WebProNews

Tag: Instant Buy

  • Google Gets You Acquainted With Instant Buy

    Google Gets You Acquainted With Instant Buy

    At Google I/O last year, Google launched the Google Wallet Instant Buy API to simplify mobile shopping, and help sellers get more conversions buy speeding up the checkout process. It was originally launched for Android, but Google expanded it to iOS earlier this month ahead of Google I/O 2014.

    Businesses can include a “Buy with Google” button on their mobile sites and apps, making use of the API, and enabling customers to quickly complete the checkout process.

    At I/O last week, Google held a session about the API for developers, and posted the video online over the weekend. Here’s the description:

    One of the top barriers to mobile commerce remains friction during checkout. Google Wallet Instant Buy brings two click checkout to all major platforms: Android, mobile web, and iOS. Besides cross platform support, since last year we have been busy making Instant Buy even better. We’ve worked with developers to make it even easier to integrate and monetize physical goods and services on Android. We’ve listened to buyers and have made using Instant Buy a simpler experience. Whether you are looking to improve your existing app or build the next great mobile commerce app, you’ll want to learn about Instant Buy and how it has improved conversions and sales for developers who are already using it.

    Michael Galpin and Prakash Hariramani are the speakers.

    Image via Google

  • Google Aims To Simplify Mobile Shopping With ‘Instant Buy’ [Google I/O]

    Google Aims To Simplify Mobile Shopping With ‘Instant Buy’ [Google I/O]

    According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome, and a new Google Wallet “Instant Buy” API to fill out info in three steps: checkout button, review billing and shipping, and submit. That’s down from these 21 steps, as outlined during today’s Google I/O keynote:

    1. Checkout Button
    2. Sign in or Guest
    3. Billing name
    4. Credit Card Type
    5. Cred Card Number
    6. Expiration – MM
    7. Expiration – YY
    8. Credit Card CSC
    9. Billing Address
    10. Billing City
    11. Billing State
    12. Billing Zip
    13. Billing Country
    14. Shipping Address
    15. Shipping City
    16. Shipping State
    17. Shipping Zip
    18. Shipping Country
    19. Shipping telephone
    20. Contact Email
    21. Submit

    So yeah, it’s easy to see where Google’s model could be a bit more helpful.

    The Verge, liveblogging the event, says, “BIg play from Google to take its payment service to mobile in a subtle way.”

    Update: Google has put a blog post out shedding more light on this announcement, which is an invitation to developers in the U.S. to sign up for the Google Wallet Instant Buy Android API.

    Google’s Prakash Hariramani explains, “The Instant Buy API is designed for merchants and developers selling physical goods and services, who already have a payment processor and are looking to simplify the checkout experience for their customers. Developers selling digital goods within their apps will continue to use Google Play In-app Billing, which offers full payment processing capability, including support for carrier billing and gift cards.”

    More at the blog.