Facebook put out a post on its Facebook Studio blog, talking about giving “a clear view of how people are visiting your business.”
The post gives a reminder about the Facebook Timeline deadline, and points to a case study about how Aveeno saw a 7% increase in sales with a key retailer after a Facebook sampling campaign.
One major update, however, is that check-in numbers on Pages will be getting a revision. The company writes:
We will be revising the total check-in number on Facebook Pages to provide a more accurate picture of how people are visiting your business. If someone checks into your business multiple times within a 12-hour period, that action will be counted as one unique check-in. Previously, if an individual checked into your business multiple times, each check-in was tallied toward your Page’s total number of check-ins.
When people tag their friends at your business location and upload a photo, those photo tags will be counted in aggregate. For example, if someone uploaded 20 photos to an album from a specific location, we’ll now count that as a single check-in. But if someone checks in to a location and tags five friends in the photo they upload with the check-in, the total check-ins number will be six—that person’s check-in plus those for their five friends.
On a semi-related note, a new survey has indicated that people are motivated to “like” a company on Facebook when they believe they’ll get discounts (not too shocking), but also looked at the similarities between Facebook likes and email subscriptions.