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Tag: gmail

  • Gmail Improves Data Loss Prevention Features For Enterprise Customers

    Back in December, Google announced the availability of Data Loss Prevention in Gmail for Google Apps Unlimited customers.

    This week at the RSA Conference in San Francisco, Google VP of Security & Privacy Engineering Gerhard Eschelbeck spoke, and announced new features for the DLP solution in Gmail.

    The first feature is optical character recognition (OCR) for better scanning of attachments.

    “Sensitive information can reside not just in text documents, but in scanned copies and images as well,” Google explains. “With the new OCR enhancement, DLP policies can now analyze common image types, and extract text for policy evaluation. Admins have the option to enable OCR in the Admin console at the organizational-unit (OU) level for both the Content compliance and Objectionable content rules.”

    Secondly, Google has added additional predefined content detectors.

    “Our Work customers span the globe, and we are committed to providing customers in all countries with plug-and-play DLP policies,” it says. “Towards this goal, we are pleased to announce the introduction of new detectors which cover personally identifiable information (PII) in several additional countries, and provide better coverage for HIPAA data as well.”

    The company also introduced two new detection parameters to give its largest Work customers better control over DLP policies, minimize false positives, and “take action commensurate with the level of perceived risk.” There is a count parameter and a confidence parameter. The former lets customers set up different DLP policies based on whether a message contains individual or bulk PII. The latter lets customers tighten or loosen detection criteria for the most commonly used detectors.

    Google has a data loss prevention whitepaper available here. You can also read this post, which looks at some of the company’s efforts throughout the past year. More comments from Eschelbeck here.

    Image via Wikimedia Commons

  • Inbox By Gmail Improves Snooze Functionality

    Google announced an update to the Snooze feature of Inbox by Gmail, its smart email inbox offering.

    Now, the feature includes Later this week and This Weekend as options to let you save time and address things when they’re more convenient for you.

    You can also now set your preferred weekend days to receive emails like you can already set your preferred morning time.

    “This feature is especially useful for people living who live in places where the weekend spans different days of the week,” says Google software engineer Michael Landry.

    The new features are rolling out over the next week.

    Images via Google

  • Google Adds More Security To Gmail

    Google Adds More Security To Gmail

    Google announced some changes to Gmail to keep users safe. For one, if you receive a message from or are about to send a message to a person whose email service doesn’t support TLS encryption, Gmail will display a broken lock icon in the message.

    If you get a message that can’t be authenticated, the sender’s profile photo/avatar will have a question mark displayed.

    “Gmail has always supported encryption in transit using TLS, and will automatically encrypt your incoming and outgoing emails if it can,” writes product manager John Rae-Grant. “We support industry-standard authentication to help combat email impersonation. And there are tons of other security measures running behind the scenes to keep your email safe.”

    “Of course, it takes at least two people to send and receive an email, so it’s really important that other services take similar measures to protect your messages—not just Gmail,” Rae-Grant adds. “Unfortunately, not all email services do.”

    As Google notes, just because an email is affected by one of these features, it doesn’t mean that it’s necessarily a dangerous email. It will just help users be extra cautious.

    The features were announced for “Safe Internet Day” on Tuesday.

    Images via Google

  • Gmail, WhatsApp Both Announce 1 Billion Users

    Gmail, WhatsApp Both Announce 1 Billion Users

    On Monday, Google parent Alphabet released its financials for Q4. On the ensuing conference call, the company revealed that Gmail now has a billion monthly active users.

    They celebrated on Twitter (via 9to5Google):

    Interestingly, Facebook’s WhatsApp also announced that it has passed the same milestone. In a blog post, the company said:

    We are proud of this milestone, and we’re humbled by the extraordinary ways all of you have used WhatsApp. Whether it’s sharing vital information during natural disasters or health emergencies, finding a date, growing a small business, buying an engagement ring, or seeking a better life – we’re honored to be a small part of what people are doing to make their lives and the lives of those around them better.

    And yet, through all the progress we’ve made together over the last seven years, our mission has never changed. WhatsApp began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way.

    Facebook hinted at the Whatsapp milestone on its recent earnings call when it said it finished the year with “nearly” a billion monthly active users.

    Image via Google

  • Google Makes Improvements to Inbox

    Google Makes Improvements to Inbox

    Google announced some new improvements to Inbox by Gmail, which it says are designed to help users find answers faster.

    For one, when you search for something like a frequent flyer number or shipping status, Inbox will now show it at the top of search results, so you don’t have to dig through emails to find them.

    Google says you can “get addresses, phone numbers, membership numbers, flights, events, bills, package tracking and more in seconds.”

    “Underneath any quick answers, you’ll see a ‘Top results’ section that orders emails by relevance,” says product manager Govind Kaushal. “Below that is all the email results, ordered by date, but chances are you won’t have to look here often.”

    Last month, Google added a new feature to Inbox to let users share trip bundles.

    Images via Google

  • A Quick Guide To Gmail Ads

    A Quick Guide To Gmail Ads

    For months, Google has been releasing quick video tutorials as a series called “AdWords in Under Five Minutes”. It’s been a while since they released one, but this week, they released a new one about Gmail ads.

    The video can be quite useful to those who aren’t super-experienced with various aspects of Google advertising (of which there are many).

    Chances are, there are plenty of you who have never tried out a Gmail Ad campaign, so this one’s for you.

    Be sure to check out the comments section on the video as well, as the AdWords team has answered some advertiser questions.

    Past “AdWords in Under Five Minutes” topics have included location targeting, remarketing, bid adjustment, merchant promotions, call-only campaigns, structured snippets, website call conversions, sitelinks, conversion tracking, shopping campaigns, ad scheduling, phone number ads, seller rating ads, holiday trend optimization, and merchant center accounts. You can find them all here.

  • Yahoo Mail Adds Gmail Support

    It’s been a big week for Yahoo news on the corporate side of things with the company announcing a reverse spinoff, which will see it holding onto its stake in Alibaba, which it was set to spinoff in January, and instead spinning off its core web business.

    None of this has slowed Yahoo down from new product releases and feature launches. Yesterday, the company announced the launch of a new app to help people find streaming video to watch.

    They’ve also now announced a long awaited Yahoo Mail feature with the ability to manage your Gmail account from the product.

    “When we launched the redesigned Yahoo Mail app in October, users called it ‘slick,’ ‘speedy’ and ‘elegant,’” said senior product manager Shiv Shankr on the Yahoo blog .”The app now has a four-star rating in both the Apple App Store and Google Play. We introduced multiple mailbox management for Outlook.com, Hotmail and AOL Mail. Yet, something was missing from the list – the ability to connect your Gmail and Google Apps account to Yahoo Mail. You asked for it and now it’s here!”

    “All the features you need and love in Yahoo Mail – powerful search, smart contacts, rich compose features and Yahoo Account Key for password-free sign-in – are now available with Gmail,” Shankar says. “Here’s your path to a more convenient, powerful and personal email experience. You can now search across your entire history of emails, from day one, for all connected mailboxes! (Not just your most recent emails, which is how it’s done in many apps today).”

    The feature is available globally in the Yahoo Mail app and on the desktop. Just go to account settings and connect your Gmail account.

    Image via Yahoo

  • Gmail For Google Apps Unlimited Gets Data Loss Prevention

    Google just announced availability of Data Loss Prevention in Gmail for Google Apps Unlimited customers. The company plans to bring it to Google Drive in the coming year.

    “Workers are constantly creating and sharing new ideas, and keeping these ideas safe needs to be simple, quick and reliable,” says Suzanne Frey, Director, Security, Trust, and Privacy for Google Apps. “Google for Work already helps admins manage information security with encryption, audit reports, sharing controls, mobile management and two-factor authentication. But sometimes mistakes happen; for example, you might hit “Reply all” when meaning to send a private message. So today, if you’re a Google Apps Unlimited customer, Data Loss Prevention (DLP) for Gmail will add another layer of protection to prevent sensitive information from being revealed to those who shouldn’t have it.”

    “Organizations may have a policy that the Sales department should not share customer credit card information with vendors,” she adds. “And to keep information safe, admins can easily set up a DLP policy by selecting “Credit Card Numbers” from a library of predefined content detectors. Gmail DLP will automatically check all outgoing emails from the sales department and take action based on what the admin has specified: either quarantine the email for review, tell users to modify the information, or block the email from being sent and notify the sender. These checks don’t just apply to email text, but also to content inside common attachment types―such as documents, presentations, and spreadsheets. And admins can also create custom rules with keywords and regular expressions.”

    Google has a data loss prevention whitepaper available here. You can also read this post, which looks at some of the company’s efforts throughout the past year.

    Google will be discussing electronic crime, security, and privacy at the Enigma conference on January 25th.

    Images via Google

  • Google’s Inbox by Gmail Gets Smart Reply Feature

    Google announced a new feature for Inbox by Gmail called Smart Reply, which suggests responses to emails you get so you don’t have to bother writing them yourself. How cold.

    “With the holidays approaching and emails coming in at a furious pace, we can all use a little help. Inbox is already on hand assisting you with the next step, organizing your trips, and even suggesting reminders,” says software engineer Bálint Miklós. “But when you’re checking email on the go, it can be cumbersome and time-consuming to reply to all or even some of them. What if there was a way for your inbox to guess which emails can be answered with a short reply, prepare a few responses on your behalf and present them to you, one tap away?”

    Smart Reply will suggest up to three responses based on your emails.

    “For those emails that only need a quick response, it can take care of the thinking and save precious time spent typing,” says Miklós. “And for those emails that require a bit more thought, it gives you a jump start so you can respond right away.”

    The feature utilizes machine learning to recognize emails that “need” responses and generate “natural language” responses. More on the behind the scenes stuff here.

    On its recent earnings call, Google talked up machine learning as it increases usage of it across its various product offerings, including search, which has a new machine learning-based ranking signal. That happens to be what Google considers the third most important signal by the way.

    You’ll find that machines are making more and more decisions in the Google products you use as time goes on.

    Smart Reply of course will learn from the responses you use to improve future response suggestions.

    Images via Google

  • Gmail Adds Address Blocking, Adds Unsubscribe To Android

    Gmail Adds Address Blocking, Adds Unsubscribe To Android

    Google made two quick Gmail announcements on Tuesday. For one, you’ll now be able to block specific email addresses, which is one of those things that you can’t believe wasn’t already a thing. Secondly, the previously launched “unsubscribe” feature is expanding to Android.

    The block feature will only be available for the web at first, but will be expanded in the near future.

    In a blog post, Gmail product manager Sri Harsha Somanchi writes, “Sometimes you get mail from someone who’s really disruptive. Hopefully it doesn’t happen often—but when it does, you should be able to say, ‘Never see messages from this person again.’ That’s why you can now block specific email addresses in Gmail—starting today on the web, and over the next week on Android. Future mail will go to the spam folder (and you can always unblock in Settings).”

    “In addition, the unsubscribe option is now making its way to Android, so you’ll be able to opt out of eligible mailing lists directly from the Gmail app,” Somanchi adds. “It’s perfect for those newsletters you subscribed to a while back but don’t read any more.”

    The unsubscribe feature was first made available on the web in August of last year.

    The feature serves as a constant reminder to email marketers how easy it is for people to unsubscribe from your mailings. Make sure you’re giving them an experience they want.

    Image via Google

  • Google Offers Native Gmail Ads To All AdWords Advertisers

    Google Offers Native Gmail Ads To All AdWords Advertisers

    Google announced that native Gmail ads are now available to all advertisers in AdWords. Advertisers can manage the ads by setting up a Display Network campaign and creating a Gmail format in the Ad Gallery.

    The ads have two main parts – collapsed and expanded. The collapsed unit is what users see at first. It looks basically like a message they’d see in their inbox, but is clearly labeled as an ad. When the user clicks, it expands for more details. The expanded unit is a full-page native ad that “recreates the informational and visual richness of a landing page,” as Google puts it. After the user clicks to expand, any additional clicks are free. These include clicks that let the user save the ad or forward it to other people.

    “Advertisers can choose from several customizable Gmail ads templates for the expanded ad unit,” Google says. “They can feature a single image, highlight a promotion that combines an image with a description and call-to-action button, or showcase multiple products at once. The custom HTML format offers the greatest amount of flexibility in how you configure your assets and allows you to create an even richer ad experience by including videos, forms, phone numbers, and multiple links and calls-to-action.”

    “You can use most of the display targeting options you’re already familiar with likekeywords, affinity audiences, demographics, and topics,” the company adds. “For example, a sports apparel advertiser could select relevant topics like ‘Fitness’ and ‘Sporting Goods’ or reach people in the ‘Health & Fitness Buffs’ or ‘Running Enthusiasts’ affinity audiences.”

    Gmail users can manage ad settings (which applies to all of Google) to remove unwanted ads from specific advertisers or opt out of interest-based advertising.

    Image via Google

  • Google Calendar Works Better With Gmail For Business Travel

    Google Calendar Works Better With Gmail For Business Travel

    Google announced some improvements to the integration between Gmail and Google Calendar when it comes to business travel. Now, when users get email with flight, hotel, restaurant or ticketed event info, the event will automatically be added to Google Calendar.

    While that alone makes things a lot easier to keep track of, that’s not all. The events in Google Calendar will include things like flight numbers and check-in times, making things even more hassle-free for business travelers.

    It will even update the events if plans changed and new emails are received. If a flight is delayed or a reservation is pushed back, this will automatically be reflected in the event on Google Calendar.

    “The Internet has made business travel―booking flights and hotels, reserving restaurant tables, buying event tickets, and more―infinitely easier,’ Google says in a blog post. “Adding that information to a calendar, on the other hand, has remained time-consuming and tedious, typically requiring people to copy and paste information from various confirmation emails. In the coming week, Gmail and Google Calendar will start working together to lighten that load for Google Apps customers, and make business travel planning even more seamless.”

    calendar

    The functionality will now be the default both on Android and iOS for Google Apps customers, though it’s not available for Google Apps for Government for some reason.

    If an event appears on your Calendar that you don’t want, you can always delete it. If you don’t like the feature in general, you can disable it in the settings in Google Calendar. Before it goes into effect, you should see a screen when you open Google Calendar alerting you to the changes. You’ll also get an email notification when the first event from Gmail is added. Google says this is a one-time thing.

    Images via Google

  • Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

    Google just announced the launch of Gmail Postmaster Tools to help senders of emails that people actually want do better at avoiding spam filters and actually get their messages seen by the recipient.

    The company says it is to help qualified high-volume senders analyze their email, as it includes data on delivery errors, spam reports, and reputation so they can diagnose “hiccups,” as well as study best practices and help Gmail “route their messages to the right place.”

    “Gmail users get lots of important email from companies like banks and airlines—from monthly statements to ticket receipts—but sometimes these wanted messages are mistakenly classified as spam,” product manager Sri Harsha Somanchi says in a blog post. “When this happens, you might have to wade through your spam folder to find that one important email (yuck!). We can help senders to do better, so today we’re launching the Gmail Postmaster Tools.”

    Google is also using technology developed for search and Google Now to improve its spam filtering. It will now use an artificial neural network to detect and block spam that could pass for wanted mail. It will also use machine learning to learn preferences for email newsletters, and react accordingly.

    In other words, if user has subscribed to a newsletter, but never wants to read it, it sounds like it might hit the spam folder more frequently. Email marketers, now would be a good time to work on improving your open rates.

    The spam filter is also getting better at rooting out email impersonations, according to Google. It’s using machine learning for this as well.

    “The Gmail team is always working hard to make sure that every message you care about arrives in your inbox, and all the spam you don’t want remains out of sight,” says Somanchi. “In fact, less than 0.1% of email in the average Gmail inbox is spam, and the amount of wanted mail landing in the spam folder is even lower, at under 0.05%.”

    The company thinks its new features will improve these numbers even more.

    The addition of Postmaster Tools could prove to be a very valuable tool for businesses having deliverability issues. It’s nice to see that Google isn’t just cranking up its spam-fighting efforts while leaving legitimate email marketing completely in the dark.

    Image via Google

  • Gmail Adds New Emoji, Themes to Try to Make Email Less Boring

    Email will never die. It’s just too important to both professional and private communication. But email isn’t that fun. Ok, email is absolutely not fun.

    Google is announcing a couple of Gmail improvements to make it feel “personal and fun!” – emojis and new themes.

    Gmail has had emoticons for a while, but they’re outdated and pretty terrible. Gmail on the web will now feature the same emoji available in its Hangouts app – lumpy faces and all.

    Screen Shot 2015-06-30 at 3.38.45 PM

    “Themes can help you dress up your inbox, as well as distinguish between your home and work accounts, so they’ve been an important part of Gmail since they first appeared in 2008. Starting today there are hundreds more high-res options available (photographed by some fellow Googlers!). And of course, you can always upload your own,” says Google.

    “Once you’ve found the right photo, you can now use editing tools like blur, vignette, and text background to make your image and messages look great together.”

    Will new themes and emoji make Gmail fun? No, Gmail isn’t fun. I will say that I’ll probably use these new, actual emojis however.

    Google says the new stuff should roll out over the next few days.

  • Go Enable Gmail’s ‘Undo Send’ Feature Right Now

    In what could be a lifesaver for many, Google has finally graduated a particularly helpful Gmail feature from Labs to primetime.

    Gmail on the web now has a formal “undo send” feature.

    So, you accidentally sent a racy email meant for your wife to your boss? Awkward. So, you just hit reply all and are about to let the whole office know how you feel about Jim? Yeah, Jim sucks. But you don’t want that email going to everyone.

    Or maybe you just made a typo. Either way, Being able to cancel an email’s departure is a very, very good thing.

    If you want to have the feature available to you, you’ll need to go turn it on in your settings:

    “‘Undo Send’ allows people using Gmail to cancel a sent mail if they have second thoughts immediately after sending. The feature is turned off by default for those not currently using the Labs version, and can be enabled from the General tab in Gmail settings,” says Google.

    You can choose a “cancelation period” of 5, 10, 20, or 30 seconds.

    undo-send

    If you’ve already been using the ‘Undo Send’ Gmail Labs version, it should keep working as such. Sometimes, it’s the small things.

    Image via Matt McGee, Flickr Creative Commons

  • Gmail Adds Security For Yahoo & Microsoft Accounts On Android

    Last year, the Gmail Android app got a major update that finally enabled users to use third-party accounts, such as those from Yahoo and Microsoft. Now, the app has taken things a step further in the right direction by adding improved security for such accounts.

    On Wednesday, Google announced Oauth support for Yahoo and Microsoft accounts. Here’s what they had to say in a Google+ update from the Gmail team:

    We’re always working to make your Gmail app experience safer, which is why today Gmail is gaining Oauth support for all Yahoo and Microsoft accounts. Oauth adds an extra layer of protection and allows you to take advantage of security features like two-step verification and account recovery.

    Keep an eye out for it next time you’re adding an email account to your Android Gmail app. This update, along with several bug fixes and performance improvements, will be rolling out over the next few days. As always, you can download the app today on Google Play.

    The addition of third-party account support was a major plus for Gmail users who have use more than one email address, whether it be for work for other reasons. Increased security only makes Gmail all the more attractive to users of these Yahoo and Microsoft accounts. Again, that is especially true for those using such accounts for work.

    A little over two months ago, Gmail for Android got another significant update that included some much-needed features, such as the ability to put messages from multiple accounts (including those from Yahoo and Microsoft) together in one inbox.

    A couple weeks ago, Google opened up its new email product Inbox by Gmail to everyone who wants to give it a spin. Given that some of us aren’t huge fans of that, it’s good to see Google is still putting some effort into improving Gmail itself.

    Image via Google

  • Google Opens Inbox Email Product To All (Including Apps For Work Users)

    With the annual Google I/O conference firmly underway, the announcements are flowing like water. One of those is that Inbox by Gmail is now open to everyone.

    The product was unveiled last fall as “the inbox that works for you”. It has been available on an invitation-only basis ever since. I had the good fortune of getting one fairly early, and I can’t say I was particularly fond of it. It didn’t take me long to switch back to Gmail. That said, a lot of people do seem to like it.

    Now, a lot more people are going to have a chance to see what they think. It’s also getting some new features.

    One new addition is that of Trip Bundles, which display all your emails about a trip in one bundle and the most important details, such as flight times and hotel reservation numbers will be available as soon as you open Inbox.

    Also new are an Undo Send feature, which as Google points out, is the first time this has been available on your phone, as well as a swipe to delete function and custom signatures.

    Another new feature shows the reminders you set in Keep in Inbox. Also, when someone emails you a to-do, Inbox may sugges adding a reminder so you don’t forget. And when you get an email from HotelTonight or Eat24, you can open your reservations and food orders with in their app from Inbox.

    In addition to making Inbox available for all users, Google is expanding the early adopter program to all Google Apps for Work customers.

    Image via Google

  • Gmail Just Got Better On Android

    Gmail Just Got Better On Android

    Google announced an update to its Gmail app for Android with some much-needed new features.

    Late last year, the app got an update that enabled users to add email accounts from other providers like Yahoo or Microsoft Outlook. The new update takes this a step further, and lets you put it all together in one inbox.

    “These days, many of us have more than one email address,” says software engineer Régis Décamps. “If you’re a student, you may have one account for school, one for a campus group you lead, and one for your blog. If you’re a parent, you might have one for family and one for your business. However many email addresses you have, today’s improvements to the Gmail app for Android make it easy to manage all your mail from all your accounts (yes, even @yahoo and @outlook) while you’re on the go.”

    “Starting today you’ll be able to view all your mail at once, regardless of which account it’s from, using the new ‘All Inboxes’ option,” adds Décamps. “This way you can read and respond to all your messages without having to hop between accounts.”

    Another big improvement that builds on the addition of third-party accounts is conversation view for those. Gmail has long been known for conversation view, but now with the update, this is extended to Yahoo, Outlook.com, and other IMAP/POP accounts. This should make a lot of people happy. In fact, Google implies that it’s been a highly-requested feature.

    In addition to all the new account-related functionality, the update includes smarter search. This includes better auto-complete.

    Also on the menu are: more responsive animations, such as when you open or close a conversation; larger attachment previews; and the ability to save to Drive with one tap.

    Google makes no mention of when this all might come to iOS, but it’s likely not too far behind.

    Images via Google

  • Google Significantly Upgrades Contacts

    Google just released a preview of its new Contacts experience, which comes across as a major upgrade right off the bat, unlike other recent next-generation email-related offerings from the company.

    As Google says, the new experience makes it easier for you to keep track of the people you know and get the info you need, fast. A quick click on the preview link pretty much confirmed that for me. Whereas in the past, my Contacts have always been kind of a jumbled mess comprised largely of people I rarely interact with, the new experience puts the people I actually know and care about front and center, and with virtually no effort on my part.

    The new Contacts puts together all your contacts, circles, and the people you talk to most in Gmail.

    It also includes a re-tooled “find duplicates” feature to make weeding those out easier.

    “As the people you know change jobs, cities, and names, it can be tough to stay up to date with their latest information,” says product manager Sean Purcell. “The new Contacts ensures that the info you see is still accurate and ready to use by blending your contact’s Google profile information with the stuff you already have.”

    The product will also now show you your most recent emails and meetings with a person right in their contact card. This could be tremendously helpful for recalling who people even are, and what your relationship with them was even based on in the first place. For people who do a lot of emailing that’s a pretty great feature. This doesn’t actually appear to be working for all contacts for me at the moment, but this is only a preview.

    Google says you can expect to find the preview in Gmail sometime in the next few weeks, but you can take a look here in the meantime. It’s not available for Google Apps customers yet, but it will be eventually.

    In some ways, the new Contacts experience follows a similar path as Inbox by Google, the company’s latest attempt at rethinking email. Like Inbox, Contacts is making better use of Google’s various offerings and putting them together to make the product more useful. In my opinion, Contacts is a more practical attempt at this. It’s certainly not as radical a change as Inbox is compared to the familiar Gmail experience, though both do have their helpful traits.

    I guess what I’m trying to say is that I think the new Contacts will be much easier to swallow for the masses of Gmail users than Inbox necessarily will be. Granted, there are quite a few people who do think Inbox is an improvement to the Gmail experience.

    Images via Google

  • Would You Trust Google Inbox For Your Work Email?

    Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail for both people and businesses. It’s still unclear if that will be a mandatory change for Gmail users somewhere down the road, but for right now it’s opt-in, and still only available by invitation.

    Would you use Google Inbox for work email? Let us know in the comments.

    On Monday, Google announced that it’s ready to start opening Inbox up to some users for work by way of Google Apps. The real question is: Is this something businesses actually want to use?

    First, let’s take a quick look back at what Inbox actually does, in case you haven’ tried it.

    Inbox is essentially an expansion of the categories Google launched in Gmail last year. Certain types of messages are grouped together. Inbox uses what it calls “bundles,” to put together messages related to purchases, finance, social media, promos, travel, updates, and forums. You can toggle any of these on and off.

    “Inbox highlights the key information from important messages, such as flight itineraries, event information, and photos and documents emailed to you by friends and family,” says Google. “Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries. Highlights and Bundles work together to give you just the information you need at a glance.”

    Inbox also lets you add reminders, which come with a “snooze” option. You can temporarily dismiss them, and they’ll come back later. Users can use Google Now or the Google Calendar app to set reminders, which will then later appear in Inbox. Any reminder snoozed to a specific day will also appear on your calendar. If you like, you can actually snooze emails to places rather than times.

    There’s no question that the description makes Inbox sound like a really useful tool. Getting used to the experience, however, is not something that comes easily for some. For one, it involves trusting Google to actually show you all the email you want to receive, and whether it’s the case or not, it doesn’t always feel like you’re getting everything you’re supposed to.

    It’s one thing to have that feeling with your personal email, but when it comes to work, I’m not sure businesses are ready to accept that. According to Google, businesses are indeed interested.

    “Since we launched five months ago, one of the biggest pieces of feedback we’ve received is that Google Apps customers want access to Inbox at work,” says Director of Product Management Alex Gawley. “That’s why were excited to kick off the next phase of our journey: collaborating with you to bring Inbox to work.”

    “Even before the first invitations went out to use Inbox for your own email, Googlers have been using it to get more done at work,” Gawley adds. “Whether it’s snoozing the expense report notification until after the big presentation, or adding a reminder to schedule lunch with a favorite client, Inbox helps put email on your terms. And since Inbox was built on the same infrastructure as Gmail, it meets the same high security standards you expect from email.”

    Gawley does acknowledge that every company and person is different, so Google is putting out some feelers on how businesses want to use Inbox. It’s enabling the experience for a “small group” of Google Apps customers for the time being as it “learns about their needs, challenges, and use cases”.

    That’s certainly a better approach than just thrusting it upon everyone. Google seeks to find out if businesses people want to use Inbox as their primary inbox at work, if employees are heavy mobile users, and if they want to partner with Google on user studies.

    Interested businesses can email inboxforwork@google.com from their Google Apps for Work admin account to apply for an invitation to the program. Google says it will work “very closely” with the early adopters, so not everyone will be accepted right away. The company will expand the program over the coming months, however.

    “Inbox wasn’t created to reinvent email, Inbox was created to help you reinvent the way you get things done,” writes Gawley. “This means we need to understand more about how things get done (or don’t) today. And with your feedback, who knows, we could reinvent the way people work.”

    Google recently shared the following infographic looking at how people are using Inbox to get things done so far.

    Hopefully they’ll release another one of these once it’s been used in the workplace for awhile. It will interesting to see what the stats look like among business owners and employees.

    Last week, Google announced the availability of Inbox for the iPad and Android tablets as well as support for Firefox and Safari.

    If you’re an email marketer, you have plenty of things to consider with Inbox, particularly if it becomes widely adopted. More on that here.

    Are you already using Inbox for your personal email? What do you think? Discuss in the comments.

    Images via Google

  • Google Inbox Adds Tablet, Browser Support

    Google Inbox Adds Tablet, Browser Support

    Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail as the email experience people like to use. It’s still only available by invitation, but eventually it’s going to be available to all.

    The company announced that it is now available for the iPad and Android tablets after only supporting phones and the web. Software engineer Taylor Kourim says in a post on the Gmail blog:

    It’s always hard to know when it’s time to share a new product, because there’s always just a _few_ more things you want to do. Today we’re happy to check off some of these to-dos for Inbox, making it easier to use on more devices and browsers.

    If you’re a big fan of tablets, you’ll be excited to learn that Inbox has come to iPad and Android tablets. Download the app from the App Store and Google Play.

    Google has also added new browser support for the web version. Previously, Inbox was only compatible with Chrome, but now supports Firefox and Safari.

    You can still request an invite by emailing inbox@google.com. Personally, I’m not a huge fan of the experience, but some do seem to like it. Here’s a look at how people have been using it:

    If you participate in email marketing, give this article a read for some things about Inbox you should be considering.

    Images via Google