WebProNews

Tag: Jim Louderback

  • 4 Video Platforms You Need To Start Thinking About

    When you think of online video, more than likely you think of YouTube. That does make sense, seeing how they’re in the leadership position. But, have you ever wondered what the other platforms are that you need to be familiarizing yourself with?

    Is online video more than just YouTube? What do you think?

    WebProNews caught up with the CEO of Revision3, Jim Louderback, at the Blogworld Expo in L.A. where he discussed his optimism in regards to the future of online video. He told us that there were 4 major platforms that people need to be thinking about in terms of online video.

    The first is, obviously, YouTube. The video giant is just that – a giant. It has created multiple opportunities for people in the online video space and, with its latest move, hopes to create more. Last month, the company announced that it was adding more than 100 channels of original content from media companies and celebrities including the Wall Street Journal and Madonna.

    According to Louderback, these new channels will raise the bar of professionalism on YouTube. In addition, he believes they will raise the “perceived value” for advertisers. He thinks that YouTube will package this new content with the big online video players, such as Revision3, in order to build itself into a multichannel bundle similar to Comcast or Viacom.

    However, Louderback told us that, even though YouTube is the “next big platform as TV gets disintermediated,” there are other platforms that need to be focused on as well. Secondly, he believes that Apple should be taken seriously as a video platform because Apple developed iTunes, which produced podcasts and multiple online video outlets. He suspects that they’re working on “something” else as well.

    “When Apple does ‘something,’ things happen,” Louderback points out.

    The third platform that Louderback thinks people should be acknowledging is Microsoft. Already its Zune product runs content across Xbox and Windows, and with its new Metro OS rolling out soon, Louderback sees this content coming to phones, tablets, PCs, and potentially, TVs.

    Lastly, he thinks that Amazon belongs in the video platform game. He told us that Amazon’s Kindle Fire would be the biggest selling consumer electronic device and that it would “revolutionize the way we consume media.”

    Although he didn’t categorize it as a platform yet, Louderback hinted that Facebook could become a potential player going forward.

    Do you agree with Louderback that these other companies are video platforms that we need to pay attention to? Let us know.

    For 5 years, WebProNews has partnered with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. Stay tuned to WebProNews for much more exclusive coverage.

  • Online Video Is More Than The “Big DVR In The Sky”

    The future of online video is bright. A bit of an obvious statement there, but it’s the truth. But, for most it’s not being utilized to it’s full potential.

    For most, online video is just the “big DVR in the sky“, as CEO of Revision3, Jim Louderback, recently told us. People visit sites like Hulu, CBS, TV.com, etc. to play catchup, because that’s where you go when you’ve missed them the night before. Louderback went on to say:

    “There is this whole other part of online video where people are trying to create stuff that looks like television. Like comedies, dramas, news… but that’s done at less of a budget or more focused and targeted and the people doing it are able to be more experimental. There is a lot of experimentation that can happen with video when you break out of that structure… when you blow up that bottle that it’s contained in.”

    So is the experimentation with online video a good thing? In this case yes. Louderback says that we’re seeing more professional stuff going in, it’s easier to create, the tools and compression are getting better, and it gives talented people the ability to go out and cover things in their own way.

    During his interview with WebProNews at the Blogworld Expo, Louderback stated:

    “You couldn’t do this on TV, but you can do it here, build an audience and make it as long as it needs to be. You don’t have to hit a network timeout, you don’t have to hit a particular advertising break, if I’m boring… you cut me off and we’re done. I think that’s great because it allows the creativity of people before that had to be focused. They had to go to New York / L.A., you had to pay your dues, you had to sit within these rigid formats, and now you can do it in Lexington, Kentucky.”

    For the most part, network TV and online video are both getting better and better… but they’re both still trying to figure out what they want to be when they grow up and where they should intersect.

    For 5 years, WebProNews has partnered with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. Stay tuned to WebProNews for much more exclusive coverage.