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Tag: Fizziology

  • Twitter Adds New Certified Partners

    Twitter Adds New Certified Partners

    Twitter announced on Tuesday that it has added two new parters to the Twitter Certified Program, which helps businesses find products to make them more successful on Twitter.

    These are the first two certified partners to offer solutions for the media and entertainment vertical. They are Fizziology and Networked Insights.

    “Fizziology helps studios, networks, production companies, brands and talent measure and contextualize the real-time reactions of audiences to make informed decisions,” explains Twitter’s Lauren Mitcheom. “Fizziology takes an organic and human approach to understanding audiences in a way that technology alone cannot.”

    “The SocialSense platform by Networked Insights provides brands and movie marketers with a powerful real-time technology to identify audiences, understand their interests, recommend relevant campaign content, assess brand health and measure purchase stage impact,” she adds. “In addition to providing solutions for the entertainment and media industry, Networked Insights also serves clients across multiple verticals.”

    Twitter says it sees over 200,000 movie-related Tweets per day (which actually seems low to me). 87% of moviegoers polled by Nielsen said what they saw on Twitter influenced what they chose to saw.

    Twitter now has a total of 28 certified partners. Others include: Adobe Social, Attensity, Brandwatch, BuzzFinder, Conversocial, Crimson Hexagon, Dataminr, DataSift, Engage Manager, Flowics Engage, Gnip, Hootsuite, Lithium Social Web, Mass Relevance, Nielsen, NTT Data, Percolate, Rallyverse, Salesforce ExactTarget Marketing Cloud, ScribbleLive, Scup, Shoutlet, Simply Measured, SocialBro, SocialFlow, Socialmetrix, Spredfast, Sprinklr, Sprout Social, Storify by Livefyre, Sysomos, Talkwalker, True Teller SocialDesk, Unmetric, Visible Technologies, and Wayin.

  • Variety Partners With Fizziology On Popular Movies In Social Media

    Social media  research company Fizziology, has partnered with Variety to create a weekly chart of the most popular movies in social media.

    The Weekly Fizz10, Fizziology’s proprietary chart of the 10 ten movies in social media, will appear every Wednesday on Variety.com. The partnership also includes the use of additional Fizziology social media data.
    Fizziology
    The Weekly Fizz10 tracks and ranks movies starting four weeks before release through their third week of release.  The rankings are determined by Fizziology’s social media analysts who read and score a sample of social media chatter to grade sentiment, spot trends, and find out what is driving conversation.

    "The industry has been using social media to promote, but a lot can be learned from listening. These millions of online conversations are impacting entertainment,” Ben Carlson, President and co-creator of Fizziology.

    “We help marketers, content creators and other entertainment decision makers understand what people are talking about – spotting challenges and opportunities."