YouTube announced on Sunday that it is partnering with Metro-Goldwyn-Mayer (MGM) and will add more than 600 titles for rent to YouTube and Google Play users in the U.S. and Canada.
Paramount also joined a week ago and will be contributing approximately 500 titles.
According to emarketer.com by 2014, 77% of US Internet users will be watching online video content on a monthly basis. Nielsen Wire also reports that watching movies online is growing increasingly popular: “Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%.”
The turn in trend might also be the result of increased gas prices. With gas at over four dollars a gallon it is no wonder that people are refraining from driving to their local movie store. Other downsides of renting from a physical store include poor customer service, poorly organized sections that waste the consumer’s time, and the chance that the particular movie one desires to view is out of copies. What a potential waste of money and time.
Thanks to the new partnership you’ll be able to watch movies like West Side Story, The Terminator, and Rocky with the touch of a button.