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Tag: Internet memes

  • Scumbag Steve Goes From Meme To Spokesperson

    Scumbag Steve Goes From Meme To Spokesperson

    While you know him better as Scumbag Steve, Blake Boston is a living example of how to exchange Internet fame (infamy?) into real world financial gain. After finding his Internet fame via the Reddit collective, Scumbag Steve is about to appear in an ad campaign for Pepsi’s Brisk iced tea. It should be noted that the ad campaign finds Pepsi not only partnering with the popular meme figure, the company is also leveraging the Imgur image hosting service.

    According to Agency Spy, promoted images of Scumbag Steve’s Brisk campaign will appear on Imgur, which will no doubt make use of the meme images that made Boston such a popular figure on the Internet. While there’s been no discussion of Steve’s financial reward for the ad campaign, it’s not a stretch to think it will be fairly lucrative.

    For those of you who aren’t familiar with the Scumbag Steve meme, Know Your Meme is all over it, complete with examples of the images that led to his notoriety. Then there’s the videos Blake/Steve has created, demonstrating he, too, is having fun with his Internet fame:


    And no, those videos are not for the same song. Sure, they sound alike, but then again, so does every song ever recorded by Katy Perry, and she doesn’t get knocked for her hustle. With that in mind, neither should Steve/Blake. Naturally, Twitter noticed Steve’s good fortune:

    Brisk Tea teams up with Scumbag Steve (yes, that Scumbag Steve) to make banner ads you might actually notice: http://t.co/9EsyD37I
    33 minutes ago via Buffer · powered by @socialditto
     Reply  · Retweet  · Favorite

    Stop it Internet RT @copyranter: Scumbag Steve is now a SpokesScumbag for Pepsi: http://t.co/s8nWRdyF #EndTimes
    2 hours ago via TweetDeck · powered by @socialditto
     Reply  · Retweet  · Favorite

    Shouldn’t that be “stop it Pepsi?”

    Work That Matters: “Scumbag Steve” #meme the latest victim of product placement http://t.co/kKLUnXer
    2 hours ago via Tweet Button · powered by @socialditto
     Reply  · Retweet  · Favorite

    Victim? I think our definitions differ… While it appears as if the Scumbag Steve/Brisk Iced Tea ads will be image-based, I’m not going to let that stop me from featuring a couple of my favorite Brisk ads from years past:


    Let’s just hope Scumbag Steve’s image ads are as cool as a claymation Bruce Lee.

  • Google Glasses As Interpreted By A Meme-Fueled Internet

    I absolutely love Project Glass, Google’s smart glasses project. While the concept itself is exciting enough, the potential uses in the future for the device are pretty awesome. From being a Terminator to playing Battlefield 5 in an empty lot, the potential is limitless. The latest concept/parody video might be the most truthful of all the videos though as it shows us what happens when Project Glasses gets into the hands of the Internet.

    YouTube user ElectRoulette has created what will probably be the Internet’s first use for Project Glass – turning them into Meme Glasses. What follows is a day in the life of what you might call a casual purveyor of Internet culture. I’m sure it would be much worse for the people that live and breathe the Internet.

    Of course, there are some pitfalls that come with the Meme Glasses beyond using memes over a safe limit. The concept of being able to spot ninjas in the open is a terrifying prospect indeed. The glasses being able to tell your ethnicity just by how you drive might also open the door to some potential litigation.

    Regardless, this is one of the best parody videos yet, because I can see this actually happening within a year of the glasses being on sale. Give people the power to take memes anywhere they go and the world would be a much better (and funnier) place. The only problem would be updating the glasses with the most recent memes. As we all know, there’s nothing worse than a tired, over-used meme.

  • Smithsonian Institute Tracking Internet Memes

    Is the Smithsonian Institute in the process of making themselves into a brick-and-mortar version of Internet Archive, or are they simply trying to produce an article that gets good pageviews? Considering their “Most Popular” articles section is nestled inside these articles, it’s unknown whether or not these posts will equate to live exhibits, but they are succeeding in the pageviews department.

    The current most popular article concerns the archiving of famous Internet memes. The idea behind memes are really pretty simple. Think of viral marketing — that is, word of mouth passing word on from person to person — but instead of a product, the idea being forwarded is a humorous image, video, or other digital medium that becomes apart of our day-to-day usage. While the Smithsonian’s post was nowhere near as thorough as Know Your Meme’s database, it did do a good job of capturing some of the Internet’s more famous humor-related trends.

    Presented in an 11-image slideshow, the Smithsonian’s article contains all the memes you know and love, like Keyboard Cat, Rick Astley and Chuck Norris, to name a few. I will say, however, the appearance of the dancing baby was a little odd. I, for one, still blame Ally McBeal for that dark period of Internet humor, because, let’s face it, the dancing baby is far more frightening than it is humorous.


    Without McBeal’s bandwagon hop, perhaps the dancing baby doesn’t make it as far as it did, and yes, there’s actually some solace in that idea.

    Other inclusions for the Smithsonian’s meme celebration include:

    Jumping the Shark

    Fail images

    Flash mobs

    LOLCats

    Chuck Norris

    Three-wolf T-shirt

    “Boom Goes the Dynamite” (which, thankfully, was short-lived)

    Keyboard Cat

    And, of course, getting Rick-rolled.

    In fact, over at Know Your Meme, there’s a little celebration going on for Rick Astley and the impact his song had on the culture of the Internet. Here’s an explanation of how the phenomenon started:

    Rickrolling is a bait-and-switch practice that involves providing a web link supposedly relevant to the topic at hand, but actually re-directs the viewer to Rick Astley’s 1987 hit single “Never Gonna Give You Up.” The URL is often masked or obfuscated as a randomly-generated shortlink to conceal its true source from the experienced users. Whenever someone clicks the link and unintentionally summons Rick Astley’s song, he or she is said to have been rickrolled.

    As for the Smithsonian’s article, their examples are only the tip of the iceberg in relation to Internet memes. Simply put, there are almost too many to keep track of. From the current (over?)use of the troll face — the apparent current champion of Internet memes — to the “heel it down the drain” story that shows up every so often in Fark threads, it’s as if each “corner” of the Internet has preferred memes they adhere to.

    In fact, it wouldn’t be out of the realm of possibility to equate trending Twitter hashtags with Internet memes. Granted, these trends don’t anywhere near the shelf life an actual Internet meme does, but while they are popular, the Twitterverse certainly uses them like memes.

    So, which one of your favorites did the Smithsonian’s article miss? Not enough “Afro Ninja?” Needs more dramatic chipmunk? No love for the hamster dance? Let us know what you think in the comments.