Tag: Facebook users

Pingdom: Facebook Could Be Bigger Than Any Country On Earth By 2016

Pingdom has put together some stats and charts today with the goal of proving that Facebook may be able to become the biggest “country” on the planet (in terms of population) by the year 2016.

Noting that Facebook already overtook the U.S. three years ago, Pingdom points out that China and India are still ahead of the social network. Stats they use to set up their case: 2.4 billion Internet users in the world, 41.6% of them were Facebook users by the end of 2012 (compared to 4.4% in 2007), and Facebook penetration was 14% by the end of 2012 (up from 5.3% in 2009).

“As you can see, we made two different projections,” Pingdom says of the above graph. “The first projection is based on a model that assumes Facebook to have a yearly growth rate that declines by 10% per year. For the other projection, we were a bit more cautious and assumed a growth of 6% per year. That may seem high, but Facebook increased its user base by 18% in 2012 alone.”

They go on to say that Facebook has a low penetration rate in large parts of the world, like Africa, India and Russia, and that it is only used by about 5% of the population of those countries.

“As the Internet penetration rate rises in these regions, the Facebook penetration may follow,” says Pingdom. “Also, Facebook is still blocked in China. If this changes in the future, the world’s largest online market opens up to Facebook.”

On a related note, Pew has put out some survey results indicating that about 1 in 4 American Facebook users plan on using Facebook less in 2013.

February 5, 2013
A Visual Tour Of Facebook’s One Billion Users

Mark Zuckerberg took over my Facebook feed last week to announce that the social network had reached one billion users. It was a long time coming, but one in seven people on this planet are now connected via a single social network. It’s a pretty big deal (enough for Facebook to create their first TV ad), but just how big is it?

KRDS, a Facebook marketing firm, recently created an infographic that breaks down just how big Facebook has become. The most surprising statistic of all is that Facebook has conquered almost half of the Internet. As of now, 44 percent of all Internet users are on Facebook. It will only take a few more hundred thousand users to finally control a majority of the Internet.

Remember when Facebook said that mobile was important to their future plans? It better be as 600 million of its one billion user base now connect to Facebook via mobile devices. That number will only grow as more smartphones make their way into emerging markets that already have access to computers.

Unsurprisingly, the U.S. houses most of the world’s Facebook users. Brazil comes in second with India in third. Southeast Asia is only represented once in the top five with Indonesia coming in fourth, while our neighbor to the South, Mexico, rounds out the top five. It will be interesting to see how these positions change if China ever lets Facebook in.

Other random statistics include the fact that Facebook is now home to over one trillion likes, and that 219 billion photos have been uploaded since the site’s inception. The median age of a Facebook user is 22, but that number will probably go up as more older adults join the service to keep in touch with friends and family.

October 10, 2012
Facebook Power Users [Infographic]

Who are the most active Facebook users? What are they doing with all that time they spend on the site? How many fall into this category? This next inforgraphic from Demandforce.com answers all those questions and more. It’s packed with interesting details about what a power user really looks like.

To define what a power user is, think of them as the most active users. According to the graphic, about 20 to 30% of all Facebook users fall in this category. What are they doing with their time on the site? They send friend requests, comment on other’s posts, tag friends in photos, “like” things, send messages, and provide status updates. Sounds pretty typical to me.

This particular group is more likely to join groups, to get involved politically, and to influence how others might vote in an election. If you need a social media expert, these are great people to have on your side. If you’re a Facebook fan, take a look at this graphic and wee if you fit in the power user category. Check it out:

May 22, 2012