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Tag: Facebook AdSense

  • Facebook’s AdSense Likely On The Way

    Last week, as reported, Facebook introduced its latest set of proposed changes to its governing documents: its Data Use Policy and Statement of Rights and Responsibilities.

    With the changes, it has been revealed that Facebook can easily use your data to serve you ads outside of Facebook, which would obviously be crucial for building an AdSense-like ad network.

    While Facebook has not announced any new product of the sort, it has been long expected, and seems like only the next likely progression in Facebook’s revenue seeking strategy.

    Forbes highlights the the relevant changes to the Data Use Policy in two major points:

    Facebook used to keep data it received about you from advertisers and third parties for 180 days; now they say they’ll keep it for as long as necessary to provide you with a service. Chief Privacy Officer Erin Egan says that means that if Zynga tells Facebook who their top scoring players are in order to target them with ads, Facebook erases that information as soon as the ad campaign is over. But if Zynga were to post information about its top scoring players on its wall, Facebook is not going to take it down within 180 days.

    Facebook makes it clearer that it can use information about you to display ads to you outside of Facebook. The policy previously stated that the company could serve ads with a social context outside of Facebook. Now it makes it clear they can serve any kinds of ads they want. “Everything you do and say on Facebook can be used to serve you ads,” says Egan. “Our policy says that we can advertise services to you off of Facebook based on data we have on Facebook.”

    Take a moment to let that last quote sink in. “Everything you do and say on Facebook can be used to serve you ads…off of Facebook…” Anything.

    That has to account for some incredible targeting capabilities that could have Google on edge. Facebook, at last count, had over 1.01 billion active users.

  • Is This The Beginning Of The Facebook AdSense?

    The industry has been waiting for Facebook’s version of AdSense for years now, and now, as a public company looking to increase revenue, we may be getting closer to seeing this come to fruition.

    In June, InsideFacebook reported on a possible hint at such a network on Zynga’s site, which was displaying Facebook ads and sponsored stories. At the time, Facebook said, “We have had a close relationship with Zynga for a number of years and we think we can deliver value to Zynga and to the people playing their games by showing the same ads that they see on Facebook. We will not be showing ads on other sites at this time.”

    Now, reports are coming out that Facebook is testing a mobile ad network. Marketing Land shares a comment from the company, which says, “We are working on a small test in which we’ll be showing mobile ads in apps off of Facebook. We’ve been showing web ads off of Facebook on Zynga.com for a few months now and we think that showing mobile ads outside of Facebook is another great way for people to see relevant ads and discover new apps.”

    Yep, that sounds like the beginning of something much bigger. While it’s only a test at this point, only on mobile, and only in apps, it’s easy to imagine that this will expand to not only apps but websites across the web on both mobile and desktop. I mean, why not? Facebook is already integrated into sites all over the web.

    According to Pamela Parker at Marketing Land, the company is working with a small number of undisclosed ad exchanges to serve ads on iOS and Android.

    TechCrunch reports that the ads are targeted based on users’ biographical and social data within non-Facebook mobile iOS and Android apps, as well as mobile sites where you’ve authenticated Facebook.