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Tag: iPhone

  • iPhone vs. Android: The Geographic Battle

    iPhone vs. Android: The Geographic Battle

    Which platform dominates your state? For me, it’s iOS. But for most of my relatives it would be Android.

    Mobile advertising company Jumptap has released their Mobile STAT (Simple Targeting & Audience Trends) report for July. The report discusses mobile ads and click rates on various devices.

    The map of the United States that they provide charts over-indexing in every state. Basically, when ads were clicked, what type of device were the clicks coming from? Most states tended to lean more heavily on either iOS, Android or Blackberry. Only 7 states had a neutral level of clicks per device.

    So this graphic doesn’t chart direct sales of mobile devices, but it does chart which phones people are using the click ads. And that gives us a pretty good representation of what type of device is being used most often in each state.

    What’s the takeaway? Well, the North, especially the Northeast is dominated by the iPhone. The only southern state that scored one for iOS was Louisiana.

    There’s a clear pattern of Android over-indexing in the South and Southwest parts of the country with iOS doing well in the Northeast and Midwest states.

    The south and southwest look to be Android country. I’m somewhat surprised that 6 states, on the whole, click more ads on Blackberry devices. All in all, 17 states fall into the Android camp and 17 fall in the iPhone camp (Hawaii, not pictured is #17).

    As far as the specific CTR data goes, iOS dominates. The average set by Jumptap is .52%. Apple’s iPhone well exceeds that mark with a .78% CTR. Android and Blackberry fall below the mark at .47% and .36%, respectively.

    The uniformity of the iPhone’s browsing and app experiences generates higher advertising interaction. Updates of the Android and Blackberry OS platforms should strive for the same seamless experience.

    Although this data is more useful to mobile ad developers, this fun little graphic gives us a pretty good estimation of the popularity of operating systems across America. Are you surprised about which way your state leans? Let us know in the comments.

  • iPhone 5 Rumor Fatigue? Here, Hold My Hand

    I’ve got to hand it to the Japanese. WTF, guys?

    In what might be the strangest way to house your beloved Apple smartphone, they have come up with this: A human hand case. It’s a perfect way to house your now-unbearably-boring 3GS or 4 while you are waiting patiently for the iPhone 5 to drop.

    Not only can you protect your iPhone from drops and scratches, but you can do it while protecting yourself from loneliness. The life-like hand cases come in two types – a woman’s hand and a child’s hand.

    Here at WebProNews we are regrettably bereft of Japanese speakers. So I translated the original site to English using Google translate. The results are interesting.

    From what I can gather, the fake hand might feel a bit rubbery. The site says “Is the elastic material, not so much soft hands, please understand.” It also says “please avoid surprises and to how weak of heart or the elderly.” Conclusion: It may freak out your grandmother.

    It looks like the case will run you 4.762 yen. With current conversion rates, that’s about 60 bucks.

    What would be the benefits of such an odd and cumbersome iPhone case, you ask? First, there’s the obvious plus of always holding someone’s something’s hand as you chat away. Life can get lonely, and it might be nice to always have a helping hand.

    Second, you can flip your phone face down and the hand now becomes a convenient holder for pens, pencils, envelopes – you name it. Third, impromptu thumb wars. And finally, as the site recommends, palm readings.

    Isn’t this wonderfully bizarre thing a welcome break from all the iPhone 5 rumors?

  • iPhone 5 Rumors – Release Date Back to September?

    The truth is, this is getting ridiculous. Frankly, it’s getting exhausting to keep up. The iPhone 5 rumors have been flying around for months, which is fine, but the release date stuff is just getting out of hand during this final stretch.

    It is September? Is it August? No, it’s September. Wait, maybe it’s October. How about October 1st? That’s close to September, but still in October. No, it’s probably in September. Or is it? …

    Yeesh.

    While popular speculation earlier this week was October, it seems that September is is back as the front runner for iPhone 5 release date months. I hope this is right, because the sooner it comes out, the the sooner we can stop worrying about what month it comes out. Then we can focus on the iPad 3 rumors. Is it coming out in January? Next June? Tomorrow? Never? We’ll find out eventually, but I can’t wait to go through this rigamarole with the next Apple device. Or maybe we should focus on worrying about the iPhone 6.

    Anyway, the latest on the iPhone 5 rumor front, as mentioned, is that it’s looking like September again. Digitimes is reporting that “Pegatron Technology has landed orders for 10 million units of iPhone 5 to become the second ODM of the smartphone. Shipments will start in September, according to industry sources.”

    Charles Arthur at Guardian also makes the case that the October rumors “don’t fit the way Apple operates – nor the details emerging from carriers”.

    “Apple’s iOS5, which will obviously power the next iPhone version, is rolling towards a September release,” he says, adding “my carrier sources tell me that the boxes in which the new iPhone hardware is encased have been transported to carriers for testing. This is an important step in the release cycle for any phone….. Either way, the new iPhones are in the system, which means they now just have to get approval – which will probably only take a few weeks at most – and can then be signed off for manufacturing.”

    He also quotes Steve Jobs on a past release, as saying, “Every single week before the holidays counts, and we didn’t want to wait two weeks when every week counts with very high volumes.”

    It’s a pretty good point. No dispute there.

    Piper Jaffray analyst Gene Munster made some projections based on a survey of indicating that the iPhone 5’s release will mean huge market growth for Apple (compared to Android). More on that here.

  • iPhone 5 Rumors: Release Date October 1? Bigger Display?

    iPhone 5 Rumors: Release Date October 1? Bigger Display?

    Today is another day, so naturally, there are more iPhone 5 rumors going around. Another rumor has come from the supply chain, as they often do, indicating that the device may come with a larger display and a thinner design.

    Previous rumors suggested that the device would be thinner and lighter, but this appears to be the latest rumor on the design of the device itself. AppleInsider’s Neil Hughes says Analyst Shaw Wu of Sterne Agee says his sources say the device will have a “slightly larger display than the current 3.5-inch screen found on the iPhone 4,” that it is expected to feature the “same dual-core A5 processor already found in the iPad 2,” and that it will feature a “similar form factor and size to the iPhone 4, but will sport a thinner bezel.”

    MacRumors, which I would consider something of an authority on Apple rumors (if rumors can have authorities) says, “Wu does not have a terribly good track record when it comes to iPhone rumors, and some of the case designs floating around and said to have been designed based on the iPhone 5’s form factor instead show a slightly teardrop shape with rounded or tapered edges, with the latter feature much more akin to earlier iPhone models than the iPhone 4.”

    Well, that’s why a rumor is a rumor. Who knows?

    Eric Slivka at MacRumors also points to a BGR report citing a “reliable source” at Canada’s Telus talking about an interal document that has the iPhone 5 pegged for an October 1st release date – something MacRumors is also skeptical about, suggesting that this is probably just a placeholder date.

    Rumors did arise this week, that the device is expected to launch in October, after months of rumors that it would come out in September (with August even being mentioned at one point). October 1 would put it right on the edge of September and October obviously, and as BGR points out, that would fall on a Saturday – the busiest day of the week for mobile stores.

    Regardless of what the design ends up looking like and what day the device is actually launched. I think it’s safe to say that you can rest assured that it’s going to sell pretty well. Apple keeps managing to outdo itself in earnings reports. In its most recent, Apple reported a 142% increase in iPhone sales year-over-year, contributing to to $28.57 billion in revenue for the quarter – a record quarter for iPhone sales.

    iOS 5, Apple’s upcoming operating system update will launch this fall, but no specific date has been given yet. Developers have now been treated to the iCloud web interface, however.

  • Android Abandonment When iPhone 5 Hits?

    Android Abandonment When iPhone 5 Hits?

    Quite a few Android owners are willing to ditch their device when the new iPhone 5 comes out, according to research from Piper Jaffray. Although reports concerning Android consumption of late are quite positive, existing owners are apparently ready to switch to the iOS environment.

    Or is it because the iPhone is a popular item in regards to American culture? Whatever the case, and good sales reports aside, Piper Jaffray’s research — courtesy of Business Insider — indicates that there are quite a few Android owners who will abandon ship when the 5 comes out. The finding are presented in pie chart format, and the data is quite revealing:

    Device Data

    As you can see, currently, 28 percent of the respondents own an iPhone, compared to 28 percent for Blackberry and 17 for Android devices. However, the next graph tells the tale. When it’s time to purchase a new device, an incredible 64 percent will be buying iPhones. Blackberry and Android receive 11 and 17 percent of the vote, respectively.

    This also says a great deal about the fall of RIM, the makers of Blackberry. The mighty, or at least those with the perception of being mighty, fall fast in the mobile device industry. Another area of concern comes from the service provider, or in the case of the mobile industry, carriers. When the iPhone 5 comes out, apparently in October, customers with AT&T accounts could very well be making the switch to Verizon. Out of 216 respondents — granted, that’s not a huge sample size by any means — 72 said AT&T would be their next carrier, while Verizon was given the nod 86 times.

    Who knows, maybe after the T-Mobile mess is worked out, Verizon and AT&T can buy one another, giving us one carrier to rule them all. That would certainly spur innovation, right? Just ask Save the Internet:


    Disdain aside, it’s clear that, even with the reported successes of Android, people really, really want their iPhones, especially when 5 comes out.

    Further details of the research indicate iPhone also has a better retention rate than Android. 94 percent of the respondents who were iPhone owners said they would purchase another one when the time came. Android owners, on the other hand, only have a 47 percent retention rate. Furthermore, 42 percent of the Android owners surveyed said they would switch to Apple’s side of the fence when buying a new mobile device.

    Again, it should be noted that Piper Jaffray’s research was only conducted with a sample size of 216 mobile device owners. The margin of error for smaller groups is higher.

  • iPhone 5 Rumors: Release Date Now October?

    iPhone 5 Rumors: Release Date Now October?

    Rumors have been going around for months that the next version of the iPhone would see the light of day in September. Here it is now August, and it appears to be getting closer.

    Or is it?

    Just as we get a month closer to the expected September release date, the rumor mill goes and pushes the devices’s launch back a month. So perhaps we’re just standing still.

    John Paczkowski at All Things D is reporting, citing “sources with knowledge of the situation” that October is when we can expect the iPhone 5 launch (if it is in fact actually called the iPhone 5). Of course no date has been given, so that could put it anywhere from just missing that September release to Halloween.

    Some rumors in the past have even suggested that the device could come as early as August, but until now, the general consensus has kept it in September.

    The device is expected to be thinner and lighter than the iPhone 4, run on a wireless baseband chip from Qualcomm, and come with an 8-megapixel camera. Other rumors that have been tossed around throughout the year have been that the device may not come with NFC technology (which would be huge, considering Google’s big Payments plan…meanwhile, others suggest that it will come with NFC), that it could come to T-mobile, and that it will have a built-in bumper (which would presumably prevent another antennagate.

    Of course, a rumor is a rumor, and there have been tons of them surrounding this particular device for months and months. In October, we’ll finally get to see just which ones were on the money.

    Or will we?

    Apple reported a 142% increase in iPhone sales year-over-year when it reported its fiscal year third quarter earnings, which contributed to $28.57 billion in revenue. That was a record for iPhone sales by the way.

    iOS 5 is expected to launch this fall, but no specific date has been given for this yet either.

  • Google+ for iPhone Comes with Bugs and Complaints

    Google launched the iPhone app for Google+ this week, but users have been having a lot of trouble with it. Punit Soni, Lead Product Manager for Google+ Mobile has been talking about the issues with users on Google+.

    Here are some of the complaints that people have reported:

    – The app freezes up
    – The app has gone section when a certain item was clicked. For example (and I saw this first hand), a user clicked “photos from phone” only to be taken to “Photos from Cicles”.
    – frequent crashing
    – No way to share

    Soni posted the following:

    – IOS5 is unsupported at this point.
    – iPad/iPhone device support is coming soon.

    1. It doesn’t keep me logged in. Even though I had told it to. Oh, wait, now it is.
    – We have not seen this issue so far. But we are going to do another round of testing on Authentication and iterate.

    Punit Soni Talks iPhone app2. I don’t see a way to upload a photo, like the Android app has. Nevermind, I found that, you have to click on the photos app where the camera icon is very small.
    – Thanks for the feedback. We will take another look at our UI flows.

    3. It frequently freezes on me.
    – We discovered an issue where the App freezes when there are posts with tons of comments on it. We have a fix for it and its coming soon.

    4. It has crashed twice so far. UPDATE: Six times.
    – This may be related to the lack of IOS5 support. We are digging deep into other crash reports as we speak.

    5. No way to share.
    – That is a feature we are working on for both Android and iPhone. Coming soon.

    In another post, he said:

    We discovered an issue with the version of the iPhone Google+ App that was on the App Store. When we launched, the App Store started serving a previous test version of the App which didn’t have the stability and fixes that the latest version had. It started serving the correct version a little later. If you downloaded within the first 1 hour 40 mins, you may have downloaded the older test version.

    To check:
    – Click on the gear icon on the top left of your App’s homescreen and look right above the Help button, the version number of the App should be: 1.0.1.1809

    – If that is not the version number, then please uninstall and reinstall by clicking on the link

    I’ve been using the Android app for a couple weeks now and haven’t had much in the way of complaints about it, but given that Google owns Android, it was no doubt much easier for Google to work out complications. It appears that iOS compatibility has been a bit more challenging. Probably also why it took longer to release in the first place.

    I’ve noted in other articles how the Instant Upload feature of the Android app has been a very compelling feature in terms of driving further engagement with Google+ as a social network, and has led to more use of Picasa Web Albums. The lack of this functionality on iOS is an obstacle in itself.

    Gaining the iOS crowd is key for Google+ growth. The company will no doubt work furiously to improve upon the app, at least as long as the iPhone and iPad retain their popularity.

    Apple said on Tuesday that it sold 20.34 iPhones and 9.25 million iPads last quarter, making iPhone sales up 142% and iPad sales up 183% year-over-year.

    Today, Soni said Google has made some tweaks to make the Nearby view in the Stream feature richer and fresher, promising more details soon.

  • Google+ for iPhone Now Available

    Google+ for iPhone Now Available

    The Google+ iPhone app has hit the App Store. At 11:44 AM, Vic Gundotra, who has led the Google+ Project, posted an update on Google+ saying, “iPhone, meet Google+…Share just the right stuff, with just the right circles 🙂 This app should be rolling out over the next few hours.”

    You can go to the App Store and find it. Here’s the description in the store:

    Google+ for mobile makes sharing the right things with the right people a lot simpler. Huddle lets you send super-fast messages to the people you care about most. And no matter where you are, the stream lets you stay in the loop about what your friends are sharing and where they’re checking in.

    I can say, as an Android user, that the app has been a very significant part of my staying connected with Google+, and this will be huge in keeping iPhone users engaged.

    Last Thursday, when Google held its earnings call, CEO Larry Page announced that Google+ had over 10 million users. While it has no doubt grown significantly just since then, this will be huge for continued growth.

    Later today, we’ll have more clues as to how significant this is, as Apple reports its own earnings, and will no doubt share the latest iOS stats.

  • New Smartphone Buyers Want Apple First, Android Second

    When new smartphone buyers go to purchase their new device, odds are, they’ll be selecting an iPhone over Android and other competitors to Apple’s apparent mobile thrown. That’s what a new survey from ChangeWave Research tells us, and while Apple’s iOS isn’t completely obliterating the competition, its lead is sizable.

    According to the findings, which were taken from a survey size of 4,163 consumers, 46 percent of new smartphone buyers are going to be looking Apple’s way, thanks to iOS. Considering the proliferation of the iPhone, the news doesn’t come as a surprise, although, when compared to the growth of the Android, such a high percentage is perhaps eye-opening. Recent reports by comScore show that, in the United States, Android devices actually outnumber the iPhone in regards to device web traffic.

    Preference

    Nevertheless, ChangeWave’s findings indicate more people still want iPhones when it comes time to purchase a new smartphone. Apparently, satisfaction ratings come into play here, as the reported data shows 70 percent of iOS users are “very satisfied,” compared to the 50 percent mark for Android users. Further findings reveal Apple’s upcoming iCloud service plays a part in piquing the interest of potential consumers:

    We took a close-up look at the potential impact of the iCloud service going forward, and found 29% of Apple product owners say Apple’s iCloud announcement makes them More Likely to buy Apple products in the future, as do 13% of Non-Apple owners. This initial look at the impact of Apple’s new iCloud service shows it enhancing existing customer loyalty. But the survey also provides highly encouraging signs that iCloud will generate additional customer demand for other Apple products, not only from current Apple product owners but from a substantial numbers of non-owners as well.

    Considering the amount of those surveyed who indicated they would purchase a device with iOS, it should come as no surprise that 48 percent also indicated that, if buying a new smartphone in the next 90 days, the iPhone will be the choice. While the future looks incredibly profitable for Apple, thanks to their mobile device success, Blackberry makers RIM find their levels of customer satisfaction plummeting.

    ChangeWave’s information indicates RIM device satisfaction is down to 27%, a shocking level considering the past successes of the Blackberry device. Perhaps executive attitudes have something to do with such low results.

    Satisfaction

    What does all this mean? Are people easily marketed to or are they genuinely happy with the iOS/iPhone experience? Probably a little bit of both. The reason for this disposition has to do with how many people of the general public — not device geeks or tech blog readers — actually know the name of their smartphone’s operating system? However, if you preface the question with something “iOS, iPhone’s operating system” or “Apple’s iOS,” the recognition, as well as the desire to have an iPhone, kicks in.

  • Cheap Trick Stage Collapses During Concert

    During a Cheap Trick Concert at the Ottawa Bluesfest yesterday, the stage collapsed while the band was performing as severe weather hit.

    “The stage blew down and collapsed. Everyone is shaken up but band and crew are all fine,” the band said in an update on their website.

    They also posted the following before/after images:

    Before

    Cheap Trick COncert picture

    After

    Cheap Trick COncert picture

    Just posted: Severe weather hits stage at Ottowa Bluesfest http://www.cheaptrick.com/severe-weather-hits-stage-at-ottowa-bluesfest 13 hours ago via CTTools · powered by @socialditto

    A wind gust has toppled main stage at Ottawa Bluesfest. Cheap Trick was performing; no word of injuries yet. Fingers crossed. #bluesfest 15 hours ago via web · powered by @socialditto

    Raw video: 60mph winds collapse stage during Cheap Trick concert, injuring 5 – http://t.co/e7KDiNC 1 hour ago via Tweet Button · powered by @socialditto

    WHOA!!! stage collapses Cheap Trick guys are ok!! 5 injured!! http://t.co/hT1PabG 1 hour ago via web · powered by @socialditto

    The AP shared the following clip via YouTube:

    Mobile phones have become major contributors to journalism. Likewise, sites like YouTube have become important source of timely video.

    Apple is building a system to recognize concert events and shut down iPhones when they are trying to film a performance. There are other reasons why this move is controversial, but this event gives us something else to think about.

    Sure, disaster doesn’t strike at concerts on a daily basis, but it does strike from time to time. Remember the Great White fire? The Dimebag Darrell shooting?

    Thankfully, it appears this didn’t turn out to be as disastrous as these other events, though people were injured. The number and severity of injuries are unclear. The AP reported that at least one as “seriously” injured.

  • iPhone Fireflies Look Awesome

    iPhone Fireflies Look Awesome

    Whatever your feelings are about mobile device tracking, the fact is, it’s a reality we live with. Even before the iPhone location data hoopla hit the wires, mobile devices, particularly with phones, were known to be easy to track. Every time your phone connects to another tower, the phone’s position is recorded. The ability to track cell phones goes hand-in-hand with having one, something a simple Google search indicates quite clearly.

    Nevertheless, when the news about how iPhone users had their locations tracked and stored by their devices, the topic gained a great deal of momentum. Granted, Apple has since addressed the storage of this location data, but the fact remains, iPhones are still quite trackable. In fact, almost every movement of an iPhone user can be followed, provided the user’s phone is on, and, of course, they have it with them.

    Over at CrowdFlow.net, their goal is to organize all of this location data for visualization purposes, something their sidebar states clearly:

    You probably know by now that your iPhone collects the position data of wifi and cell networks near by.

    We would like to combine as many of these log files as possible, create an open database of wifi and cell networks and thus visualize how these networks are distributed all over the world.

    So please contribute your iPhone log files and help us to create an open wifi und cell database.

    Interested parties can donate their location data if they so choose. Meanwhile, CrowdFlow developed the “iPhone Fireflies” video to demonstrate what the movements of 880 iPhones looks like. The results are impressive. As their post indicates, the developers couldn’t decide on a color scheme for the video, so they produced three different ones:


    In the post’s comments section, developer Michael Kreil, who also posted the entry, explains the process in greater detail:

    The geo data of the iPhones are quite accurate, but I only know the locations at specific points in time. So for example I know the accurate position of an iPhone at 12:03 and at 14:27 but I have no clue, how this iPhone had moved in the meantime.

    So my estimation is that an iPhone moves from the last known location at an average speed of 30km/h – in all possible directions. It’s like a diffusion process. That’s why the estimated location becomes more and more blurry and the light fades away.

    And vice versa: If I know, that an iPhone will appear in one hour at a specific location, it should be somewhere nearby now – in a blur with a radius of 30km. (30km in 1 hour = 30km/h)

    And that’s why the image becomes blurry during the night. Most iPhones are not moving in the night; therefore they do not collect data; their positions are vaguer and the lights dissolve.

    Kreil also indicates the process was developed using tools that he wrote using Delphi and a combination of algorithms. The result offers a telling look at just readily this information can be used to produce striking visual recreations; although, it wouldn’t be surprising if some people reacted with trepidation, especially those who get fussy about privacy. Of course, considering these devices have been producing location data since activation — the era, not the phones — at some point, it becomes common knowledge, or at least it should.

  • iPhone-Based Facial Recognition Coming to a Police Department Near You

    Law enforcement officials are about to get some new technology that will help them quickly identify persons of interest while in the field.

    The MORIS case from BI2 Technologies is an iPhone add-on that allows police officers to take a quick photo with the device’s camera and cross-check criminal records databases to find a matching entry. And that’s not all it does. According to the Wall Street Journal

    With the device, which attaches to an iPhone, an officer can snap a picture of a face from up to five feet away, or scan a person’s irises from up to six inches away, and do an immediate search to see if there is a match with a database of people with criminal records

    The gadget also collects fingerprints. Until recently, this type of portable technology has mostly been limited to military uses, for instance to identify possible insurgents in Iraq or Afghanistan.

    As soon as September of this year, over 1,000 MORIS units are expected to arrive at over 40 different police organizations across the country.

    They are about $3,000 a pop and will be available for Android OS in the future.

    How will various police departments use the new MORIS device? Simply, identification. If officers arrest an individual for a crime, they can use the MORIS to quickly determine the suspect’s actual I.D. and criminal history.

    Or, if police want to identify someone who isn’t carrying a valid photo I.D., viola!

    Of course, this is bound to raise serious concerns about privacy and constitutional rights. Would the snapping of a photo for use on the MORIS constitute an illegal search if it was done without a warrant and without resonable suspicion? If not, how about the iris scan? Under what circumstances will officers be able to force compliance with that measure?

    On the flip side, this tool could be wonderful for law-enforcement. Just imagine how many people are dishonest about their identity to police. What about wanted criminals who attempt to change their appearance to avoid capture? On site eye-scans would be a great tool in uncovering their deception.

    Here’s a video of the device in action –

    What do you think about the new tech? Let us know in the comments.

  • When It Comes To Mobile Gaming, The Freemium Model Pays

    In an app store that just hit 15 billion downloads, there is now hard data to suggest that games offered for free actually generate more revenue than paid games. Sound counter-intuitive? It’s not when you think about it in the context of “heavy spenders.

    Analytics company Flurry has just come out with some stats that suggest it’s more profitable for mobile game developers to charge nothing for their app. Flurry says that the “freemium” model has well overtaken the “premium” paid model in terms of generated revenue in the last few months.

    They looked at the top 100 grossing games in the iPhone App Store from January of 2011 and then again in June. They explain that the term “freemium” simply means any game that is free to download but offers paid items to the subscriber while “premium” means charging anything for your app – whether it be $0.99 or $7.99.

    What they found was that 65% of the revenue generated by the U.S. App Store top 100 games were from freemium games. That figure is up from just 39% in January.

    How can this be, you might ask? According to Flurry, it’s all about hooking the heavy spenders. The metric of success (and in turn revenue) for traditional games is with units sold x unit price. That’s not the case with mobile games. For free games, it’s about how many people you can get hooked, who will therefore want to spend money on in-game purchases. This could be virtual currency, virtual goods, expansion packs or other items.

    Flurry data shows that the number of people who spend money in a free game ranges from 0.5% to 6% depending on the quality of the game and its core mechanics. Although this means that more than 90% of players will not spend a single penny, it also means that players who love your game spend much more than the $0.99 you were considering charging for the app. And since you gave away the game for free, your “heavy spender” group can be sizable.

    Take for instance a random iOS game called Gun Bros. The game itself is free, but the top in-app purchases are “war buck” packages that can run the player anywhere from $1.99 to $99.99.

    Will more app developers shift toward the freemium model in the future? With the obvious success and massive opportunities, I don’t see why not.

  • Apple’s App Store Goes Over 15 Billion Downloads, Despite the Confusion

    Apparently, the confusing and misleading name of the Amazon AppStore for Android hasn’t had much of an impact yet, because, according to Apple’s press room, the Apple App Store has exceeded 15 billion application downloads. Considering the gist of Apple’s lawsuit against Amazon, apparently, the company is willing to say anything to secure the rights to the “App Store” phrase, even if the evidence doesn’t support the claim.

    It’s hard to reconcile these two positions, but yet, here we are. Apple did announce their Apps Store eclipsed 15 billion downloads on the same day their injunction against Amazon was denied. While the lawsuit is still ongoing, Amazon can, for the time being, continue to use the phrase in question. As for the App Store milestone, considering the proliferation of Apple’s team of iDevices (iPhone, iPad, iTouch), eclipsing the 15 billion downloads mark was only a matter of time.

    Currently, the Apps for iPhone store has, according to Apple’s promotional material, over 425,000 apps available for the iFamily. Concerning the significance of these downloads, Apple had this to say:

    “In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads.”

    So much for confusion and being misled. Apparently, that catch-all will be used to address future downloads and if they diminish? Beating a dead horse aside, PC World speculates the announcement is to counter Google’s boasts about the number of Android devices activated on a daily basis, as well as the amount of Android apps have been downloaded:

    The announcement comes a few weeks after Googlers started throwing out numbers at public events showing the Android Market is quickly approaching the 5 billion download mark, and that the last billion downloads were added in only two months.

    So. Is this just a case of two companies in a “whose is bigger” contest or is there real value in learning about the amount of downloaded apps each platform has had? From here, the main value received from Apple’s announcement is that the “confusing and misleading” arguments about Amazon’s use of the “App Store” phrase are bogus. Or is it their contention that if Amazon wasn’t using the phrase, the Apps for iPhone store would have more than 15 billion downloads? Or does Apple just want to have control of the phrase for marketing purposes?

    Clearly, there isn’t much confusion going on, especially if you go by their claims about their download numbers.

    Finally, Apple’s release indicated that over $2.5 billion has been paid out to application developers. Is that before or after they started denying certain apps, only to make a similar one themselves?

  • iPhone Users Love Their Video Games

    iPhone Users Love Their Video Games

    While the idea that mobile device users love downloading video games applications for their phones/tablets is not surprising, the fact that Apple now offers a legitimate gaming platform is. Almost since the platform gained recognition, the drawback of Apple computers was the inability to play computer games. Sure, a few games were ported over to the Mac environment, but by and large, if you wanted to play video games on a computer device, you picked a Windows box. However, now that we are in the middle of the mobile device revolution, the balance has changed, at least in regard to the aforementioned phones and tablets.

    According to the latest research from Nielsen, video games are the most popular apps for mobile devices. Furthermore, iOS users are the most frequent video game downloaders, which should go a long way towards eliminating the following meme:

    PC versus Mac

    Nielsen’s report also reveals that, while most mobile device users spend almost eight hours a month playing video games apps, iPhone owners play for 14.7 hours a month. Android users clock in at almost 10 hours a month, making the iPhone the most popular device for those who want video games on their phones. Furthermore, video game apps are the most popular in terms of use with 64 percent of mobile device owners using these programs. Games are followed by weather and social media apps, which come in at 60 percent and 56 percent, respectively.

    There is, of course, a chart of Nielsen’s findings. More than one, to be exact. The most popular used apps chart reveals a great deal about mobile device usage:

    Mobile Apps Usage

    It’s clear that people view their phones and tablets and entertainment conduits, evolving them away from simple communication tools. Another chart reveals which applications mobile device users are more apt to pay for. Video games win again in this category, followed by applications for entertainment and productivity, which only bolsters the “devices are for entertainment purposes first and foremost” meme even further.

    There’s also a chart that reveals how much time each platform spends playing video games, furthering the idea that Apple has finally made a video game-friendly device:

    Platforms for device gaming

    Over at the iPhone apps page, Apple populates a list of their most popular video game apps, and while there’s a noticeable lack of “Angry Birds” on their top 10 list, it’s clear downloading video games for iDevices is part and parcel of owning one. So, is now the time to consider Apple an actual gaming-friendly platform, or will the iPhone and Mac environments be separate in the minds of those who follow such details?

    Lead image courtesy.

  • iPhone 5 Rumored Thinner, Lighter

    Keeping up with Apple products rumors is a full-time job, but we do our best around here to keep loyal iOS fanatics apprised of the latest. The newest information from “people familiar with the situation” provides a little more detail to release date rumors discussed a couple of weeks ago.

    The Wall Street Journal has spoken to some anonymous suppliers of components for the new Apple product and report that the new version of the iPhone will be “thinner and lighter than the iPhone 4.” Of course, we speculate that this will be the iPhone 5, but it’s entirely possible that the new phone could be called something different (4S, perhaps?).

    The new iPhone will apparently run on a wireless baseband chip from Qualcomm and will sport an 8-megapixel camera.

    Apple is expecting the buzz for their new phone to be significant, according to suppliers. One told the WSJ that Apple has told them to prepare for a lofty goal –

    “Apple’s sales estimates of the new iPhone is quite aggressive. It told us to prepare to help the company meet its goal of 25 million units by the end of the year,” said another person at one of Apple’s suppliers. “The initial production volume will be a few million units… we were told to ship the components to assembler Hon Hai in August.”

    By comparison, Apple reported that it sold 18.6 million iPhones in the fiscal second quarter.

    When, when, when? This is obviously the most important question, and the new rumors back up a couple of previous reports that we told you about. According to the suppliers, the new iPhone (5?) will launch sometime in Q3, which of course would be in time for the holidays.

    This timeframe mirrors reports by Bloomberg and AppleInsider that both project August production of the new iPhone and a September release.

    So thinner and lighter? Sounds good. As far as the actual design of the new phone, rumors exist all across the spectrum. While some have predicted little to no change in the design, BGR quoted a reliable source in saying that we should “expect a radical new case design.”

  • iOS App Coming for Google+?

    iOS App Coming for Google+?

    For those of you wondering where the iOS app is for Google+ is, you may finally have an answer, albeit a vague one.

    It appears as though the Google+ iOS app has been submitted to the App Store, sometime prior to yesterday, and is currently awaiting approval, according to a Mountain View employee via her own Google+ account. This should be good news for those of you worrying Google would limit Google+ to only having an app for it’s own in-house Android operating system, as one was available upon Google+‘s launch.

    There has been no word from Apple when the Google+ iOS app will appear in the App Store. This isn’t out of the ordinary, as Apple screens all apps submitted to them before ultimately approving well over 90% of them. There should be little concern about any holdups, and you should see a Google+ in the App Store fairly soon.

    Do you see yourself using Google+ more on a desktop or on your mobile device? Tell us what you think.

  • Google Android Growing by Daily Leaps and Bounds

    After yesterday’s report, which more or less confirmed Apple’s dominance in mobile device industry, in terms of device usage, anyway, if the current Android trend continues on its upward climb, next year’s comScore report is going to look a little different. comScore’s study determined that, save for the United States, Apple devices are the dominant brand in regards to mobile web usage.

    In the U.S., Android actually outperforms the iPhone, 35.6 percent to 23.5. If the a tweet by Google VP of Engineering Andy Rubin is true, expect that number to increase. Before going forward, it should be noted that the Android OS is available on a number of mobile phones, while Apple’s mobile OS is restricted to their line of iDevices. Because of that, Android phones are more abundant that iPhones, if only for the ability to be featured on multiple platforms. Mind you, this is not a declaration of quality on either side. This report is simply responding to the numbers being reported.

    As for the tweet in question, it’s awfully revealing in terms of what to watch for:

    There are now over 500,000 Android devices activated every day, and it’s growing at 4.4% w/w 4 hours ago via web · powered by @socialditto

    Late last year, Android’s activation number was reported as 300,000 activations per day, compared to Apple’s claim of 230,000. The question is, will Apple respond with a higher number than Android, now that the 500,000 activations per day gauntlet has been thrown down? It’s hard to expect otherwise. As one would guess, Androinica, a blog focusing on all things Android, responded quite favorably to the report, although, the post also shed some light on why Android grows somewhat faster than their Apple counterparts:

    What I can tell you is that the demand for Android products continues to rise. Devices continue to come in all types of flavors and reach most corners of the globe. Now comes the hard part of finding a way to make that ecosystem of diverse gadgets and users play nice together. More attention needs to be paid to some corners of the Android map and some fragmentation issues need to be addressed

    If you want an iOS-capable mobile device, you’re limited to an iPhone, iPad or iTouch. Meanwhile, there are more Android-capable devices than there are iOS-ready devices. A lot more, making the battle for proliferation a little easier to manage.

  • Instagram Quickly Becoming Its Own Social Media Circle

    Instagram Quickly Becoming Its Own Social Media Circle

    Leveraging social media on mobile devices is a task best saved for the established companies and the proliferation of the mobile applications, or at least that is the conventional wisdom. And while folks are waiting for Facebook’s photo-sharing application for the iPhone, the Instagram application as quietly grown to the tune of 5 million users who are all about sharing images with what some, including Lee Oden, have called a “Twitter for photos” service.

    Considering the proliferation of Instagram, will Facebook’s photo-sharing app make as much headway as some expect? Will people, just because a new application has Facebook’s shiny logo on it, eschew the fun they are having with Instagram to embrace another service? Time will tell, but in the interim, Instagram will simply continue enjoying the incredible success its having.

    Instagram’s success story had a light shined on it with a revealing article in TwinCities.com. In it, the numbers come into focus. 5 million users with over 100 million images uploaded, and while the service’s filter and other capabilities are acknowledged, it’s the ability to share these photos that helped make Instagram such a success story:

    Local Instagram users interviewed for this article said, again and again, that picture sharing is a primary reason they have become so addicted. They can “like” their pals’ pictures and add their comments to the shots anywhere and anytime via the phone app, while posting their own shots to keep the visual conversation going.

    Once you include the hashtag capability, giving such an index of images a level of categorization, the appeal is easy to understand. Of course, maybe people just like taking and posting pictures of their feet, and Instagram provides them with the easiest way to do so, or at least a willing community with which to share these images.

    Another aspect of Instagram’s appeal also comes from the distinct lack of size of the company that developed the application. Allow some Twitter users to expand:

    Truly incredible. Instagram = 5 million users, 95 million pics and only 4 employees. 4 hours ago via Twitter for iPhone · powered by @socialditto

    Amazing… @Instagram reached over 5MM users in <8 mos., with no ads and 4 employees. Your product is your marketing. 5 hours ago via HootSuite · powered by @socialditto

    You mean not relying on hyperbole and letting the product speak for itself is a successful marketing tool? Who knew? Of course, the reason for Instagram’s incredible popularity may be something a lot more simpler than we realize:

    Snoop Dog is on Instagram? *Now* I get the growth… 7 hours ago via TweetDeck · powered by @socialditto

    “Cause it’s 1-8-7 on an unwanted app…”

    Silliness with Snoop Dog aside, Instagram’s success is impossible to ignore. So much, in fact, that a video interview with CEO Kevin Systrom, courtesy of GigaOM TV, was featured on Reuters:


    Haven’t seen an application developer celebrated like that since Angry Birds, which brings us back to Facebook’s upcoming photo-sharing application. Considering the success of Instagram, will it be too little, too late? Will current Instagram users want to make the switch from the service they are comfortable with just use another application that shares images? Let us know what you think.

  • iPhones and iPads Maintain Dominance

    Do you ever get the feeling that, during the 80s and 90s, while Apple was struggling to stay afloat as an upstart rival to the PC, the company was just waiting for mobile technology to take hold? While many Apple device users don’t remember a time when they were considered more of a niche company that made computers aimed at high-end users, some of us do, and to see Apple as such a dominant player in the mobile device industry is still something of a surprise.

    Make no mistake, however, because aside from some moderate resistance from the Android platform in the United States, Apple’s stable of iDevices (iPhone, iPad and iTouch) are the dominant brand when it comes to the mobile web consumption, which gives some insight to how many users each platform has. The latest data from comScore confirms Apple’s position quite well, especially when it comes to tablets. While the technology is still in the uptake stage, if there was such a thing as a technical knockout in the tech business sector, you could go ahead and raise the arms of the iPad. Apple’s position in the tablet market is so ahead of the competition, it’s hard not to think companies like Samsung and BlackBerry are just wasting time with their tablet developments.

    Granted, not everyone is apart of the Cult of Mac, so there are certainly some would-be tablet owners who are looking for an alternative to Apple’s platform. That being said, it’s also good being first, apparently. An example of the Apple’s tablet dominance, courtesy of comScore, reveals that over 89 percent of the worldwide traffic in regards to tablet access belongs to the iPad. It should be noted, however, in another section, it was revealed that, in the United States, only 1.8 percent of web traffic (accessing news sites) comes from tablet devices.

    So while iPads are indeed dominant, there’s still a helluva lot of room for growth in that market.

    In regards to the iPhone, it’s position of dominance is still maintained throughout the world, expect, surprisingly, in the United States. In some countries — Japan, Australia, Singapore — the iPhone is responsible for almost 50 percent (or more) of the mobile phone web traffic. However, in the U.S., the Android platform is actually more popular, in terms of web traffic, than the iPhone is, to the tune of 35.6 percent to 23.5 percent. The only other country that exceeds 30 percent in regards to the Android is Japan.

    A chart of comScore’s study. Click for a bigger image:

    comScore

    Another area of focus was WiFi usage across these device platforms. Not surprisingly, a great deal of Apple customers used the WiFi function a great deal more than Android users, although, Google’s phone had good success in Mobile Network Access:

    comScore

    One area of surprise, however, comes from the fact that, despite what we’re led to believe, a great deal of web traffic still comes from home computers. In fact, the only country that exceeds six percent mobile device access is the United Kingdom with 7.4 percent (1.9 for tablets). Meanwhile, even with that, the largest percentage of mobile users, over 90 percent of UK web users are using a home computer to access the web.

    comScore’s chart:

    comScore

    Perhaps the decline of the PC market isn’t as pending as one might think.

    Lead image courtesy.

  • iPhone 5 Rumors: Release Date Still Looking Like September

    Most of the rumors that have been going around for a while now, have suggested that we would see Apple releasing the iPhone 5 (if that’s what it actually ends up being called) come out in September. Last week, Boy Genius Report said it could even be August, but still the general consensus has pretty much kept it in September.

    BGR wrote: ““We have been told by a reliable source to expect a radical new case design for the upcoming iPhone, though we have not been given any additional details surrounding the design of the new iPhone case. What about a release, then? The consensus is that Apple is going to announce the next-generation iPhone at the company’s annual September event, traditionally focused on iPods, but we have heard it’s quite possible Apple will break tradition. According to our source, Apple may hold an event in the beginning or middle of August to announce the new iPhone, with availability to follow in the last week of August.”

    Following that, Bloomberg put out a report saying the company “plans to introduce a new iPhone in September that boasts a stronger chip for processing data and a more advanced camera, according to two people familiar with the plans.”

    Now, AppleInsider is reporting that production of the the device is projected for August, with a late third-quarter (ending in September) launch, based on “intelligence obtained by one investment banker’s recent trip to Taiwan.” That would be Morgan Stanley analyst Katy Huberty, who apparently met with people unknown in Taiwan, where Apple’s supply chain and manufacturing facilities are. She also noted that cheaper iPhones may be in the works.

    Interestingly, Huberty also reportedly said that those televisions we began hearing about last week may also be in the works, saying she believes Apple is in the “early design stages” for it. Last week’s report came from DailyTech said that a former executive claimed Apple would enter the TV display business late this year, tapping a “major OEM” to sell iOS-powered, Apple branded displays.

    Rumors of the next iPad coming with a higher resolution screen also emerged.

    Apple’s iOS 5, the next version of the iPhone’s operating system is due out this fall. The company demoed it at its Worldwide Developers Conference earlier this month.