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Tag: Invite Media

  • Google Launches DoubleClick Bid Manager, Based On Invite Media

    Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look:

    “The last few years have been busy, as we’ve worked to take the best of Invite Media, DoubleClick, and Google to build a demand side platform that helps our agency and advertiser partners buy display better,” says Payam Shodjai, Senior Product Manager, DoubleClick Bid Manager.

    The key benefits to Bid Manager, according to the company, are unified, streamlined workflows, powerful targeting, and cross-channel opportunities.

    “Marketers have long known that running cross-channel campaigns can yield the best results, but increasing media fragmentation over the years has made it challenging to act on this seamlessly,” says Shodjai. “Thanks to our unified DoubleClick Digital Marketing platform, DoubleClick Bid Manager can be a seamless part of cross-channel marketing efforts. Display remarketing from search ads is an early proof point of how marketers can take advantage of powerful cross-channel features on our platform.”

    DoubleClick Bid Manager is available globally to international advertisers, and for media buying in over 40 countries.

    More on the offering in this blog post from Google.

  • Report: Google Acquires Invite Media

    The difficulties Google encountered while trying to acquire AdMob apparently didn’t cause the company to give up on a related purchase.  A new report indicates that Google has bought Invite Media, which deals in advertising tech, for perhaps $70 million.

    Invite Media’s specialty is display media, and as its homepage makes clear, it offers a universal buying platform with ties to all sorts of organizations.  Another item of interest is the second mention of Yahoo in the "News" column.

    Then here’s a third curious fact: Invite Media is quite quiet for an advertising company, considering the last corporate tweet was made on May 11th and the only official blog post dates from November 26th.  It’s anybody’s guess whether the firm’s been tied up in negotiations, working on top-secret projects, or is just low on writers.

    Anyway, Peter Kafka reported earlier today, "Google has indeed bought ad technology startup Invite Media, I’ve confirmed with multiple sources."

    As for what Google will do with the property, Kafka continued, "People familiar with the transaction say Google’s plan is to leave Invite running as a stand-alone unit, which will work at arm’s length with exchanges like Google’s AdX as well as competitors like OpenX, Yahoo’s Right Media and Microsoft’s AdECN."

    Integration between Invite Media and DoubleClick is only supposed to occur over a significant period of time.