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Tag: fashion line

  • Adam Levine Launches Women’s Fashion Line At Kmart

    Pop star, matinee idol, sexiest man alive and, talent judge. Now, Maroon 5 front man Adam Levine can add women’s fashion designer to his resume. The 35-year-old rock star recently launched an affordable collection for gals at Kmart.

    Levine suggests that females go back to the basics when picking out a wardrobe, “Don’t over think things. I always go back to the idea that style should be effortless. I think that’s the most important tip.”

    The best part of Levine’s fashion line may just be the price. A shopper can purchase anything from crop tops to sundresses, and pay just $12.99 to $29.99. The line also includes accessories that run $6.99 to $29.99. The summer collection “features floral adorned kimono tops, colorful twill shorts, crocheted braceletts and an assortment of denim as well as unique pieces, including a demure lacy sheer blouse and a perfect summer Aztec maxi dress.”

    And where did Levine get the inspiration for the fashion line? It’s simply based on what he likes, “The best thing about designing a women’s collection is that I was able to create pieces that I would like to see a woman wear.” He added, “It’s been a really cool process working … to replicate that simple yet sophisticated style for a woman.”

    This isn’t the first foray into fashion for Levine. He also launched a men’s line for Kmart last October. The line is described as “cool, classic clothes for every day.”

    The Levine fashion line is available at 500 Kmart locations and at their online site ShopYourWay.com.

    Image via Adam Levine, Twitter

  • USPS Clothing Line to be Sold Next Year

    USPS Clothing Line to be Sold Next Year

    The U.S. Postal Service (USPS) has announced a new partnership with Cleveland apparel manufacturer Wahconah Group. The companies will create the “Rain Heat & Snow” line of apparel and “accessory products.”

    The clothes will be designed around the unofficial USPS creed, “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” The clothing will feature USPS branding and could include some sort of “smart apparel” electronic devices.

    “This agreement will put the Postal Service on the cutting edge of functional fashion,” said Steven Mills, USPS Corporate Licensing Manager. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ – also known as wearable electronics.”

    This announcement comes soon after the USPS announced a net loss of $1.3 billion during the first quarter of its 2013 fiscal year. As a result of that announcement, the company has planned to use a congressional loophole to end Saturday mail delivery on August 5. USPS estimates that cutting Saturday mail delivery could save as much as $2 billion each year. Though that may be enough to help the Postal Service limp through another year of declining First-Class Mail volume and government-mandated pre-funding of retiree health benefits, it seems that the company is now looking for outside-the-box solutions (such as fashion) to its money woes.

  • Gisele Bundchen: 5-Year Old Niece Launches Fashion Line

    If you have a beating heart and at least one good eye, you’ve probably seen Gisele Bundchen at some point in your life; the 31-year old Brazilian is the world’s most famous supermodel, after all.

    Now her niece is looking to get into the fashion world, and it’s a sure bet her surname won’t hold her back. She has plenty of time to make her mark, however, considering she’s only five years old.

    Duda Bundchen not only models–she was named the face of Brazilian children’s wear label Brandili Mundilast year–she’s also in the process of launching her own line of girls’ clothes. “Duda Bundchen For Bandili Mundi” will hit the racks this summer and has been overseen by the tiny designer since its inception.

    “She told us about her preferences on prints, cuts and details, and based on the briefing we received from her we came up with a collaborative collection. The pieces were all approved by Duda, whose romantic inspiration will no doubt catch girls’ eyes,” the company’s commercial and marketing director Germano Costa told Forbes.

    The line, which features adorable separates in a romantic color palette–rose, ivory, leaf-green–evokes images of a summer garden complete with flitting butterflies and will be available in stores in July.