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Tag: Hootsuite Campaigns

  • Hootsuite Campaigns Goes Free For All Users

    Hootsuite just announced the launch of a free version of its Hootsuite Campaigns feature aimed at helping businesses build and manage social campaigns to engage customers and generate leads.

    “Ninety percent of Hootsuite users cite leads and conversion as their primary goals from social,” a spokesperson for the company tells WebProNews. “Hootsuite Campaigns simplifies online social marketing and enables any size business – from food trucks to Fortune 1000 companies – to launch successful social media campaigns and start collecting leads in as little as five minutes.”

    Hootsuite Campaigns was launched a little over a year ago after the company acquired BrightKit. The feature was the result of the integration of BrightKit’s functionality into Hootsuite’s social media dashboard.

    It was launched as an enterprise product to guide marketers through creating campaigns like contests, user-generated galleries, and sweepstakes.

    Last month, the company announced Campaigns integration with Facebook’s latest Page features including new shopping and service sections and new call-to-action buttons.

    Now, there’s a free version for all HootSuite users to help them launch sweepstakes and landing pages. It doesn’t have as many campaign types, as much scale, or as many customization options as paid options, but plenty of businesses will no doubt get by just fine with what’s offered.

    “Intuitive and easy-to-use, Hootsuite Campaigns enables entrepreneurs and digital marketers to create effective social marketing campaigns – from social media contests to sweepstakes and galleries – across multiple platforms including Facebook, Twitter and Instagram,” Hootsuite says. “With a simple-to-use interface that is integrated with the Hootsuite platform, users are able to select campaign types that best fit their audience in order to deliver high impact and measurable results. Businesses can begin collecting leads and insights from customers in as little as five minutes.”

    You can download Hootsuite Campaigns here.

    Image via Hootsuite

  • Hootsuite Announces Campaigns Integration With New Facebook Page Features

    As previously reported, Facebook announced some new features for Pages aimed at helping businesses get more out of them. This includes new shopping and service sections and new call-to-action buttons.

    Hootsuite announced that its Hootsuite Campaigns product now lets users engage with the updates features and new buttons.

    “Hootsuite Campaigns extends businesses’ social marketing capabilities by allowing them to reach new audiences through contests, sweepstakes, and galleries—all managed from Hootsuite,” a spokesperson for the company tells WebProNews.

    “It was exciting to work with Facebook to integrate Hootsuite Campaigns into the new Page CTA features,” says Greg Gunn, vice president of New Product Growth at Hootsuite. “With the dramatic rise in mobile usage, businesses know that they have to provide a great mobile experience to their customers. This integration will make it even easier for businesses to use Campaigns to grow and engage their mobile audience.”

    Hootsuite will host a webinar on tips and strategies for running campaigns on Facebook. This will include using the updated features.

    Image via Hootsuite

  • Hootsuite Acquires Brightkit To Launch ‘Campaigns’ Offering

    Hootsuite announced that it has acquired social campaigns platform Brightkit, which it is using to launch its own new offering called Hootsuite Campaigns.

    The acquisition actually took place in July, but is just now being announced.

    “Hootsuite Campaigns helps brands take content to an audience that far exceeds their following on owned channels,” Hootsuite explains. “Marketers can quickly create flexible campaigns that engage participants and encourage social amplification. Hootsuite Campaigns are optimized for both mobile and web, and are designed to be hosted on Facebook or on microsites.”

    The offering includes customizable fields of entry for email address, country, profession, etc., as well as social sharing options through Facebook and Twitter, and the ability to connect campaigns to Google Analytics or Omniture. It also lets you customize design elements like images, colors, and fonts.

    “Digital marketers looking to amplify their message and attract new leads now have a powerful new tool that connects with their Hootsuite ecosystem,” the company says. “Live campaigns can be managed and monitored through an integration with the Hootsuite dashboard. This acquisition extends the ability of marketers to launch successful social campaigns, from build, management, amplification to measurement, all from within the Hootsuite platform.”

    Terms of the acquisition weren’t disclosed. The Wall Street Journal is reporting, however, that Hootsuite has secured $35 million in new financing from a group led by Fidelity Investments.

    Image via Hootsuite