Tag: Icebergs

Pinterest announced the launch of a new “Pin It” flow to make saving things faster and easier.

“At Pinterest, we’re building a save button for the Internet because we think there’s a better way to save than leaving browsers open, creating infinite bookmarks, taking screenshots on your phone or emailing yourself links,” a spokesperson for the company tells WebProNews. “With more than 50 billion Pins already saved by people over the past five years, these improvements have increased repins by 3% in early tests.”

“The new Pin It flow cuts clicks to save in half,” they say. “Additional updates also include making it easier to find and create boards, and an improved Pin selector as people Pin from around the web.”

This feature was built by Albert Pereta and Cesar Isern from the Icebergs team Pinterest acquired last summer, along with other members of its “save” team, I’m told. The same team also recently built editing tools that allow Pinners to copy, move or delete many Pins from a board all at once.

Pinterest said when it acquired Icebergs, “The technology will not be integrated with Pinterest, however César and Albert’s experience in building systems for the discovery and organization of objects will be incredibly relevant as they help build out Pinterest.”

And now we’re getting a better idea of what they’ve been working on.

As Pinterest moves further and further into the realms of advertising and ecommerce, making it easier for people to collect the things they’re interested should only help.

You can see results from a recent study on Pinterest and its effects on purchases here.

Earlier this week, Pinterest shared some growth stats as the company just turned five. According to those, 2/3 of pins come from business sites.

Images via Pinterest

Pinterest announced the launch of a new feature that lets users move multiple Pins to different boards. This, the company says, is a present to users for the holidays, as it’s been a highly requested feature.

“Now, Pinners can copy, move or delete many Pins at once,” a spokesperson for the company tells WebProNews. “As people Pin more and more, this will make it easier to quickly organize Pins around their favorite collections. For example, say you’ve created a Food & Drink board that has become unwieldy, and you want to move the holiday cocktails to their own board. Now you can move them all at once.”

“The organizational feature was built by Albert Pereta and Cesar Isern from the Icebergs team we acquired this summer,” the spokesperson adds. “This was a significant engineering challenge as each bulk action is doing many tasks at once, and with each movement the Pins need to be quickly moved, copied or deleted from a board.”

Pinterest announced the Icebergs acquisition in July, and shut down the service in the process, in order to have its engineers work on Pinterest itself. Apparently this is what they’ve been up to.

Users on the web will get the update over the coming weeks. It remains to be seen when it might be available for Pinterest’s mobile apps. More on how to use it on the Pinterest blog.

Image via Pinterest