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Tag: eric siu

  • Is TikTok Replacing Google?

    Is TikTok Replacing Google?

    Digital marketing entrepreneur Eric Siu, asks an interesting question, “Is TikTok the NEW Google?” The idea is that younger people are starting to search immersive social apps like TikTok and Instagram directly instead of searching Google.

    “Is TikTok going to replace Google? 40% of 18-24-year-olds report that they are using apps like TikTok to search for things like lunch. The engagement on Google Maps is also starting to grow down. In addition, people are now using fewer keywords to discover. They prefer immersive experiences instead.”

    “Now, things are changing quite a bit because Google is actually starting to index Instagram posts and TikTok posts. If you use Google as much as I do for my business or you do any search marketing at all, stay tuned.”

  • If You Want Traffic Go Live On LinkedIn

    If You Want Traffic Go Live On LinkedIn

    LinkedIn has launched live video on their business professional platform and according to marketing experts Neil Patel and Eric Siu, it’s a great new way to get traffic from LinkedIn. “If you go live on LinkedIn they’re pushing it harder than anything else because they have to catch up,” says Patel and Siu. “When someone has to catch up, what does that mean? It means they are going to pull out all the stops to get however much engagement they can. If you want more traffic and it may sound simple, but really, just go live.”

    Neil Patel & Eric Siu, discuss LinkedIn Live and how being a first mover on this new platform can drive huge traffic to your videos and related internet properties on their Marketing School podcast (listen below):

    If You Want Traffic Go Live On LinkedIn

    Let’s talk about a new way to get traffic from LinkedIn called LinkedIn Live. You are familiar with Facebook Live, YouTube Live, Twitter, Instagram, and all those other networks, LinkedIn now has Live. If you go live on LinkedIn they’re pushing it harder than anything else because they have to catch up. When someone has to catch up, what does that mean? It means they are going to pull out all the stops to get however much engagement they can. If you want more traffic and it may sound simple, but really, just go live.

    Your LinkedIn Live can be crappy quality. It doesn’t have to be anything amazing. You will get more traffic if you just go live. LinkedIn is a little late to the game but they are blooming right now after the Microsoft acquisition. I do believe they are getting better. Now you are able to take LinkedIn data and combine it with Bing too. There is cool stuff going on there. But they need people to stay on the platform because they are an advertising-based platform. They do sell services and products as well. However, look at it this way, Instagram has Live, Twitch has Live, Twitter has Live, and Facebook has Live. They all have Live. They know numbers wise that Live is the thing that works in keeping people on the platform.

    Invite Only Now, But Time to Start Preparing

    It’s invite only right now, but it’s time to start preparing for it. We don’t know the way in, but you should start preparing for it, and start going live right now even on the other channels. Even if you suck it doesn’t matter. It’s going to work out for you in the long-term because it’s the first mover advantage here. Try to do anything you can to go live on LinkedIn. You will notice a leaps and bounds increase in your traffic.

    There are also tools and integration platforms where you can go live all at once. (These companies include Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive.) You can actually simulcast across all live platforms with these tools. If you are going to go live on LinkedIn, do it on all of the social platforms because it just gives you more traffic without any extra work on your end. So see if you can find a way to get into LinkedIn Live.


  • How to Offer Free Tools to Drive Email Collection and Leads

    How to Offer Free Tools to Drive Email Collection and Leads

    You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools. Entrepreneurs can even buy cheap scripts or full websites with these tools and rebrand them to drive email collection and leads.

    Neil Patel & Eric Siu, discussed the tactics they use to drive email collection on their Marketing School podcast (listen below):

    High-End Popup Software

    Let’s start with popup software. There are a lot of different email popup software tools out there. There is Bounce Exchange which charges thousands of dollars, and possibly as much as $10,000 a month. It’s a done-for-you service. The benefit is that they do all of the optimization and conversion stuff for you. (Neil Patel at one time used them successfully.)

    There is something else similar to Balance Exchange. It’s also a very done-for-you service, which means they will find out what your offers are and they will design the popups for you and they will manage it based on your desired conversion rate. This business is called Exit Intelligence. It’s somewhat more cost-effective at around $1,500 – $3,000 a month. It’s something that we are experimenting with right now.

    Email Collection Tools Don’t Work Like They Used To

    You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now. You will find that exit popups don’t work as well as they used to. They still work, but just not as well. Content upgrades don’t work as well as they used to. Blocking out content and requiring a name and email to read it works well. I used to even block it out and make you share the content which worked well too.

    I found quizzes to work really well because you can collect leads at the same time. LeadQuizzes is another solution that you can use. In general, if you want to collect emails you have to figure out a better mousetrap. I don’t know what the better mousetrap is because it is going to vary by business. What I mean by that is that exit popups, content upgrades, quizzes, none of them work as well as they used to. You have to truly find something that is unique.

    Offer Free Tools to Effectively Collect Emails

    My version of it now is going to be to create a free tool and give it to people who have to register with their email address. That’s how you are going to effectively collect emails in 2019. It’s going to have to be something like a calculator or tool, something that is added value to people that are used to paying for it and who will gladly give you their email address.

    You don’t necessarily need to build a tool either. There is a site called 1Kprojects where you can actually buy tools. Developers make a lot of tools and end up throwing them away. Instead, they post them on this site to sell cheaply. You can also just buy scripts even cheaper, sometimes as low as $10 – $20. For whatever industry you are in you can literally buy a script or pre-made tool that you can leverage for email collection. It’s not hard to build a WordPress plugin either. It can be a basic tool.

    How Frank Kern is Driving Revenue From YouTube

    You know Frank Kern, the marketer. He’s all about the email before (content access). I’m actually observing what he is doing on YouTube where he’s going live every single day and he drives people to KernClass.com and people opt-in there. What happens is he not only collects the email addresses but he is actually driving revenue from those live videos too. He’s going live everyday and in a 30 day period he did over $350K.

  • Touchy Turns Users into a Human Camera

    Artist Eric Siu has created a camera/headset that only lets you see when someone is physically touching you. The user puts “Touchy” on his head, and shutters close over his eyes until he makes human contact. Once human contact is made, the shutters open and you can see the person. Once the contact is broken, the shutters close again. If human contact is maintained for more than ten seconds, a picture is taken.

    Not a very useful invention, but it does work as a bit of concept art. Siu is interested in changing social anxiety, which he thinks is caused by over-reliance on digital medium like Facebook and Twitter. In our world, often people can be seen and not touched. Siu flips that by making it so you have to be touched in order to see some one. This has the effect of turning the wearer into the social device.

    Siu talked with The Creators Project about his inspiration for the project: “The Touchy helmet intends to exaggerate the anxiety and remind one of their isolation to the world, so every single touch becomes extra meaningful. I hope this contrast is where I can generate a dialogue with the audience.”

    He continues to bash social media culture and how it has changed our society for the worse. People are no longer active participants in life, but rather documentarians of human experience. “Not only do you have to take the photos, but you also have to post them on Facebook or Instagram for validation—and it’s true that certain qualities of your connection to reality become distanced. In Hong Kong people go to see a concert as a camera person rather than as an audience. While they’re looking at the iPhone screen, they forget the real singer is standing right in front of them.”

    But social media isn’t all bad for Siu. He says he uses both Twitter and Facebook, as they are a great way to centralize your network. He just warns of the dangers of substituting that reality for physical communication. “The bitter part is that you believe you are already socially capable with the glorifying number of friends on your profile, which is just a figure. These cultivate social laziness and dependency and to a certain extend it just creates more social bubbles. More so, I think the influence of social media has generated unnecessary pressure and anxiety for people: how many “likes” did I gain from the concert photo that I posted? Does my ex realize I changed my relationship status? Etc…”

    [via: TheVerge]