighborhood on Wednesday in the Bronx, providing her old friends and neighbors with a free 90-minute show that met everyone’s long-awaited expectations. It was the first time the singer, dancer, and actress had returned to her old neighborhood to perform. Casper Smart was conspicuously absent at JLo’s homecoming, fueling recent rumors that the two had in fact split up.

    Despite their reported split of a couple of months ago it seems they made nice for the cameras so that word didn’t escape before their official announcement. The two walked the red carpet together for the 2014 Billboard Music Awards in Las Vegas on May 18th and they walked hand-in-hand following the taping of the American Idol finale on the 20th. Rumors flew last week about Smart’s involvement with transsexual bikini model Sofie Vissa after Vissa claimed she and Casper exchanged racy photos via text messages. Smart denied the claims.

    “Casper does not know this person, has never met this person, has never seen this person and most importantly never has communicated with this person via direct message or in any other manner,” a source for Lopez’s ex said.

    Prior to her relationship with Casper Smart, who is 18 years younger than Jennifer Lopez, the singer was married to singer Marc Anthony. The two are parents to 6-year-old twins Max and Emme.

    Is anyone really surprised about this split that was officially announced on Friday? Yes, Casper Smart likely loves Jennifer Lopez and her children “dearly” as one source reports, but she is 18 years his senior and it’s not often that relationships like that–especially those playing out in the media spotlight–succeed.

    Kudos to both of them for keeping things amicable and for trying to keep any messiness–if it did in fact exist–to themselves.

    Now that Jennifer Lopez is once again a single woman, who might her next love interest be?

    Image via Twitter

  • Jennifer Lopez To Release First Book In October

    Jennifer Lopez is the latest celebrity to write a tell-all book, documenting her struggles and triumphs in life.

    The book, titled True Love, is due out in October, and has been something that Lopez has put her heart and soul into.

    “What’s funny is, I didn’t start off the project wanting to bare my soul in print,” Lopez told PEOPLE, while backstage at the Billboard Music Awards, where she was the first female recipient of the Icon Award.

    “It started off as a diary of the year I went on tour … and when I was on the road, it became something else,” she explained. “I really surprised myself, and I realized, ‘Oh my god, I’m writing this book.’ ”

    Lopez admits that she was very apprehensive about letting people into her personal life, and telling the things that she has kept private for so long, including details about her divorce from Mark Anthony. She said that she finally decided to go forward with the book, after realizing that she may be able to help others who are dealing, or have dealt with, the same issues she has.

    “Even to this day, I think, ‘Do I put this book out there?’ ” she said. “I did a lot of soul searching and praying, because I don’t ever want it to be mistaken for anything other than it was, which is sharing something I learned with people I could help.”

    “Writing True Love has been a deeply cathartic, personal, and vulnerable experience. If it were not for the love and courage given to me by my children, this story wouldn’t have been possible,” Lopez said, in a news release.

    “While I struggled with the decision of whether or not to release this book, I recognized that if it could touch even just one person then it would honestly become one of the most fulfilling endeavors of my life,” she added.

    The book will be released on October 28, 2014, and will be featured in both English and Spanish. A portion of the proceeds will go to the Lopez Family Foundation, which helps women and children with their overall well-being.

    Image via Wikimedia Commons

  • Jennifer Lopez Talks Split From Marc Anthony

    Jennifer Lopez and Marc Anthony were married for nearly eight years before they made the decision to divorce in 2012.

    Since then, Lopez has moved on, but still calls that time in her life a “tremendous low.”

    “I went through a tremendous low,” Lopez told PEOPLE. “But I wouldn’t change anything [about my past] because it made me who I am.”

    While the divorce was incredibly hard on her, Lopez said she took the time to reevaluate her relationships. She was able to find herself again and enter another loving relationship with her now boyfriend Casper Smart. “As women we can sometimes give ourselves away,” she said. “I was certainly guilty of that for some time. Now I realize I am good on my own, so now I can share my life with somebody.”

    Lopez and Anthony had two children together while they were married 6-year-old twins Emme and Max, and Lopez credits them with teaching her how to love someone unconditionally.

    “I just feel like I went through a real growth spurt as a human being [when I became a mother],” Lopez added. “Having my babies allowed me to realize what real unconditional love was.”

    Lopez will become the first female to receive the Icon Award at the 2014 Billboard Music Awards May 18 on ABC, where she will be performing two songs. Lopez’s tenth studio album A.K.A. is scheduled to hit stores on June 17, and will feature the song First Love.

    Image via Wikimedia Commons

  • Jennifer Lopez: Will She Marry Casper Smart?

    Will Jennifer Lopez marry her boyfriend Casper Smart? Even though she says he is “fantastic” with her twins Max and Emme, she says she doesn’t know if she is quite ready to say “I do” again.

    “I’m one of those people who does not like to be alone,” she said. “I have no shame saying that at this point in my life. I think we have to own who we are.” Lopez has always preferred being in a relationship versus being single, but is unsure if she is ready to make a marriage commitment for the fourth time.

    “I don’t know. We’ll see. I don’t know,” she said when asked about a possible marriage to Smart. “You know, I’ve always believed in that institution. I believe in it, but it is difficult. I’ve had my challenges, but at the same time I believe in love, and I think that is the main thing.”

    She does, however, gush over how good he is with her children. “I don’t like the word father figure, but he’s fantastic with the kids and he helps me very much with my work,” she said. “It was his idea, he knew I had the idea to do ‘Same Girl,’ and go shoot that in the Bronx and he was like, ‘When are we going to be in New York again? Come on I’ll do it with you, let’s go do it. Let’s put that dream down for you.’ And he basically produced it with me, so he’s fantastic in that way.”

    If you tuned into to American Idol last night, you may have noticed that Lopez has made her way back to the judging panel, after a year away from the show. “That was such a transformative year for me in so many ways,” Lopez said. “I had just divorced, I went on tour with the kids, and I left Idol. All my security blankets were gone, and I was out there doing something I had never done before.”

    Lopez reveals that she wouldn’t have made it through that year if it wasn’t for the love and support that she received from her friends and family. “I was surrounded by love and family,” said Lopez.. “I really grew. My goal was not to come out the other side and just survive it but grow as a human being as well as an artist, and I felt I did. I learned a lot.”

    Image via Twitter