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Tag: iPads

  • New iPads, iPad Air 2 & iPad Mini 3, Unveiled at Apple Event

    As expected, Apple has unveiled a couple of new iPads at their big event, the second such event in recent history. After about 45 minutes of patting themselves on the back for the previous event’s achievements (as Apple is wont to do), Phil Schiller finally unveiled the first of the new iPads.

    The first is the new iPad Air 2. Here are some specs:

    – 6.1mm thick, which is 18% thinner than the first iPad Air. It’s the thinnest tablet on the market. There’s now no air gap between layers, which achieves reduced internal reflection. Apple has also put an anti-reflective coating on the new iPad Air 2, which they say can achieve a 56% reduction in reflections.

    “This will be the best tablet display you’ve ever seen, and the thinnest,” says Phil Schiller.

    Here’s a comparison: on the left, a 1st-gen iPad, and on the right, two new iPad Air 2s.

    – A8X chip, their 2nd-gen, 64-bit chip. It sports three billion transistors, which Apple says produces 40% faster CPU and 2.5x faster graphic performance. The new A8X chip has 12x faster CPU than original iPad and an impressive 180x faster graphics performance than original iPad.

    – 10-hour battery life

    – New accelerometer, barometer

    Surprisingly, the camera is one the the most-beloved features of the iPad, says Schiller.

    – The new camera is an 8MP iSight camera, 1.12µ pixels, ƒ/2.4 aperture, 1080p HD video. It can now take 43 megapixel panoramas. New to the iPad air 2 camera is burst mode for high-speed action photos, as well as timelapse and slo-mo video (120fps and 720p) capabilities.

    That’s an untouched photo taken with the new iPad Air 2.

    – Dual microphones

    – New Facetime camera on the front, with a larger ƒ/2.2 aperture and can do “burst selfies” and single-shot HDR.

    – Apple also touts faster Wi-Fi (2.8x faster) and faster LTE (up to 150 Mbps).

    – As rumored, the new iPad Air 2 has a Touch ID home button, just like newer iPhones. Now you can unlock your iPad with your fingerprints, as well. Schiller said this was “one of the most requested features.” You will be able to use TouchID to make online purchases with Apple Pay.

    The iPad Air 2 will be available in silver, space gray, and yes, as rumored, gold. It will run you $499, $599, and $699 for the 16GB, 64GB, and 128GB Wi-Fi-only versions, respectively. If you want a new iPad Air 2 will cellular, it’s going to cost you $629, $729, and $829 for the 16GB, 64GB, and 128GB versions, respectively.

    Here’s a gold one:

    The iPad Mini 3 didn’t get much stage time, but it is part of the new lineup. It’s got a 7.9-inch retina display, and 5MP iSight camera, and Touch ID as well.

    It will run you $399, $499, and $599 for the 16GB, 64GB, and 128GB Wi-Fi-only versions, respectively, and $529, $629, and $729 for the 16GB, 64GB, and 128GB Wi-Fi + cellular versions, respectively.

    Both new iPads will be available for pre-order this Friday, October 17. They’ll ship by the end of next week.

  • New iPads ‘Leaked’ Include iPad Air 2, iPad Mini 3

    Well, there are the new iPads.

    Apple has done exactly what it wanted screwed up a bit and inadvertently unveiled the new line of iPads.

    What you see above is a screenshot from the iPad User Guide For iO8, an ebook available in iTunes right now. Screenshots from the book show an ‘iPad Air 2’ and an ‘iPad Mini 3’, both of which Apple was expected to unveil at their big iPad event – slated for Thursday.

    The “leak”, apart from confirming the new names of the devices, also shows both new iPads with the much-rumored Touch ID home button and Burst Mode.

    What you don’t see is the rumored giant iPad (12.9-inch). Last week we heard that iPad would be delayed thanks to high demand for the new iPhones, which Apple just unveiled last month.

    As 9to5 Mac, who was the first to spot this, points out, the timing of this leak is rather convenient – considering Google just announced a new Nexus 9 tablet and Nexus 6 phone.

    Anyway, you’ll see it all – probably including a gold iPad, new iMacs, and OS X Yosemite – when the event kicks off tomorrow. You can watch it online, if Apple can get its shit together.

    Image via Apple

  • Steve Ballmer, Clippers Owner, Is Banning Apple Products

    After former owner Donald Sterling let his racist flag fly and the world heard the tapes, former Microsoft CEO Steve Ballmer swooped in and bought the Los Angeles Clippers for a reported $2 billion. The deal finalized last month, making Ballmer the official owner of the NBA franchise.

    Now, in true Ballmer fashion, the Clippers are on the way to becoming an iPad-free zone. Well, probably not just iPad-free. Soon, if Ballmer catches someone with an Apple product, they’ll likely get that famous Ballmer earful.

    This is from Reuters:

    [T]he Clippers will be a Microsoft organization. The son of a Ford Motor Co manager, he’s always been a company and product loyalist, banning his own family from using Apple’s iPhones.

    “Most of the Clippers are on Windows, some of the players and coaches are not,” Ballmer said.

    “And Doc kind of knows that’s a project. It’s one of the first things he said to me: ‘We are probably going to get rid of these iPads, aren’t we?’ And I said, ‘Yeah, we probably are.’ But I promised we would do it during the off season.”

    Though Ballmer resigned as CEO nearly seven months ago and removed himself from the board last month, it appears that he’s still a Microsoft guy through and through.

    Sure, you can put Surface tablets in everyone’s hands, but that doesn’t always eradicate the culture of Apple. Microsoft knows this all to well. Despite signing a $400 million deal with the NFL to product place the hell out of its products during games, everyone in the NFL is still calling any tablet they see an iPad.

    Image via Wikimedia Commons

  • Apple Posts Record Holiday iPhone, iPad Sales

    Apple today released its first quarter 2014 earnings, revealing that the company has once again set holiday sales records.

    Apple took in $13.1 billion in earnings during the holiday quarter on $57.6 billion revenue. The company’s earnings match the $13.1 billion it earned during last year’s first quarter, though revenue was up 5.6% over first quarter 2013 revenues. Apple’s gross margin dipped slightly to 37.9% versus the 38.6% seen during the first quarter 2013.

    Though Apple’s latest quarterly earnings don’t break records, the company’s sales of iPhone and iPad devices certainly do. Apple sold 51 million iPhones during the first quarter, up 6.7% from the 47.8 million iPhones sold last year. The company also sold 26 million iPads during the holiday quarter, up 13.5% from the 22.9 million iPads sold in Q1 2013. Both of these totals represent quarterly records for iPhone and iPad sales.

    “We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products, and the continued growth of iTunes, software, and services,” said Tim Cook, Apple CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”

    Though not a record, Apple sold 4.8 million Mac PCs during the first quarter 2014, up slightly from the 4.1 million Macs sold last year.

    For the current quarter Apple issued revenue guidance of $42 billion to $44 billion. The company is not expected to reveal any new products before the end of its second quarter. By the end of the year, however, Apple will have revealed its refreshed line of iPad and iPhone devices, possibly including the rumored iPhone 6 with a larger display and the rumored 12-inch mega-tablet version of the iPad.

    Image via Apple

  • Apple to Ship Over 80 Million Tablets This Year

    Apple to Ship Over 80 Million Tablets This Year

    Tablets were more popular than ever this holiday season, and Apple and Samsung continued to display their mobile dominance with iPad and Galaxy tablet sales on Black Friday.

    A DigiTimes report today is showing that this year’s tablet sales growth is not expected to slow. The report’s unnamed “Taiwan-based supply chain makers” are predicting that Apple will ship upwards of 80 to 90 million tablets during 2014. Those same sources predict that Samsung will ship 60 to 70 million.

    This takes into account the new tablets that both Apple and Samsung are expected to announce during the coming year.

    Apple is expected to reveal its refreshed iPad Mini and iPad Air lineup this year, which will presumably be lighter and thinner than last year’s lineup. In addition, the long-held rumors of a new 12.9-inch mega-tablet version of the iPad are still being passed on by DigiTimes’ sources. With Samsung having already unveiled its 12.2-inch mega-tablets at this year’s CES, Apple may see more pressure for a larger version of the iPad, though the report claims a mega iPad release is unlikely before the end of the third quarter 2014.

    As for Samsung, the Korean manufacturer will continue to flood global markets with tablets of all sizes and prices. With emerging markets forecasted to be so important for industry growth in the coming years, Samsung’s lower-price tablet lineup could become more important. DitiTimes predicts more tablets like the new Galaxy Tab 3 Lite with prices falling to as low as $129.

  • Best Tablets For That Special Someone On Your Holiday Shopping List

    Tablet computers have brought a whole new definition to the word “convenient;” they have the mobility and ease of accessibility of a smart phone, but also embrace the clarity and versatility of a laptop computer. Tablet computers are useful for people of all ages and interests; a tablet computer can be just as helpful to an elementary school child learning multiplication as it would be to a business professional traveling between meetings, or a busy college kid juggling multiple assignments and papers during finals week (much like this writer). As the Christmas season draws near, the hype over tablet computers seems to intensify, as the versatility attributed to the devices makes them the perfect gift for almost everyone on a potential shopping list. Just what tablets are the best, and for who, though?

    Luckily, multiple spots around the net have taken it upon themselves to come up with definitive lists, showcasing the best of the best that the tablet market has to offer. The folks over at i4u news published a list aptly titled, “The Best Tablets to buy as Holiday Gifts.” They list prices alongside their top thirteen picks, and even include a few tablets made especially for children. Prices range from as cheap as $63 to as extravagant as almost $500.

    Yahoo news also released a guide to the “Best 7 Inch Tablets of 2013,” and included selections from all the major providers, including Apple, Google, and Amazon. The list suggests tablets based on their “performance, display and usability,” and includes such big-name items as the Kindle Fire, the iPad Mini, and the Nexus 7.

    Tablets certainly do make a great gift for almost any person on your shopping list, and as they become more widely available, the possibility of picking up a tablet for even the most tricky of gift recipients becomes a more and more realistic option. So, tell us, WebProNews readers; are you planning on snagging a Tablet for yourself or someone else this holiday season? What would you consider the best tablet?

    [Image courtesy of Wikimedia Commons.]

  • New iPad Mini Again Rumored to be in Short Supply

    New iPad Mini Again Rumored to be in Short Supply

    During its big iPad announcement event last week, Apple unveiled its latest version of the iPad Mini. Though the tablet’s hardware has remained much the same, the Mini did get one bit upgrade – its screen. The 7.9-inch display on the new iPad Mini has been upgraded to a 2048 x 1536 Retina display. Though the addition will be a welcome one for Apple fans, it may also be that this new feature is severely limiting the number of the devices Apple is able to manufacture for the holiday quarter.

    A new DigiTimes report today stated that the new iPad Mini will be in short supply in the coming months. The report’s unnamed “sources with Taiwan’s supply chain” are placing the blame for the tablet’s rarity squarely on Sharp. The manufacturer is reportedly having trouble with the new display’s Oxide TFT manufacturing process and is seeing very low yields.

    This new report comes just days after a market research firm also predicted low shipment numbers for the iPad Mini. That report also blamed the shortage on manufacturing problems surrounding the Retina display.

    Though the report about Sharp is concerning, it does not mean that dedicated Apple fans won’t be able to get the new mini-tablet this holiday season. According to DigiTimes, Sharp makes up only 40% of Apple’s Retina display orders for the iPad Mini. The other 60% are coming from LG Display, which hasn’t been rumored to be having any trouble producing the displays.

  • Apple Tablet Shipments Falling, Still Tops Others

    Earlier this week it was reported that all other tablet shipments combined outpaced Apple’s iPad shipments during the third quarter of 2013. Though this may again change during the holiday quarter now that Apple has announced its refreshed iPad lineup, the overall trend is likely to continue as Android tablet manufacturers expand their offerings.

    Today, market research firm IHS weighed in with its estimates, showing that Apple is still leading in tablet market share, despite losing market share during the third quarter. The firm estimates that the company shipped 14.25 million iPads during the quarter, a slight decrease from the estimated 14.62 million it shipped during the second quarter. The drop, though, means that Apple market share fell significantly, down to just unger 30% from 33.5% during the second quarter. Apple is now estimated to have shipped over 170 million iPads since the original device debuted in 2010.

    “The erosion in Apple’s unit shipment market share was inevitable,” said Rhoda Alexander, director for tablet research at IHS. “Cheaper almost always wins the volume race, and competitors were quick to adjust pricing when it became clear that it was impossible to achieve anything close to Apple’s unit growth at the same price level. The resulting surge in sub-$250 alternatives catapulted Android to the leading operating system in tablets in the third quarter of 2012, but left vendors searching for profit in an increasingly competitive market.”

    Samsung unsurprisingly has the second-highest tablet market share with 22.2% during the third quarter. The Korean company shipped an estimated 10.7 million tablets during the quarter. Samsung is estimated to have now shipped 54 million tablets since 2010.

  • Other Tablets Out-Shipped iPads Last Quarter

    As the tablet market has grown, Apple’s share of the pie had gotten progressively smaller. Though the manufacturer still enjoys a major chunk of the market, the combined force of all other tablets has now overtaken Apple.

    DigiTimes Research today reported that worldwide tablet shipments of all other brands reached just over 20 million units during the third quarter of 2013. This was a 22.9% rise from the second quarter, and accounts for over 56% of total tablet shipments. Apple makes up the other 44%, shipping an estimated 15.6 million iPads during the third quarter.

    Though this might seem to be good news for Android tablet manufacturers, these numbers could easily shift back in Apple’s favor during the fourth quarter. While manufacturers such as Asus and Samsung announced new tablets during the second and third quarters of 2013, Apple has only just announced its refreshed iPad lineup, including an iPad Mini with Retina display. DigiTimes estimates that iPad shipments grew by 6.8% during the third quarter, making up nearly 44% of worldwide tablet shipments.

    During that same time, Samsung managed to increase its share of the tablet market to nearly 30%. Google’s Nexus 7 tablets represent the third-largest market share block, with Lenovo, Acer, Asus, and Amazon following behind. Collectively these companies are set to eclipse Apple within the next year with a flood of Android-powered tablets.

  • Android Tablet Shipments Nearly Doubled in Past Year

    The modern tablet market, much like the smartphone market before it, was almost entirely created by Apple. Once again, however, the more open Android operating system now appears to be dominating the space that Apple pioneered.

    According to second quarter shipment numbers from analyst firm Strategy Analytics, Android-based tablets now account for a full two-thirds of the tablet market. 34.6 million Android tablets were shipped during the second quarter of 2013, almost double the 18.5 million tablets that shipped during the second quarter of 2012.

    “Global branded tablet shipments reached 36.2 million units in Q2 2013, up 4% from 24.6 million in Q2 2012,” said Peter King, director of the tablet division at Strategy Analytics. “The branded tablet market had a rest period as very few new products came to market during the quarter. When we add in white-box tablets, shipments reached 51.7 million units, up 43% from 36.1 million in Q2 2012. Android is now making steady progress due to hardware partners like Samsung, Amazon, Google and White-Box tablets which, despite the fact that branded OEMs are lowering price-points and putting pressure on the white-box manufacturers, are still performing well.”

    Apple did not fare as well during the second quarter. The company’s iPad shipments were down year-over-year, and its tablet market share has now fallen to 28.3% – a drastic drop from its 47.2% market share one year ago.

    “Apple iOS shipments were 14.6 million iPads in Q2 2013 which declined 14% annually,” said King. “In the same quarter a year ago the first ‘Retina’ display iPads were launched which could partly explain the decline as there were no new models in this quarter. However, to compensate that, iPad Mini which was not available a year ago, now freely available was expected to take the figure higher than 14.6 million.”

    The quarterly report also found that Windows 8 now has a full 4.5% share of the tablet market, up from only 0.5% last year. Microsoft recently cut the price of its Surface RT tablets to $349 due to slow sales of the device.

    Strategy Analytics' Q2 2013 tablet shipment numbers

  • NOOK Overtakes Kindle Fire in Tablet Web Traffic

    NOOK Overtakes Kindle Fire in Tablet Web Traffic

    In the world of tablets there are iPads and then there is virtually nothing, or, at least that would be the takeaway from a new report released by Chitika.

    Looking at hundreds of millions of impressions gathered from the company’s advertising network between June 4 and June 10, 2012, Chitika found that 91.07% of tablet internet traffic comes from iPads. As daunting as that percentage must be for Apple’s competitors, it should come as some small relief that the market share of internet traffic from iPads is actually down from May when it was 94.64%. Still, Apple’s scored a remarkable coup in making the iPad synonymous with tablets.

    Internet Web Traffic Shares Among Tablets

    Really, it’s almost inconsequential to even talk about the iPad’s dominance anymore. It’s like constantly reminding everyone that, hey, the sky is up.

    Anyways. The scraps that Apple’s competitors are left to contend for are few but still yield some significant findings among non-iPads. Samsung continues to distinguish itself from the rest of the non-iPads with 1.77% of tablet web traffic. One significant shift in the survey saw the latest NOOK release, NOOK Simple Touch with Glowlight, the first e-reader on the market with a self-illuminating screen, propel the brand past Amazon’s Kindle Fire for the first time. In May, the Kindle Fire and NOOK staked 0.82% and 0.53% of web traffic, respectively, but those numbers in June look a lot different as the NOOK claimed 0.85% while the Kindle Fire slipped down to 0.71%.

    The latest NOOK isn’t even a web-browsing tablet, either – it’s just an e-reader that happens to be immensely accommodating for those dim and dark places where people like to read, and apparently those types of people are many. That the Kindle Fire’s market share remained in the same ballpark while NOOK’s share jumped up suggests Barnes & Noble, who make the NOOK, released a product that people have been wanting for a while.

  • Square Inc. Doubles its Reach to Over 20,000 Retailers

    Square Inc. Doubles its Reach to Over 20,000 Retailers

    Back in April, Twitter’s Jack Dorsey announced that his newest venture, Square Inc was already processing about $5 billion worth of transactions per year, and being used at almost 10,000 stores around the country.

    Today, that number has doubled and Square is an accepted form of payment at over 20,000 outlets nationwide.

    For about ten bucks you can go to Walmart, Target, or Best Buy and get a Square reader for your iPhone, iPad, or Android device. There’s even an app that will let you pay at some shops just by telling the cashier your name. Pretty impressive! I guess that’s why they have over one million registered customers.

    But Square still has some pretty stiff competition to overcome by their biggest rival, PayPal. While payments on Square cost 2.75%, PayPal charges only 2.7% and it doesn’t require merchants to purchase any additional equipment. Payments are processed using either a PayPal card or a phone number and PIN ID.

    Also, PayPal’s latest initiative has them partnered with 15 extremely popular retailers including Abercrombie & Fitch, Advance Auto Parts, Aéropostale, American Eagle Outfitters, Barnes & Noble, Foot Locker, Guitar Center, Jamba Juice, JC Penney, Jos. A. Bank Clothiers, Nine West, Office Depot, Rooms To Go, Tiger Direct and Toys “R” Us.

    So there’s some fierce competition to overcome before we can really consider Square Inc. to be a leader in the mobile payments arena, but last we heard, Jack Dorsey was out drumming up interest from prominent investors like Legg Mason and Fidelity, so another big breakthrough could be just on the horizon. We’ll keep you posted.

  • iPad 2 vs New iPad – Can You See The Difference?

    If you are currently in possession of both the iPad 2 and the recently released New iPad, are you able to tell the cosmetic difference between the two models? Place them side by side and try to see if you can find any difference between them, especially pertaining to the clarity of the display. If you have done this, do you find yourself stumped? If so, the technologists at The Next Web have put this conundrum to the test by asking customers leaving an Apple store to determine the cosmetic difference between the two models.

    As you can see from their results in the video below, it is not definitive, and all of the answers have been mixed. A variable to try to determine the newer model is mostly by “which has the brighter/clearer screen.”

    John Brownlee of The Cult of Mac has an interesting hypothesis as to why some people chose the iPad 2 in this test:

    “It’d be interesting to hear what the reasons were why people chose the iPad 2 over the new iPad. It’s hard to escape the fact that many of the people who choose the iPad 2 over the new iPad have glasses, implying that they may not have eyesight good enough to distinguish retina quality in a display (which as Apple defines it means the ability to distinguish one pixel from another with 20/20 vision).”

    Some Twitter users have also been challenging themselves to find the difference between the two iPads:

    Amazed by how small the supposedly huge difference between old & new iPad display feels. Cool, yeah, mind-blowing, no. 7 hours ago via Twitter for Mac ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    Aside from the difference in resolution, it also seems like midtones are brighter on the new iPad. 4 days ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    The new iPad might appeal only to geeks. My wife: “No big difference. Same design, same size, same weight?” Me: “It’s faster.” She: “Meh.” 4 days ago via Twitter for iPad ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    Do you notice any difference in the display presentation between the iPads? Please let us know your feedback below in this post’s comments section.

  • iPads Improve Kindergarteners’ Literacy Scores

    Nearly a year ago, in April 2011, we told you about a small town in Maine that was set to become the first town in America to give every kindergartener an iPad to be used in their education. Auburn, Maine, a town of 24,000, gave roughly 285 students iPads (staggered, but more on the later) at the start of the 2011-2012 school year.

    “The more education teachers have using these tools the better we can enhance children’s learning and take them to that next level,” said one teacher involved in the initiative. The preliminary results are now in, and it looks like the iPad program was a success – at least in the short term.

    According to Audrey Watters at Hack Education, the iPads have increased the Kindergarteners’ literacy scores.

    While it’s true that the kids’ literacy scores have indeed improved, a researcher on the iPads to Kindergartners project warns that it’s not accurate to claim a direct, singular correlation. From Hack Education:

    But as Damian Bebell, one of the project’s researchers argues, we can’t just act as though the devices “arrive on parachutes” into a classroom and suddenly and magically students perform better. “It’s really about pedagogy and teaching,” says Bebell. The iPads are “just a tool.”

    They’re a new tool in the arsenal of the Auburn School District’s kindergarten teachers, for sure, but the district has been working for a number of years on improving its early literacy efforts. That has involved extensive training for the teachers and staff. It also means there’s several years worth of data in how well kindergarteners in Auburn have read and written — important when it comes to ascertaining how much impact these iPads actually make in the short- and long-term.

    So, like many experiments, there are other factors to consider. But they can say, with certainty, that the kids in the classrooms with the iPads performed better mid-year. And the kids who had the iPads the longest performed better.

    You see, half of the 16 Kindergarten classes got the iPads at the beginning of the year, and the other half had to wait until December. Although most of the metrics to judge progress showed no statistical significance between the two groups, one did: the “Hearing and Recording Sounds in Words” test. This measures a student’s ability to make connections between sounds and letters – a phonetical test. The kids who had the iPads since the beginning of the year performed better on this test.

    So, do iPads help kids learn? That’s a broad question to be answered by a specific, short-term study like the one from Auburn, Maine. But the results there are interesting. They should probably make us glad that 7 out of 10 children under the age of 12 reported to using tablets in the home.

  • Tech Envy & The Object Of Your Coworkers’ Desire

    If you feel like your coworkers have been a little icy towards you since you returned from the holiday break with that new tablet in tow, you’re not imagining things. A new study reveals that happily displaying or even using your new gadgetry at work may cause your colleagues to become slavering, green-eyed monsters.

    Captivate Network, who specialize in providing customized, actionable information to business professionals, found in their latest Office Pulse study that 30% of employees reported being “very envious” of the devices their colleagues have and they do not. Furthermore, the survey found that 73% of employees considered their smartphones (43%), tablets (15%), e-readers (8%), and HDTVs (7%) as their favorite device.

    Another fun fact: the more money you make, the more attached you become to your tablet. Here’s a table breaking down of favorite electronic devices across a few basic demographics:

    Adding to the extrapolation of this data is the fact that 80% of adults surveyed desired an iPad above all other tablets which, I dunno if you’ve noticed, also happen to be one of the most expensive tablets currently on the market. Consider this a triumph of Apple’s expensive admission into their cult of personality.

    While the affluent are fonder of their tablets than the non-affluent, they are also more desirous of tablets than the non-affluent. Granted, only 12% of those surveyed admitted to coveting tablets, as opposed to 32% desiring a smartphone, but the longing for tablets among the haves was much higher than among the have nots. Again, here’s the breakdown of objects people desire among demographics:

    It’s no wonder tablets, and specifically iPads, are preferred among the rich: they’re the ones that can more easily afford them. Yes, I’m inferring this assertion from correlations so I reserve the right to be wrong on this, but still, it raises the question of whether tablets are desired among professionals less for their utility and more for being a status symbol. But don’t demonize the rich over this particular phenomenon because, as the report from Captivate Network explains, “Affluent tablet owners (those making more than $100K per year) are happy to let co-workers play with their device with 42 percent reporting sharing their tablet with five or more of their co-workers as compared to just 15 percent of tablet owners making less $100K annually.”

    Reading this report, it’s hard not to walk away thinking that every white-collar office isn’t some muted recreation of Battle Royale. Nobody’s holding hostages and threatening to cut throats, so rest assured, taking your iPad to work won’t invite violence upon your person.

    One last take-away from this data: where people like to use their gadgets. I’ll let this one speak for itself:

    Yeah.

    Anyways, for more adventures in office drama data, check out the infographic that Captivate Network put together using their data:

  • iPads Are Now Being Used To Assist Cerebral Palsy Patients

    Seems like people are finding some unexpected uses for iPads as of late. Most people stick to traditional uses like reading books, checking emails and the like. Some people have dropped them from near-space. Some people studied their face-smack impact. Some people just chucked them into lava. While those uses are novel and creative, iPads may have found their most meaningful purpose yet: helping children with communication and movement disabilities.

    According to a document from JD Supra, iPads and other tablet computers are being utilized to assist children with congenital disorders such as cerebral palsy. The report says that “there are now approximately 40,000 apps created for people with disabilities, helping to revolutionize the lives of those with special needs and the parents, therapists and teachers who help them.”

    What makes tablets like the iPad so accessible for people with neurological disorders is the touch screen technology. For anyone with any kind of limited motor skills, being able to navigate a computer without having to operate a secondary device like a mouse and keyboard is a great liberty. “Touch has made it exceptionally accessible — everyone has an iPad…,” said Michelle Diament, cofounder of the disability news website Disability Scoop. “If you’re someone with a disability, having something that other people are using makes you feel like part of the in-crowd.”

    That’s actually a really good point by Diament. There’s a lot of psychological value for children (and adults, too) not to be isolated and encumbered by awkward looking communication devices that essentially label them as Other by society. Some may cope with the social difference better than others, but let’s be frank – most people are jerks and can’t hide their askance glance when they see someone who isn’t like them. Employing “cool” apparati like iPads not only help a patient communicate but also help break down any stigmas society may reserve for them.

    JD Supra’s report goes on to describe one example in which an iPad enabled a child with cerebral palsy:

    Noah Rahman is a three-year-old cerebral palsy patient whose fine motor skills have significantly developed since he began working with the iPad.

    When Noah was two, his language, cognitive ability and fine motor skills were determined to be at least 12 months behind his peers. Since receiving the iPad Noah’s parents have seen a huge jump in his language and cognition and now say he is on par with his peers.

    Mark one more in the win column for science and technology.

  • Apes Using iPads To Communicate With One Another

    It’s true. Apes are using iPads, and word is that they could end up video calling one another between different zoos.

    Just look:

    Oops. I mean:

    These come from a project at the Milwaukee Zoo. According to a BBC interview with conservationist Richard Zimmerman, the orangutans could soon be video-calling their friends at other zoos.

    At RedApes.org, where the videos were embedded, there is also a photo gallery o “Long-time Orangutan Outreach friend and supporter Scott Engel doing his part to make the Planet of the Apes a reality…”

    I happened to stumble across this one on YouTube as well:

    At RedApes.org, they’re currently accepting donations for the iPad project. They’ll take your “gently used” iPads. Something to consider for all you iPad owners planning on getting the iPad 3 when it comes out.

    It probably wouldn’t hurt to get on the apes’ good side now while there’s still a chance.

  • ZooGue Dips iPad In Lava To Give You Free iPhone 4S Cases

    How far would you go to market a promotional deal from your company? There’s the standard options of sending out some circulars and emails. You could employ the slightly more costly method of advertising on a webpage or magazine. You could hire one of those poor guys that stand out on the side of a road dressed as a gorilla while holding up signs about today’s specials. You could also reach out to thousands of commuters at once and blow up your name on the side of a billboard.

    Or, if you’e ZooGue CEO Tim Angel, you don’t mess around with those conventional methods of advertising. Instead, you release a video of yourself dipping an iPad into a stream of lava.

    Wait, what?

    See the video below:

    ZooGue is an online retailer of iPad cases as well as other cases for other mobile devices. They’ve recently developed a case for the iPhone 4S, which is what prompted the adventure you saw in the video. On their website, they describe themselves as the business type that “always thinks outside of the box.” I think dipping an iPad into a flowing stream of lava would qualify that claim.

    So about that video.

    I was slightly alarmed by the video when I first found it so I snooped around the Internet for some info until, unsatisfied with what I learned (or, as it were, didn’t learn), I wrote to Angel himself to get the story.

    “This was actually simply for marketing reasons only,” he says. “The goal was to make an entertaining original homemade video to get tons of views and get the word out about our free iPhone cases.” The free cases he mentioned are available for the iPhone 4S and you can find out more about the offer on ZooGue’s website or via the included video below.

    You may think that treating your iPad to a bath of molten lava wouldn’t be all that difficult, but apparently lava isn’t such a willing co-star in marketing videos. In his email to WebProNews, Angel explains the tribulations involved in capturing the video:

    This video is about six months in the making. It was not easy and this was actually my second time to the volcano in Hawai. The first time I failed miserably; I wasn’t even able to see a drop of lava. Months later a friend that I met in Hawaii during the first time sent me an email and said lava was flowing great and that I should fly over there.

    So this time I was gonna make sure I had it planned right. I reserved a helicopter to take us to the lava and rented a car to drive wherever I needed to go. I was running really late to the airport because I had overslept. I was running to my gate and then when I got there it turned out the plane was two hours late. So I waited and then flew to Hilo. When I landed at 11PM I received a voicemail that the helicopter company was canceling because it was too dangerous to land near the lava. Then it started pouring rain and of course I thought, “Noooo, not again.” We were supposed to take the helicopter in the morning in just seven hours. My flight back to California was scheduled for the very next evening so there was no time for error. I thought, “There is no way I can fail again.” So I called my friend and asked if I could hike out to the lava. He said I could but it will be a few hours and he would go as well. So that’s what we did and we made it. The lava was so amazing we stayed there and watched it for six hours. It was a successful but stressful trip. The two-hour hike back was two hours in the rain in a t-shirt. It was not fun, but hey, I didn’t really care I completed my mission.

    So the most obvious question to this mission is: was it worth it? It seems like a costly marketing campaign, and not just because of the sacrificial iPad that got committed to the lava. Renting cars isn’t exactly cheap, and I’d imagine renting a helicopter is even moreso (who knew you could even rent those things?). And more importantly, did the stunt even get his company the attention he’d hoped for?

    Well. You just found about ZooGue’s promotion, didn’t you?

  • The iPad Apps That Diplomats Will Use

    The iPad Apps That Diplomats Will Use

    Earlier, we ran a story about the Patterson School of Diplomacy and International Commerce at the University of Kentucky (UK) here in Lexington, launching an initiative to put iPads in the hands of students and faculty, with support for an 18-month trial from Apple. The idea is that future diplomats be well versed in current technology. 

    We reached out to Ambassador Carey Cavanaugh, who is the Director of the school, who told us a bit about the initiative and the apps they’ll be using. 

    "While the iPad as a device is great, there is no doubt that what will be key for us is the vast range of applications that exist today or are currently in development," he tells WebProNews. "Students will be using Pages and Keynote from the beginning for basic report and presentation tasks and we now have them assessing a wide variety of free apps to see which will be most helpful for handling pdfs, notetaking, etc.  They will report on their assessments of the utility of these apps on the blog site that is now up and running (iPatt.uky.edu).  

    "In the area of productivity, they are going to utilize PocketInformant HD and the whole range of applications that Omni has developed for iPad (OmniFocus, OmniGraffle, OmniGraphSketcher)," he continues. "These are amazing applications (I assume you heard there will be a 2.0 version of Pocket Informant in about a month which should make it even better). Graffle and GraphSketcher are invaluable for report preparation — the diagramming and graphing abilities are amazingly refined and fit well the requirements of our students.  Students are also already using Things and Agendas."

    "Two apps with direct relevance to the program that all of them will be using are PressReader and Teleprompt+," he says. "PressReader gives the students access to more than 1,700 daily papers on their iPad and we have already explored how to use this app to enhance classroom instruction and the program overall. In the classroom, this will be tied to sharpening student’s analytic skills." 

    Carey Cavanaugh Talks iPad Use "Many of our graduates head for diplomatic assignments with the Foreign Service or analytical positions in the intelligence community," Cavanaugh explains. "They must be able to quickly take current information and generate cogent policy analyses to support top leaders (Secretary of State, DCI, President, or CEOs for that matter). PressReader will enable us to have students examine recent media coverage in a foreign country (from current newspapers across the political spectrum) and produce an assessment of where and how the US might engage on a particular issue."

    "This is a typical assignment at an American Embassy overseas, but one that would be impossible to do at a university without access to so wide a range of the foreign press," he says. "Most of our students have already spent time abroad so this also means that we can have a students in the same class do such an assignment — say examine the political and popular reaction to the recent upheaval in Tunisia — with one using French language press, another the German, and a third Saudi Arabian (all the while maintaining and improving their foreign language skills).  With PressReader, this can truly be done globally.  While the best university library might let you explore dated press from France or Italy, PressReader will provide today’s news from places as vital as the BRICs (Brazil, Russia, India, China),, but also more remote corners like Iceland, Korea and Argentina.  It will also help students prepare for overseas internships.  This summer, for example, we have a student headed to Cambodia to do humanitarian work and another to serve as an intern at the US Embassy in Macedonia.  Both with use this app and subscription service to prepare for those assignments.  Finally, for foreign students, we believe this being able to keep up with the news from their country and perhaps feel a little less detached from home.  Already last week, one of our Chinese students noticed that she now can read (in Chinese of course) the newspaper that she read every day before coming to the United States."

    "Teleprompt+ is an app that literally converts the iPad into a teleprompter," he says. "We believe this will help our students sharpen their public speaking abilities and, once again, be better able to support principals (President, CEOs) when they are supporting major events.  What we have found already in testing is that the app is having an impact on the smoothness and cadence of oral presentations, as well as a greater ability to control time.  Time in the diplomatic and corporate world is key.  We already instruct our students in how to make "elevator speeches. "  We actually put the students on elevators to do it, giving them 18 floors to make their pitch — a luxury given that the State Department and CIA have only seven floors, the Pentagon five, and the White House for all practical purposes two (the 18 floor ride, with interruptions as it keeps stopping, is actually provides about the same amount of time you would have to brief a Senator on  the underground train from the Senate Hart Building to the Capitol).  We also believe it may help them write more effectively and succinctly, but we can report more on that later."

    The school is the first professional one to undertake a full degree cycle iPad initiative like this, and why this is only a trial, it seems pretty clear that the school is confident in the approach. While Cavanaugh reached out to Apple to get this thing going, Apple does have a whole Education unit, which encourages schools to "extend their classrooms" with Apple products. It will be interesting to see if Google reaches out to schools to encourage similar career-driven use of Android tablets as more come to market. That company is already getting schools to "go Google" with Google Apps.   

    "The focus of the Patterson School is Diplomacy and International Commerce so this demands a fairly wide set of skills for our graduates," Cavanaugh tells us.  "All of our students need to have exceptional communication skills — oral and written — and a strong comfort level with not just international politics, but also economics and statistics.  Indeed, most of our students take courses in economic statecraft, economic modeling, or agricultural economics.   We have just begun to explore which apps will best support those areas of study."

    As the school has both Apple and developers at its disposal, the possibilities would seem to be nearly endless.