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Tag: health trends

  • The Growing Supplements Industry

    The Growing Supplements Industry

    Well over half of consumers worldwide take vitamins and supplements on a daily basis. In fact, the overwhelming growth of the supplements industry can be observed across every demographic in the US. All ages, genders, and regions of the country have seen a sizable supplement intake. In fact, in the past 12 months, American adults have consumed several different kinds of these products.

    Weight management supplements, vitamins, herbals and botanicals, specialty supplements, and sport nutrition supplements are only some of the most popular types on the market today. Let’s example why the supplements industry is growing below. 

    Why the Industry is Growing 

    The market for these products hit record growth in 2021 at a compound annual growth rate (CAGR) of 14.5%. These numbers are only projected to rise as experts identify the several reasons for the increase in popularity of these products. Global health factors like a greater aging and at-risk global population, and increased mortality rates are to blame. The death rate and the number of deaths due to illness have both increased in recent years. That in combination with the fact that 1 in 6 people will be over 60 years old in 2030 has turned many to these alternative forms of healthy living. The COVID-19 pandemic also had a large impact on the growth of the supplement industry. In 2020, supplement sales rose across demographics, and the purchases of household vitamins rose to a shocking 90%.

    There has also been new scientific support for vitamins and supplement usage that has increased confidence among users and encouraged new users to hop on the bandwagon. Vitamins may improve physiological and cognitive functioning, reduce injuries, improve performance, or even slow the rate of brain shrinkage. These new developments in commercial supplements are now pioneered by field experts. Leaders and scientists like Ernesto Sigmon of Black Edged, LLC and Karen Howard of Organic and Natural health Association are effectively shaping the supplement industry as we know it. It is because of their work and the increased interest in these products that the vitamin industry is projected to reach a global value of $98.6% by 2031. At this growth rate of 7.6%, fast changes and upcoming trends are inevitable.

    Innovations in the Supplement Industry

    New supplement categories like sleep gummies, irish moss, and mushroom coffee are constantly entering the scene and finding great success. In the past 5 years, the three aforementioned products have seen anywhere between a 200% and 1,500% increase in popularity and sales. Pre-workout supplements are an entirely independent sector of the market that has also seen great success post-pandemic. Companies like Truvani, Trubrain, and Your Super are garnering millions in revenue. This is mainly thanks to the ingredients that they offer to consumers, benefiting their bodies and minds in more ways than one. Common ingredients like Beta-alanine, caffeine, and citrulline are very common and can help with muscle fatigue and building as well as energy elevation. These effects are very appealing to consumers, explaining why these companies are having such great success during this time.

    In Conclusion

    The supplements industry will only continue to grow, and its nutritional complexity will only deepen. It is important to stay on top of these developments and use these products responsibly, as one’s health and well-being depends on it.

    The Big Business of Supplements
    Source: PreWorkout.org

  • Emerging Health Trends That Are Here to Stay

    The onset of today’s pandemic has brought on various changes to how we live especially when it comes to how we approach healthcare.

    Most of these changes have helped our society navigate the new normal way of living. But up to what extent will these changes stay? This question is all the more relevant to ask when it comes to the field of healthcare. 

    So what aspects of digital healthcare are here to stay? Read on below to find out!

    The Rise of Telemedicine

    The ever-rising incidents of healthcare workers contracting COVID-19 as well as people’s fear of contracting the virus has led to the rise of telemedicine in recent times. But more than that, patients are demanding it for convenience while doctors report better engagement after adding telemedicine to their repertoire.

    With 76% reporting to have used telehealth portals in the past year alone, more patients are making the switch due to a number of reasons.

    For one, people prefer the switch to digital healthcare because they get to save on transportation time and costs. But more than that, it also keeps them safe in the comfort of their home.

    More Widespread Use of Triaging

    In today’s climate, two-thirds of countries globally now report using triaging as a way to determine priorities. With rising numbers of Covid-19 cases for every new variant discovered, many healthcare facilities can be easily overwhelmed as cases increase.

    Hence, the use of triage has been more prevalent although the concept itself isn’t new. In the past, it has typically been used in standalone instances—not something as widespread and common as we’ve now seen during the pandemic.

    Increase of Online Ordering of Health Supplies

    In-person visits to pharmacies were reported to have fallen this pandemic. With the rise of platforms such as patient portals and telemedicine consults, more and more people are also turning online when it comes to buying their medicines and other health supplies. 

    Consumers are now shifting to buying from brands and businesses who have available digital channels they can order from. 

    In fact, there was a 35% increase in the online purchase of over-the-counter medicines and health supplements in the past year alone. And as more companies make the switch to meet the growing demand, there’s no doubt that this trend is here to stay.

    More People are Venturing Into Health and Fitness

    The number of gym goers in the U.S. has remarkably increased from 2019 to 2020. There was a 27% increase of people signing up for gyms between the pre-pandemic year to 2020. This constituted 73.6 million people working out—up from the 58 million in the previous year. 

    This trend also applies to the purchase of workout supplements such as creatine, whey proteins, and muscle supplements such as  rad140 sarms. Supplements such as the rad140 for sale has helped fitness buffs boost their efforts in developing their physique.

    Conclusion

    The good news is that the above trends are brought on by today’s consumer needs and wants. These changes are no doubt beneficial because companies are forced to innovate in order to keep up with the times in order to provide a more positive buying or patient experience.