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Tag: google adwords

  • AdWords Brings You Help From Expert Users

    AdWords Brings You Help From Expert Users

    Few can deny the utility of learning directly from experts, it creates a mentor menthe relationship that no amount of theory can replace. Google is hoping to capture this spirit with their new AdWords Community Top Contributors Program. Not only do they want to reward advanced users for passing their knowledge on to others, but they hope it will encourage the flow of expertise to continue.

    Google picked their top contributors from a list of users who have gone above and beyond to help others and awarded them a special top contributor badge and invited them to an AdWords summit in Mountain Vista, California. It was an opportunity for them to meet and share feedback with AdWords product developers, Google executives, and product managers.

    Here’s the list of this years top contributors:

    * Theresa Zook
    * Pete Bardo
    * Jon Gritton
    * Lakatos Bela
    * Kim Clinkunbroomer
    * Richard Ball
    * Calin Sandici

    Here’s what Google lists as benefits to becoming a top AdWords contributor:

    * A profile on our AdWords Top Contributors page.

    * Access to private forums with Google team members.

    * Inclusion in the Trusted Testers program to test out cool new features before anyone else.
    * Product updates directly from the AdWords team.

    * Hangouts with AdWords Community Leads on Google+.

    * Trainings given by the AdWords team.

    It sounds like a good program for experts and novice alike. If can’t learn it from those who are the most well versed, who can you learn it from. Its exciting to see so many people collaborating on these projects. It shows that Google is still fixated on collaboration and innovation. It’s that Google+ spirit coming into play.

  • Rosetta Stone Still has a Case Against Google

    A U.S. Court of Appeals for the 4th Circuit has just revived a long-standing trademark infringement case against Google Inc., filed by the language learning firm Rosetta Stone.

    Back in 2009, Rosetta Stone sued Google over trademark infringement. Rosetta Stone had alleged that the search giant allowed third parties, including those involved in software piracy, to buy the right to use Rosetta Stone trademarks or other terms confusingly similar in Google’s Adwords advertising program. In 2010, a Virginia judge dismissed the case, finding that Google’s sale of keywords was unlikely to confuse consumers over the source of Rosetta Stone products.

    But now the U.S. Court of Appeals has overturned the majority of the 2010 ruling, and claims that Google directly infringed upon the Rosetta Stone trademark stand. The lower court has been directed to reconsider whether or not the “Rosetta Stone” trademark had been famous or not when Google began to dilute it.

    “A reasonable trier of fact could find that Google intended to cause confusion in that it acted with the knowledge that confusion was very likely to result from the use of its marks,” the appeals judges stated today in their ruling. Google had countered, “each time Rosetta Stone informed Google that a particular advertiser was selling counterfeit Rosetta Stone products, Google promptly took action including removing the advertisement.” The judges weren’t convinced, and the case was revived. Rosetta Stone was founded in 1992, and offers learning software for over 30 languages.

    Said case is Rosetta Stone Ltd v. Google Inc, U.S. Court of Appeals for the 4th Circuit, No. 10-2007.

  • Using AdWords Effectively For Small Businesses

    Google hosted a hangout last week that aimed to help businesses get the most out of their AdWord use. The 55-minute talk discussed various AdWord strategies including keyword selection, clickthrough rate tracking and more.

    While you can watch the talk for yourself for all the info, Google was nice enough to Google+Small+Business%29″>compile some of the more interesting questions and answers for us. These tips and tools should help clarify any questions you may have regarding AdWords.

    First and foremost, it’s important to note that the number of AdGroups are limited to 20,000 per campaign. It was revealed that Google considers a good click-through-rate to be 1 percent or above on the Search Network. They also said that a much lower CTR is expected on a Display Network.

    The company suggests that advertisers not pay attention to the Quality Score that much. They emphasize that while it’s an important metric, other metrics like CTR, average position and conversion tracking are much more important.

    In regards to keywords and conversion rates, Google suggests that you pause or delete a keyword if it’s not driving conversions over a period of time, usually six months.

    It was revealed that keywords with different match types sometimes conflict if they both qualify for an auction. At that point, the AdWords system is going to choose the keyword that matches a user’s query more closely. It also factors in the price and highest ad position.

    Location targeting by custom shape can no longer be used in AdWords. If you are still using a custom shape, then AdWords is targeting an area that best matches your previous shape.

    Lastly, advertisers can target specific states with their ads to drive up click-through-rates. You do this by going to your AdWords account, clicking on “Settings” under the “Locations and Languages” tab. There will be an Edit button next to “Locations” that will allow you to target specific states.

    This just a small taste of all the information that was discussed during the hangout. There’s more to it and if you’re feeling up for a 55-minute tutorial in AdWords usage, I’d highly recommend checking it out.