WebProNews

Tag: iAd Workbench

  • Apple Opens iAd Access To Ad Tech Companies

    Apple Opens iAd Access To Ad Tech Companies

    Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying.

    Participating partners include MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic, and AdRoll.

    News of the plans leaked earlier this week when Rubicon Project apparently let it slip early.

    “With marketing budgets rapidly shifting towards programmatic, and apps representing the dominant channel of media consumption on mobile devices, iAd brings a powerful combination of global scale, unique and rich data, and a high-quality user experience,” said Ari Buchalter, MediaMath’s Chief Operating Officer.

    “AdRoll has a long history of being first to market with new inventory sources and innovative functionality. We’re excited to bring the power, precision and scale of programmatic buying to a high-quality, in-demand inventory source,” said AdRoll President and CMO Adam Berke. “AdRoll is committed to bringing developers and advertisers of all sizes cross-device solutions for a world gone mobile.”

    Apple released an updated API for its automated buying platform, iAd Workbench, which powers the new offering. The API enables advertisers to create and update campaigns, retrieve analytics and manage bids directly through their own systems.

    Last month, Apple expanded iAd into 70 new countries.

    Image via Apple

  • Apple Opens Mobile Ad Platform To All, Adds Features

    Last year, Apple launched iAd Workbench, a mobile ad campaign creation tool for iOS developers to launch their own campaigns targeting iOS users. Now, Apple has opened the platform up to anyone with an Apple ID, throwing down the barrier keeping businesses large and small from using it.

    Now, Apple basically had a direct competitor to Google for mobile advertising, and it would be a shock if this doesn’t turn into a significant part of the mobile ad market.

    Apple describes iAd Workbench: “iAd Workbench is the simplest way to advertise to millions of people on their Apple devices. In a few steps, you can create a campaign that drives traffic to your website, generates video views, or promotes your iTunes Store content. Choose your audience, set your budget, and run your campaign across thousands of Apple-verified and brand-safe iOS apps. Track performance and optimize your campaigns to get the best results. From start to finish, iAd Workbench puts you in control.”

    The ability to send users to your website is new, as is the ability to platy them video from the ads.

    Targeting options include device, gender, age, location, context, time of day and iTunes Store preferences, or you can simply use Apple’s automatic targeting.

    workbench targeting

    Workbench includes tools to help build your creative. You cab upload a banner, and enter the destination URL. There are also built-in templates. You can send people to your iTunes Store product page if you like. You can also use video, which Apple will display to users who tap on your ad.

    Of course you can access performance metrics, spend, impressions, taps, and conversions, and other detailed insights from the dashboard.

    According to AdAge, advertisers have the choice of paying based on coster-per-thousand impressions or cost-per-click, but the company wouldn’t comment on rates.

    Images via Apple