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Tag: Food

  • Delish.com Launches Social Trivia Game On Facebook

    Food website Delish.com, operated jointly by Hearst Magazines Digital and MSN, have launched a social trivia game on Facebook called the Delish Challenge.

    The Delish Challenge features more than 1,000 food-related questions that tests users knowledge as they work their way up the restaurant ladder from busser to executive chef.  Along the way users gather virtual goods, which can be traded with friends, including sushi knives, wine glasses and spicy chilies, Trivia topics include desserts, healthy cooking, comfort food and regional cuisines.

    "Delish Challenge is a perfect extension of the fun and informative content we offer on Delish.com, and taps perfectly into people’s interest in trivia, gaming, and food," said Elizabeth Shepard, executive director of Delish.com.

     

    Delish-Challenge

     

    "We also know that our game will resonate with the massive audience we have built in partnership with MSN, and we’re excited to offer users an engaging, new way to participate on Delish. With Delish Challenge, we can reach even more people through Facebook’s amazing scale."

    The game is related to content on Delish.com via seasonal and topical quizzes, available on the game’s "Events" tab, that link directly from the Facebook game to the site. Upcoming quizzes include a "Guess the Box" cereal game, a bacon quiz and a guessing game involving unusual food-related images. Other customized quizzes will be developed and launched on Delish based on seasons, holidays and specialty food items.

    The Delish Challenge was created with social game development firm VoxPop. VoxPop said it is planning several more social games with other media across a variety of categories including music, sports, celebrities and TV.

     

     

  • Yahoo Whips Up Clever Food Finder

    Yahoo Whips Up Clever Food Finder

    It must be rare for a person to crave a certain restaurant ("ooh, those straight-backed chairs would hit the spot right now"); instead, most hankerings relate to food.  Yahoo seems to have introduced a very helpful feature, then, as it’s started allowing users to search for exact menu items instead of eateries.

    A Yahoo representative explained in an email to WebProNews, "As part of Yahoo!’s strategy to uncover relevant details about real-world things (aka the ‘Web of Things’) that are hidden in the billions of pages on the Web, we’re now extracting and surfacing specific restaurant menu information in our Web and Local search results."

    Go ahead and give the feature a try, if you’d like.  Just type the name of a dish along with either a city and state combo or a zip code, and you should see something like the following screenshot:

    Our tests turned out rather well, all in all.  Perhaps the feature isn’t perfect; strictly speaking, Pazzo’s offers a chicken parmesan hoagie, and it’s clear that what Johnny Carino’s serves is a panini.  Still, those distinctions are somewhat difficult to make, the number of restaurants in Lexington is rather small, and those sandwiches sound quite good, which tends to justify the results in our eyes.

    This is definitely an area in which Yahoo now has an edge over Google and Bing, at least.

  • Twitter Earns Itself a Candy Heart Phrase

    Twitter Earns Itself a Candy Heart Phrase

    You know those candy hearts everybody has around Valentine’s Day with the little sayings on them? Showing just how much of a stronghold Twitter actually has on pop culture, this year, one such saying that will appear on these candies is "Tweet me."

    NECCO    , the company that makes Sweethearts announced today that this (and "Text Me") were among the top user-generated choices for sayings to appear on the hearts this year. In the past, they have said things like "Fax me" and "Email me." Twitter hasn’t exactly toppled email, but is "all the rage" right now to say the least.

    Tweet MeI can’t figure out if this is better marketing for NECCO or for Twitter. On the one hand, you will have the increased exposure of the tweeting culture to a wide candy-hungry audience (which will likely include some who have absolutely no idea what tweeting is referring to), and on the other, you will have a generation of Twitterers possibly considering Sweethearts over circus peanuts the next time they go to buy candy. I guess it’s a win-win. Sweethearts are also coming in new colors and flavors.

    "Sweethearts have long been America’s favorite Valentine’s Day candy for sharing a sweet sentiment with loved ones," said Jackie Hague, vice president of marketing at NECCO. "The new tastier flavors, vibrant colors and modern expressions will ensure that Sweethearts continue to delight people of all ages and help them say something sweet to those they care about."

    "It’s great that America chose ‘Tweet Me’ to be a new Sweethearts saying," said Biz Stone, co-founder of Twitter, Inc. "Twitter is a new way to communicate in 140 characters or less and Sweethearts have been helping people communicate using short phrases for decades."

    There is also an iPhone App that works with a user’s Twitter account and allows them to personalize up to five Sweethearts with up to 25-character messages on each. These digital Sweethearts can then be sent to prospective Valentines.
     

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    > How Google Rates Links From Facebook And Twitter

    > Is It OK To Say No To Twitter?

    > Twitter Looks To Connect With More Sites