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Tag: jessica alba campaign

  • Jessica Alba to Launch New Line of Beauty Products

    Jessica Alba, actress and co-founder of The Honest Company, is expanding her brand to include a range of beauty products!

    The Honest Company was launched in 2011 and has quickly grown into a billion-dollar business, making co-founder Jessica Alba quite the entrepreneur.

    The company will expand with the launching of a line of beauty products, including skin care and color cosmetics, this fall.

    “The values we stand for — safe, effective products to lead a healthy life — translate into every vertical,” Alba told WWD. “Beauty was always part of the plan. It was just a matter of when, how and being able to execute it properly. I didn’t want to do this half-ass.”

    According to WWD, Honest Beauty will be a separate company from The Honest Company and will consist of an 83-piece collection, including 17 skincare products and a 66-piece makeup range.

    The skincare range in price from $8 to $40 and will include gel cleaners, moisturizers for individual skin types and an eye cream. The color cosmetics collection will include concealers and blushes, a dual-ended mascara with lash primer, chubby lip pencils and glosses, to name just a few of the products that are coming.

    “There’s no hero product; we tried to offer anything you could ever need,” said Jessica Alba, who ran into some problems recently with her sunscreen products. “If women like one product, they’re likely to try more. I will always try something that a girlfriend tells me she loves, way more than watching a commercial about it.”

    Jessica Alba’s range of products will be available on the website honestbeauty.com on Sept. 9.

  • Jessica Alba Shares Healthy Living Tips

    Jessica Alba Shares Healthy Living Tips

    Jessica Alba seems to have it together. She has a great family, amazing good looks and a successful career. The star claims that she is able to maintain her looks and her health by eating right and exercising often.

    Alba has even written a book on wellness and has her own eco-friendly family product line, The Honest Company.

    Alba recently offered up some tips about healthy living and says that she is proud to be able to inspire people to live healthy. She has also recently teamed up with her favorite wellness drink, ZICO coconut water and is the new ambassador for the company’s new campaign, “Crack Life Open.”

    “Anyone who follows me on Instagram or Twitter knows I’m a big believer in living honestly. I drink their natural coconut water as a simple way to stay healthy, but also because I’m on board with their ‘Crack Life Open’ mentality of living your best life by staying positive, being present and taking small steps towards balanced, healthy living that fit your lifestyle,” Alba said.

    She often shares photos of her meals and her favorite products on both Twitter and Instagram and never misses a chance to share her tips for living healthy.

    Alba not only tries to live a healthy life herself, she also makes sure that her young daughters are eating and living healthy as well. She has said on several occasions that she is proud of the food choices that her children make and feels confident that they are on the right track to living a healthy lifestyle that they will continue when they grow into adults.

    What do you think of Jessica Alba’s healthy living tips and her new campaign?

    Image via Instagram