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Tag: Harris Interactive

  • Netflix Examines Types Of Spoilers

    Netflix Examines Types Of Spoilers

    Netflix shared some new survey results about spoilers today based on a poll by Harris Interactive.

    “Everyone has an opinion about them,” a Netflix spokesperson said in an email. “They’ve existed since the beginning of storytelling but lately they’ve taken on increased stature. In real life and online, viewers, passionate about their shows, couldn’t help themselves from openly talking about them.”

    “We’re in the midst of a new golden era of TV. Our beloved characters are being killed off, not every story has a happy ending, and we are falling in love with villains. TV gives us shocks and surprises that make it almost impossible NOT to talk about it.”

    The survey shows that one in five Americans say it’s “perfectly fine” to share a major plot twist immediately. Netflix says that number is likely to grow.

    “In the past, viewers might have gotten angry,” the spokesperson said. “Today, as TV has gotten more spoil-worthy, and with everyone watching at different times, 76% of Americans say spoilers are simply a fact of life. In fact, almost all of them (94%) say that hearing a spoiler doesn’t make them want to stop watching the rest of a TV series. And 13% report that a spoiler actually makes them more interested in a show they hadn’t seen or weren’t planning to watch.”

    Well, it still makes me angry.

    Netflix says there are five types of spoilers. Here’s how they define them:

    The Shameless Spoiler. The one who’s totally uncensored. As far as they’re concerned, everyone watches on their own schedule, so once something’s out there it’s fair game.

    The Power Spoiler. The one who does it for sport. You can count on this frenemy to introduce you to your next TV show, but they’ll be sure to remind you who saw it first.

    The Coded Spoiler. The one who’s the master of saying it without saying it. They speak the language of spoilers so fluently, they can sneak them into conversations where only another fan can find them.

    The Clueless Spoiler. The one who lives in their own innocent world. If they’ve seen it, everyone else must have too, so it never dawns on them they’ve casually revealed a huge plot twist.

    The Impulsive Spoiler. The one so excited they just can’t hide it. They’re thrilled to be talking about their favorite show…so thrilled they gave away the next 3 seasons in a single breath.

    There’s even a website where you can find out what kind of spoiler you are. It also talks about spoilers that are in the public domain, and gives you instant access to actual spoilers from shows.

    Additional survey findings:

    Among those who have spoiled a TV show, the majority (66%) of Americans are Clueless Spoilers, 12% are Impulsive Spoilers, 8% are Coded Spoilers, 5% are Shameless Spoilers, and 3% are Power Spoilers

    32% do not feel guilty after sharing a major plot twist.

    The majority of viewers (54%) say people should speak in code when talking about major plot twist.

    Male colleagues are more likely to spill the beans. Men who have ever spoiled a TV show are more likely than women who have to say they have spoiled a show for their co-workers (42% vs. 26%)

    Image via Netflix

  • Netflix Shares Some Data On Binge Watching

    Netflix is sharing results from a recent Harris Interactive survey, finding that out of 1,500 adult TV streamers in the U.S (those that stream shows at least once a week), 61% “binge watch” shows regularly.

    73% of these people defined bing watching as watching between two and six episodes of the same show in one sitting, as opposed to weekend-long marathons.

    Additionally, 73% say they have positive feelings towards binge watching, as opposed to feelings of guilt.

    To go along with the Harris poll, Netflix hired cultural anthropologist Grant McCracken to “trace the evolution of binge watching” and go into people’s homes and “explore their changing TV behaviors”.

    Probably not as creepy as it sounds.

    “I found that binge watching has really taken off due to a perfect storm of better TV, our current economic climate and the digital explosion of the last few years,” says McCracken. “But this TV watcher is different, the couch potato has awoken. And now that services like Netflix have given consumers control over their TV viewing, they have declared a new way to watch.”

    “TV viewers are no longer zoning out as a way to forget about their day, they are tuning in, on their own schedule, to a different world,” he says. “Getting immersed in multiple episodes or even multiple seasons of a show over a few weeks is a new kind of escapism that is especially welcomed today,”

    Netflix Chief Content Officer Ted Sarandos adds, “Our viewing data shows that the majority of streamers would actually prefer to have a whole season of a show available to watch at their own pace. Netflix has pioneered audience choice in programming and has helped free consumers from the limitations of linear television. Our own original series are created for multi-episodic viewing, lining up the content with new norms of viewer control for the first time.”

    79% said watching several episodes of shows makes them more enjoyable, and 76% said watching shows on their owns schedules is the preferred method. Lending more data to the theory that binge watching is a couples’ activity, 51% say they like to binge with at least one other person (compared to 38% for solo). 39% who prefer to save shows to watch later choose to stream saved series or seasons when the person they want to watch with is available.

    80% of streamers say they’d rather stream a good show than read a friend’s social media posts. Who are these other 20%?

    Fans can binge on the new season of Lilyhammer, as it just became available today. The second season of Netflix favorite House of Cards will be available for binge watching on Valentine’s Day. That should make for quite the romantic occasion.

    Netflix recently announced the release schedule for its new kids show Turbo FAST, which has the first season broken up, leaving some to wonder if Netflix is altering its strategy of binge-inducing releases. Not so much. The release of these new findings further solidifies that this is not Netflix’s intention.

    In fact, Netflix has already released one of its other shows in a fashion similar to its Turbo FAST plans. The company told BusinessWeek that it’s just about how the episodes are delivered to them. In most cases, it’s still going to be in a way that encourages binge watching.

    Image: Netflix

  • Amazon Beats Apple in Corporate Reputation Poll

    Today, Amazon beats Apple in a way that doesn’t specifically pertain to tablets, ebooks, digital music, streaming content, or any other area in which the two routinely do battle. Today’s victory is all about the consumers and their views on the companies as a whole.

    We’re talking Harris Interactive’s annual Harris Poll RQ, which measures the perceived reputations of the sixty most-visible companies in the United States.

    And this year, it’s Amazon that takes top honors.

    Last year’s winner, Apple, falls to second place in the 2013 poll.

    Google also had a strong placement, coming in 4th. Rounding out the top 5 were The Walt Disney Company and Johnson & Johnson.

    The RQ looks at 6 different dimensions to corporate reputation. Amazon ranked in the top five in five of the six dimensions.

    “Amazon had a five point advantage over any other company in the study in the dimension of Emotional Appeal, despite an entirely virtual relationship with the public. Amazon also achieved the top rating in the dimension of Products & Services,” says Harris.

    “Our results show that Amazon has managed to build an intimate relationship with the public without being perceived as intrusive,” said Harris Interactive VP of Reputation Management Robert Fronk. “And as the company that is so widely known for its personal recommendations, more than nine in ten members of the public would recommend Amazon to friends and family.”

    Here are the winners in each of the six different categories. You can see that five are tech companies.

    Unsurprisingly, AIG and Goldman Sachs logged the two worst RQ scores.

    [All Images via Harris Interactive]

  • Google And Harris Interactive Team Up On Self-Service Market Research

    Harris Interactive announced that it has collaborated with Google and its Google Consumer Surveys on a new market research product.

    A spokesperson for Harris tells WebProNews that the product “allows businesses, both large and small, to compare themselves to industry benchmarks at a fraction of the cost of traditional market research.”

    “Google and the Harris Poll will be performing benchmark studies on an ongoing basis,” she adds. “The benchmarks will be collected and delivered, free of charge, within the Harris Poll and Google Consumer Surveys Platform.”

    Google launched Consumer Surveys back in March to offer a solution to the problems of publishers looking for revenue sources and market research lacking in quality.

    Google’s Matt Cutts had this to say about the surveys at the time:

    When a visitor lands on a page with premium content, they can answer a question to get to the content (much friendlier than asking people to pay for content directly). Publishers earn money and visitors get higher-quality content. Meanwhile, market research and polling gets easier, faster, and cheap enough that almost anyone can do it.

    I really like that this is a new option to help produce higher-quality content on the web. It’s like micropayments, but users don’t have to pay with money–they can pay with their time or opinions.

    “We are excited to be involved in a venture that has the potential to reinvent the manner in which market research is conducted,” said Harris Interactive President and CEO Al Angrisani. “This is a unique opportunity to bring together Google’s innovative Consumer Surveys product with Harris Interactive’s expertise in delivering credible insights to the global business community.”

    Paul McDonald, Senior Product Manager at Google added, “This is a really great addition to our self-service offering. Thousands of large and small businesses, in dozens of industries, have used Google Consumer Surveys to get easy, affordable and precise market insights. I’m thrilled that we’re working with a leader like the Harris Poll to give businesses access to a new benchmarking offering. We believe it’s a huge validation of our technology, a huge boost for businesses of all sizes.”

    Mike de Vere, President of the Harris Poll said, “By joining the Harris Poll, one of the world’s most recognized and trusted barometers of consumer opinion, with Google’s new self-service market research tool, we have the opportunity to be a transformative force in the market research industry by making credible, consumer research more accessible, affordable and actionable.”

    The first study to utilize the offering looks at customer satisfaction in the banking industry. Take a look.

  • Social Media Helps Teens See Other’s Needs

    Parents, social media may not be that bad for your teen after all.

    According to a new study, conducted online in January by Harris Interactive, more than half of teens (55%) say social media sites like Facebook and Twitter have made them more aware of the needs of others. This is a huge increase from 2011 when a little more 4 in 10 (44%) said their use of social media made them more aware. The study also says 2 in 3 teens (68%) agree that the benefits of social media outweigh the risks.

    According to the study, more than nine out of ten (91%) agree that it’s important to volunteer locally.

    “The jump in the number of teens who say social media sites make them more socially aware is a sign of the times,” says Regina Corson, Senior Vice President, Harris Poll, Public Relations and Youth Research at Harris Interactive.

    Social media has put news of events like Arab Spring, #Occupy protests, the tsunami in Japan, and other such events at teens’ fingertips like never before. Sites like Twitter, Facebook, and YouTube bring global news into living rooms and onto smartphones for teens.

    Even the advent of pinboard sites like Pinterest have brought about new ways to see events around the globe. Pinterest Spawning Look-Alikes, Competitors, Porn” target=”_blank”>Pinterest-clone website Lulu Live allows for an easy way to see pictures and video of Arab Spring protests.

    Here is an interesting take on how much social media and technology contributed to the protests in Arab Spring.

  • Americans Want More Control Over Their Online Information

    The majority (90%) of Americans want more control over the information that is available about them online, according to a new survey by Harris Interactive for Intellius.

    Intelius Because people use websites and search engines to find out information about others, 80 percent believe their online identity is now as important as their “offline” personal or professional reputation.

    "We believe 2011 will be the ‘Year of the Online Reputation,’ because consumers are realizing how much information about them is online and that this information is impacting how others view them," said Prakash Kondepudi, Senior Vice President of the Consumer Services Business Division at Intelius.  

    "The Harris Interactive survey confirms what we are hearing from our customers, which is, controlling and managing their online information is becoming increasingly important to them."

    Other highlights of the survey include:

    *78% said they believe it is very important to look up information about people and/or businesses online before deciding to interact or do business with them;

    *74% claimed they would most likely refuse to interact or do business with a person or company if they found negative information about them online;

    *69% stated that they would be much more likely to interact with someone on a personal level if they found positive information about them online.

    "The Harris survey found that 40% of consumers are more aware of their digital footprint today than they were this time last year," said Jim Adler, Chief Privacy Officer at Intelius."

    “But that awareness comes with concerns about the lack of controls available to manage it. We’re realizing that as society grows more comfortable using the web to learn about each other, our public records, data, photos, videos, and blogs may paint a picture that is less than safe, accurate or flattering."

  • Americans Ignoring Internet Banner Ads

    Americans Ignoring Internet Banner Ads

    Online advertising is considered a good way to target and reach consumers, but nearly two-thirds (63%) of Americans say they tend to ignore Internet ads, according to a new survey from Adweek Media and Harris Interactive.

    Among those who ignore Internet ads, 43 percent say they ignore banner ads the most and 20 percent say they ignore search engine ads the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don’t ignore any of the listed types of ads.

     

    Ads-People-Ignore

     

    There is little difference in the ads that men and women say they tend to ignore the most. Forty-two percent of men and forty-five percent of women say they ignore Internet banner ads the most while twenty percent and twenty-one percent respectively, say they ignore search ads the most. Somewhat fewer say so about television ads (15% and 13%), radio ads (7% and 8%), and newspaper ads (6% and 5%).

    Older Americans say they ignore ads on TV the most-one in five of those 55 years and older say they ignore TV ads (20%), compared to 14% of those 45-54 years, 13% of those 35-44 years, and just 9% of those 18-34 years. Conversely, younger Americans are more likely than those older to ignore radio ads the most (11% of those 18-34 years do, compared to 6% of those 55 years and older). Also, while over two in five in all age groups say they ignore Internet banner ads the most, those aged 35-44 are most likely to say this, as almost half ignore these ads (47%) compared to between 42% and 43% of the other age groups.

    Those who have more education are more likely to ignore online advertisements-46% of both those who have some college and those who are college graduates say they ignore banner ads, compared to just 40% of those who have a high school degree or less. One-quarter (23%) of those who have graduated from college say they ignore search engine ads, compared to 17% who have a high school or less education. Those with a high school or less education, however, are more likely to ignore television ads (17% versus 12% of those who have gone to college).

     

     

  • Social Media Users Aim To Influence Others

    Nearly two-thirds (64%) of online Americans use social media, and the majority (84%) of social media users reveal information about themselves via social platforms, according to a new poll from Harris Interactive.

    Not only are many Americans sharing updates about their life (43%), what they are currently doing (36%), and places they are going (31%), many are also revealing brand, product and company preference. Specifically, about one-quarter are expressing their dissatisfaction with companies, brand or products (26%), talking about companies, brands or products they like (23%) or giving product reviews and recommendations (19%). In fact, 34 percent indicate they have used social media as an outlet to complain about a company, brand or product.

    More than one-third (38%) of Americans say they aim to influence others when expressing their preferences online and almost half (46%) feel the can be honest on the Internet.
    While online Americans aged 55 and older are less likely to use social media compared to younger Americans (43% of those 55 and older, versus 78% of 18-34 year olds, 71% of 35-44 year olds and 59% of 45-54 year olds), all age groups who use social media are equally likely to share their dissatisfaction with a company, brand or product via social media (25% of those 18-34 years old, 26% of those 35-44 years old, 25% of those 45-54 years old and 29% of those aged 55 and up).
     

    Sharing-Social-Media

    What people say online about companies, brands and products matters, according to Harris.  In fact, nearly half of Americans who use social media say reviews about a particular company, brand or product from friends or people they follow on social networking websites influence them either a great deal or a fair amount (45%) – the same number as Americans who say reviews in newspaper or magazine articles influence them (46%).

    Even though people may not reveal everything, 83 percent say they know that by participating in social media, they are giving up some of their privacy.

    Despite some of the differences between younger and older Americans in their use of social media, a majority of Americans (78%) agree that what they reveal about themselves on social networking sites is just a snapshot, not a complete portrait, of who they are
     

  • Less Than Half Of Americans Read A Daily Newspaper

    Less than half (43%) of Americans say they read a daily newspaper, either online or in print almost everyday, according to a new report from Adweek Media and Harris Interactive.

    Nearly three-quarters (72%) of Americans say they read one at least once a week while 81 percent read a daily newspaper at least once a month. Ten percent say they never read a daily

    Newspaper-readership

    newspaper.

    One reason for the decline of the daily newspaper is the aging of its audience. Among those aged 55 and older, 64 percent say they still read a daily newspaper almost everyday. Of those aged 45-54, 44 percent read a paper almost every day as do 36 percent of those aged 35-44. Just 23 percent of those aged 18-34 say they read a newspaper almost every day while 17 percent in this age group say they never read a daily newspaper.

    One potential business model newspapers have considered is charging a monthly fee to read a daily newspaper’s content online. More than three-quarters (77%) of Americans say they would not be willing to pay anything to read a newspaper’s content online. While some are willing to pay, 19 percent would only pay between $1 and $10 a month for online content and only 5 percent would pay more than $10 a month.

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