WebProNews

Tag: Google Publisher Toolbar

  • Google Publisher Toolbar Adds New Analytics Integration

    Google Publisher Toolbar Adds New Analytics Integration

    Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their site pages, like so:

    Google Analytics is now integrated by default, so you don’t have to do anything special to turn the functionality on.

    “In addition to giving you blocking controls and up-to-date information on how your site is performing, the Google Publisher Toolbar now offers more insights on user behavior powered by Google Analytics,” explains Google software engineer Araceli Checa. “Understand your users and shape your audience development strategy with more insights into user demographics and traffic sources.”

    “Also, find out which sections of your pages are most popular with your users through In-Page Analytics,” adds Checa. “As with current information from the Google Publisher Toolbar, you can access this new data directly from your pages when viewing them on Chrome.”

    The Publisher Toolbar is available from the Chrome Web Store.

    Image via Google

  • Google Publisher Toolbar Gets An Update

    Google Publisher Toolbar Gets An Update

    Google has launched a redesigned version of the Google Publisher Bar, the Chrome extension it launched last year for AdSense earnings and performance updates.

    “The Google Publisher Toolbar will continue to include the same popular functionality as before in addition to a new feedback mechanism and blocking capabilities,” says AdSense product manager Fiona Herring.

    The new toolbar features pop-up account overview, ad details and a feedback box.

    The overview shows you your estimated account earnings summary for today, yesterday, this month and last month, in addition to data on your top 5 channels or sites by revenue over a variety of date ranges.

    The bar also gives you detailed info about specific impressions including buyer and advertiser details, the creative, and the ability to block the ad buyer.

    Google says 234,000 people have installed the Google Publisher Bar since it launched.

  • New Google Publisher Toolbar Allows You to Block Ads

    At the beginning of the year, Google introduced the AdSense Publisher Toolbar to help us monitor account performance. Recently, they changed the name to the Google Publisher Toolbar.

    On top of now being able to support DoubleClick for Publishers, they have added a new feature which allows us to block ads while we view our site. If you see an ad that doesn’t suit your site, there’s no need to search around for URLs, just simply block the ad.

    Google comments on how the ad blocker works with the upgraded Publisher Toolbar:

    Here’s how it works, once you’ve installed the toolbar: Just as before, you can view account performance in a widget in the corner of your Chrome window, as well as ad overlays on the page itself. Clicking on one of the ad overlays will now bring up additional information about that ad unit, including the name of the ad slot, performance metrics, the destination and display URL of the ad, and a preview of the ad. Below the ad preview, you can take action on either the ad or the URL: If you are using the Ad Review Center, you can choose to block the ad directly and your action will be reflected the next time you visit the Ad Review Center. If you block a URL, it’ll be added to your URL filter list.

    Please be assured that clicking the ad overlays generated by the toolbar is permitted, and won’t generate any invalid clicks. Also, keep in mind that blocking any ad will lower your potential earnings, as it reduces competition for your ad space by removing advertiser bids from the auction. It’s a myth that filtering ads can prevent ‘low-paying ads’ from appearing, so as always, we recommend blocking only those ads that you feel are unsuitable for your users.

    If you use Google Publishing, these are some great enhancements. Blocking ads has never been so easy. Also, it works with DoubleClick for Publishing now too. If you’re already using the toolbar, it will update automatically. If you want to download the Toolbar, follow this link. Enjoy.