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Tag: Google Tag Manager

  • Google Tag Manager Fundamentals Now More Widely Available

    Last summer, Google launched a training course for marketers, analysts, and developers to teach them about Google Tag Manager and how it can simplify tag implementation and management. It’s part of Google’s Analytics Academy learning program. On Thursday, the company announced that it is expanding this Google Tag Manager Fundamentals course to a total of fourteen languages.

    The course is now available in Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish.

    Lizzie Pace from the Google Analytics education team explains, “Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including: the core concepts and principles of tag management using Google Tag Manager; how to create website tags and manage firing rules; how to enhance your Google Analytics implementation; the importance of using the Data Layer to collect valuable data for analysis; and how to configure other marketing tags, like AdWords Conversion Tracking and Dynamic Remarketing.”

    The course is made up of four units, covering how to get started, setting up Tag Manager, collecting data using the data layer, variables, and events, and using additional tags for marketing and remarketing. Each of these is broken up into three or four lessons a piece.

    You can get started with the free course here.

  • Here’s Your Chance To Learn Google Tag Manager

    Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simplify tag implementation and management. It’s the latest addition to the company’s Analytics Academy learning program.

    Google launched Tag Manager back in 2012 as a way to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Since then, it’s received various feature additions including templates and an API.

    Topics covered in the new course will include core concepts/principles of tag management with Tag Manager; creating website tags and managing firing triggers; enhancing Google Analytics implementation; using Data Layer to collect data; and configuring other marketing tags, such as AdWords Conversion Tracking and Dynamic Remarketing.

    “You’ll join instructor Krista Seiden to explore topics through the lens of a fictional online retailer, The Great Outdoors and their Travel Adventures website,” explains Lizzie Pace from the Google Analytics Education team. “Using practical examples, she’ll show you how to use tools like Google Analytics and Google AdWords tags to improve your data collection process and advertising strategies.”

    The course schedule is as follows:

    Pre-Course Survey
    Unit 1 – Starting out with Google Tag Manager
    Assessment 1
    Unit 2 – Setting up Google Tag Manager
    Assessment 2
    Unit 3 – Collecting data using the Data Layer, variables, and events
    Assessment 3
    Unit 4 – Using additional tags for marketing and remarketing
    Assessment 4
    Post-Course Survey

    You can register here. The course content, community, and certificates will be available between June 23 and July 24. After that, you can still complete the material, but won’t have access to course forums, and won’t be able to earn a certificate.

    In terms of prerequisites, Google suggests you either have a basic understanding of Google Analytics or complete its Digital Analytics Fundamentals course.

    Image via YouTube

  • Google Tag Manager Gets New API, Interface, Templates

    Google announced the launch a new Tag Manager API as well as a new interface for it, and some more third-party templates. The company expects these to make both marketers and IT teams happy.

    “Many large enterprises use Google Tag Manager to streamline and simplify website and mobile app tagging,” says product manager Lukas Bergstrom. “It helps marketers control the end-to-end process of adding website tags, while IT departments save time they can spend on more strategic projects.”

    The new Google Tag Manager API lets users customize infrastructure, and makes it easier to manage user access in bulk.

    “It’s easy to set permissions for many users at once, or set up your own role-based permissions and let the API give the right level of access to the right people in your organization,” says Bergstrom. “Agencies can use the API to easily manage large tagging setups for their clients: create a master container template, specify variations (such as the domain, or the ad campaign ID) in a Google Sheets doc, and use the API to automatically deploy to multiple containers and keep those containers in sync.”

    The interface updates include a simpler default workflow, instant search and autocomplete, and new keyboard shortcuts.

    More third-party templates will start appearing in the tag creation flow in the coming weeks.

    Image via Google

  • Google Launches Tag Manager For Mobile Apps

    Google showed off Tag Manager for Mobile Apps at Google I/O earlier this year, but now it’s available for you to use.

    Now, you don’t have to wait until you’re ready to push an update to your mobile app to make tag-related changes that impact campaigns, a process that simply doesn’t make a whole lot of sense.

    As Google Tag Manager product manger Russell Ketchum says, “Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the effects on your users. Apps, on the other hand, are effectively frozen at the point of user install. Making even the slightest change means waiting until your next update makes its way through the various app stores and even then, you can’t be sure that all of your users will update quickly, if at all.”

    “The surprisingly static nature of Mobile Apps creates significant problems,” he adds. “Forget to add an event to a key button press? Tough! Need to add conversion tracking for a last minute campaign? Too bad! Realize you need to change an important configuration setting? Sorry, not possible… that is, until now! Previewed at Google I/O earlier this year, today we’re launching Google Tag Manager for Mobile Apps.”

    Rather than waiting until you push an update, you can simply update it once with Google Tag Manager for Mobile apps, and then change stuff as needed without having to update the app further.

    To use it, include the new Google Analytics SDK in your app. It’s available for both iOS and Android. Then, push events to the data layer. Once they’re registered, they can be used to trigger Google Tag manager tags and macros. Use the web interface to write rules an determine when tags should be utilized.

    More here.

  • Google Tag Manager Gets Built-In Templates For Popular Tags

    In October, Google announced the launch of Tag Manager, a tool for consolidating the various tags you use for your site into one snippet of code, and enabling you to manage them from a single interface.

    Google has now teamed up with a handful of companies to provide its “first wave” of Tag Vendor templates. Companies involved include: comScore (Unified Digital Measurement tag), Turn (Conversion Tracking and Data Collection tags), Media6Degrees (Universal tag), Bizo (Business Data Insight tag), and Neustar AdAdvisor.

    “One of our favorite features of Google Tag Manager is the ability to add new tags to your site using a tag template instead of copying-and-pasting code — and we’ve just made tagging even easier with several new built-in tag templates,” said Google Tag Manager product manager Laura Holmes. “Just add a few key details to the template, and Google Tag Manager will automatically generate the correct code.”

    Google says it will be adding more supported tags to the list, and is actually taking requests, so feel free to let them know what you want to see added.

  • Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code

    Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface.

    Users can add and update their own tags anytime. It’s not limited to Google-specific tags. It includes asynchronous tag loading, so “tags can fire faster without getting in each other’s way,” as Google puts it. It comes with tag templates for marketers to quickly add tags with Google’s interface, and supports custom tags. It also has error prevention tools like Preview Mode, a Debug Console, and Version History “to ensure new tags won’t break your site.”

    There are user permissions and multi-account functionality, and Google says it will be adding more features over the coming months.

    Google Tag Manager is launching globally in English, but it will come to other languages soon.

    Google has also announced the Tag Vendor Program, which enables tag providers to get templates within Tag Manager.