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Tag: Faceboook

  • Reports: Facebook May Soon Buy Atlas From Microsoft

    Reports are coming out that Facebook and Microsoft are in talks for the former to buy the Atlas ad platform from Microsoft, which picked it up in its acquisition of aQuantive in 2007.

    Sources of these stories appear to all be from outside of either company.

    Nicholas Carlson at Business Insider reports:

    Microsoft has been trying to sell Atlas for years, and one of our sources is close to a company that was interested in buying it. In recent days, Microsoft ended negotiations with this company, and said it was moving forward on a deal with Facebook.

    Since then, Facebook and Microsoft employees have reached out to other ad tech companies to do research for the deal. A source at one of these companies briefed us on the details of those conversations.

    Kara Swisher at All Things D is hearing a similar story, reporting:

    Sources said the social networking giant has been conducting due diligence on the media measurement platform, part of its efforts to create its own advertising network to compete with Google’s DoubleClick offering

    Facebook recently announced proposed changes to its Data Use Policy, which made it more clear that Facebook can easily take advantage of user data to serve ads outside of Facebook.

    As Carlson notes, Facebook’ s partnership with Datalogix, which has seen Facebook measuring the effectiveness of ad campaigns, would also fit nicely into the puzzle.

  • Facebook Shows More Love To Developers

    Facebook Shows More Love To Developers

    This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but they have also pushed subscriptions and mobile ads to developers. While not as big as the aforementioned updates, this week’s Operation Developer Love has a few goodies for developers.

    The first update this week is the addition of four more metrics to Insights. The four metrics are post_impressions_fan, post_impressions_fan_unique, post_impressions_fan_paid, and post_impressions_fan_paid_unique. For more information on these metrics and Insights as a whole, check out Facebook’s documentation on the matter.

    Facebook also announced the breaking changes that will take place on November 7. The first is that Facebook will stop sending payments reporting emails to users on that day. If you want to continue receiving payments reporting, you’re going to have to implement the just announced payments reporting API.

    Other November breaking changes include the actor names always matching the access token, notification tables will no longer return pid or aid for photos or albums, and there will be a new permission required to read page mailboxes. For more on these breaking changes, check out Facebook’s post on the matter.

    The final change this week isn’t so much a development issue, but rather a policy issue. Facebook has updated their policy to say that nobody can export user data to a competing social network without their permission. They say that they provided the Download Your Information for regular users only. They don’t want developers using the tool for their own ends.

  • Eduardo Saverin Talks Facebook With Veja

    We’ve been covering Facebook co-founder Eduardo Saverin, and his plan to renounce his United States citizenship all throughout May. First, he was accused of trying to skirt taxes by renouncing his citizenship, but his representatives tried to explain that wasn’t the case.

    Next, Senator Charles Schumer of New York claimed Saverin was running a scheme and took legal action to impose a hefty capital gains tax on investors who renounce their citizenship.

    Now, Eduardo is being featured in Brazil’s number one weekly publication Veja. In the article, Saverin addresses the issue of his taxes, U.S. citizenship, his investments, and even his relationship with Facebook co-founder Mark Zuckerberg. Veja is the World’s 3rd largest weekly publication.

    Eduardo’s father Roberto comments on giving up U.S. citizenship:

    “It was hard for me, because of the life I built in the U.S., hearing from Eduardo that he had to give up on his citizenship. But he did this not because he wanted to, but because he had no other choice as a foreigner living in Singapore, where financial transactions are more restricted and bureaucratic for those who hold a U.S. passport. There was no other way. Besides, after Facebook’s IPO, there would be much pressure on him if he stayed in America.”

    Eduardo addresses his relationship with Mark Zuckerberg:

    “I have only good things to say about Mark, there are no hard feelings between us. His focus on the company since its very first day is anything short of admirable. He was a visionary, he always knew that the only way for Facebook to grow was to maintain its central idea, that of people truly presenting themselves as they are, without nicknames or pseudonyms. That’s Facebook’s biggest strength, what allowed us to transform it into an instrument of protest, like what happened in Egypt, but also in an instrument of business, not to mention a way of naturally connecting with friends.”

    Saverin speaks about the state of his current investments:

    “I am investing like a crazy person, mostly in internet start-ups. And I want to invest in Brazil as well, because I am Brazilian and that’s in my heart. I’ve recently been cc’d on e-mails sent to Eike Batista [Brazil’s richest man]. But that’s not how I want to invest in Brazil, through minerals, unless it’s silicon or something tech-related. And I believe there’s a new Facebook out there to be found. Where? My guess is in healthcare.”

    Saverin came to the United States in 1992 from Brazil, where he was born, and gained citizenship in 1998 while attending Harvard with Mark Zuckerberg.
    Eventually, Eduardo issued a formal statement regarding his decision to abandon his U.S. citizenship.

    Eduardo Saverin comments:

    “My decision to expatriate was based solely on my interest in working and living in Singapore, where I have been since 2009. I am obligated to and will pay hundreds of millions of dollars in taxes to the United States government. I have paid and will continue to pay any taxes due on everything I earned while a U.S. citizen.”

    “…I invested my life’s savings into a start-up company that initially was run out of a college dorm room. Since then the company has expanded dramatically, has created thousands of jobs in the United States…”

    “I will continue to invest in U.S. businesses and start-ups, and believe and hope that those investments will create many new jobs in the U.S. and globally.”

    Eduardo has been living and working in Singapore side 2009. He stays connected to the United States and the rest of the world through his iPad, iPhone, and other devices. He told Veju that it was always a dream of his to live in the U.S. and that corruption and threats of kidnapping forced him and his family out of Brazil, and that is when they moved to Miami in the early 1990’s. Saverin’s investments are currently worth about $2 billion.