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Tag: jessica alba business

  • Jessica Alba to Launch New Line of Beauty Products

    Jessica Alba, actress and co-founder of The Honest Company, is expanding her brand to include a range of beauty products!

    The Honest Company was launched in 2011 and has quickly grown into a billion-dollar business, making co-founder Jessica Alba quite the entrepreneur.

    The company will expand with the launching of a line of beauty products, including skin care and color cosmetics, this fall.

    “The values we stand for — safe, effective products to lead a healthy life — translate into every vertical,” Alba told WWD. “Beauty was always part of the plan. It was just a matter of when, how and being able to execute it properly. I didn’t want to do this half-ass.”

    According to WWD, Honest Beauty will be a separate company from The Honest Company and will consist of an 83-piece collection, including 17 skincare products and a 66-piece makeup range.

    The skincare range in price from $8 to $40 and will include gel cleaners, moisturizers for individual skin types and an eye cream. The color cosmetics collection will include concealers and blushes, a dual-ended mascara with lash primer, chubby lip pencils and glosses, to name just a few of the products that are coming.

    “There’s no hero product; we tried to offer anything you could ever need,” said Jessica Alba, who ran into some problems recently with her sunscreen products. “If women like one product, they’re likely to try more. I will always try something that a girlfriend tells me she loves, way more than watching a commercial about it.”

    Jessica Alba’s range of products will be available on the website honestbeauty.com on Sept. 9.

  • Jessica Alba Balances Family, Fun and Business

    Many celebrities stop partying and start to settle down once they have children. It can be hard for anyone to balance parenting and a social life, especially if you are living in Hollywood. Jessica Alba seems to have found the perfect balance between the two and although she is a dedicated mother, she still enjoys partying and staying out late every now and then.

    Over the weekend, Alba attended the Baby2Baby gala, a popular event for many celebrities. She stayed at the event late, but was still able to get up early and spend the next day with her family on an outing. The family spent their afternoon at Coldwater Canyon Park.

    When Alba isn’t attending celebrity parties and galas or spending time with her family she is running her company, the Honest Company. Her company sales non-toxic baby products and recently raised $25 million. The new profits will be used to increase product development and international expansion for the company.

    “Our mission at The Honest Company is to provide healthier, more sustainable products for today’s families and generations to come,” added Alba. “We are excited to work with supportive partners that share the same vision and look forward to continued growth and reach.”

    Since Alba seems to be great at multitasking with her family and social life, there is no doubt she will be able to make her business a success and bring her vision to life.

    Image from Wikimedia Commons.