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Tag: explorer

  • Jacques Cousteau’s Grandson Attempts ‘Mission 31’

    Fabien Cousteau, grandson of explorer and oceanographer Jacques Cousteau, is following his grandfather’s footsteps. Cousteau will be diving to a laboratory at the Aquarius Reef Base and will be spending 31 days living underwater. He will be making a documentary and a few science experiments in a coral reef at the Florida Keys.

    “Mission 31,” continues the legacy of his grandfather who went underwater in the Red Sea for 30 days in 1963 to film for his Oscar-winning documentary entitled World Without Sun.

    Although the idea is the same, the younger Cousteau will be able to do what his grandfather couldn’t decades ago. He will be broadcasting his underwater adventure online. “For the first time I’m able to invite the world on a Cousteau expedition in real time,” he said.

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    Cousteau will be underwater together with a five-man crew called the aquanauts. The laboratory, which is located 60 feet below the ocean’s surface, is the last remaining underwater laboratory in the world and it is operated by the Florida International University. The underwater laboratory measures 10 feet wide and 46 feet long, but has a kitchen with a microwave and even wifi.

    In their mission, Cousteau and the aquanauts will be monitoring and studying how the warm seas are affecting the ocean’s acidity and the coral reefs.

    “Whether you care about economics, in your personal life or your business life, whether you care about your health or your child’s health, whether you care about saving creatures, it all pertains to making sure that our oceans are healthy. And our oceans are not,” Cousteau said.

    They will also be monitoring themselves to learn how living without the sun in a high-pressure area will affect a person both physically and mentally.

    Fans will be able to follow the adventures of Cousteau and his team by following their official social media accounts.

    The team is planning to go back to the surface on July 2.

    Main image via FabienCousteau.org, article image via karting.wikispaces.com

  • Ford Launches Explorer Road Trip Contest On Facebook

    Ford Launches Explorer Road Trip Contest On Facebook

    Ford has launched a social media campaign on Facebook to promote its new Explorer.

    The campaign called “Go. Do. Adventures,” asks people what they would do and where they would go if they had a new Ford Explorer for a week.

     

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    People can submit essays, photos and videos via the Ford Explorer website and Facebook. The responses will highlight product features and unique American locations and attractions. Ford will select 10 winners to go on their own road trip, expenses paid, and it will be documented on the Explorer Facebook page.

    "This provides a platform for a larger audience to experience Explorer. We started the conversation by revealing Explorer on Facebook and are continuing to advance that dialogue online," said Eric Peterson, Explorer communications manager.

    "We have actively answered our fans’ questions, but now we have an opportunity to create advocates and show how Explorer can enable you to do the things you always dreamed of."

     

  • Museum Of Natural History Launches iPhone App

    The American Museum of Natural History in New York City has launched a free app for the iPhone, iPod touch and iPad called Explorer.

    The Explorer app uses Wi-Fi to act as an "indoor GPS" within the museum, pinpointing a user’s location and offering turn-by-turn directions through more than 500,000 square feet that features 45 permanent exhibition halls, theaters, restrooms, cafs, and museum shops.

    The Explorer is also an educational resource that provides visitors with additional information on more than 140 specimens and objects on display, including such iconic exhibits as the blue whale and the Tyrannosaurus rex. The Explorer features customized tours, a fossil treasure hunt, and social media links for posting to Facebook and Twitter.

     

     

    The Explorer runs on the museum’s free Wi-Fi network. Users will be able to download the app to their own iPhone, iPod touch, iPad or to borrow one of more than 350 devices the Museum is making available at no charge.

     "We wanted to put the latest mobile technology in visitors’ hands and provide them with an app that works not only as a personal navigation system but also gives an exciting look at our collections from anywhere in the world, connecting to social networks through email, Twitter, and Facebook," said Linda Perry-Lube, senior vice president and chief digital officer at the Museum.

    "The task of building a system capable of mapping visitors’ locations inside of the Museum was monumental and has laid the groundwork for future development. Explorer sets the standard for a new type of Museum experience in the digital age."