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Tag: Honest Company sunscreen

  • Jessica Alba: Her Honest Company Sued for Not Being So Honest

    Jessica Alba is coming under fire, as her business–The Honest Company–faces a consumer lawsuit. Jonathan D. Rubin has filed suit against The Honest Company, alleging the line isn’t all that honest. The lawsuit claims the brand “deceptively and misleadingly labeled and marketed its products.”

    The Honest Company labels its products as being created using “natural” ingredients–something Jessica Alba has touted since first talking about the plan for her company.

    The lawsuit claims certain products “contain ingredients that are not natural.” Another of the products, according to Rubin’s claims, “is ineffective.”

    “Based on Honest’s representations that the Products were natural, [Rubin] and the Class paid a premium for the Products over comparable products that did not purport to be natural,” the lawsuit reads. “Instead of receiving products that were natural, [Rubin] and the Class received the Products, which, contrary to Honest’s representations, contained synthetic ingredients.”

    Jonathan Rubin and the class members are seeking a minimum of $5 million in damages, as well as interest on all liquidated sums.

    It was just earlier this summer when both Jessica Alba and The Honest Company received complaints about children with serious sunburns who had used the brand’s SPF 30 sunscreen.

    The Honest Company released a statement at the time regarding those complaints.

    “The Honest Company is committed to providing safe and effective products and take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours). We stand behind the safety and efficacy of this product.”

    Do you expect Jessica Alba will soon see her company dissolve? Or does she have a legal team in place, ready to defend The Honest Company against this lawsuit?

    Is Jessica Alba to be blamed here–at least in part? Or did The Honest Company perhaps make some dishonest moves without her knowledge?

  • Ashley Madison IPO Reportedly Won’t Happen After Hack

    Ashley Madison, the adult site that connects people who want to have extramarital affairs, will reportedly not see their planned IPO this year after hackers threatened to release the personal information of millions of customers.

    The company’s initial plan was to raise $200 million on the London Stock Exchange in order to go public, but after hackers got into their system earlier this week and threatened to reveal the real names and info of some 37 million users, bankers say they don’t think it will happen.

    “Of course they’re going to have to put any IPO plans on ice. It will be at least a few months before any banks would consider touching it. I don’t think this kills the company, unless all the data eventually gets leaked,” a banker based in Canada said.

    The hacking group–which calls itself The Impact Team–is demanding that the site be brought down, taking particular umbrage with the fact that the company claims it will scrub a user’s personal information for a $19 fee. Instead, the group claims, Ashley Madison keeps credit card information on file. While The Impact Team says it will release user information to the public, a source told Sky News that it’s more likely that the info will be sold.

    “They claim that they are going to give all the information out, especially credit card details and all the other ‘links’ and the ‘hashes’. I don’t think they’re going to release them. They have a better chance of selling on to someone else or to a ‘Blackhat Market’ on the ‘Deep Web’. They’ll profit from this in a big way, especially with the size of this database,” the source said.

    Experts say that if the hackers do go through with their threats, the company will likely not survive.